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5 tips to develop a strong presence online - 5 tips from connect|share|lead

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How to develop a strong presence online? 5 tips from connect|share|lead

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5 tips to develop a strong presence online - 5 tips from connect|share|lead

  1. 1. connect|share|lead Voorstel voor mevrouw Malou Wezemael 10 augustus 2018 Having Isabel introduce her concept of collaboration in our Digital Workplace workshop was enlightening. Her insights and examples from other companies helped us open our minds and realise where we are and what could be the Baloise way of collaboration in the future. It helped me finding a focus on how to establish the idea of collaborating in a new way inside my company. Jeanine Hoppe Change- & Training Manager Digital Workplace Baloise Insurance How to develop a strong presence online? 5 tips from the learning track connect|share|lead Isabel De Clercq www.connectsharelead.com connect|share|lead www.connectsharelead.com
  2. 2. Do these quotes sound familiar? “Who could be interested in what I post?” “Maybe the others will think I am showing off.” “What I share will be used against me.” “How to make sure people react to my posts?” “This takes time! What is the ROI?” connect|share|lead www.connectsharelead.com
  3. 3. I am a strong believer of the power of online knowledge sharing. Because it helps people  to raise their voice;  to be more conscious about their knowledge;  to build up strong networks that make them less vulnerable in the digital age. Because it helps managers  to build trust & proximity;  to really listen to their employees;  to be a servant & authentic leader. Because it helps organisations  to be more agile;  to increase employee engagement;  to be more innovative. connect|share|lead www.connectsharelead.com
  4. 4. So I decided to develop a learning track that would help people & organisations to share their knowledge online. connect|share|lead www.connectsharelead.com
  5. 5. The objectives of the track?  participants will be at ease participating in online knowledge flows;  they will have built up networks;  they will have developed a clear online identity;  the network trusts the participants and takes the time to engage, to react, to give feedback. connect|share|lead www.connectsharelead.com
  6. 6. I called the track connect|share|lead Just like the subtitle of my book Social Technologies in Business.
  7. 7. 1. Necessary ressources. 2. “The learning track connect|share|lead is an absolute must in our digital age. It paves the way towards Network Leadership.” Paul Verschueren – Federgon connect|share|lead www.connectsharelead.com
  8. 8. The learning track connect|share|lead is an absolute must in our digital age. It paves the way towards Network Leadership. Paul Verschueren - Federgon Thanks to this track I am more conscious and act with more self-confidence on social media. I have a much clearer picture of my online identity. I know how I want my voice to be heard on social media. Yoav Nir – Author of the book Game Changing Innovation connect|share|lead www.connectsharelead.com
  9. 9. Difficult to put all the content of this track in just 1 slideshare. But let me share 5 tips with you. connect|share|lead www.connectsharelead.com
  10. 10. Tip number 1 What do you want to achieve? Start with the end in mind connect|share|lead www.connectsharelead.com
  11. 11. What other people have in mind  learning more about well defined topics;  being a great ambassador of their brand sharing their knowledge, beliefs and failures in a genuine and authentic way;  connecting with and engaging with stakeholders;  building up strong networks with people they can ask feedback from;  championing a certain cause;  making sure their expertise is known by their customers;  connecting with their employees;  breaking down silo’s in their organisation  … connect|share|lead www.connectsharelead.com
  12. 12. What do you have in mind? connect|share|lead www.connectsharelead.com
  13. 13. Tip number 2 Tune in and listen carefully Tuning in and reading what is passing by is already a great way to be present online. It’s what we call the first C in our 3C model: to consume. connect|share|lead www.connectsharelead.com
  14. 14. Tip number 3 Build a healty feed You are responsible for what you consume. This applies to food and to information. connect|share|lead www.connectsharelead.com
  15. 15. Building up a healthy diet is only possible if your end goal is crystal clear. Ask yourself the following questions:  Is it clear to me who / which organisations I have to follow to realise my objectives?  Is it clear to me about which topics I would like to learn more?  Am I honest with myself? Am I ready to unfollow people when their posts are not adding value anymore?  … connect|share|lead www.connectsharelead.com
  16. 16. connect|share|lead Voorstel voor mevrouw Malou Wezemael 10 augustus 2018 Having Isabel introduce her concept of collaboration in our Digital Workplace workshop was enlightening. Her insights and examples from other companies helped us open our minds and realise where we are and what could be the Baloise way of collaboration in the future. It helped me finding a focus on how to establish the idea of collaborating in a new way inside my company. Jeanine Hoppe Change- & Training Manager Digital Workplace Baloise Insurance Tip number 4 Online leadership is not about shouting A beautiful way to be present online is by contributing. Our second C. 1. You react to other people’s post. 2. You share other people’s posts by adding a “layer” of information above it. connect|share|lead www.connectsharelead.com
  17. 17. How can you contribute? How can you add this layer of information?  summarize the post;  explain why the post helps you with your work;  quote the most important sentence;  link it with similar / opposite thinkers and articles;  … connect|share|lead www.connectsharelead.com
  18. 18. connect|share|lead Voorstel voor mevrouw Malou Wezemael 10 augustus 2018 Tip number 5 Show up as a vulnerable person Don’t be the “know-it-all” guy. 1. Share your thinking process by sharing work in process, feedback you got, ideas that did not make it… 2. Ask open questions. 3. Take your time to react in a genuine way to the network’s feedback. 4. Say thank you. 5. Be honest when you say thank you. connect|share|lead www.connectsharelead.com
  19. 19. Are you interested in the topics of knowledge sharing, social collaboration and the digital workplace? Then connect with me on LinkedIn. Listen to my latest podcast. Check my website and subscribe to my newsletter. Email isabel.declercq@connectsharelead.com Call 00 32 477 87 24 69 connect|share|lead www.connectsharelead.com
  20. 20. To end: 3 more tips from Blake Cai, the Learning & Leadership Development Director in China for Robert Bosch 1. Start sharing with your trusted circle, feel free not to share with everybody if this scares you. 2. Share what you feel most comfortable with. Maybe sharing personal things scares you. Then start sharing for example some of your learnings. 3. Share in whatever format suits you best. Some prefer text. Other video or visuals. And that’s all OK. connect|share|lead www.connectsharelead.comconnect|share|lead www.connectsharelead.com

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