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Knowledge Management (KM) ?!
     Some terminology, key elements & tools –

        and what it might have to do with

strategic communication for governance reform


                 Sören Bauer, pr audit, Washington DC, 26 July 2011
KEY OBJECTIVES


This presentation will aim to convince you that


1.KNOWLEDGE is the only resource that becomes MORE when
  you USE it!


      DARE TO SHARE (with the right people!), all will
2. if you
   BENEFIT, and you’ll move FASTER !

               YOU don’t know – you just need to KNOW
3. it’s not a problem if
   WHO KNOWS – and DARE TO ASK !
KEY TERMINOLOGY

Beware!
This presentation will bombard
you with new terms and terminology such as

1.   Tacit and explicit knowledge
2.   Information society vs. Knowledge society
3.   Knowledge mapping
4.   Intellectual capital report
5.   Killer application
6.   Community of Practice
7.   Open Government Data
WHO IS BEHIND THIS PRESENTATION ?




Ugochukwu N. Ugbor:
“Getting knowledge focused”

… as well as Google Alerts on
“knowledge management” in
English, French, Portuguese
MAIN TOPICS OF THIS PRESENTATION


1. What is knowledge?

2. Why is knowledge so important?

3. Knowledge mapping and intellectual capital

4. Success stories of strategic knowledge sharing

   •   Creating a knowledge networking culture at Siemens – the killer application!
   •   Knowledge Management at the Asian Development Bank
   •   Knowledge management and sharing in Africa
   •   Open Government Data OGD


5. … and maybe powerful questions!
TACIT AND EXPLICIT KNOWLEDGE




Explicit knowledge is knowledge that

1.   can be articulated, codified, and stored …

2.   … in media such as databases, books, manuals,
     procedures and how-to video or other …

3. … can be readily transmitted to others.
     The information contained in encyclopedias (including Wikipedia)
     are good examples of explicit knowledge.

Wikipedia.org
TACIT AND EXPLICIT KNOWLEDGE


Tacit (also: informal) knowledge is knowledge that is

1. unwritten, unspoken, and hidden vast storehouse of
    knowledge held by practically every human being, based on his or
    her emotions, experiences, insights, intuition, observations and
    internalized information

2. difficult to transfer to another person by means of writing it
    down or verbalising it.

3. integral to the entirety of a person's consciousness, is
    acquired largely through association with other people, and requires
    joint or shared activities to be imparted from on to another.
TACIT = ICEBERG



Tacit knowledge is like the


SUBMERGED PART OF AN ICEBERG.

It constitutes THE   BULK OF WHAT ONE KNOWS,

and forms the UNDERLYING      FRAMEWORK

that   MAKES EXPLICIT KNOWLEDGE POSSIBLE !!!
Why is knowledge so important



KNOWLEDGE is

1. the key driver for change

2. the key element for innovation and individual as well
   as organizational learning

3. highly linked to “leadership” i.e. how people run
   organizations and enable / allow for knowledge
   networking
POWERFUL EXAMPLES OF STRATEGIC KNOWLEDGE SHARING




       FOR WHOM AND WHY
  does structured information and
KNOWLEDGE sharing and networking
              matter ?
POWERFUL EXAMPLES OF STRATEGIC KNOWLEDGE SHARING



Knowledge sharing and networking matters for,
among others,

1. Societies / countries / regions
2. International organisations
3. Companies
Knowledge in societies




Knowledge in societies / countries / regions:

 Information society vs. Knowledge society
Information society vs. knowledge society




Knowledge societies
are not to be confused with
Information societies.
Knowledge societies contribute to the
well-being of individuals and communities,
and encompass social, ethical and political
dimensions.

