Foster a strong customer community that can serve as an effective extension of your sales team. Happy customers are your brand's best friend, but how do you connect those positive reviews to your prospective customers?
This webcast highlights use-cases showcasing companies that have been successful at promoting a brand that customers love, respect and evangelize organically. You'll learn how to cultivate brand advocates as an extension of your sales team with public communities.
This webcast was presented by Forrester's Laura Ramos and Jive's Elizabeth Brigham.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
Will Bigger Data Mean Bigger Problems or Opportunities?dunnhumby
Matt Keylock, SVP, Media Partnerships, dunnhumby led a panel at Boston's Future M Conference on October 26, 2012. Big data is growing bigger, daily. At the dawn of civilization through 2003, we created 5 exabytes of data. We now create that in 48 hours. And we’ll create 50 times that by 2020. As we multiply data, we also multiply its complexity and the need for people to make sense of it. As new channels and platforms emerge in real-time, how can we keep pace, navigate from customer data to customer knowledge and to an overarching marketing strategy? Will new data sources enable us to add more value for the consumer and in return, more value for the business?
Design for Customer Engagement: Digital Marketing StrategyTechedge Group
Episode one of a seven episode podcast series on Design for Customer Engagement. Starting from business objectives, the series focuses on identifying all of the relevant technological components that seamlessly integrate with one another, in order to assist companies in developing an End-to-End Digital Marketing landscape that suits their business strategy. Listen to the full podcast at: http://www.techedgegroup.com/podcast/engaged-by-design/digital-marketing-strategy
Will Bigger Data Mean Bigger Problems or Opportunities?dunnhumby
Matt Keylock, SVP, Media Partnerships, dunnhumby led a panel at Boston's Future M Conference on October 26, 2012. Big data is growing bigger, daily. At the dawn of civilization through 2003, we created 5 exabytes of data. We now create that in 48 hours. And we’ll create 50 times that by 2020. As we multiply data, we also multiply its complexity and the need for people to make sense of it. As new channels and platforms emerge in real-time, how can we keep pace, navigate from customer data to customer knowledge and to an overarching marketing strategy? Will new data sources enable us to add more value for the consumer and in return, more value for the business?
Design for Customer Engagement: Digital Marketing StrategyTechedge Group
Episode one of a seven episode podcast series on Design for Customer Engagement. Starting from business objectives, the series focuses on identifying all of the relevant technological components that seamlessly integrate with one another, in order to assist companies in developing an End-to-End Digital Marketing landscape that suits their business strategy. Listen to the full podcast at: http://www.techedgegroup.com/podcast/engaged-by-design/digital-marketing-strategy
Transforming Advocacy from Marketing Tactic
to Competitive Advantage
Key results from the 2015 Study on Customer Advocacy and Engagement
By The Center for Customer Engagement and SiriusDecisions
Executing a Billion Dollar Customer StrategyBill Lee
Our newest publication on building a robust customer strategy. This is a major missing link in most firms trying to engage with today's empowered buyers and customers. Both the C-suite, and executives and managers executing the firm’s total customer experience (TCE) operations will want to ready this carefully.
Best Metrics to Optimize B2B Demand GenAsad Haroon
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
Why do loyal customers matter? Learn about the current issues driving loyalty marketing, why loyalty marketing works, and how to define measurable objectives, where and when to use promotional currency, and sure-fire enrollment tactics.
More CRM and Loyalty Marketing Resources
Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/
eBooks: http://www.customerinsightgroup.com/white-papers
Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops
Systematic New Loyalty Program Development: http://www.customerinsightgroup.com/systematic-new-loyalty-program
Pinterest: http://pinterest.com/engagekeepgrow/
Who is Customer Insight Group?
Customer Insight Group, Inc. leads the way in the evolution of how companies engage their customers, positively motivate them and earn their long-term loyalty. Our extensive client work is testimony to our depth of knowledge and ability to apply strategic insight and solutions to a wide variety of business objectives. Our team’s client experience includes: NHFA, Thomasville Furniture, The Maxim Group Carpet Franchise, Ashro, A&P, The Bon Ton, Crate & Barrel, Dick’s Sporting Goods, Edwin Watts Golf, GE Consumer Finance, Monroe and Main, Swiss Colony, Midnight Velvet, MySwingle.com, The Great Indoors, G.H. Bass, Golf Galaxy, Helzberg Diamonds, HSBC, Kohl’s, La-z-boy Furniture Franchise, MCI, Payless ShoeSource, Pier 1 Imports, Petco, Proflowers.com, Regis University, Ruby Tuesday, S&K Menswear, Sierra Trading Post, Stein Mart, Tommy Hilfiger, Ulta, as well as various other leading companies.
