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Consumer behaviour towards mobile phones

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consumer behaviour is how a consumer reacts and what is their thought process while buying any goods or availing any services.

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Consumer behaviour towards mobile phones

  1. 1. Group Members: Alekhya Susarla(48) Sanket Vyas(55) Sakar Thakur(51) Zeal Shah(39) Shermin Kadiwal(59)
  2. 2. Flow • • • • • • • • • • What is consumer behaviour? Evolution of mobile phones Objective of study Factors affecting the consumer behaviour Case study Survey: Primary Analysis Recommendation Conclusion Bibliography
  3. 3. What is consumer behaviour? • Behavior that consumer display in searching for, purchasing using, evaluating and disposing of products and services that they expect will satisfy their needs.
  4. 4. Evolution of mobile phones • 1973:- First hand held mobile developed • 1984:- Nokia talkman • 1992:- Motorola International 3200 • 1994:- IBM Simon Personal Communicator • 1996:- Motorola Startac • 1998:- Nokia 5110 • 2002:- Sanyo SCP – 5300 • 2007:- Iphone • 2008:- First android based mobile phone
  5. 5. Objectives The purpose of the study is:•To understand the consumer behaviour while purchasing phones •Factors affecting consumer choice •To know the satisfaction level of the consumer.
  6. 6. Factors affecting consumer behaviour •Age •Occupation •Income •Price •Brand •Durability •After sales services
  7. 7. Case study: Nokia to Android
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  9. 9. Survey: primary • A questionnaire was given to 15 people of different age group to understand their choice of mobile phone and what drives it.
  10. 10. Analysis
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  13. 13. Price Range of currently used phone 02/14/14
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  16. 16. Conclusion • Study showed the attitude of the consumers towards the different brands. • The factors that affects the buying behavior and the choices of the consumers. • The most preferred brand by the consumers.
  17. 17. Bibliography • • • • www.yahoo.com www.wikipedia.org www.docworld.co www.consumerbehaviour.com 02/14/14

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