Ca txt web_presentation


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txtWeb presentation for App2Fame evangelists

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Ca txt web_presentation

  1. 1. txtWebImagine the Internet and more on SMS delight people Visit us at
  2. 2. Agenda Session 1 20 minutes • Why txtWeb & txtWeb Vision • How txtWeb works for an end user? • App2Fame Challenge? • Q&A Session 2 20 minutes • txtWeb architecture overview • Types of apps to build on txtWeb • How to build and publish apps on txtWeb – High level overview • Demo of building a txtWeb app • Q&A2
  3. 3. Most of the connected people of the world haveonly a mobile phone without a data plan Global approximations India Example Broad- band Inter- Internet Highly users net + mobile connected ~8M users data plan 5-10% ~45M users ~50M Mobile phone users ~500M Total Connected Area of population 40-50% focus ~1,150M Not connected 40-55% Short Message Service (SMS) is the most widely used service by the connected population of the world, with 2.4B active users, or 74% of all mobile phone subscribersNote: Rough approximations to explain the concept. Information is directionally correctSource: Internet & Mobile Association of India, 2009; Wikipedia3
  4. 4. txtWeb’s vision is to address a large unsolved pain of consuming services on a mobile phone txtWeb Vision Enable anyone to consume contents and/or services even with a low-end mobile phone with no internet connectivity through a single standardized global SMS platform Users txtWeb Developers • Convenience • Provide • Innovate – Convenient means Core • Seamless faster &/or requiring less conscious effort by Platform integration user • Opportunity to • Support impact millions • One-Stop Shop Providers – Several services • Own what you accessed through a • Acquire & build single number Support • Standardization Users4
  5. 5. txtWeb – How does it work?• It is simple! – SMS “HELP” to 92433 42000• It is FREE• You will receive a welcome message from txtWeb with tips to help you get started OR• You can SMS any of the sample keywords to try one of our already developed apps – @wikipedia SMS– to get the Wikipedia entry on SMS – @cricbuzz – to cricket live scores – @six – to play cricket trivia – @fb - to update facebook status – @weather – To get info on weather in your city Try over 2000 apps on www.txtweb.com5
  6. 6. What is App2Fame?Build apps for 700 million mobile phone users who use txtWebapps for free. Check out for more details 6
  7. 7. What is App2Fame?• App2Fame is a National Level Developer Challenge in it’s second year now.• Developers are invited to build SMS based apps on the txtWeb platform and win exciting prizes.• It is an open contest for anyone in India.• You need to simply register on to get started.• Build apps for 700 million mobile phone users who use txtWeb apps for free. Check out for more details7
  8. 8. High level structure of App2Fame• Geography: It’s an all India contest• Who: An open contest for anyone to participate • Award Categories: − Best business solutions app- 3 prizes (1 lac, 50k and 30k respectively) − Most Popular -3 prizes . (1 lac, 50k and 30k respectively)• Success metric: Reaching aSourced where(1 lacnumber of written app) − Open Sourced- Best Open stage app- . the for the best users, providers & the interactions between them increases week The contest by 2% without action 8th 2012. − on week would end on September by us − Developers of apps that gets 1000 unique users between 9th September and 30th September wins a cash voucher worth 3000 INR for every app.
  9. 9. Questions9
  10. 10. txtWeb platform – How it worksHigh level architecture Phone txtWeb SMS SMS HTTP Internet HTTP Carrier Platform Developer APP txtWeb platform enables creation and consumption of interlinked information through SMS10
  11. 11. txtWeb platform – Example Step1: SMS to 92433 42000 Step 2: Accepts Step 3: HTTP Step 4. App Message: @word happy keyword and invokes Request: GET Specific logic Mobile number : 9991211212 the App URL URL:/dictionary? Message=happy & Mobile number: Developer <hash> App txtWeb Platform Phone SMS SMS HTTP Internet HTTP Carrier Externally Hosted Step 6: SMS to Step 5: HTTP Environment 9991211212 RESPONSE: 80 Happy is the same as joy <html> Happy is the same as joy </html>11
  12. 12. Platform advantages• Simple, easy, open API• Platform is programming language agnostic (use what you fancy – Java, PHP, Perl, Python)• Platform provides SMS ⇌ HTTP transformation – Makes developer’s life simple for delivering web app over SMS – Developer focuses on building an HTTP based app – No coding work to “integrate” with txtWeb platform• Rapid development – Build, test and go live in no time!• Emulator provides easy/instant testing• Nothing to download for an end-user to use your app – SMS and go!12
  13. 13. What type of services can I build ontxtWeb?• Static services (txtSite): Get your own site on SMS in less than 5 minutes! – Static and structured content – Published as information on SMS – Zero Code – Examples: Restaurant menu/timings, list of holidays• Dynamic Services (txtApp): Can have an app up running in as little as 5 hours – Dynamic content – Personalized and user session based – Implemented as a standard web-based application – Programming language independent – Examples: PNR status, games , status update Twitter/Facebook13
  14. 14. How to build Static services• Login to• Go to the dashboard• Create a new keywordClick on “Use txtWeb’s SMS response app” link• Put in text against the keyword created.• Click publish.• Test your app by sending an SMS. Its that simple!!14
  15. 15. How to build dynamic services• Login to• Go to your dashboard.• Click on “Create a new service”• Map your keyword against an external facing Web URL.• Click publish.• Test your app by sending an SMS. Its that simple!!15