The first two years in the life of the iPhone and Samsung TV app stores Cumulative downloads, m

1. Download data suggests that the use case for TV apps is not yet as clear to
consumers as the use case for smartphone applications
The first two years in the life of the iPhone and Samsung TV app stores
Cumulative downloads, m
Discussion
Samsung TV apps (Feb 2010-Feb 2012) Apple iPhone (July 2008-July 2010)
• TVs and mobile devices sit at
6000
opposition ends of the content use
case spectrum:
- Mobile apps are used for lean
5000 5000 forward ‘snacking’ while TVs are for
long form consumption
- The number of long form apps
4000 available and sought by consumers
is also relatively low
• On mobile, apps are the primary
3000 3000 means of accessing rich content.
However, on TV, broadcast is the
dominant means of accessing rich
2000 media
1800
• Input mechanisms and Smart TV UIs
are evolving and have not yet captured
1000 1000 the TV app opportunity in the same
way as Apple’s multi-touch interface
10 • One of the biggest drivers of app
0 0.1 1 5 10 20 downloads is gaming – however
1 10 15 20 24 hardware limitations and latency are a
significant inhibitors to development
on Smart TVs
Source: Redshift analysis, platform data
0
© Redshift Strategy Consultants 2012

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© Redshift Strategy Consultants 2012