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Ethnography
Presented by:
Ms. Joy M. Avelino
MA Ed-ELT
Varieties of Talk
   •Marshall (1961)
   •Basso (1972)
   •Fox (1974)
   •Reisman (1974)
   •Frake (1964)
The Ethnography of
     Speaking
According to Hymes (1974)
• An ethnography of a communicative
  event is a description of all the
  factors that are relevant in
  understanding how that particular
  communicative event achieves its
  objectives.
Ethnomethodology
- Ethnography is alternately both
a research methodology and
a way of writing up research. (1)
- the study of single group
through direct contact with their
culture.
Speech is used in different
ways among different
groups of people. Each
group has its own norms of
linguistic behavior.
Marshall (1961)
• Marshall has indicated how the !Kung
  have certain customs which help them
  either to avoid or reduce friction and
  hostility within bands and between
  bands.
• According to Marshall, speech among
  the !Kung helps to maintain peaceful
  social relationships by allowing people
  to keep in touch with one another
  about how they are thinking and
  feeling.
Basso (1972)
• The Western Apache of East-Central
  Arizona choose to be silent when there
  is a strong possibility that such
  uncertainty exists.
• They are silent on ‘meeting strangers’
  whether these are fellow
  Western Apache or complete outsiders;
  and strangers, too, are expected to be
  silent.
Fox (1974)
• Fox (1974) has described how the Roti
  consider talk one of the great
  pleasures of life - not just idle
  chatter, but
  disputing, arguing, showing off
  various verbal skills, and, in
  general, indulging in verbal activity.'
• Silence is interpreted as a sign of
  some kind of distress, possibly
  confusion or dejection. So social
  encounters are talk-filled.
Reisman (1974)
• In Antigua, people speak because they
  must assert themselves through
  language. They do not consider as
  interruptions behavior that we would
  consider being either interruptive or
  even disruptive.
• Reisman says that in Antigua ‘ to enter
  a conversation one must assert one’s
  presence rather than participate in
  something formalized as an exchange.
Frake (1964)
• Subanun of the Philippines, who employ
  certain kinds of speech in drinking
  encounters. Such encounters are very
  important for gaining prestige for
  resolving disputes.
• Frake (1964) has described how to talk,
  what he calls ‘drinking talk’, proceeds in
  such encounters, from the initial invitation
  to partake of drink, to the selection of
  proper topics for discussion as drinking
  proceeds competitively, and finally to
  displays of verbal art that accompany
  heavy, ‘successful’ drinking.
(S) Setting and Scene
                                            EXAMPLE
Setting refers to the time and    The living room in the
place. (the concrete physical     grandparents' home might be
circumstances in which speech     a setting for a family story.
takes place).



Scene refers to the abstract          The family story may be told
psychological setting, or the        at a reunion celebrating the
cultural definition of the occasion. grandparents' anniversary. At
                                     times, the family would be
                                     festive and playful; at other
                                     times, serious and
                                     commemorative.
(P) Participants
                               EXAMPLE


- Speaker and audience. At the family reunion,
                        an aunt might tell a
- Participants include  story to the young
various combinations of female relatives, but
speaker-listener,       males, although not
addressor-addressee, or addressed, might
sender-receiver.        also hear the
                        narrative.
(E) Ends
                          EXAMPLE

Purposes, goals, and The aunt may tell
outcomes.            a story about the
                     grandmother to
                     entertain the
                     audience, teach
                     the young
                     women, and
                     honor the
                     grandmother.
(A) Act sequence
                                        EXAMPLE

- refers to the actual form and The aunt's story might
order of the event.             begin as a response to a
                                toast to the grandmother.
                                The story's plot and
                                development would have a
                                sequence structured by
                                the aunt. Possibly there
                                would be a collaborative
                                interruption during the
                                telling. Finally, the group
                                might applaud the tale and
                                move onto another subject
                                or activity.
(K) Key
                                       EXAMPLE

