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1. Presented By-
Anita Singh
Assistant Professor
Home Science Department
CRD PG College Gorakhpur

2. Fashion
Fashion is like a train, it will
come and go....if you like it,
go with it.... Otherwise wait
for the next one.
 Fashion is the particular
style that is popular at a
given period of time.

3. Fashion Cycle
 The way of fashion change is described as fashion
cycle. Generally fashion cycle is used to explain the
process that a type of fashion goes through.
 Fashion moves through different stages during its cycle
of existence.
 Fashion acceptance is generally called as a fashion
cycle.
 The fashion cycle is usually represent as a bell shaped
curve with 5 stages.

4. The fashion cycle: The fashion cycle is usually represent as a bell shaped
curve with 5 stages.
1-Introduction
2-Rise in popularity/ demand increase
3-Peak of popularity
4-Decline in demand
5-Rejection

5. Introduction stage:
 Most new styles are introduced in the high
level.
 Product costs are high and only few can
afford.
 Celebrities, TV stars, models buy these
clothes as they want to wear them in some
events.
 Production in small quantities gives a
designer more freedom, flexibility, and
room for creativity.
 Then designers create new designs by
changing elements such as shape, line,
color, fabric, and details and their
relationship to one another.

6. Demand increase stage:
 New styles worn by celebrities on television, to attract
the attention of the general public.
 Viewers may wish to buy the new styles but perhaps
cannot afford them.
 Manufactures use less expensive fabric and modify the
designs to sell in low price.
 Mass production reduces the price of the fashion, and
become more sales.

7. Peak of popularity stage:
 Fashion at this stage is most popular, it may be in such
demand that many garment manufacturers copy it
or produce adaptations of it at many price levels.
 Variety of price levels.
 Due to mass acceptance the production reaches peak.

8. Decline in demand stage:
 In this stage, consumer
demand is decreasing,
going down the slope.
 Decreasing demand for
the fashion.
 Mass production finally
end up in fashion
conscious people gets
bore of the style and they
look for something new.

9. Rejection stage:
 Last phase of the cycle.
 Fashion moves to beginning of the new style.
 Very low price.
 Consumers not interested.
 The rejection of a style just because it is out of fashion
is called consumers obsolescence.

10. Theories of fashion:
 Fashion Theory is a
theory that explains
the effect of Fashion
to the Society. A
Fashion theory also
explain the origin of
Fashion and how
and why it keeps
changing with time.

11. Higher
royalty
Lower
class
Rich
White
collars
Teenagers
Trickle Down Trickle UP Trickle Across

12. Trickle Down Theory:
 This is the oldest theory of fashion.
 It indicates the true fashion.
 It starts from top social level people to
low social level people.
 Royal families introduced the fashion in
olden days.
 Gradually upper class people copy them
and then by the lower class of people.
 Fashion pass from fashion leaders to the
lower class people also.
 Example- Jeans, Asymmetrical tops.

13. Trickle Up Theory:
 This theory is a newer theory.
 It is purely an idea of youngsters.
 Fashions pass from youth to the aged
people.
 This is also called street fashion.
 Youth create new mix and match
styles.
 Fashion gradually moves from lower
class people to fashion leaders.
 Example- Denim, glitter tops, T shirts,
metal shine garments.

14. Trickle Across Theory:
 This is also called as Trickle Across
Theory.
 In 20th century fashion became similar
to all levels of people at the same time.
 Fashion is not created by any section
of people.
 Celebrities give an identity to fashion.
 Various designers introduce new
fashions in affordable prices.
 High priced garment styles are copied
and produced in mass.
 Examples - jogging suits, bell bottom
and kurta style tops.
 many different styles can be accepted
at a same time.