A Midwest area bank’s corporate marketing team was in need of a plan that would generate more business from existing clients, help keep these clients from going to the competition, and at the same time be effective at bringing in quality leads for the Sales Department...
How to thrive in the age of the customer!
Age of the customer — a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers
Sales tools have evolved beyond just traditional CRM. Top performing sales teams are leveraging cutting edge technology to focus their sales efforts on the best prospects, arm themselves with the most up to date and relevant sales material, and reduce manual or repetitive tasks. Sales Technology enables sales teams to accelerate the sales cycle by doing things smarter, better and faster, and, ultimately, close more and higher quality deals.
Do you speak digital marketing with Kentico CMS?Thomas Robbins
How do you talk with customers about their channel engagement? Customers engage with through a growing variety of channels. Your website is just one of them –don’t forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we will look at how to talk with you customers about this Kentico EMS 7.
Webcast - How To Achieve Continuous Growth In A Flat Market Position2
The webcast is about a new approach to your online marketing that will enable you to achieve continuous growth even in this recessionary environment.
Most marketers are seeing some common trends and changes in their costomers' behaviors: longer buying cycles, higher cost per lead using search marketing, more comparison shopping, etc. All this led to showed and unpredictable business growth, and an urgent need for new online mix that can address the changed customer buying process.
As we look ahead to 2014, we expect the pace of change in marketing to only continue to accelerate. It seems like you can’t leave your desk these days to grab a cup of coffee without coming back to another change–a new marketing software entrant, an acquisition announcement, a major shift in consumer behavior, or an advance in marketing analytics. However, there are a few broader trends and patterns that have emerged. Here are 5 trends we believe will continue to have a significant impact on digital marketing in the new year.
People are talking. Listen! The open nature of Social channels helps you build Customer Lifetime Value by observing and cultivating Share of Voice, Sentiment, Influence, Perceptions, Channels, Products, Markets, Brand Value and more. This, in turn, helps you win customers, advocates, partners, allies, talent. Here are some customer results that illustrate key questions that can help you identify and act on the opportunity.
Shopper marketing insights for retailers webinarJanet Jaiswal
Describes customer insights that marketers can use to address the challenges they face in the age of the empowered customer. contains examples of how leading retail companies are using customer big data analytics to create more personalized engagement with their customers and increase conversion rates and customer loyalty.
Transforming Advocacy from Marketing Tactic
to Competitive Advantage
Key results from the 2015 Study on Customer Advocacy and Engagement
By The Center for Customer Engagement and SiriusDecisions
Executing a Billion Dollar Customer StrategyBill Lee
Our newest publication on building a robust customer strategy. This is a major missing link in most firms trying to engage with today's empowered buyers and customers. Both the C-suite, and executives and managers executing the firm’s total customer experience (TCE) operations will want to ready this carefully.
Best Metrics to Optimize B2B Demand GenAsad Haroon
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
Why do loyal customers matter? Learn about the current issues driving loyalty marketing, why loyalty marketing works, and how to define measurable objectives, where and when to use promotional currency, and sure-fire enrollment tactics.
More CRM and Loyalty Marketing Resources
Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/
eBooks: http://www.customerinsightgroup.com/white-papers
Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops
Systematic New Loyalty Program Development: http://www.customerinsightgroup.com/systematic-new-loyalty-program
Pinterest: http://pinterest.com/engagekeepgrow/
Who is Customer Insight Group?
Customer Insight Group, Inc. leads the way in the evolution of how companies engage their customers, positively motivate them and earn their long-term loyalty. Our extensive client work is testimony to our depth of knowledge and ability to apply strategic insight and solutions to a wide variety of business objectives. Our team’s client experience includes: NHFA, Thomasville Furniture, The Maxim Group Carpet Franchise, Ashro, A&P, The Bon Ton, Crate & Barrel, Dick’s Sporting Goods, Edwin Watts Golf, GE Consumer Finance, Monroe and Main, Swiss Colony, Midnight Velvet, MySwingle.com, The Great Indoors, G.H. Bass, Golf Galaxy, Helzberg Diamonds, HSBC, Kohl’s, La-z-boy Furniture Franchise, MCI, Payless ShoeSource, Pier 1 Imports, Petco, Proflowers.com, Regis University, Ruby Tuesday, S&K Menswear, Sierra Trading Post, Stein Mart, Tommy Hilfiger, Ulta, as well as various other leading companies.