“Towards Knowledge Societies“, UNESCO, 2005
Information society vs. knowledge society




  Information societies, on the
      other hand, are based on
  technological breakthroughs

  that risk providing little more
than “a mass of indistinct data”
   for those who don’t have the
        skills to benefit from it.
Information society vs. knowledge society




 Villa El Salvador in
Peru is a community
of several thousand
  people who were
evicted from Lima in
        1971.
Information society vs. knowledge society




Settled in the desert, they
built, without any outside
assistance, schools and
education centers and
turned their slum into an
organized town of more
than 400,000 inhabitants.
Ninety-eight percent of
children in the town go to
school, adult illiteracy is the
lowest in the country at 4.5
percent and more than
15,000 students are enrolled
in the University of Villa El
Salvador or in universities in
the capital, Lima.


             Information society vs. knowledge society
Knowledge can be assessed and mapped – Arab Knowledge Report
Knowledge can be assessed and mapped – Intellectual Capital Report



There exists a triadic
relationship among
knowledge,
development,
and freedom.
                                                   Arab
                                              Knowledge
                                                 Report
                                                  2009,
                                                   p. 27
Want to know more? Go to:
www.slideshare.net/ajtalukdar/what-is-an-intellectual-capital-report-presentation
Knowledge in societies




Knowledge in companies
STRATEGIC KNOWLEDGE SHARING - COMPARATIVE ADVANTAGE OF COMPANIES




     "We understand that the only competitive
 advantage the company of the future will have
is its ability to learn faster than its competitors“


(Arie De Geus, 38 years with Royal Dutch Shell, former Executive Vice
  President and Planning Director, Board Member of Organizational
    Learning Center at Massachusetts Institute of Technology MIT)
Creating a knowledge networking culture –
                                          the killer application




One needs to bring many elements together to create a
knowledge networking culture.


One element is akiller-application          in order
to make people talk about knowledge networking!
Key issues for
                        creating a knowledge networking culture –

Further elements for Knowledge Networking

                  1.    must be wanted
                  2.    is compatible with business model and
                        incentive system
                  3.    is supported by management
                  4.    is integrated into business
                  5.    is communicated (viral?)
                  6.    needs task/tool-fit (use-case analyses)
                  7.    needs high usability & „fun“ of use
                  8.    needs killer-application
                  9.    needs expectation management
                  10.   needs success stories
                  11.   creates appreciation and trust
KM at the most amazing learning International Financial Institution




Asian Development Bank:

“Communities of Practice (CoPs) …

… are groups of people who …

… generate, nurture, and share knowledge in their

chosen field.”
                                                        www.adb.org
KM at ADB: www.adb.org/Knowledge-Management/
KM 4 DEVELOPMENT & INNOVATION IN AFRICA – IT’S HAPPENING!
KM 4 DEVELOPMENT & INNOVATION IN AFRICA – IT’S HAPPENING!



                              Did you know …


… that there are 48 hr gatherings
in Lagos, Nigeria, …
KM 4 DEVELOPMENT & INNOVATION IN AFRICA – IT’S HAPPENING!

                           …of ideas, people and
                           digital tools aimed at
                           creating novel web
                           & mobile
                           solutions to
                           transform citizen
                           participation in
                           governance ?!
                           FIND OUT MORE
STRATEGIC KNOWLEDGE SHARING FOR GOVERNANCE – TECH-IN.ORG
One more thing: Open Government Data (OGD) !!!
After a five years battle, OGD in Kenya proudly presents:
“The data release will completely change the way the government deals
   with the public and will strike a huge blow against corruption …”
OBJECTIVES ACHIEVED ???


1.KNOWLEDGE is the only resource that
 becomes MORE when you USE it
2.If you DARE      TO SHARE (with the right
  people !),   all will BENEFIT, and you’ll move
  FASTER
                 YOU don’t know – you just
3. It’s not a problem if
  need to KNOW WHO KNOWS – and
  DARE TO ASK
POWERFUL QUESTIONS



Any (powerful) questions?

