The document summarizes key findings from a 2013 social media marketing report. It finds that 56% of respondents use social media primarily to target customers, while 44% target businesses. Daily deal sites like Groupon and LivingSocial have declined drastically, with 80% of marketers reporting they no longer use such sites. The success of companies will increasingly depend on their ability to generate lifetime customer value through repeat transactions and long customer retention.

1. Research on Social Media
Trends For Marketers In 2013
(Daily Deal Sites 80% Down?)
- Cheryl Conner, Contributor(www.forbes.com)
Presented by –
K Maruthi Nataraj
Sudhanshu Ranjan
Rohit Kumar

2. • Introduction to social media marketing.
• How to use social media for sales?
• Social media marketing report 2013.
• Facts and figures of the marketing report.
• What is in for the marketers?
• What will determine the success of a
company?
• Conclusion
Agenda

3. Introduction to social media marketing.
• Attention through social media sites.
• Content sharing.
• Accessibility(Internet).
• Mobile phones.

4. How to use social media for sales?
• Join a community and create a persona.
• Determine best way to connect with prospects.
– Facebook, LinkedIn…
• Connect
Individual profiles that match our clients
• Build a relationship
– Tell how the product is useful to customer
• Engage in conversation
– Not just a message with a pitch

5. Social media marketing report 2013.
• In nutshell
-5th
annual study by Social Media Examiner
Total marketing
participants in the
study - 3025
Total marketing
participants in the
study - 3025
Primarily target customers Target businesses
56% 44%
72% of the
respondents
are 30-59
age
72% of the
respondents
are 30-59
age
Females –
62%
Females –
62%
US – 57%
UK – 9%
.
.
INDIA – 2%
.
US – 57%
UK – 9%
.
.
INDIA – 2%
.

6. Facts and figures of the marketing Report.

7. Utilization of daily deals as per survey report
• Groupon
• LivingSocial
• infibeam

8. What is in for the marketers?
• “No cost” efficient model by daily deal sites.
- Very Jane
• Doing the math right.
• Pay only if deal performs.
• Access to already established and efficient market.
- Dream come true

9. What will determine the success of a company?
• Life time value of the customer.
Equation:
(Average Value of a Sale) X (Number of Repeat Transactions) X
(Average Retention Time in Months or Years for a Typical
Customer)
• LTV Example – Gym Member
• How much to spend to acquire the customer?
- Allowable acquisition cost – short term – campaigning
- Investment acquisition cost – long term

10. Conclusion
• How can we improve daily deals markets :
- No hodgepodge of offerings
- Giving people what they want & follow up.
- Not so easy to get people to visit the website
- Minimize the effect of bigger marketers due to investment
loss.
•Driving forces behind business decisions in coming months:
- Inbound marketing
- Improved data visualizations, More analytics etc

11. Acknowledgements
•
http://www.forbes.com/sites/cherylsnappconner/2013/05/24/new-research-social-me
•
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/
• http://money.cnn.com/2012/11/30/technology/groupon-livingsocial-
daily-deals/index.html
• http://www.dmconfidential.com/80-of-marketers-have-no-plans-to-use-
daily-deals-69-plan-to-increase-use-of-youtube-in-the-future/