A Midwest area bank’s corporate marketing team was in need of a plan that would generate more business from existing clients, help keep these clients from going to the competition, and at the same time be effective at bringing in quality leads for the Sales Department...
How to thrive in the age of the customer!
Age of the customer — a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers
Sales tools have evolved beyond just traditional CRM. Top performing sales teams are leveraging cutting edge technology to focus their sales efforts on the best prospects, arm themselves with the most up to date and relevant sales material, and reduce manual or repetitive tasks. Sales Technology enables sales teams to accelerate the sales cycle by doing things smarter, better and faster, and, ultimately, close more and higher quality deals.
Do you speak digital marketing with Kentico CMS?Thomas Robbins
How do you talk with customers about their channel engagement? Customers engage with through a growing variety of channels. Your website is just one of them –don’t forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we will look at how to talk with you customers about this Kentico EMS 7.
Webcast - How To Achieve Continuous Growth In A Flat Market Position2
The webcast is about a new approach to your online marketing that will enable you to achieve continuous growth even in this recessionary environment.
Most marketers are seeing some common trends and changes in their costomers' behaviors: longer buying cycles, higher cost per lead using search marketing, more comparison shopping, etc. All this led to showed and unpredictable business growth, and an urgent need for new online mix that can address the changed customer buying process.
As we look ahead to 2014, we expect the pace of change in marketing to only continue to accelerate. It seems like you can’t leave your desk these days to grab a cup of coffee without coming back to another change–a new marketing software entrant, an acquisition announcement, a major shift in consumer behavior, or an advance in marketing analytics. However, there are a few broader trends and patterns that have emerged. Here are 5 trends we believe will continue to have a significant impact on digital marketing in the new year.
People are talking. Listen! The open nature of Social channels helps you build Customer Lifetime Value by observing and cultivating Share of Voice, Sentiment, Influence, Perceptions, Channels, Products, Markets, Brand Value and more. This, in turn, helps you win customers, advocates, partners, allies, talent. Here are some customer results that illustrate key questions that can help you identify and act on the opportunity.
Shopper marketing insights for retailers webinarJanet Jaiswal
Describes customer insights that marketers can use to address the challenges they face in the age of the empowered customer. contains examples of how leading retail companies are using customer big data analytics to create more personalized engagement with their customers and increase conversion rates and customer loyalty.
Customer Identity is the New Currency: Signal featuring Forrester ResearchSignal
Learn a breakdown of the different types of customer data and identity, plus how leading organizations are leveraging data and identity to create powerful customer experiences.
This presentation features Fatemeh Khatibloo, Principal Analyst at Forrester Research, Inc. Fatemeh serves Customer Insights Professionals and her research has been featured in the New York Times, Wall Street Journal, AdAge and more. She's a frequently highly-rated speaker at industry events.
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
The Call For Relevance Among B2B Buyers: Insights Into The 2017 Buyer Behavio...G3 Communications
Watch this #Bii17 Webinar on demand: http://dg-r.co/2vG5yqN
Research from the 2017 B2B Buyer’s Survey Report shows that complexity, consideration and the number of stakeholders continue to rise.
Leveraging the modern purchasing funnel is one of the most powerful ways of maximising business ROI from your brand and marketing spend. Do you really know what the purchasing funnel is for your category, how you are performing against your competitors, where the holes are in your funnel, and how many customers you are really losing?
Revenutopia: How data can bring sellers and marketers together to route, prio...Demandbase
Jackie Palmer, Demandbase VP of Product Marketing and Adam Perry, InsideView VP of Sales Enablement & Customer Experience teach you how to build a revenutopia for your organization that breaks down data silos to improve the efficiency of your revenue teams.
Speed wins. Enable speed to lead to the right people at the right accounts by:
- Enriching and connecting leads to accounts for efficient routing
- Prioritizing leads and accounts for your sellers and marketers (at scale)
- Driving alignment across the entire organization using a common data model to inform goals
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondClearEdge Marketing
This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
As the pace of innovation and customer expectation continues to accelerate, the role of every marketer is becoming exponentially more challenging. The key to success for marketers in this rapidly evolving digital world is one thing: engagement.
Join our guest Lori Wizdo, Principal Analyst with Forrester Research, and Hally Pinaud, Sr. Manager, Product Marketing at Marketo, for a webinar on the key principles of engagement marketing and how marketers are leveraging them to create meaningful interactions with people continuously over time.