                       Please ask!
pr audit
Sören Bauer
s.bauer@pr-audit.com
Skype: soren.bauer
+43 664 530 7334
+216 245 465 24

                            Thank you!
Web sources

www.allkm.com/km-basics/explicit-knowledge.php

www.youtube.com/watch?v=pQHX-SjgQvQ&feature=related

www.corfinaf.de

www.siliconfareast.com/learning-organization.htm

http://kmca2012.blogspot.com/2011/07/keynote-speakers-include.html

www.slideshare.net/ajtalukdar/what-is-an-intellectual-capital-report-presentation

www.washcommunication.blogspot.com

www.adb.org/Knowledge-Management

www.tech-in.org

http://bit.ly/open-data-map#

www.opendata.go.ke

www.cpj.org/blog/2011/07/kenyas-quiet-information-revolution.php

http://portal.unesco.org/ci/en/ev.php-URL_ID=20493&URL_DO=DO_TOPIC&URL_SECTION=201.html

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Knowledge Management and Governance Reform

  • 1. Knowledge Management (KM) ?! Some terminology, key elements & tools – and what it might have to do with strategic communication for governance reform Sören Bauer, pr audit, Washington DC, 26 July 2011
  • 2. KEY OBJECTIVES This presentation will aim to convince you that 1.KNOWLEDGE is the only resource that becomes MORE when you USE it! DARE TO SHARE (with the right people!), all will 2. if you BENEFIT, and you’ll move FASTER ! YOU don’t know – you just need to KNOW 3. it’s not a problem if WHO KNOWS – and DARE TO ASK !
  • 3. KEY TERMINOLOGY Beware! This presentation will bombard you with new terms and terminology such as 1. Tacit and explicit knowledge 2. Information society vs. Knowledge society 3. Knowledge mapping 4. Intellectual capital report 5. Killer application 6. Community of Practice 7. Open Government Data
  • 4. WHO IS BEHIND THIS PRESENTATION ? Ugochukwu N. Ugbor: “Getting knowledge focused” … as well as Google Alerts on “knowledge management” in English, French, Portuguese
  • 5. MAIN TOPICS OF THIS PRESENTATION 1. What is knowledge? 2. Why is knowledge so important? 3. Knowledge mapping and intellectual capital 4. Success stories of strategic knowledge sharing • Creating a knowledge networking culture at Siemens – the killer application! • Knowledge Management at the Asian Development Bank • Knowledge management and sharing in Africa • Open Government Data OGD 5. … and maybe powerful questions!
  • 6. TACIT AND EXPLICIT KNOWLEDGE Explicit knowledge is knowledge that 1. can be articulated, codified, and stored … 2. … in media such as databases, books, manuals, procedures and how-to video or other … 3. … can be readily transmitted to others. The information contained in encyclopedias (including Wikipedia) are good examples of explicit knowledge. Wikipedia.org
  • 7. TACIT AND EXPLICIT KNOWLEDGE Tacit (also: informal) knowledge is knowledge that is 1. unwritten, unspoken, and hidden vast storehouse of knowledge held by practically every human being, based on his or her emotions, experiences, insights, intuition, observations and internalized information 2. difficult to transfer to another person by means of writing it down or verbalising it. 3. integral to the entirety of a person's consciousness, is acquired largely through association with other people, and requires joint or shared activities to be imparted from on to another.
  • 8. TACIT = ICEBERG Tacit knowledge is like the SUBMERGED PART OF AN ICEBERG. It constitutes THE BULK OF WHAT ONE KNOWS, and forms the UNDERLYING FRAMEWORK that MAKES EXPLICIT KNOWLEDGE POSSIBLE !!!
  • 9. Why is knowledge so important KNOWLEDGE is 1. the key driver for change 2. the key element for innovation and individual as well as organizational learning 3. highly linked to “leadership” i.e. how people run organizations and enable / allow for knowledge networking
  • 10. POWERFUL EXAMPLES OF STRATEGIC KNOWLEDGE SHARING FOR WHOM AND WHY does structured information and KNOWLEDGE sharing and networking matter ?
  • 11. POWERFUL EXAMPLES OF STRATEGIC KNOWLEDGE SHARING Knowledge sharing and networking matters for, among others, 1. Societies / countries / regions 2. International organisations 3. Companies
  • 12. Knowledge in societies Knowledge in societies / countries / regions: Information society vs. Knowledge society
