SlideShare a Scribd company logo
Int. J. Mass Customisation, Vol. 3, No. 1, 2009
Copyright © 2009 Inderscience Enterprises Ltd.
The effects of mass customisation on productivity
Arzu Alvan
Department of Economics
Yasar University
Bornova, Izmir, Turkey
Fax: +90 232 461 4121
E-mail: arzu.alvan@yasar.edu.tr
Ali Orhan Aydin*
Department of Industrial Engineering
Yasar University
Bornova, Izmir, Turkey
Fax: +90 232 461 4121
E-mail: aliorhanaydin@gmail.com
*Corresponding author
Abstract: In the last two decades, demanding customers put manufacturing
industries under the pressure of customised product orders. This market
condition forced manufacturers to follow and adopt a customer-oriented
philosophy. Therefore, some manufacturing industries began to change their
business processes accordingly to actualise mass customisation systems. It can
be inferred from this that such a big technical change must have a great impact
on productivity. Therefore, this study aims to analyse the effects of the Mass
Customisation (MC) concept on productivity.
To measure the productivity change in the manufacturing industries of
Turkey, the Two-Deflator Growth Accounting Approach is applied. In this
frame, MC and Mass Production (MP) industries were compared according to
their value-added, capital contribution, labour contribution and productivity.
The findings contradict the current literature and imply that the price of
customised products is higher. In this frame, to enhance productivity and lessen
the price, some suggestions that are related to human quality upgrades and
technical changes are provided.
Keywords: productivity; mass customisation; mass production; Turkey;
two-deflator growth accounting.
Reference to this paper should be made as follows: Alvan, A. and Aydin, A.O.
(2009) ‘The effects of mass customisation on productivity’, Int. J. Mass
Customisation, Vol. 3, No. 1, pp.58–81.

More Related Content

What's hot

media kit
media kitmedia kit
Industrial Engineering Management E Book
Industrial Engineering Management E BookIndustrial Engineering Management E Book
Industrial Engineering Management E Book
Luis Cabrera
 
Econometric analysis of efficiency in indian cement industry
Econometric analysis of efficiency in indian cement industryEconometric analysis of efficiency in indian cement industry
Econometric analysis of efficiency in indian cement industry
Alexander Decker
 
11.econometric analysis of efficiency in indian cement industry
11.econometric analysis of efficiency in indian cement industry11.econometric analysis of efficiency in indian cement industry
11.econometric analysis of efficiency in indian cement industry
Alexander Decker
 
Production and operation management. Dubey jee
Production and operation management. Dubey jeeProduction and operation management. Dubey jee
Production and operation management. Dubey jee
Dubey Jee
 
Production system
Production systemProduction system
Production system
Prabal Chauhan
 
Aerogel market
Aerogel market Aerogel market
Aerogel market
ReportsandIntelligence
 
Cost analysis for management decisions
Cost analysis for management decisionsCost analysis for management decisions
Cost analysis for management decisions
Tapasya123
 
Cost Analysis for Management Decisions
Cost Analysis for Management DecisionsCost Analysis for Management Decisions
Cost Analysis for Management Decisions
professionalpanorama
 
30420140501003
3042014050100330420140501003
30420140501003
IAEME Publication
 
Team production sestri v3
Team production sestri v3Team production sestri v3
Team production sestri v3
TCBL Project
 
The nature of operations
The nature of operationsThe nature of operations
The nature of operations
Guerillateacher
 
Ra'anan Sela
Ra'anan SelaRa'anan Sela
Ra'anan Sela
raanan sela
 
Econ Ch4supply
Econ Ch4supplyEcon Ch4supply
Econ Ch4supply
Mr. Philen
 
M1: Introduction to Design for Manufacture
M1: Introduction to Design for ManufactureM1: Introduction to Design for Manufacture
M1: Introduction to Design for Manufacture
taruian
 
