About the importance of knowledge sharing. And why it is still difficult. Link with open innovation.

1. 1. Necessary ressources.
2. Necessary knowledge.
3. Client demands.
The Future of
Business is
Sharing

2. 2
Fossil collection from the
1930s.

3. 3
In the 1930s, knowledge
could be segregated into
matchboxes .

4. 1. Necessary ressources.
2. Necessary knowledge.
3. Client demands.
Knowledge was power.
Reserved to the elite.

5. 5
Knowledge could still be
described in full.

6. 6
Today’s organisations look like
the fossil collection.

7. 7
- overstructured
- clear delineations

- silos that don’t work together
- knowledge is not shared across
the partition walls

8.  In the past ...
— it was OK not to work with other departments.
— it was OK to focus mainly on stocking knowledge.
— it was OK to protect knowledge from the outside world.
8

9.  In the past ...
— it was OK not to work with other departments.
— it was OK to focus mainly on stocking knowledge.
— it was OK to protect knowledge from the outside world.
 Now ...
— we are living in a fundamentally different world.
— information flows across all boundaries.
— stocking information is still important but no longer enough.
9

10. 10
Information
flows

11. Isn’t it absurd
that organisations do not actively encourage their
employees to take part in information flows,
while organisations participate in a context where
everything is in fact
flowing

12. 12
Thorough-going information exchanges contribute to:
Organizational agility
Learning agility
Sustainable employability

13. The Middle Ages ? Our hierarchical
structures =
feudal system.

14. The Middle Ages ?
Employees = serfs.
Clients = serfs.

15. In the old system forecasting has
always been crucial.
1. Necessary ressources
2. Necessary knowledge
3. Client demands

16. In the old system forecasting has
always been crucial.
1. Necessary ressources
2. Necessary knowledge
3. Client demands

17. Off course: forecasting still is important.
But ... it is no longer possible to
forecast all the knowledge that is
necessary for the business to
operate.

18. 18
Knowledge
stocks are
still
important
...
But no longer
enough.

19. 1. Necessary ressources.
2. Necessary knowledge.
3. Client demands.
Employees should
engage actively in
communities.
Communities with
strong and weak ties.

20. 20
Active engagement
in social networks is crucial.

21. Active engagement
in social networks is crucial.
- Easy access to information
- Easy access to intelligent people
- Easy access to great ideas

22. Active engagement
in social networks is crucial.
- Say goodbye to incestuous R&D

23. 23
Serendipity
< making discoveries by accident of
things which you were not in quest of >

24. You need the right culture to be
able to work in networked
structures.

25. 1. Necessary ressources.
2. Necessary knowledge.
3. Client demands.
Trust
Everybody has the right
to speak
Vulnerability
Failure tolerant leadership

26. 1. Necessary ressources.
2. Necessary knowledge.
3. Client demands.
All information flows.
 It will not stop at the boundaries of your organization.
 Permeability of the organization

27. Permeability of the organization
 The idea of the organization as an independent whole =
obsolete.
 What is inside and what is outside ? Not clear anymore.
— Co-creation with clients
— Diversified workforce / open talent economy.
— Open innovation (e.g. IMEC)

28. How should your company
innovate?
While the key to succesful
innovation once lay in the
controlled environment of
the corporate laboratory,
today the widespread
distribution of useful
knowledge makes such
control unfeasible.
Competitive advantage now
often comes from leveraging
the discoveries of others.
“
“

29. Rather then relying entirely
on internal ideas to advance
the business, an “open”
approach to innovation
leverages internal and
external sources of ideas.
“
“

30. Paradigm shift
As it used to be ... How it will be ...
Predictability Uncertainty
Control & command Vulnerability
Hierarchical thinking Adult working relationship
Push Pull

32. And both push and pull
will always be needed...
32

33. 33
Organizations as they used
to be ...
Boxes on the organization
chart are completely
segregated beforehand. We
push employees into them.
Organizations as they should
be in the future ...
Organizations are platforms
that draw people in and bring
them together.
Organizations enable people to
connect with others.

34. 34
Organization
in “pull”
approach.

35. 35
Marketing
Mailings
Brochures
Cold calls
Marketing
Content marketing
Social gravity

36. 36
Strong content marketing ensures that clients come to you
= “social gravity”.

37. 37
Clients’ demands
We are able to forecast the
client’s demands.
Client’s demands
We listen to the information
flow that the clients
themselves produce, so that we
can discover the client’s needs.

39. 39
HR
HR knows all the staff’s
learning needs and designs
trajectories itself.
HR
HR encourages people to go in
search of answers to their own
learning needs.

40.  The following organizations encourage knowledge sharing.
 What are the lessons learned?
40

41. 1. Necessary ressources.
2. Necessary knowledge.
3. Client demands.

42. 1. Necessary ressources.
2. Necessary knowledge.
3. Client demands.
Do not focus on technology.
It’s more about culture
and leadership.

43. 43
Build
conditions so
that people
feel
comfortable
about
sharing.

44. Reward
people for
sharing.

45. 1. Necessary ressources.
2. Necessary knowledge.
3. Client demands.
Make sure
executives
participate.

46. 1. Necessary ressources.
2. Necessary knowledge.
3. Client demands.
Mix formal and
informal
communities.

47. 47
Ambassadors
Community managers

48. 48
Online working
does not replace
offline activities.

49. 49
Knowledge is still
power.
Sharing knowledge
makes
you even more
powerful.

50. Bent u op zoek naar ...
 korte kick-in-the ass sessies over “The Future of Work”.
 workshops voor leidinggevenden over het stimuleren van kennisdeling.
 workshop over het stimuleren van het gebruik van een social intranet.
 work-outs van 1 uur “I start to Twitter” en “I start to LinkedIn”.
 public Speaker over “The Future of Work” “Agility” “Resilience”
Contacteer isabel.declercq@kluwer.be.
0477 87 24 69
50

51. Bent u op zoek naar ...
51
Opleidingen om Het Nieuwe Werken te implementeren
http://opleidingen.kluwer.be/event/heniwnb/opleidingen.html
Opleidingen over Social Media
http://opleidingen.kluwer.be/nl/Training/OpenOpleidingen/221/

52. 1. Necessary ressources.
2. Necessary knowledge.
3. Client demands.
isabel.declercq@kluwer.be
0477 87 24 69