Revegy and Forrester, How to Drive Key Account GrowthRevegy, Inc.
Making sure that your most important customers increase their spending with your company is a crucial revenue strategy. But are your sales teams really building effective and executable plans for growing your key accounts? Are you leaving money on the table with your best opportunities for growth? Most companies are.
This webinar features guest Mark Lindwall of Forrester.
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
Employee engagement has a massive impact on company health and success. If your workforce isn’t interested or engaged in their work, your business is likely to lose money. This is a huge and growing problem.
A new generation of communication and collaboration tools is making it possible to increase employee engagement. Visit http://jive.to/1BOML4d and learn how to unlock your company’s full potential with a digital workspace.
CIOs are at a crossroads: are you ready to lead the way into the new digital future?
Join the discussion with author Brian Vellmure, Spectrum Health CIO Patrick O’Hare, and FICO CIO Tony McGivern in our live webinar: Tuesday, January 27, 2015 at 10 a.m. PT / 1 p.m. ET
Haven’t registered yet? Sign up here: http://jive.to/1EnuCBn
JiveWorld brings together top thought leaders, customer experts, and developers for three days of knowledge sharing and networking. Here are the top 10 takeaways from this year's event.
Lifestyle and workstyle are rapidly becoming one in the same in today's workplace. Learn how the millennial workstyle has helped encourage change in the workplace, how executives are adapting to changing workstyles to stay competitive, and
why internal change must happen to drive customer success and happiness.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
Elisa Steele, EVP of Strategy & CMO at Jive Software, invited three women to share their successes, challenges, and advice as female leaders in tech.
The panelists are Elissa Murphy, CTO & EVP of Cloud Platforms at GoDaddy; Elisa Jagerson, CEO and Owner at Speck Design; and Lisa Stone, CEO and Co-founder at BlogHer.
JiveWorld13.
Still debating if JiveWorld is the conference for you?
Need help justifying the trip to your boss?
This presentation should help!
Register for JiveWorld13: http://jiveworld.jivesoftware.com/
What can you achieve by socializing your corporate intranet?
In this presentation, social business experts Gia Lyons and Kathryn Everest will examine how a social intranet enables more employees to find and engage in corporate communications and strategic messages, thus driving greater alignment and buy-in.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
Jive and Alcatel-Lucent will examine how a social intranet can help you find experts within your company and boost innovation.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
Fifty hours. This is the typical number of hours your salespeople have to sell each week. The question that is keeping your sales leaders up at night is this: am I getting the maximum productivity out of every rep in those 50 hours -- are we maximizing the yield per rep every hour of every day?
To maximize productivity, sales leaders look for tools that can help them improve two things: sales efficiency and sales effectiveness.
In this presentation, James Ninivaggi from Sirius Decisions will share a framework to help you and your sales leaders understand the true productivity of your reps, and identify areas to improve efficiency and effectiveness. He will also talk about key systems your sellers access and how you can leverage them to maximize productivity.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
Jive's Gia Lyons and Thomas Reuters' Ellen Anderson did a deep dive on how a social intranet can enable employees to easily collaborate and deliver quality work—to boost performance.
In this presentation, Ellen Anderson shares how her team uses a social intranet for IT project management and to address obstacles to high performance (including lack of collaboration and ability to share). Learn how Ellen drives projects forward with Thomson Reuters' intranet.
Learn more at http://bit.ly/1aTo6Vq
Did you know that your employees are likely spending 28 hours every week just trying to get work done? For a company with 5,000 knowledge workers at $30 an hour, that’s over $4 million in payroll alone.
In this presentation, you’ll discover exactly what a social intranet is and how it should be used to eliminate this problem—for real business value. (Hint: If your company has a social intranet already, it’s probably not being used to drive business value.)
Jive is the world’s #1 Social Business Platform. http://bit.ly/1aTo6Vq
Steve Bamberger, National Training Manager for Toshiba America Business Solutions, and Elizabeth Brigham, Product Marketing Manager at Jive Software, elaborate on how to use public communities successfully for virtual events.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq
Deirdre Walsh, Senior Manager of Social Strategy at Jive Software, unlocked the secrets to social success with her eBook, The Business Guide to Social Success. By implementing or adjusting strategy according to these insights, organizations can draw others in at all levels of the enterprise and throughout the ecosystem.