Assembly Disruptions – Empirical Evidence in the Manufacturing Industry of Ge...
Assembly Disruptions – Empirical Evidence in the Manufacturing Industry of Ge...Assembly Disruptions – Empirical Evidence in the Manufacturing Industry of Ge...
Assembly Disruptions – Empirical Evidence in the Manufacturing Industry of Ge...
IRJESJOURNAL
 
Classification and Purpose of Production and Operations Management
Classification and Purpose of Production and Operations ManagementClassification and Purpose of Production and Operations Management
Classification and Purpose of Production and Operations Management
Raymund Sanchez
 
Production and Operations Management- Chapters 1-8
Production and Operations Management- Chapters 1-8Production and Operations Management- Chapters 1-8
Production and Operations Management- Chapters 1-8
vc_santos
 
Summer Internship BHEL Powerpoint Presentation Mechanical Engineering
Summer Internship BHEL Powerpoint Presentation Mechanical EngineeringSummer Internship BHEL Powerpoint Presentation Mechanical Engineering
Summer Internship BHEL Powerpoint Presentation Mechanical Engineering
BhanuPrakashKolli
 

What's hot (19)

media kit
media kitmedia kit
media kit
 
Industrial Engineering Management E Book
Industrial Engineering Management E BookIndustrial Engineering Management E Book
Industrial Engineering Management E Book
 
Econometric analysis of efficiency in indian cement industry
Econometric analysis of efficiency in indian cement industryEconometric analysis of efficiency in indian cement industry
Econometric analysis of efficiency in indian cement industry
 
11.econometric analysis of efficiency in indian cement industry
11.econometric analysis of efficiency in indian cement industry11.econometric analysis of efficiency in indian cement industry
11.econometric analysis of efficiency in indian cement industry
 
Production and operation management. Dubey jee
Production and operation management. Dubey jeeProduction and operation management. Dubey jee
Production and operation management. Dubey jee
 
Production system
Production systemProduction system
Production system
 
Aerogel market
Aerogel market Aerogel market
Aerogel market
 
Cost analysis for management decisions
Cost analysis for management decisionsCost analysis for management decisions
Cost analysis for management decisions
 
Cost Analysis for Management Decisions
Cost Analysis for Management DecisionsCost Analysis for Management Decisions
Cost Analysis for Management Decisions
 
30420140501003
3042014050100330420140501003
30420140501003
 
Team production sestri v3
Team production sestri v3Team production sestri v3
Team production sestri v3
 
The nature of operations
The nature of operationsThe nature of operations
The nature of operations
 
Ra'anan Sela
Ra'anan SelaRa'anan Sela
Ra'anan Sela
 
Econ Ch4supply
Econ Ch4supplyEcon Ch4supply
Econ Ch4supply
 
M1: Introduction to Design for Manufacture
M1: Introduction to Design for ManufactureM1: Introduction to Design for Manufacture
M1: Introduction to Design for Manufacture
 
Assembly Disruptions – Empirical Evidence in the Manufacturing Industry of Ge...
Assembly Disruptions – Empirical Evidence in the Manufacturing Industry of Ge...Assembly Disruptions – Empirical Evidence in the Manufacturing Industry of Ge...
Assembly Disruptions – Empirical Evidence in the Manufacturing Industry of Ge...
 
Classification and Purpose of Production and Operations Management
Classification and Purpose of Production and Operations ManagementClassification and Purpose of Production and Operations Management
Classification and Purpose of Production and Operations Management
 
Production and Operations Management- Chapters 1-8
Production and Operations Management- Chapters 1-8Production and Operations Management- Chapters 1-8
Production and Operations Management- Chapters 1-8
 
Summer Internship BHEL Powerpoint Presentation Mechanical Engineering
Summer Internship BHEL Powerpoint Presentation Mechanical EngineeringSummer Internship BHEL Powerpoint Presentation Mechanical Engineering
Summer Internship BHEL Powerpoint Presentation Mechanical Engineering
 

Similar to The Effects Of Mass Customization On Productivity Abstract

Industrial relations and technological change
Industrial relations and technological changeIndustrial relations and technological change
Industrial relations and technological change
Google Blogger
 
“Activity based costing ' a project report @doms
“Activity based costing ' a project report @doms “Activity based costing ' a project report @doms
“Activity based costing ' a project report @doms
Babasab Patil
 
11.growth of industrial production in selected indian manufacturing industries
11.growth of industrial production in selected indian manufacturing industries11.growth of industrial production in selected indian manufacturing industries
11.growth of industrial production in selected indian manufacturing industries
Alexander Decker
 
Growth of industrial production in selected indian manufacturing industries
Growth of industrial production in selected indian manufacturing industriesGrowth of industrial production in selected indian manufacturing industries
Growth of industrial production in selected indian manufacturing industries
Alexander Decker
 
Metrology day 20 5-15 (2)
Metrology day 20 5-15 (2)Metrology day 20 5-15 (2)
IRJET- Electrical Energy Auditing and Saving Opportunities in Textile Ind...
IRJET-  	  Electrical Energy Auditing and Saving Opportunities in Textile Ind...IRJET-  	  Electrical Energy Auditing and Saving Opportunities in Textile Ind...
IRJET- Electrical Energy Auditing and Saving Opportunities in Textile Ind...
IRJET Journal
 
It approach for energy management in electrical demand
It approach for energy management in electrical demandIt approach for energy management in electrical demand
It approach for energy management in electrical demand
iaemedu
 
IRJET- Areas of Energy Conservation in a Spinning Mill
IRJET- Areas of Energy Conservation in a Spinning MillIRJET- Areas of Energy Conservation in a Spinning Mill
IRJET- Areas of Energy Conservation in a Spinning Mill
IRJET Journal
 
30817710 current-trends-of-manufacturing-industry-in-india-and-where-india-is...
30817710 current-trends-of-manufacturing-industry-in-india-and-where-india-is...30817710 current-trends-of-manufacturing-industry-in-india-and-where-india-is...
30817710 current-trends-of-manufacturing-industry-in-india-and-where-india-is...
Sathees Kumar
 
Energy Evaluation and Processing Cost Reduction in Agudu Maize Processing Ind...
Energy Evaluation and Processing Cost Reduction in Agudu Maize Processing Ind...Energy Evaluation and Processing Cost Reduction in Agudu Maize Processing Ind...
Energy Evaluation and Processing Cost Reduction in Agudu Maize Processing Ind...
Dr. Amarjeet Singh
 
Review of Implementation of lean manufacturing in cement industry
Review of Implementation of lean manufacturing in cement industryReview of Implementation of lean manufacturing in cement industry
Review of Implementation of lean manufacturing in cement industry
ijsrd.com
 
C0342014022
C0342014022C0342014022
C0342014022
ijceronline
 
C1304031016
C1304031016C1304031016
C1304031016
IOSR Journals
 
Fu3610581067
Fu3610581067Fu3610581067
Fu3610581067
IJERA Editor
 
Literature Review on Implementation of Total Quality Management
Literature Review on Implementation of Total Quality ManagementLiterature Review on Implementation of Total Quality Management
Literature Review on Implementation of Total Quality Management
IRJET Journal
 
F215359
F215359F215359
Importance of labor productivity and its measurement
Importance of labor productivity and its measurementImportance of labor productivity and its measurement
Importance of labor productivity and its measurement
Siddharth Mantri
 
ENERGY-MANAGEMENT IN SMALL SCALE INDUSTRIES: A VITAL TOOL FOR SUSTAINABLE DEV...
ENERGY-MANAGEMENT IN SMALL SCALE INDUSTRIES: A VITAL TOOL FOR SUSTAINABLE DEV...ENERGY-MANAGEMENT IN SMALL SCALE INDUSTRIES: A VITAL TOOL FOR SUSTAINABLE DEV...
ENERGY-MANAGEMENT IN SMALL SCALE INDUSTRIES: A VITAL TOOL FOR SUSTAINABLE DEV...
IAEME Publication
 
