Download to read offline
More Related Content
Emirates56
- 1.
- 2. About Emirates Formed in1985 by the UAE government Initial operations started with just 2 aircrafts
- 3. Subsidy of theemirates group which employees over 50000 employees Carried over 44.5 million passengers in 2012
- 4. Numbers speaks volumnes Largestfleet of Boeing 737s an a380s Over 400 awards for service excellence
- 6. Mission Offering consistently highquality value of money service and to be the best airline on all its roles
- 7. Brand positioning Slogans usedover time Keep discovering To over six continents Hello tomorrow
- 8. Positioning Aspirations of becomingthe world’s largest carriers Spark a “global movement” New target audience: well travelled and embrace the opportunity to try the unfamiliar
- 9. Promotional offers Complimentary nightat Armani hotel Milan Emirates Live Complete Tour package
- 10. Promotional offers Book onlinepay down the line Africa as captivating as the journey Buy, Fly ,Win-a tribute to grace
- 11. Product Air Travel with3 classes of service First Class Mini Bar 2m full size beds 23” IFE
- 12. Business class 180* seats Completeprivacy Economy class 31’ wide seats
- 13. Corporate Social responsibility DubaiDesert conservation scheme Recycling and waste management Most eco-efficient fleet in the world
- 14. Emirates Airlines Foundation CHESHome The Big Pen House Seva Student home for girls Dhaka Project
- 15. Goals Promote Dubai Tourism Totap LCC market to achieve the company’s ROI Improve business class traveller’s market share
- 16. Skywards program Skywards Blue Travelrewards Pre assigned seating Dedicated service centers
- 17. Skywards program Skywards Silver PriorityCheck-in Excess baggage allowance Exclusive lounge access
- 18. Sponsorships World’s richest horseracing events Showcase of emirates first class seats in the US Open
- 19. SWOT Analysis Strengths -Wide reach -Safetyrecord -Flight efficiency Weakness -Not a member of any alliance Opportunities -less fuel cost Threats -Competition -Oppositions
- 20. Summary • Stands forhigh quality commercial air transportation • Looked upon as an innovative organization in terms of technology • Major threats are due to high competition • In term of Corporate social responsibility emirates is looked upon as a global company based in the middle east
- 21. Disclaimer •Made by AmiteshKumar during a marketing internship under Dr Sameer Mathur (IIM lucknow)
Editor's Notes
- #2 fly Emirates Hello tomrw Emirates is a dubai based airlines which providesair services that enable trade and travel. IT is committed to connecting people around the globe, and helping them to discover, enjoy and share new experiences together
- #3 History of emirates Emirates was conceived in March 1985 with backing from Dubai's royal family The airline's first flight, flight EK600, was Dubai–Karachi on 25 October 1985 Initial operations started ewith just 2 flights
- #4 The Emirates Group, employed a total of 50,000 employees Emirates provides its employees with benefits such asand paid matcernity and sick leave allied 44 million in 2012 which increased to 49 million in 2014
- #5 Emirates has the world's largest fleets of the Boeing 777 and the Airbus A380 Emirates has been recognised many times over the years for the quality of their inflight cuisine, their inflight entertainment, and the excellence of their overall service
- #6 emirates is the largest airline in the Middle East,[4] operating over 3,600 flights per week from its hub at Dubai International Airport, to more than 140 cities in 81 countries across six continents.
- #7 slide
- #8 2004, when the airline changed its slogan to Fly Emirates. Keep Discovering n 2008, Emirates launched a slogan mainly revolving around their route network of 100 destinations across six continents – Fl To over Six Continents. As of 2012, Emirates currently uses the slogan Hello Tomorrow.
- #9 Hopes to become the largest airlinecarrier mirates also hopes the “Hello Tomorrow” positioning will spark a “global movement”, encouraging people from different communities to join together and make a positive impact on society,
- #10 slide
- #11 slide
- #14 he airline claims to have lower emissions than other airlines due to its fleet which has an average fuel burn of less than four litres for every 100 passenger kilometres it flies
- #15 he Emirates Airline Foundation is a non-profit charity organization formed by Emirates to provide humanitarian, aid and services for children in
- #17 Emirates Skywards is the frequent-flyer program of Emirates launched in the year 2000. The program had over 16 million members as of 2016
- #19 horse racing, Emirates sponsors the Dubai Racing Carnival, Melbourne Cup Carnival, and the Australian Turf Club's Autumn and Spring Carnival Since the 2012 season, Emirates has sponsored the US Open Series, a six-week summer tennis season leading up to the US Open.