Key refers to the tone,         The aunt might imitate
manner, or spirit in which a   the grandmother's voice
particular message is          and gestures in a playful
conveyed: light-hearted,       way, or she might
serious, precise, pedantic,    address the group in a
mocking, sarcastic, pompous,   serious voice
and so on.                     emphasizing the sincerity
                               and respect of the praise
                               the story expresses.
(I) Instrumentalities
                                          EXAMPLE
 Instrumentalities refers to the
 choice of channel, (e.g., oral,
                                      The aunt might
 written, or telegraphic).           speak in a casual
                                     register with
                                     many dialect
 actual forms of speech employed,
 such as the language, dialect,      features or might
 code, or register that is chosen.   use a more
                                     formal register
                                     and careful
                                     grammatically
                                     "standard" forms.
(N) Norms
                                           EXAMPLE
Norms of Interaction refers to the    In a playful story by the
specific behaviors and properties   aunt, the norms might
that attach to speaking
                                    allow many audience
                                    interruptions and
                                    collaboration, or possibly
Norms of Interpretation how these
[behaviors] may be viewed by        those interruptions might
someone who does not share          be limited to participation
them, e.g., loudness, silence, gaze by older females. A
return, and so on.                  serious, formal story by the
                                    aunt might call for attention
                                    to her and no interruptions.
(G)Genre
                                 EXAMPLE

Genre refers to category    . The aunt might tell
of event .                 a character anecdote
                           about the
(e.g. poems, proverbs,     grandmother for
riddles, sermons, prayers, entertainment, or an
lectures, and editorials.) exemplum as moral
                           instruction.
Leither (1980, p. 5) states, ’the aim
of ethnomethodology is to study the
processes of sense making (idealizing
and formulizing).
   Ethnomethodology is a branch of
the social science which is concerned
with exploring how people interact
with the world and make sense of
reality. (3)
Common Sense
          Commonsense knowledge
refers to a variety of things. It is the
understandings, receipts, maxims, a
nd definitions that we employ in
daily living as we go about doing
things.
Practical reasoning
     Practical reasoning refers to the
way in which people make use of
their commonsense knowledge and to
how they employ that knowledge in
their conduct of everyday life.
OTHER REFERENCES

(1)http://my.ilstu.edu/~jrbaldw/372/Ethnography.html

(2) http://en.wikipedia.org/wiki/Dell_Hymes

(3) http://www.wisegeek.com/what-is-
ethnomethodology.htm
Thank you!

