The webinar gives great advice on how to build relationships that can help build your brand and expand your exposure on the major search engines.

1. The Fastest Way To
Rank Your Website
On The Major Search
Engines
Prepared by Neal Rodriguez
neal@nealrodriguez.com

2. Adwords.Google
.com
2

3. Keyword
Planner
3

4. Know Thy
Competitor
4

5. Look at the top results for
Google for your targeted
keyword. And run them
through Majestic.com
and
Opensiteexplorer.com
5

6. If the page’s Trust Flow is
higher than 20 it’s
probably too high for our
purposes (ranking
quickly).
6

7. 7

8. If the Domain Authority is
higher than 20 and the
Page Authority is higher
than 30 than the keyword
is probably too high for
our purposes.
8

9. 9

10. Title Element
10

11. The Title element is an
HTML element that loads
the words, which label a
web page at the top of
the browser.
11

12. The Title element is a
heavily weighted on-
page factor that search
engines evaluate to
determine which pages
appear on the front page
of the search results.
12

13. <title>Divorce
Attorneys</title>
13

14. Meta
Descriptions
14

15. Meta descriptions are
sometimes used as the
snippet from which your
web pages are linked on
the search results pages.
15

16. Populate the Meta
description with a call to
action using your
targeted keyword.
16

17. We have the most
merciless lawyers in the
Tri-State Area. Call us at
at 212 555 1212 or click
here to find a divorce
attorney in New York City.
17

18. Information
18

19. Write a composition of at
least 500 words describing
your business as originally
as you can on the
homepage.
19

20. Describe what
distinguishes your business
in your marketplace and
makes you the best
choice among your
competition.
20

21. Add one (1) to two (2)
images using your
targeted keywords as alt
and title attributes
21

22. <img src=“http://
www.domain.com/
divorce-lawyer.jpg”
alt=“Divorce Lawyer”
title=“Divorce Lawyer”>
22

23. Other Pages
23

24. Publish an About,
Contact Us, and Privacy
Policy page.
24

25. Articles
25

26. Write and publish at least
four (4) to five (5) articles
or compositions on
keywords related to your
main keyword.
26

27. Your articles can answer
your clients’ and
prospects’ more
frequently asked
questions.
27

28. How to Get A Free
Divorce Attorney
What Questions Should
You Ask A Divorce
Attorney
What’s The Best Way For A
Man To Hire A Divorce
Attorney 28

29. Link Building
29

30. As web marketers we are
all glorified link builders.
Links comprise the web's
veins or circulatory
system.
30

31. “Democracy!!!”

32. Links = Building
Relationships
WIN WIN
Make friends and partners.
Ideal mindset
"What can I do for you?" 32

33. Guest Posting
Targeted Anchor Text
33

34. Guest Posting
Targeted Anchor Text
High Quality Links
34

35. Guest Posting
Targeted Anchor Text
High Quality Links
Branding Exposure
35

36. Guest Posting
Targeted Anchor Text
High Quality Links
Branding Exposure
Targeted Traffic
36

37. Guest Posting
Targeted Anchor Text
High Quality Links
Branding Exposure
Targeted Traffic
More members to your
community 37

38. Anchor Text
Link to content on your own
website using targeted keywords
for pages as your anchor text.
Use anchor text comprising your
targeted keyword and
synonymous keywords and
phrases when you link back to
your web pages.
38

39. <a href="http://
iwanthalfdivorceattorn
eys.com" title="Divorce
Attorneys" />divorce
attorneys</a>
39

40. For the most part, you will be
able to add keyword optimized
anchor text in a bio that links to
your website.
On websites where an optimized
link is prohibited, you could
probably add your link with
anchor text as a relevant
citation in the body of content. 40

41. Ensure you use a wide variety of
anchor text.
Mass duplicate usage of anchor
text can trigger a Google
penalty and decrease your
Google Organic traffic.
Brand/website name, other
keywords, stakeholders’ names. 41

42. Aim to get to know about 10
website publishers in your
industry or who share your topic
of interest.
Do something for them that they
will value.
Meet with them personally; take
them out to lunch. 42

43. Make friends.

44. Work for free

45. I drive
gargantuan
influxes of
traffic.

46. You can too.

47. Build a
Facebook
following and
link to the
publisher.

48. Post images of
funny, extreme,
or engaging
content, and
invite friends.

49. Boost posts for
as liQle as $1 a
day to aQract
Likes.

50. Invite people
who Like your
posts to also
Like your page.

51. Bourbon!

52. Empanadas!

53. 53

54. 54

55. 55

56. 56

60. Case Study #2

61. Use similar websites
using blog search
engines:
http://www.similarsites.com/
61

62. 62

63. 63

64. Use similar websites
using blog search
engines:
http://www.google.com/
blogsearch
64

65. 65

66. Use the following search
terms:
[topic] guest post by
[topic] article by
[topic] “write for us”
[topic] “contribute to”
[topic] intitle:“submit” +
inurl:blog 66

67. Test their
strength!
67

68. 68

69. 69

70. 70

71. 71

72. 72

73. 73

74. To pitch a guest post, read
about 5 to 10 articles on the
website (TAKING NOTES!!!).
Read through the articles and
comments to get an idea of
what type of information the
community wants to consume.
Create an outline of potential
story ideas as you read.
74

75. Then write the story.
Write the first draft in 15 to 30
minutes – time yourself.
Add information substantiating
your arguments, images, and
other amendments.
Have at least 3 good pieces of
great content waiting for
people who click on your
link(s). 75

76. On your website have
prominent subscription options
above the fold – upper left or
right.
RSS Subscription
Email Newsletter
Twitter Profile
Facebook Page
YouTube Channel 76

77. Then send the guest post
as a text attachment with
corresponding HTML tags
that autonomously add
your images and links.
77

78. 78

79. 79

80. 80

81. 81

82. Start public or private
conversations on social
media, email, phone, or in
person with people for whom
you’d like to write or people
you want to write about your
brand.
Focus on their interests
instead of yours.
82

83. Comment on what
they’re posting and
they’re interests.
Try to build a solid
relationship before
pitching your idea.
83

84. Limit the amount of times you
write for one publication, unless
every time you write there you
get new subscribers; or you're
getting paid.
Your work will typically be read
by the same people, and most
people who didn't subscribe the
1st time, won't subscribe the 2nd
and 10th time unless it’s a huge
site: 100k+ subscribers. 84

85. Links = Building
Relationships
WIN WIN
Make friends and partners.
Ideal mindset
"What can I do for you?" 85

86. Links = Building
Relationships
WIN WIN
Make friends and partners.
Ideal mindset
"What can I do for you?" 86

87. Private Blog
Networks
87

88. Create your own
network of blogs and
link back to your
business website.
88

89. Find them:
Namecheap Auctions
PRNator
GoDaddy Auctions
NameJet
89

90. Or you could rent
domains from various
services on the web:
LinksManagement.com
Posirank.com
RankPlay.com
90

91. Look for the following
metrics on Majestic.com
Trust Flow: 10
Citation Flow: 10
91

92. 92

93. 93

94. The Study of
Popular
Sections

95. 95

96. 96

97. 97

98. 98

102. 102

103. 103

104. 104

105. 105

106. 106

107. 107

108. 108

109. 109

120. Want more?
120

121. @notifyneal
121

122. ROI
• Average queries 128
• Products 5000
• Keyword varieties 5
• Search volume 3,200,000
• Proportion of Search Volume 60%
• Traffic 1,920,000
• Conversion rate 0.5%
• Conversions 9,600
• Amount per conversion $45
• Revenue per month $432,000
122