The Business Guide to Social Success includes additional insights from: Virginia Miracle, Chuck Hemann, Gary B. Wilcox, Jordan Viator Slabaugh, Kristen Sussman, and Emilie Kopp.
Download The Business Guide to Social Success eBook here: http://bit.ly/14TJN1Z
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
37. Thank you
Laura Ramos
+1 650.581.3812
lramos@forrester.com
http://blogs.forrester.com/laura_ramos
Twitter: @lauraramos
Editor's Notes
It’s all about customer lifetime value. When you’re talking to marketing or customer service professionals, both groups are engaged with customers throughout this lifecycle. Ultimately, Jive helps drive business value throughout this continuum, ultimately leading to higher customer lifetime value – cross-sell/upsell, fewer support tickets, higher renewal rates, etc.
B2B firms silo customer interactions across the selling funnel, with marketing leading the promotion effort, sales doing the deals, and customer service handling complaints after a sale happens. Hard handoff points create jarring customer experiences as staff tosses buyers from one department to another. Get bigger, gets worse with specialization.We love our products and can’t talk enough about what we do. So many “we”s we almost sound French. Go to any B2B website and chances are you see a parade of features and functions. The messages and offerings rarely talk about business issues and needs. Improving current customer understanding hits the bottom of business priorities list. Quarterly revenue targets, and keeping competitors at bay come first. Think about doing it, find that data is a mess. Acquisitions, piecemeal technology investment, and parochial fights between business units and the field leave B2B customer data riddled with holes. Even when faced with an abundance of user data gleaned from online sources - Most CMOs don't know what to do with it. They know how to track awareness, reach, and frequency but can't build a data-driven customer engagement model.“ Speaks to a lack of skills in putting the data analytics to work.Internal focus on operations leaves less time with customers. With sales and support taking the lead in customer interactions, marketing can barely recognize a buyer across lines of business, let alone physical and digital channels.
Image source: CSL CartoonStock (http://www.cartoonstock.com/)Talked about 360 degree view for a while – customer data management, system integration, and efficiency. What’s changed? Demand side wasn’t there in the past.It's no longer sufficient to be simply "customer-centric" or "customer-focused." The only successful strategy in the age of the customer is to become customer-obsessed — to focus your strategic decisions first and foremost on customer knowledge and retention.Firms that win become customer obsessedA customer-obsessed company focuses its strategy, its energy, and its budget on processes that enhance knowledge of and engagement with customers and prioritizes these over maintaining traditional competitive barriers.
To thrive in this customer-controlled era, businesses must get to know buyers as completely as buyers are able to know suppliers. Brand power will come from building a reputation buyers can trust. To fund this journey, you have to change how you approach budgets. Shift away from traditional activity to more customer-focused marketing efforts. To put customer-obsessed practice in place, marketers should invest in four key areas: (lower right)Data-backed insight that familiarizes employees with customers before each encounter.2. Digital customer experiences and service that enhance the human touch.3. Sales channels enabled to deliver account-specific experiences and return rich intelligence.4. Relevant inspired content delivered through interactive, information-rich experiences.
B2B analytics today are operational systems focused on competitive intelligence and managing sales coverage. What’s needed is new ways to distill meaningful insight — gained by tracking how buyers interact with your messages, content, and each other — and must present it in a readily consumable format. Customer intelligence command center lets marketing serve up actionable information that drives multichannel customer communications, product development, strategic planning, and loyaltyTo get there CMOs need to bring in marketing service providers to help merge, de-duplicate, and augment data while they standardize data structures. They should also partner with IT to develop marketing-specific databases or views built in lock-step with the buyer's journey. Can’t be internally facing only – listen and join social conversations.Capture all of this and become active voice of customer throughout organization.
Image source: Stihl (http://www.stihlusa.com/)One example of how powerful data analysis and analytics can be, Stihl. B2B2C. Multi-billion global manufacturing business – outdoor home maintenance products - chain saws, leaf blowers, grass trimmers. Consistent growth year-to-year. But overall market in decline. Millions of product sales, 1 brand, 12 regional distributors, 8,000 dealers. “We have 12 customers” Leverage Winsper’s Black Ink Technology solution to shift view of business from “inside-out” to “outside-in.” Did this by Transforming 12 years and millions of records from a product-view into “customer-view”. Found that their customers are getting old. 45 and younger more profitable than 55 older. $200M opportunity by focusing on the younger segment.Messages, media, campaigns and personas to reposition the business toward this 45 year old and younger audience.
