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Center on Global Brand Leadership

Center on Global Brand Leadership

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Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.
Industry
Advertising / Marketing / PR
Website
gsb.columbia.edu/globalbrands
About
Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders. The Center fosters a community of researchers, alumni, students, and global business leaders to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing. The Center on Global Brand Leadership was founded in 1999 at Columbia Business School under the direction of Professor Bernd Schmitt,
Contact Details
Tags
marketing data consumer sharing branding big data roi measurement personal brand management
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Presentations (1)
What Is the Future of Data Sharing?
7 years ago • 27926 Views
Documents (1)
Marketing ROI in the Era of Big Data
7 years ago • 857 Views
  • Activity
  • About

Presentations (1)
What Is the Future of Data Sharing?
7 years ago • 27926 Views
Documents (1)
Marketing ROI in the Era of Big Data
7 years ago • 857 Views
Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.
Industry
Advertising / Marketing / PR
Website
gsb.columbia.edu/globalbrands
About
Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders. The Center fosters a community of researchers, alumni, students, and global business leaders to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing. The Center on Global Brand Leadership was founded in 1999 at Columbia Business School under the direction of Professor Bernd Schmitt,
Contact Details
Tags
marketing data consumer sharing branding big data roi measurement personal brand management
See more

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