A database management project conducted by NYU students. Using crosstab analysis and other data analytic tools to categorize current customers of Emirates into different value groups and create customized marketing strategy to address each of the segmentation.
Case Study on Air Arabia ( based on mini case pg 532-533 of Marketing Management by P.Kotler and K.L.Keller ) by Hrishikesh Wagle at a summer internship under Dr Sameer Mathur at IIML
What make airlines gain profits while the others fall in losses !!!
How LCC creates profits in a recession time ….
Is Airline Industry a profitable Industry !!!
What are various strategies in such cases…
And how to survive in this miss !!!!!!!
Developing eBusiness solutions with a Model Driven Approach: The Case of Acer...Marco Brambilla
This presentation addresses the problem of developing enterprise-class eBusiness solutions in a more economically viable and time-effective way, by adopting Model Driven Development (MDD). Specifically, we report on an experience of more than six years of collaboration between Acer Inc. (the 4th branded PC vendor worldwide) and Web Models, an Italian startup company spinoff of Politecnico di Milano, innovator in the market of software tools and methodologies for MDD. The results clearly demonstrate that MDD can shorten the development of complex eBusiness solutions, improve the quality and conformance to requirements, and increase the economic profitability of solutions, by lowering the total cost of ownership and extending the life span of systems.
Microsoft Mobile Oy Story: IT Operations Fit for the 3rd PlatformHCL Technologies
This case study looks at how Microsoft Mobile Oy engaged with HCL to transform and manage its IT infrastructure operations. It examines the journey the two companies made to modernize the IT operations of this global high-tech manufacturing firm
A database management project conducted by NYU students. Using crosstab analysis and other data analytic tools to categorize current customers of Emirates into different value groups and create customized marketing strategy to address each of the segmentation.
Case Study on Air Arabia ( based on mini case pg 532-533 of Marketing Management by P.Kotler and K.L.Keller ) by Hrishikesh Wagle at a summer internship under Dr Sameer Mathur at IIML
What make airlines gain profits while the others fall in losses !!!
How LCC creates profits in a recession time ….
Is Airline Industry a profitable Industry !!!
What are various strategies in such cases…
And how to survive in this miss !!!!!!!
Developing eBusiness solutions with a Model Driven Approach: The Case of Acer...Marco Brambilla
This presentation addresses the problem of developing enterprise-class eBusiness solutions in a more economically viable and time-effective way, by adopting Model Driven Development (MDD). Specifically, we report on an experience of more than six years of collaboration between Acer Inc. (the 4th branded PC vendor worldwide) and Web Models, an Italian startup company spinoff of Politecnico di Milano, innovator in the market of software tools and methodologies for MDD. The results clearly demonstrate that MDD can shorten the development of complex eBusiness solutions, improve the quality and conformance to requirements, and increase the economic profitability of solutions, by lowering the total cost of ownership and extending the life span of systems.
Microsoft Mobile Oy Story: IT Operations Fit for the 3rd PlatformHCL Technologies
This case study looks at how Microsoft Mobile Oy engaged with HCL to transform and manage its IT infrastructure operations. It examines the journey the two companies made to modernize the IT operations of this global high-tech manufacturing firm
Competitive battle for e commerce supremacy -ebay vs google & microsoft case ...prashanthc85
Case study on the Competitive battle for E-Commerce supremacy by ebay, Google and Microsoft. The competitive advantage that ebay shopping site has over Google Base and Microsoft's Windows Live Expo online classifieds portals.
As a part of our Economics course in MBA we have done market analysis in Aviation Sector. Jet Airways & Qatar Airways are the companies taken for analysis. Report generated by Rajesh Kumar & Chaitanya.
Emirates- A marketing excellence case studyAditya om
The presentation was created as a part of marketing Internship under professor Sameer mathur.
This case study on Emirates Airlines, covers the tip to tip analysis of the airlines evolution from a small government launched compnay into a global airline behemoth. In th elater half it protrudes into the company's current marketing strategies and suggests changes while answering questions regarding company's strategy- both long term as well as short term.