Energy management in small scale industries a vital tool for sustainable deve...
Energy management in small scale industries a vital tool for sustainable deve...Energy management in small scale industries a vital tool for sustainable deve...
Energy management in small scale industries a vital tool for sustainable deve...
IAEME Publication
 
Industrial relations
Industrial relationsIndustrial relations
Industrial relations
Pamin Joshi
 

Similar to The Effects Of Mass Customization On Productivity Abstract (20)

Industrial relations and technological change
Industrial relations and technological changeIndustrial relations and technological change
Industrial relations and technological change
 
“Activity based costing ' a project report @doms
“Activity based costing ' a project report @doms “Activity based costing ' a project report @doms
“Activity based costing ' a project report @doms
 
11.growth of industrial production in selected indian manufacturing industries
11.growth of industrial production in selected indian manufacturing industries11.growth of industrial production in selected indian manufacturing industries
11.growth of industrial production in selected indian manufacturing industries
 
Growth of industrial production in selected indian manufacturing industries
Growth of industrial production in selected indian manufacturing industriesGrowth of industrial production in selected indian manufacturing industries
Growth of industrial production in selected indian manufacturing industries
 
Metrology day 20 5-15 (2)
Metrology day 20 5-15 (2)Metrology day 20 5-15 (2)
Metrology day 20 5-15 (2)
 
IRJET- Electrical Energy Auditing and Saving Opportunities in Textile Ind...
IRJET-  	  Electrical Energy Auditing and Saving Opportunities in Textile Ind...IRJET-  	  Electrical Energy Auditing and Saving Opportunities in Textile Ind...
IRJET- Electrical Energy Auditing and Saving Opportunities in Textile Ind...
 
It approach for energy management in electrical demand
It approach for energy management in electrical demandIt approach for energy management in electrical demand
It approach for energy management in electrical demand
 
IRJET- Areas of Energy Conservation in a Spinning Mill
IRJET- Areas of Energy Conservation in a Spinning MillIRJET- Areas of Energy Conservation in a Spinning Mill
IRJET- Areas of Energy Conservation in a Spinning Mill
 
30817710 current-trends-of-manufacturing-industry-in-india-and-where-india-is...
30817710 current-trends-of-manufacturing-industry-in-india-and-where-india-is...30817710 current-trends-of-manufacturing-industry-in-india-and-where-india-is...
30817710 current-trends-of-manufacturing-industry-in-india-and-where-india-is...
 
Energy Evaluation and Processing Cost Reduction in Agudu Maize Processing Ind...
Energy Evaluation and Processing Cost Reduction in Agudu Maize Processing Ind...Energy Evaluation and Processing Cost Reduction in Agudu Maize Processing Ind...
Energy Evaluation and Processing Cost Reduction in Agudu Maize Processing Ind...
 
Review of Implementation of lean manufacturing in cement industry
Review of Implementation of lean manufacturing in cement industryReview of Implementation of lean manufacturing in cement industry
Review of Implementation of lean manufacturing in cement industry
 
C0342014022
C0342014022C0342014022
C0342014022
 
C1304031016
C1304031016C1304031016
C1304031016
 
Fu3610581067
Fu3610581067Fu3610581067
Fu3610581067
 
Literature Review on Implementation of Total Quality Management
Literature Review on Implementation of Total Quality ManagementLiterature Review on Implementation of Total Quality Management
Literature Review on Implementation of Total Quality Management
 
F215359
F215359F215359
F215359
 
Importance of labor productivity and its measurement
Importance of labor productivity and its measurementImportance of labor productivity and its measurement
Importance of labor productivity and its measurement
 
ENERGY-MANAGEMENT IN SMALL SCALE INDUSTRIES: A VITAL TOOL FOR SUSTAINABLE DEV...
ENERGY-MANAGEMENT IN SMALL SCALE INDUSTRIES: A VITAL TOOL FOR SUSTAINABLE DEV...ENERGY-MANAGEMENT IN SMALL SCALE INDUSTRIES: A VITAL TOOL FOR SUSTAINABLE DEV...
ENERGY-MANAGEMENT IN SMALL SCALE INDUSTRIES: A VITAL TOOL FOR SUSTAINABLE DEV...
 
