Emirates
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An insight into the performance of Emirates over the years. Also, talk about the development of marketing strategies and plans. It was created by Krupakhar, IIITDM Kancheepuram under the guidance of Prof. Sameer Mathur during a marketing internship.
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Emirates Airline is an airline based in Dubai UAE that was founded in 1984 and began operations in 1985. It is now the largest airline in the Middle East operating nearly 3,400 flights per week from its hub in Dubai to over 133 cities in 74 countries. The airline is known for its luxurious onboard and ground services and has received numerous awards for its innovations and excellence across the travel industry.
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Emirates airline transports people between locations and provides customer service. As one of the major international airlines in the Middle East operating out of Dubai International Airport, Emirates offers comfortable flights with food, drinks, duty-free shopping and has a history dating back to its first flight in 1985 between Dubai and Karachi. The author recalls a comfortable family trip to Dubai on Emirates last year and not wanting to get off the plane.
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ITFT- Emirates
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
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Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
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1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
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Emirates
- 2. “HIGH-QUALITY COMMERCIAL AIR TRANSPORTATION SERVICE” https://www.emirates.com/in/english/experience/our-lounges/dubai-lounges.aspx Emirates lounge atTerminal-3 Dubai Airport.
- 3. HISTORY STARTED BYTHE UAE GOVERNMENT IN 1985 STARTED FLYINGTO SOUTH ASIAN COUNTRIES 1985-1990 STARTED FLYINGTO EUROPIAN COUNTRIES 1990-2000 STARTED FLYINGTO NORTH AMERICAN & ASIA-PACIFIC COUNTRIES 2000-2010 STEPPED INTOTHE HOTEL INDUSTRY SPONSORINGTHE WORLD’S PRESTIGIOUS SPORTSTOURNAMENTS SOLID FOUNDATION FROM THE DNATATEAM. LARGEST BUYER OF BOEING 747 AND AIRBUS A380
- 4. DNATA HQ - Dubai Founded in 1959 One of the largest suppliers of combined air services in the world. https://www.dnata.com/en
- 5. Started with 2 flights in 1985 255 flights are operated by Emirates at present First flight to Karachi Airbus A380 hub, Dubai. THE FLEET
- 6. Global Destination Map Fly to over 155 destinations in more than 80 countries
- 7. PARTNERSHIPS AIRLINES - Air Mauritius, Alaska Airlines, flyDubai, Jet Airways,Virgin America, Qantas, Malaysia Airlines. BANKS - American Express, Standard Chartered Bank India. HOTELS - booking.com , Atlantis The Palm, Dubai , Hilton Hotels & ResortsLe Méridien. RETAIL & LIFESTYLE - The Wall Street Journal , Dubai Duty Free Ski Dubai.
- 8. PERFORMANCE First class Business class Economy class https://www.emirates.com/in/english/experience/our-fleet/
- 9. SPONSORSHIP The Dubai world cup
- 10. STP Segment - Passengers Preferring Comfort / reliability for air travel Target market - Corporates and Upper Class Positioning - Emirates airlines is a premium way of travelling across the globe.
- 11. AWARDS 400 distinguished industry awards Best airlines for 5 consecutive years. Brand value - 7.7 Billion USD in 2016.
- 12. “HELLOTOMORROW” CAMPAIGN Idea - give people less to worry about and more to feel optimistic about. Curation of culture and looking for the unmet need, emotional & pleasurable and also beneficial to travellers.
- 13. AirbusVs Boeing New A380 order gives Airbus the competitive advantage https://www.emirates.com/in/english/experience/our-fleet/boeing-777/
- 14. Boeing is having a good year to date revenue record. AirbusVs Boeing https://www.emirates.com/in/english/experience/our-fleet/
- 15. COMPETITION IN THE MIDDLE EAST GULF AIR ETIHAD AIR ARABIA
- 16. COMPETITION IN THE MIDDLE EAST https://www.indexmundi.com/commodities/?commodity=jet-fuel&months=120
- 17. STRATEGIC PLANNING PROCESS BUSINESS MISSION SWOT ANALYSIS GOAL FORMULATION STRATEGY FORMULATION PROGRAM FORMULATION IMPLEMENTATION FEEDBACK & CONTROL
- 20. SUMMARY HISTORY EMIRATES OVERVIEW ISSUES AT EMIRATES STRATEGIC PLANNING PROCESS COMPETITION INTHE MIDDLE EAST THANK YOU!
- 21. DISCLAIMER This presentation was created by G. Krupakhar, IIITDM Kancheepuram, during a marketing internship program under the guidance of Prof. Sameer mathur, IIM Lucknow.