The digital dilemma refers to the complex challenges posed by widespread digital technology adoption. It encompasses privacy concerns from increased data collection, balancing innovation with ethical AI development, and navigating economic transformations from automation. Addressing issues like cybersecurity threats, information overload, and skills reskilling requires cooperation across many sectors to ensure both benefits from technology and mitigation of potential harms. The digital dilemma poses difficult trade-offs that demand thoughtful solutions.

1. KEYNOTE The Digital Dilemma
BARCELONA, SPAIN ~ SEPTEMBER 7 - 8, 2023
DIGIMARCONSPAIN.ES | #DigiMarConSpain
Igor Verhoeven
DIGITAL EXPERT
BINDUNG

2. THE DIGITAL DILEMMA
Navigating through the Digital Dilemma
Possibilities, Opportunities and Challenges
Igor Verhoeven
W, La Vela
Barcelona, September 7, 2023

3. And then we created AI Dilemma
but no worries, it’s just Digital and a Dilemma

4. We are in the W-hotel Barcelona
• I invited some artists to make a picture, do you recognise them?
This was me myself :)

5. 11:11 Early morning, super boring. Ready?
Let’s start with a quiz !!!
Know the artist !

6. Picasso

7. Dali

8. Van Gogh

9. Rembrandt

10. 🇪🇸
Velasquez

11. 🇳🇱
Escher

12. Andy Warhol

13. Welcome, that is Benvinguts in Catala

14. AI NTRODUCTION
now it’s getting boring
The digital dilemma refers to the challenging situation created by the pervasive use of technology in
our lives. It encompasses the choices and trade-offs we have to make regarding the benefits and
drawbacks of the digital era.
In this presentation, we will explore various aspects of the digital dilemma and its impact on society.
Digital and AI can make life a lot easier, may be threatening, may be time reducing, may be useful.
But remember: WYSINOTWYG, always beware if your source and your search result is reliable.

15. WE´RE ONLY HERE
AI NTRODUCTION

16. ETHICAL CONSIDERATIONS
Data collection and surveillance.
Privacy concerns in the age of digital interconnectedness.
The importance of balancing technological progress with individual rights and freedoms.
Companies and governments know me, maybe better than I do.
The "digital dilemma" refers to the complex challenges and trade-offs that arise from the widespread adoption of digital technologies. While these technologies
offer numerous benefits, they also present significant challenges that need to be navigated.
Here are some key challenges associated with the digital dilemma:
1. Privacy and Data Security
- As more personal data is collected, shared, and stored digitally, concerns about data privacy and security have intensified.
- Balancing the convenience of personalized services with protecting user data from breaches, hacks, and misuse is a significant challenge.
- Striking a balance between data collection for insights and respecting individuals' right to control their personal information presents a dilemma.
2. Digital Divide and Inclusion
- The digital divide refers to the gap between those who have access to and can effectively use digital technologies and those who cannot.
- Ensuring equal access to digital resources and bridging the gap between technology-rich and technology-poor populations is a challenge for governments and
organizations.
Example: Who is entitled to what department, to what kind of information.
3. Misinformation and Fake News
- The rapid spread of misinformation and fake news through digital platforms poses a threat to public discourse, decision-making, and even democratic processes.
- Developing effective strategies to combat misinformation without infringing on freedom of speech is a delicate balance.
4. Cybersecurity Threats
- The increasing reliance on digital technologies creates a larger attack surface for cybercriminals, leading to an escalation in cyberattacks, data breaches, and
ransomware incidents.
- Developing robust cybersecurity measures while ensuring user-friendly experiences is a complex challenge.
5. Ethical Use of AI and Automation
- The deployment of artificial intelligence (AI) and automation raises ethical questions about job displacement,
bias in algorithms, and the potential for AI to make life-altering decisions.
- Balancing the benefits of AI with ensuring transparency, accountability, and fairness is a central challenge.
6. Digital Addiction and Mental Health:
- The addictive nature of digital devices, apps, and social media platforms has led to concerns about the impact on mental health, well-being, and relationships.
- Navigating ways to promote healthy digital behaviors without discouraging positive uses of technology is a dilemma.
7. Regulation and Innovation:
- Striking the right balance between regulating digital platforms to ensure user safety and fostering innovation is a challenge.
- Overregulation might stifle innovation, while underregulation can lead to harmful consequences for users.
8. Economic Disruptions and Job Transformation:
- Automation and digital transformation can disrupt traditional industries and lead to job displacement.
- Preparing the workforce for the digital economy through education, reskilling, and lifelong learning is a complex challenge.
9. Environmental Impact:
- The energy consumption and electronic waste generated by digital technologies contribute to environmental concerns.
- Balancing technological advancements with sustainable practices and minimizing the ecological footprint is a critical challenge.
10. Human Connection and Social Isolation:
- Paradoxically, while digital technologies connect people globally, they can also lead to feelings of isolation and reduced face-to-face interaction.
- Navigating ways to maintain meaningful human connections in the digital age is a challenge.
Addressing these challenges requires a multidisciplinary approach involving governments, industries, academia, and civil society. Striking a balance between
reaping the benefits of digital technologies and mitigating their potential drawbacks is at the heart of the digital dilemma.
Privacy and Security Concerns
With the increasing digitization of personal
data, concerns about privacy and security
have become critical. Companies collect
massive amounts of user data, raising
questions about how this information is used
and protected.
The digital dilemma lies in balancing
the convenience of technology with
safeguarding our privacy and ensuring
cybersecurity.
Ethical Implications
The digital world introduces ethical
challenges that demand careful
consideration. