This document discusses how audiences use technology and how it has impacted their lives. It notes that internet usage has doubled in the last 10 years, with 4 billion people now having access compared to 2 billion in 2010. Desktop computers and smartphones are the most popular ways to access the internet, used by 91% of households. Online videos are also becoming more popular with 84% of people watching videos in 2021. The modern consumer is more connected and researches products online before purchasing. To be successful, businesses need to integrate into the changing online world.

1. HOW AUDIENCES USE
TECHNOLOGY
& ITS IMPACT ON THEIR LIVES
Assignment 2, Task1
By Cindy Manter
86922927

2. INTRODUCTION
Since the Internet was invented in the 1960’s
The amount of people and how they use it has changed significantly
In this presentation we will explore the history of the internet &
technology and how this has affected the way that people use it in
their day-to-day life.
Fig 1 Bdfinally's (2017) Human Evolution Internet Transitional Fossil
Research [Graphic]

3. ACCESS TO THE INTERNET
2
2.2
2.5
2.7
2.8
3
3.3
3.5
3.7
4
0 1 2 3 4 5
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
Billions
World wide Users Year on Year
In the last 10 years the
amount of people that
have access and use the
internet has doubled.
This growth is expected
to grow as more and
more of our life
becomes dependent on
the internet. With 4
million people having
access to the internet in
2019 compared to 2
million in 2010. This is
however only 50% of
the population of the
globe.

4. 7210.4206
6945.41167369.0899
8154.65
8785.63888523.32438812.0424
10098.329
11063.1013
11063.1013
JULY 2 0 1 4 JAN 2 0 1 5 JULY 2 0 1 5 JAN 2 0 1 6 JULY 2 0 1 7
INTERNET SPEEDS
The Internet speeds have also
increased to meet the ever
changing way that people use
the internet

5. 0 50 100 150 200
Cyprus
Switzerland
Austalia
Kuwait
Norway
China
Saudi Arabia
Qatar
South Korea
UAE
105.86
106.68
125.66
132.36
150.21
153.09
160.4
179.58
192.58
194.04
Mobile Speed Per Country
Speed
Even though everyone
thinks our speed are
slow Australia still
falls 8th globally for its
Mobile internet
speeds.

6. DIGITAL DEVICES USED BY AUDIENCES
Fig 2 Hanacek.V (ND) minimalistic-and-clean-
home-office-computer-setup [photograph]
91.4
%
Desk top computers and smart phones compete for the top position a as the most
popular way to access the internet with 91% of connected households accessing in
the internet via these devices.
Fig 3 Hanacek.V (ND) man-holding-a-smartphone
[photograph]
91.0
%

7. Fig Hanacek.V (ND) young-wmoan-reading-ebooks-on-
her-ipad-tablet [photograph]
66.4
%
The Third most popular
device is the tablet with
66% of house holds using
this as an alternate way
to access the internet.

8. Fig4 Hanacek.V (ND) playing-games-on-playstation 4
[photograph]
Internet connected
42.1% TV
18.6 music/video
player
26.7 games console
But of course, there are now many other
ways that people can access the internet
via tv, music or video player, game
consoles and even some appliances now
being able to connect to the internet.

9. HOW CUSTOMERS SEARCH FOR
INFORMATION
Online
Search Engine
98%
Voice
Commands
45.3%
Social Media
Brand Content
44.8%
Image
Recognition
32.9%
Consumers search for
information in many
different ways with the
most popular being
through a search
engine 98% but there
are also other ways to
search the internet
voice commands or
through social media.
You can also now do an
image search for what
you are looking for.

10. 63%
19%
4%
4%
4% 2% 3%1%
Search Engines Used
Google Chrome Safari Fire Fox
As search engines are on
the top of the list to
access the internet people
also have a favourite
search engine with Google
chrome claiming 63% of
the population.

11. WHAT CONSUMERS BUY ONLINE
0%
10%
20%
30%
40%
50%
60%
70%
Electronics Books Clothing House Hold Office
Supplies
Packaged
Goods
Sporting
Goods
Pet Supplies Food &
Groceries
69% 67%
63%
38%
30% 28%
20% 20% 20%
Online shopping is becoming more and more
popular with the buy either doing research
online or purchasing online. Consumers
purchase Electronics, books and clothing as
priority with food and groceries being quite low
on the scale for things to buy online.

12. ONLINE VIDEO CONSUMPTION
0 5 10 15 20 25 30 35
Trailing millenials
Leading Millenials
Gen X
Boomers
Mature
TV vs Online videos
Online TV
Trends have shown that
online videos are
becoming the way of the
future. With the youth
ditching tv for watching
videos on the internet.

13. 70.00%
72.00%
74.00%
76.00%
78.00%
80.00%
82.00%
84.00%
86.00%
2013 2014 2015 2016 2017 2018 2019 2020 2021
Percentage
Percentage
Growth of online video
So, too has the popularity
of video content on the
internet. Almost 84% of
people spending their
time watching videos in
2021. This trend is
expected to keep growing.

14. CONSUMER TRENDS
The Modern consumer is more connected, with almost every one caring around a smart device
they have access to the internet virtually anywhere on the globe.
This is making them more educated with over 80% of buyers doing research online before
purchasing a product. Some of these buyers won’t even step foot into a store before
purchasing their items.

15. This is creating a more
powerful
buyer/consumer as they
hit to the internet to
Read and write Reviews.
Your first impression on
the internet needs to be
a great one so too does
your customer service.

16. SUMMARY
Inconclusion Since its invention the internet has evolved and changed in many ways shapes
and forms. It’s grown from strength to strength and continues to be the driving force behind
new technologies to allow consumers to access data, shopping, games and videos from any
location.
Trends show that this is the way of the future with consumers educating themselves on
anything and everything.
To have a successful business in the future you will need to intergrade your business into the
ever-changing internet and social media world and plan to adapt as time goes on.
Any business that can’t be found on the internet or social media is unlikely to succeed or be
very successful at all.

17. REFRENCES CON
 ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ITU (2019) Number of internet users, billions [online] Available at https://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
[Accessed 18th September 2021]
 ABS (2017) Proportion of connected households, by device used to access the internet, 2014-15 and 2016-17 [online]Available at
https://www.abs.gov.au/statistics/industry/technology-and-innovation/household-use-information-technology/latest-release
[Accessed 25th September 2021]
 Bdfinally's (2017) Human Evolution Internet Transitional Fossil Research [Graphic] in Favpng.com Available at
https://favpng.com/png_view/human-evolution-internet-transitional-fossil-research-png/NxYr1rAA# [Accessed18th September 2021]
 Data reportal (2021) Global Digital Overview January 2021 DataReportal [Online] Available at
https://datareportal.com/reports/digital-2021-global-overview-report [Accessed 2nd October 2021]
 Hanacek.V (ND) google-analytics-website-free-photo [photograph] In picjumbo.com Available at https://picjumbo.com/google-
analytics-website/ [Accessed 10th October 2021]
 Hanacek.V (ND) man-holding-a-smartphone [photograph] In picjumbo.com Available at https://picjumbo.com/man-holding-a-
smartphone/ [Accessed 18th September 2021]
 Hanacek.V (ND) minimalistic-and-clean-home-office-computer-setup [photograph] In picjumbo.com Available at
https://picjumbo.com/minimalistic-and-clean-home-office-cumputer-setup/ [Accessed 18th September 2021]
 Hanacek.V (ND) playing-games-on-playstation 4 [photograph] In picjumbo.com Available at https://picjumbo.com/playing-games-on-
playstation-4/ [Accessed 25th September 2021]
 Hanacek.V (ND) Young Woman Entrepreneur Working on Her MacBookUsing Calendar.app on iPhone XS and MacBook Pro Woman
Entrepreneur & Time Management Busy Womanpreneur Working on Her Laptop [photograph] In picjumbo.com Available at
https://picjumbo.com/woman-using-modern-technology-for-work/[Accessed 10th October 2021]
 Hanacek.V (ND) young-woman-reading-ebooks-on-her-ipad-tablet [photograph] In picjumbo.com Available at
https://picjumbo.com/young-woman-reading-ebooks-on-her-ipad-tablet/ [Accessed 18th September 2021]

18. REFRENCES
 Invideo (2020) A. Top Video Marketing Statistics [Online] Available at https://invideo.io/blog/video-marketing-statistics/ [Accessed
2nd October 2021]
 Saleh.K (ND) online-consumer-shopping-habbits [Online] Available at https://www.invespcro.com/blog/online-consumer-shopping-
habits-behavior/ [Accessed 25th September 2021]
 Statista (2021) Breakdown of time spent watching free to air tv and streaming video in Australia in 2019, by generation [Online]
Available at https://www.statista.com/statistics/1134786/australia-breakdown-time-spent-watching-tv-and-streaming-video-by-
generation/[Accessed 2nd October 2021]
 Statista (2021) Countries with the fastest average mobile internet speeds as of May 2021 [Online] Available at
https://www.statista.com/statistics/896768/countries-fastest-average-mobile-internet-speeds/ [Accessed 2nd October 2021]
 The keen folks (ND) the influence of technology on consumer behaviour: impossible to ignore [Online] Available at
https://thekeenfolks.com/the-impact-of-technology-on-consumer-behaviour/ [Accessed 2nd October 2021]
 Trading economics (2017) Australia Internet Speed [Online] Available at https://tradingeconomics.com/australia/internet-speed
[Accessed 2nd October 2021]
 We are social (2021) Digital 2021 global report [Online] Available at https://wearesocial.com/digital-2021 [Accessed 25th September
2021]