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Ethnography

  • 1. Ethnography Presented by: Ms. Joy M. Avelino MA Ed-ELT
  • 2. Varieties of Talk •Marshall (1961) •Basso (1972) •Fox (1974) •Reisman (1974) •Frake (1964)
  • 4. According to Hymes (1974) • An ethnography of a communicative event is a description of all the factors that are relevant in understanding how that particular communicative event achieves its objectives.
  • 6. - Ethnography is alternately both a research methodology and a way of writing up research. (1) - the study of single group through direct contact with their culture.
  • 7. Speech is used in different ways among different groups of people. Each group has its own norms of linguistic behavior.
  • 8. Marshall (1961) • Marshall has indicated how the !Kung have certain customs which help them either to avoid or reduce friction and hostility within bands and between bands.
  • 9.
  • 10. • According to Marshall, speech among the !Kung helps to maintain peaceful social relationships by allowing people to keep in touch with one another about how they are thinking and feeling.
  • 11. Basso (1972) • The Western Apache of East-Central Arizona choose to be silent when there is a strong possibility that such uncertainty exists.
  • 12.
  • 13. • They are silent on ‘meeting strangers’ whether these are fellow Western Apache or complete outsiders; and strangers, too, are expected to be silent.
  • 14. Fox (1974) • Fox (1974) has described how the Roti consider talk one of the great pleasures of life - not just idle chatter, but disputing, arguing, showing off various verbal skills, and, in general, indulging in verbal activity.'
  • 15.
  • 16. • Silence is interpreted as a sign of some kind of distress, possibly confusion or dejection. So social encounters are talk-filled.
  • 17. Reisman (1974) • In Antigua, people speak because they must assert themselves through language. They do not consider as interruptions behavior that we would consider being either interruptive or even disruptive.
  • 18.
  • 19. • Reisman says that in Antigua ‘ to enter a conversation one must assert one’s presence rather than participate in something formalized as an exchange.
  • 20. Frake (1964) • Subanun of the Philippines, who employ certain kinds of speech in drinking encounters. Such encounters are very important for gaining prestige for resolving disputes.
  • 21.
  • 22. • Frake (1964) has described how to talk, what he calls ‘drinking talk’, proceeds in such encounters, from the initial invitation to partake of drink, to the selection of proper topics for discussion as drinking proceeds competitively, and finally to displays of verbal art that accompany heavy, ‘successful’ drinking.
  • 23. (S) Setting and Scene EXAMPLE Setting refers to the time and The living room in the place. (the concrete physical grandparents' home might be circumstances in which speech a setting for a family story. takes place). Scene refers to the abstract The family story may be told psychological setting, or the at a reunion celebrating the cultural definition of the occasion. grandparents' anniversary. At times, the family would be festive and playful; at other times, serious and commemorative.
  • 24. (P) Participants EXAMPLE - Speaker and audience. At the family reunion, an aunt might tell a - Participants include story to the young various combinations of female relatives, but speaker-listener, males, although not addressor-addressee, or addressed, might sender-receiver. also hear the narrative.
  • 25. (E) Ends EXAMPLE Purposes, goals, and The aunt may tell outcomes. a story about the grandmother to entertain the audience, teach the young women, and honor the grandmother.
  • 26. (A) Act sequence EXAMPLE - refers to the actual form and The aunt's story might order of the event. begin as a response to a toast to the grandmother. The story's plot and development would have a sequence structured by the aunt. Possibly there would be a collaborative interruption during the telling. Finally, the group might applaud the tale and move onto another subject or activity.
  • 27. (K) Key EXAMPLE Key refers to the tone, The aunt might imitate manner, or spirit in which a the grandmother's voice particular message is and gestures in a playful conveyed: light-hearted, way, or she might serious, precise, pedantic, address the group in a mocking, sarcastic, pompous, serious voice and so on. emphasizing the sincerity and respect of the praise the story expresses.
  • 28. (I) Instrumentalities EXAMPLE Instrumentalities refers to the choice of channel, (e.g., oral, The aunt might written, or telegraphic). speak in a casual register with many dialect actual forms of speech employed, such as the language, dialect, features or might code, or register that is chosen. use a more formal register and careful grammatically "standard" forms.
  • 29. (N) Norms EXAMPLE Norms of Interaction refers to the In a playful story by the specific behaviors and properties aunt, the norms might that attach to speaking allow many audience interruptions and collaboration, or possibly Norms of Interpretation how these [behaviors] may be viewed by those interruptions might someone who does not share be limited to participation them, e.g., loudness, silence, gaze by older females. A return, and so on. serious, formal story by the aunt might call for attention to her and no interruptions.
  • 30. (G)Genre EXAMPLE Genre refers to category . The aunt might tell of event . a character anecdote about the (e.g. poems, proverbs, grandmother for riddles, sermons, prayers, entertainment, or an lectures, and editorials.) exemplum as moral instruction.
  • 31. Leither (1980, p. 5) states, ’the aim of ethnomethodology is to study the processes of sense making (idealizing and formulizing). Ethnomethodology is a branch of the social science which is concerned with exploring how people interact with the world and make sense of reality. (3)
  • 32. Common Sense Commonsense knowledge refers to a variety of things. It is the understandings, receipts, maxims, a nd definitions that we employ in daily living as we go about doing things.
  • 33. Practical reasoning Practical reasoning refers to the way in which people make use of their commonsense knowledge and to how they employ that knowledge in their conduct of everyday life.