  • 13. Information society vs. knowledge society Knowledge societies are not to be confused with Information societies. Knowledge societies contribute to the well-being of individuals and communities, and encompass social, ethical and political dimensions. “Towards Knowledge Societies“, UNESCO, 2005
  • 14. Information society vs. knowledge society Information societies, on the other hand, are based on technological breakthroughs that risk providing little more than “a mass of indistinct data” for those who don’t have the skills to benefit from it.
  • 15. Information society vs. knowledge society Villa El Salvador in Peru is a community of several thousand people who were evicted from Lima in 1971.
  • 16. Information society vs. knowledge society Settled in the desert, they built, without any outside assistance, schools and education centers and turned their slum into an organized town of more than 400,000 inhabitants.
  • 17. Ninety-eight percent of children in the town go to school, adult illiteracy is the lowest in the country at 4.5 percent and more than 15,000 students are enrolled in the University of Villa El Salvador or in universities in the capital, Lima. Information society vs. knowledge society
  • 18. Knowledge can be assessed and mapped – Arab Knowledge Report
  • 19. Knowledge can be assessed and mapped – Intellectual Capital Report There exists a triadic relationship among knowledge, development, and freedom. Arab Knowledge Report 2009, p. 27
  • 20. Want to know more? Go to: www.slideshare.net/ajtalukdar/what-is-an-intellectual-capital-report-presentation
  • 22. STRATEGIC KNOWLEDGE SHARING - COMPARATIVE ADVANTAGE OF COMPANIES "We understand that the only competitive advantage the company of the future will have is its ability to learn faster than its competitors“ (Arie De Geus, 38 years with Royal Dutch Shell, former Executive Vice President and Planning Director, Board Member of Organizational Learning Center at Massachusetts Institute of Technology MIT)
  • 23. Creating a knowledge networking culture – the killer application One needs to bring many elements together to create a knowledge networking culture. One element is akiller-application in order to make people talk about knowledge networking!
  • 24. Key issues for creating a knowledge networking culture – Further elements for Knowledge Networking 1. must be wanted 2. is compatible with business model and incentive system 3. is supported by management 4. is integrated into business 5. is communicated (viral?) 6. needs task/tool-fit (use-case analyses) 7. needs high usability & „fun“ of use 8. needs killer-application 9. needs expectation management 10. needs success stories 11. creates appreciation and trust
  • 25. KM at the most amazing learning International Financial Institution Asian Development Bank: “Communities of Practice (CoPs) … … are groups of people who … … generate, nurture, and share knowledge in their chosen field.” www.adb.org
  • 26. KM at ADB: www.adb.org/Knowledge-Management/
  • 27. KM 4 DEVELOPMENT & INNOVATION IN AFRICA – IT’S HAPPENING!
  • 28. KM 4 DEVELOPMENT & INNOVATION IN AFRICA – IT’S HAPPENING! Did you know … … that there are 48 hr gatherings in Lagos, Nigeria, …
  • 29. KM 4 DEVELOPMENT & INNOVATION IN AFRICA – IT’S HAPPENING! …of ideas, people and digital tools aimed at creating novel web & mobile solutions to transform citizen participation in governance ?! FIND OUT MORE
  • 30. STRATEGIC KNOWLEDGE SHARING FOR GOVERNANCE – TECH-IN.ORG
  • 31. One more thing: Open Government Data (OGD) !!!
  • 32. After a five years battle, OGD in Kenya proudly presents:
  • 33. “The data release will completely change the way the government deals with the public and will strike a huge blow against corruption …”
  • 34. OBJECTIVES ACHIEVED ??? 1.KNOWLEDGE is the only resource that becomes MORE when you USE it 2.If you DARE TO SHARE (with the right people !), all will BENEFIT, and you’ll move FASTER YOU don’t know – you just 3. It’s not a problem if need to KNOW WHO KNOWS – and DARE TO ASK
  • 35. POWERFUL QUESTIONS Any (powerful) questions? Please ask! pr audit Sören Bauer s.bauer@pr-audit.com Skype: soren.bauer +43 664 530 7334 +216 245 465 24 Thank you!