Comverse VAS 3.0


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Paving the Way to New VAS Opportunities: Comverse IP Messaging and Service Enablement Middleware

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Comverse VAS 3.0

  1. 1. Paving the Way to New VASOpportunities: Comverse IP Messaging and Service Enablement Middleware
  2. 2. Paving the Way to New VASOpportunitiesIntroducing Comverse IP Messaging andService Enablement Middleware SolutionsComverse Extends VAS Leadership: Investing, Innovating, Opening NewHorizonsby Oz Ovady, Value-Added Services General Manager, ComverseFor decades, innovation has driven Comverse leadership in VAS, and this tradition continues strongly as Comverseushers in the future with pioneering voice and messaging solutions.Comverse VAS 3.0 IP Messaging and Service Enablement Middleware pave the way to opportunities for communicationservice providers (CSPs) to expand their markets and introduce compelling new consumer, enterprise and machine-to-machine (M2M) experiences.Comverse IP Messaging: Revving Up Transition to an All-IP EcosystemMultiple product silos have created a complex infrastructure whose intricate integration requirements impede change.Comverse IP Messaging is an important developmental milestone designed to leverage IP capabilities to free CSPsfrom the constraints of the traditional architecture.Comverse IP Messaging leverages the common IP core to facilitate inter-communication across product silos, devicetypes, applications and services. This simplifies integration of third-party applications - setting the stage for an enriching,yet simplified the user experience.Modernizing the core messaging infrastructure to the highest standards of current Internet technologies, Comverse IPMessaging positions CSPs to keep pace with industry developments and compete with the services being introducedby non-traditional over-the-top competitors.Optimizing the Messaging Platform for 4G/ LTEComverse IP Messaging, standards-compliant, optimizes the messaging platform for 4G/ LTE for text and multimediamessaging, voice and video, visual voicemail and other new services.Key elements include:• IP Engine: With a pre-integrated collection of the newest communication experiences in a converged environment, including person-to-person messaging (immediate and deferred) with attached multimedia objects, online one-on-one and group messaging (IM/chat), file transfer, media sharing, integration with visual voicemail, advanced personalization, parental control and moreFor more information please visit 2
  3. 3. • Centralized Service Configuration: For operator policy and user preferences, safeguarding network security• Network-Based Storage: With converged inbox access for all communication experiences and history archiving• Robust Monetization Capabilities: Including tight integration with Comverse ONE for payment and balance to generate revenues from content and additional network data, such as location, handset capabilities and address book informationComverse IP Messaging utilizes IP as a common infrastructure for messaging, yet at the same time it continues inter-working seamlessly with existing legacy silos and services. This improves the operator position and user experienceby introducing a converged and harmonized environment that is a springboard for a myriad of opportunities forcompelling services, yet supports legacy services and devices to ensure seamless robust functionality to and from allusers.Comverse Service Enablement Middleware: Bridging CSPs and ThirdPartiesThe Comverse Service Enablement Middleware (SEM) solution, already deployed by several operators, securelyexternalizes CSP messaging and related assets (e.g. communication services, subscriber knowledge). The next-generation cloud-based version introduces new capabilities that can further enhance the ability of CSPs to enableFor more information please visit 3
  4. 4. third parties -- such as enterprises, healthcare, advertisers, publishers, government, and financial institutions -- to create a new breed of services and applications that can reach virtually all user and machine-to-machine (M2M) end devices. Key Differentiator: Intelligent Mediation Capabilities Comverse SEM is aligned with key industry standards and guidelines, such as GSMA OneAPI, Wholesale Applications Community (WAC) and OMA RESTful Network APIs. Its intelligent mediation capabilities, however, are a key differentiator. They empower application providers to easily create inventive services utilizing message personalization, intelligent message delivery, enhanced voice message handling (for instance, visual voicemail to text to email with full inbox synchronization), charging on behalf of third parties and more. Comverse SEM’s efficient utilization of messaging and other related network resources ensures high overall network performance. A broad range of industries and verticals is eager to become more mobile and connected, and there is a vast audience of users worldwide who are hungry for these new applications and capabilities. By reducing developer barriers, open standards-based middleware can elevate operators to be more relevant in the consumer and enterprise application markets, monetizing their telco-grade infrastructure and unparalleled connectivity to a large subscriber base over multiple touchpoints. Decades of expertise and leadership delivering a comprehensive portfolio of voice and messaging communication services worldwide position Comverse well to be the customer’s expert for managing the transition to the IP world and for securely externalizing voice, messaging, charging and more to third parties through open APIs and enhanced technology. Comverse: On the VAS Cutting Edge — Into the Cloud and Beyond Comverse continues to invest, innovate and open new horizons in VAS. Our solutions, with full backward compatibility, advance our customers along the evolutionary path to an IP-based infrastructure with open middleware for the newest messaging services – consumer, commercial and M2M – and a stronger business position now and into the future. Find out more about how Comverse IP Messaging and Service Enablement Middleware can serve as springboards for rich communication services – reducing technical complexities, lowering application cost and risk, and speeding time to profit. Comverse is your partner for taking your VAS into the cloud and beyond for a new wave of compelling services. Visit us at About Comverse Copyright ©2011 Comverse, Inc. All rights reserved. Comverse is the world’s leading provider of software and systems enabling value-added services for voice, messaging, mobile Comverse, its logo, the spark design, Kenan and Netcentrex Internet and mobile advertising; converged billing and active are registered trademarks of Comverse Technology, Inc. or its customer management; and IP communications. Comverse’s subsidiaries in the United States and other selected countries. extensive customer base spans more than 125 countries and covers Other denoted product names of Comverse or other companies over 450 communication service providers serving more than two may be trademarks or registered trademarks of Comverse, Inc. or its billion subscribers. The company’s innovative product portfolio subsidiaries, or their respective owners. The materials presented in enables communication service providers to unleash the value of this communication are summary in nature, subject to change, and the network for their customers by making their networks smarter. intended for general information only.For more information please visit 4