Energy management in small scale industries a vital tool for sustainable deve...
Energy management in small scale industries a vital tool for sustainable deve...Energy management in small scale industries a vital tool for sustainable deve...
Energy management in small scale industries a vital tool for sustainable deve...
 
Industrial relations
Industrial relationsIndustrial relations
Industrial relations
 

More from Arzu ALVAN

2009 2010 Econ102 Syllabus
2009 2010 Econ102  Syllabus2009 2010 Econ102  Syllabus
2009 2010 Econ102 Syllabus
Arzu ALVAN
 
2009 2010 Econ 304 Syllabus
2009 2010  Econ 304 Syllabus2009 2010  Econ 304 Syllabus
2009 2010 Econ 304 Syllabus
Arzu ALVAN
 
2009 10 Econ202 Syllabus
2009 10 Econ202 Syllabus2009 10 Econ202 Syllabus
2009 10 Econ202 Syllabus
Arzu ALVAN
 
Forging A Link Between Human Development And Inequality Cross Country Referen...
Forging A Link Between Human Development And Inequality Cross Country Referen...Forging A Link Between Human Development And Inequality Cross Country Referen...
Forging A Link Between Human Development And Inequality Cross Country Referen...
Arzu ALVAN
 
Ekonomik Verilerle Izmir
Ekonomik Verilerle IzmirEkonomik Verilerle Izmir
Ekonomik Verilerle IzmirArzu ALVAN
 
Critical Evaluation Of The Success Of Monetary Policies
Critical Evaluation Of The Success Of Monetary PoliciesCritical Evaluation Of The Success Of Monetary Policies
Critical Evaluation Of The Success Of Monetary Policies
Arzu ALVAN
 
Basın Özgürlüğü
Basın ÖzgürlüğüBasın Özgürlüğü
Basın ÖzgürlüğüArzu ALVAN
 
Economic Growth In Turkey
Economic Growth In TurkeyEconomic Growth In Turkey
Economic Growth In Turkey
Arzu ALVAN
 
TFP Growth by TDA Method
TFP Growth by TDA MethodTFP Growth by TDA Method
TFP Growth by TDA Method
Arzu ALVAN
 

More from Arzu ALVAN (9)

2009 2010 Econ102 Syllabus
2009 2010 Econ102  Syllabus2009 2010 Econ102  Syllabus
2009 2010 Econ102 Syllabus
 
2009 2010 Econ 304 Syllabus
2009 2010  Econ 304 Syllabus2009 2010  Econ 304 Syllabus
2009 2010 Econ 304 Syllabus
 
2009 10 Econ202 Syllabus
2009 10 Econ202 Syllabus2009 10 Econ202 Syllabus
2009 10 Econ202 Syllabus
 
Forging A Link Between Human Development And Inequality Cross Country Referen...
Forging A Link Between Human Development And Inequality Cross Country Referen...Forging A Link Between Human Development And Inequality Cross Country Referen...
Forging A Link Between Human Development And Inequality Cross Country Referen...
 
