This document provides guidance on creating an effective elevator pitch in 4 steps: 1. Personalize your pitch by identifying who you will help and what problem they face. 2. Explain why you are qualified to solve the problem and why the customer should choose you. 3. Describe your offering and how it specifically addresses the problem or need. 4. Finish strongly by asking for an order or next step in a compelling way.

1. THE ELEVATOR PITCH
STEP 1 - Personalize Your Pitch
A clear, compelling business pitch starts with a person and a problem. Who are you going to
help?
STEP 2 - Sell Yourself
Why you and not the other guy? What is it about your skills, experience, ideas, and approach
that will make it all work?
STEP 3 - Sell Your Offering
This is the heart of your pitch: what do you offer, how does it solve the problem or address the
need?
STEP 4 - Finish Strong
Seal the deal with a strong finish and a compelling call to action. This is standard sales work: it’s
time to ask for the order.

2. THE PITCH
 THE INTRODUCTION: My name is
____________________________[YOURNAME] and this is my
pitch or from ___________________________ [COMPANY
NAME]
 YOUR VISION: I founded ___________________________
[COMPANY, PRODUCT, SERVICE] a
___________________________ [WHAT TYPE OR WHAT IS IT]
 THE PROBLEM: The issues ___________________________
[COMPANY/PRODUCT NAME] addresses is
___________________________ [PROBLEM]
 THE SOLUTION: The solution___________________________
[COMPANY/PRODUCT] provides
is___________________________ [SOLUTION/PRODUCT]
 THE MARKET: The target customer for this
___________________________ [SOLUTION/PRODUCT] is
___________________________ [CUSTOMER DESCRIPTION]
 THE BUSINESS MODEL: My company will earn revenue via
___________________________ [DESCRIBE HOW YOU WILL
MAKE MONEY]
 CALL TO ACTION: I am asking you
to___________________________ [WHAT IS YOUR CALL TO
ACTION]