Virgin Atlantic, Marketing, External Environment, Internal Environment, Porter's Five forces Model, IIFM, Indian institute Of Forest Management, Richard Branson
2. Overview of Emirates:
Founded 1985
Headquarters Dubai
Fleet Size 205
Destinations 148+ / 78 Countries
Owned By : The Emirates Group
Largest airline in the Middle East
3. Boeing, Airbus
Govt. of Dubai
Dubai
International
Airport
AirLanka
Quantas
Codeshare
Agreements
Ground
handling
Baggage
handling
Aircraft
Maintainence
Passenger
Services
Fuel
Labour / Staff
Online
Airports
Travel Agents
Fuel
Airport User Charges
Staff / Labor
Taxes
First Class
Business Class
Economy Class
Skywards
Business RewardsBranding
Offers
Low Cost
Destinations
Passenger
Cargo
Excess Baggage
Destination and Leisure
Individuals
Businesses
Depreciation
Operations
4. Value Creation …..
In-Flight Entertainment System (ICE)
1200 channels
In-flight email server
In-flight mobile phones
130 on-demand movie titles
15 video on-demand channels
150+ audio channels
50 video-game titles
iPod Dock
External cameras giving a bird’s eye
view from the plane
Ground Services
Lounges
Complementary
Chauffeur-Driven Cars
Low Cost
Premium Services
5. Emirates: Case study analysis
Query: How has Emirates been able to build a strong brand in the competitive
airline industry worldwide?
It is the largest airline in the Middle East, operating over 3,300 flights per week from its
hub at Dubai International Airport, to more than 148 cities in 78 countries across six
continents. Also the seventh largest airline in the world in terms of revenue, and the
largest airline in the Middle East in terms of revenue, fleet size, and passengers carried
In the financial year 2014–15, Emirates generated revenues of around AED 89 billion
($24.2 billion), which represented an increase of approximately 7.5% over the previous
year's revenues of AED 83 billion. Passenger numbers also increased from 44.5 million
to 49.2 million over the same period representing an increase of around 11%. Passenger
seat factor increased by 0.2% to 79.6%.
Also, Lean Human resource, Dubai government support, High employee satisfaction,
High customer loyalty, Wide area of business activity (80 countries),Innovation with the
time were the prime factors in building itself as a brand in aviation industry
Emirates has invested in a program called "tailored arrivals". This allows air traffic control
to uplink to aircraft en route. It first determines the speed and flight profile from the air
onto the runway, this allows the crew to accept and fly a continuous descent profile,
saving fuel and emissions
7. Emirates: Case Study Analysis
Query: What are some of the apparent weaknesses with the company’s
strategic direction? How can the airline address them?
The Apparent weaknesses of companies strategic direction are :
1. They Overlook the faults in their marketing strategies.
2. They are overconfident about their position in the aviation industry
3. They are not a part of any alliance.
4. They do not look into the pros and cons of their competitors. for eg. Etihad airways
and many other airways have also signed the open skies policy and are ready to
compete with emirates at a very competitive price with the same quality of service.
5. Ignore the competition :they totally ignore their competitors like Gulf Air Company
GSC, Air France, Lufthansa AG, British Airways, and Qatar Airways Group.
6. Target only the Elite class of customer.
Contd.
8. Solutions to above addressed issues:
1. Improving in flight service to an even better level.
2. Extending new routes.
3. Product development-private suites.
4. Low cost carrier(budget airlines)
5. By involving in the competition and making their strategies as per the market
demand.
6. Work for middle and low class population also.
9. Emirates: Case study Analysis
Query: With the decline of fuel prices globally, airline companies continue to
reap the benefits. What impact will this have on Emirates’ business strategy in
the future?
1. Company will now attract cost conscious customers through declining of fuel price.
2. To reduce price-fluctuation risk on projected operating costs, many airlines hedge a
proportion of their future fuel needs six to 24 months in advance by buying jet fuel or
crude oil contracts from banks or on an oil futures market.
3. When the oil price is falling, options are an advantage. It is cheaper to hedge
forwards and get protection if prices go up, but if you pay a premium for options you
also retain the potential to benefit from lower oil prices more immediately.
4. Risked slower growth in the coming years as heavy investments in new planes and
premium-class services begin to erode profit margins.
10. Recent Facts: Emirates is not subsidized
Sheikh Ahmed (Chairman of The Emirates Group) said the airline is not subsidised
and it's been profitable from day one.
He also said following points while addressing “World Government Summit”
1. “Government should play the role to ensure we are competitive and prices are
right… We all fly the same aircraft, it's what extras we give.“
2. “We were the first airline to install videos in every seat. We have more than 2,200
channels on board; we have showers. What will come next on board? As an airline
we always see what customer wants, but you have to pay for it. We can't give it for
free. “
3. People believe 2016 will be bad year. “I say it will be a good year in relation to
capacity. People said that when Qatar Airways came, when Etihad Airways came.
Same would happen.
4. “UAE is not the same as 30 years ago. We have more people now. Today, Dubai
has 80 million passengers and we aim for 120 million - it is the hub for the world.”
5. Emirates chief said Internet access on 17-hour flight is for just a dollar but the airline
needs a wider bandwidth to meet the demands of passengers.