Ekonomik Verilerle Izmir
Ekonomik Verilerle IzmirEkonomik Verilerle Izmir
Ekonomik Verilerle Izmir
 
Critical Evaluation Of The Success Of Monetary Policies
Critical Evaluation Of The Success Of Monetary PoliciesCritical Evaluation Of The Success Of Monetary Policies
Critical Evaluation Of The Success Of Monetary Policies
 
Basın Özgürlüğü
Basın ÖzgürlüğüBasın Özgürlüğü
Basın Özgürlüğü
 
Economic Growth In Turkey
Economic Growth In TurkeyEconomic Growth In Turkey
Economic Growth In Turkey
 
TFP Growth by TDA Method
TFP Growth by TDA MethodTFP Growth by TDA Method
TFP Growth by TDA Method
 

Recently uploaded

High-Quality IPTV Monthly Subscription for $15
High-Quality IPTV Monthly Subscription for $15High-Quality IPTV Monthly Subscription for $15
High-Quality IPTV Monthly Subscription for $15
advik4387
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
➑➌➋➑➒➎➑➑➊➍
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
L'indice de performance des ports à conteneurs de l'année 2023
L'indice de performance des ports à conteneurs de l'année 2023L'indice de performance des ports à conteneurs de l'année 2023
L'indice de performance des ports à conteneurs de l'année 2023
SPATPortToamasina
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
Freelance
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
Harwinder Singh
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
deft. 2024 pricing guide for onboarding
deft.  2024 pricing guide for onboardingdeft.  2024 pricing guide for onboarding
deft. 2024 pricing guide for onboarding
hello960827
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Cambridge Product Management Network
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Enhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: IntroductionEnhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: Introduction
Cor Verdouw
 
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani case
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
RedSeer
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 

Recently uploaded (20)

High-Quality IPTV Monthly Subscription for $15
High-Quality IPTV Monthly Subscription for $15High-Quality IPTV Monthly Subscription for $15
High-Quality IPTV Monthly Subscription for $15
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
L'indice de performance des ports à conteneurs de l'année 2023
L'indice de performance des ports à conteneurs de l'année 2023L'indice de performance des ports à conteneurs de l'année 2023
L'indice de performance des ports à conteneurs de l'année 2023
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
deft. 2024 pricing guide for onboarding
deft.  2024 pricing guide for onboardingdeft.  2024 pricing guide for onboarding
deft. 2024 pricing guide for onboarding
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Enhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: IntroductionEnhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: Introduction
 
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 

The Effects Of Mass Customization On Productivity Abstract

  • 1. Int. J. Mass Customisation, Vol. 3, No. 1, 2009 Copyright © 2009 Inderscience Enterprises Ltd. The effects of mass customisation on productivity Arzu Alvan Department of Economics Yasar University Bornova, Izmir, Turkey Fax: +90 232 461 4121 E-mail: arzu.alvan@yasar.edu.tr Ali Orhan Aydin* Department of Industrial Engineering Yasar University Bornova, Izmir, Turkey Fax: +90 232 461 4121 E-mail: aliorhanaydin@gmail.com *Corresponding author Abstract: In the last two decades, demanding customers put manufacturing industries under the pressure of customised product orders. This market condition forced manufacturers to follow and adopt a customer-oriented philosophy. Therefore, some manufacturing industries began to change their business processes accordingly to actualise mass customisation systems. It can be inferred from this that such a big technical change must have a great impact on productivity. Therefore, this study aims to analyse the effects of the Mass Customisation (MC) concept on productivity. To measure the productivity change in the manufacturing industries of Turkey, the Two-Deflator Growth Accounting Approach is applied. In this frame, MC and Mass Production (MP) industries were compared according to their value-added, capital contribution, labour contribution and productivity. The findings contradict the current literature and imply that the price of customised products is higher. In this frame, to enhance productivity and lessen the price, some suggestions that are related to human quality upgrades and technical changes are provided. Keywords: productivity; mass customisation; mass production; Turkey; two-deflator growth accounting. Reference to this paper should be made as follows: Alvan, A. and Aydin, A.O. (2009) ‘The effects of mass customisation on productivity’, Int. J. Mass Customisation, Vol. 3, No. 1, pp.58–81.