How consumer use digital technology and its impact on their lives!!

1. How consumers use digital technology and
its impact on their lives!!
Assignment 2, Task 1
Shiva Ram - Student Number: 86965462

2.  Introduction – Evolution of Internet
 Access to the Internet
 Digital devices used by consumers
 How consumers search for information
 Online shopping – consumer preference
 Online video consumption
 Consumer trends
 Summary
 Reference List
Shiva Ram - Student Number: 86965462
Unit 1 – Evolution of Digital Marketing

3. Introduction(Evolution of Internet)
 Internet has evolved from connecting devices to connecting people and objects
that we use in our day to day life.
Shiva Ram - Student Number: 86965462
Unit 1 – Evolution of Digital Marketing
1

4. Access to Internet (Internet users over time)
 More than 5 billion of world population uses internet. Between Jan 2000 and Apr
2022, Internet users has increased by almost 18 times.
Shiva Ram - Student Number: 86965462
Unit 1 – Evolution of Digital Marketing
1

5. Digital devices used by consumers
 Today, more than 60% of world population uses digital devices.
Shiva Ram - Student Number: 86965462
Unit 1 – Evolution of Digital Marketing

6. How consumers search for information thru Internet
Shiva Ram - Student Number: 86965462
Unit 1 – Evolution of Digital Marketing
1
 Search Engines – Customers has multiple options to search (as per their preferences).
 Google is the most popular search engine worldwide (91.4%). 2

7. Online shopping – Consumer preference
Shiva Ram - Student Number: 86965462
Unit 1 – Evolution of Digital Marketing
 Almost 50% of the online shoppers, prefer Amazon.com, because of the product range
and services.
1

8. Online Video Consumption
Shiva Ram - Student Number: 86965462
Unit 1 – Evolution of Digital Marketing
 Over 3 billion internet users (>60%) consume video content, worldwide.
 92% of global internet users prefer watching any kind of video that includes: movies,
music, educational, sports, etc.

9. Consumer trends
 Over the past 5 years, we are seeing internet technology playing a pivot role in
consumer trends. Previously, we were able to connect people and internet devices
(Mobiles, PCs).
 Today, we are able to interconnect devices with advanced internet technology (Internet
of Things).
Shiva Ram - Student Number: 86965462
Unit 1 – Evolution of Digital Marketing
1
2017
2022

10. Summary
Shiva Ram - Student Number: 86965462
Unit 1 – Evolution of Digital Marketing
To summarise—Internet and digital devices
have rapidly evolved in the last couple of
decades, more so, in the last 5–10 years. It
has changed our lifestyle and also helping us
to:
 Connect and socialise virtually with
friends and families
 Do online shopping
 Do online banking
 Do online education
 Do online booking for travel and hotel
accommodations, etc.
In addition, we can get or access information
or news on any subjects that we like, watch
online videos, and many more..
Internet
Education
Shopping
Social Network
Banking
Travel
Entertainment
Work from Home
Internet of Things

11. References
 Introduction
 1) Author: Aleksandr Ometov, Sergey Bezzateev, Joona Kannisto, Jarmo Harju, Title: Internet
evolution from places and people to things and wearables, Publisher: Research Gate, Image Uploaded
by: Aleksandr Ometov, Published: July 2016, Viewed: 29 July 2022, URL: <
https://www.researchgate.net/figure/Internet-evolution-from-places-and-people-to-things-and-
wearables_fig1_305523569>
 Access to Internet
 1) Author: Simon Kemp, Title: More than 5 billion people now use the internet, Publisher: We are
Social, Published: 27 April 2022, Viewed: 29 July 2022, URL:
<https://wearesocial.com/au/blog/2022/04/more-than-5-billion-people-now-use-the-internet/>
 How customers search for information thru Internet
 1) Title: Joongel internet, the easy way, Publisher: togoogleornottogoogle.pressbooks.com, Viewed:
29 July 2022, URL:<https://togoogleornottogoogle.pressbooks.com/chapter/unified-interface-for-
separate-search-engines/>
 2) Author: Alex Chris, Title: Top 10 search engines in the world (2022 update), the easy way, Published:
6 May 2022 Publisher: Reliablesoft, Viewed: 29 July 2022, URL:< https://www.reliablesoft.net/top-10-
search-engines-in-the-world/>
Shiva Ram - Student Number: 86965462

12. References
 What consumers buy online
 1) Title: Most visited online retail websites worldwide in 2022, by average monthly traffic,
Published: 6 May 2022 Publisher: Statista, Viewed: 29 July 2022,
URL:<https://www.statista.com/statistics/274708/online-retail-and-auction-ranked-by-
worldwide-audiences/ >
 Online Video Consumption
 1) Title: Online video consumption statistics, Publisher: Oberlo, Viewed: 29 July 2022, URL:<
https://au.oberlo.com/statistics/online-video-consumption-statistics>
 Consumer trends
 1) Authors: Charith Perera, Chi Harold Liu, Srimal Jayawardena, Title: A Survey on internet of
things from industrial market perspective, Publisher: Research Gate, Image Uploaded by:
Charith Perera,Published:, Viewed: 29 July 2022,
URL:<https://www.researchgate.net/figure/Evolution-of-the-Internet-in-five-phases-The-
evolution-of-Internet-begins-with_fig11_271585522>
Shiva Ram - Student Number: 86965462