This document discusses the efficiency mindset and collaboration in the future. It notes the market challenges of reduced budgets and the need for alternative thinking beyond current practices. There are two camps - collaboration which focuses on relationships, problem solving, and value, and traditional which focuses on short term goals, blame, and lowest price. The document provides guidance on starting a collaborative journey by aligning with objectives, using options appraisals to evaluate options, and creating and managing the relationship by communicating, using agreements properly, and jointly resolving issues. It stresses the importance of identifying and capturing efficiencies through standardized data and sharing successes in order to maintain momentum over time.