Get customer data working like a finely oiled machine. What but what to do. Who to target at granular intimate level. What to say to them when you get their attention. Then make it a two-way conversation.Companies like CDW – IT Products reseller and technology provider -- and Esri – location intelligence and analytic solutions -- put senior marketers in charge of social teams that use tools to not only listen but also respond to concerns and criticism quickly, thoughtfully, and honestly. Symantec and Radian6.Because they speak like regular people and foster personal connections, these teams build relationships with customers who voluntarily come to their aid online when problems or complaints crop up.
Digital makes it possible for B2B marketers to create a unique relationship at scale with every customer they touch. However, buyers expect these cross-channel, cross-departmental interactions to be seamless, error-free, and consistent — delivered with as much human touch as a handshake. The CMO's job here is to provide the rich details and to create presales experiences that make customers come to you and then turn around post-sale and advocate for your brand. Help employees in all functional areas must represent your brand and mission equally well online as in-person. Help them learn use social channels like Twitter, chat, LinkedIn, and Facebook to address customer needs in a consistent manner regardless of the channel the customer may have experienced. Use digital to build bridges across the entire spectrum of buyer influence.
Source: Harvard Pilgrim Health Care (https://www.harvardpilgrim.org/)Digital Influence Group helped Harvard Pilgrim Health Care develop the "Let's Talk Health Care" group on LinkedIn to augment its online presence by the same name and to connect human resources (HR) benefits managers with plans, providers, and other members of the healthcare community.CDW, that I mentioned earlier, is active in the Spiceworks community and participates in programs designed to foster one-on-one interaction between IT professionals or to provide expert technical advice from CDW solution architects
Business InitiativeHelp SMB clients grow, increase market share, and gain real-time intelligence on topics that lead to more business for the bankResultsApproximately 1.2M unique visitors to their site50% of traffic comes from searchValue of community on annual basis:Search: $1.2MLead generation: $1.8MInnovation: $1.6M
Talk about B2B communitiesThe Amazon Web Services platform makes setting up an online presence trouble-free for small merchants. The convenience of one-click shopping simplifies their customers' experiences as well. Teradata hires nonsales-compensated advisors to focus on key accounts, manage touchpoints across silos, and increase satisfaction. It uses a metric called "first year annual revenue" to track and motivate these account managers to get customers up to speed quickly.
Marketing automation has helped improve alignment between sales and marketing across the lead-to-revenue management process. But to increase the focus on end users and ensure repeat business, customer-obsessed firms will strengthen the sales and marketing associationIn traditional B2B selling, sales become adept at spotting solutions but not understanding end user behavior and motivation. Online, buyer needs and wants become more apparent, especially when expressed across social channels. Teach sales how to interact there to build relationships.In many B2B firms, the majority of revenue comes from a minority of accounts. To boost account-based marketing, KPMG International is embedding marketing staff in premier account teams to help drive communication and connections. These marketers use online technology to learn what target executives say in the press or talk about in articles, blogs, tweets, and videos. Partner examples follow.
Business InitiativeProvide a place for employees, customers and partners to build relationships in a network and create better business solutionsResultsSCN delivers social innovation, social commerce, social intelligence and insight15% reduction in product release cycle time5% increase in partner salesMore than 90 ideas delivered or in product developmentTotal members: 2.5 million+
Image source: BASF (http://www.basf.com/) and Kenna (http://www.kenna.com/)
Rockfish Interactive teaches its sales team members how to use LinkedIn to examine connections they may have with individuals at prospective clients and to find someone in their network who can offer a warm introduction. Social investigation helps sales team members learn what customers care about when they see to which groups customers belong or conversations they join.
Customers come back again and again to decide the next feature or add-on.While sales teams have learned to deal with this behavior, in the digital world, most marketers are ill-prepared to engage customers with the depth and frequency of these presales interactions. Enter the need to publish and syndicate richer, more tailored marketing content.Develop content strategies: Digital Influence Group developed a "construct of 8s" model to map content strategy from an eight-week macro story down to an 8-minute crisis communication. MRM plots out content blueprints for clients that include owned, paid, and earned media distributed across life-cycle stages set to attract, engage, and activate prospects, while turning buyers into advocates.
Image Source: www.healthbizdecoded.com
Image source: KPMG (http://weflive.com/) KPMG did this when it filtered and analyzed almost 5 million comments shared during The World Economic Forum in Davos. The weflive.com site made it easy for participants and followers to spot key insights, without wading through the cacophony of voices
Image source: DukeGroups Hosting Program (http://dukegroups.duke.edu/)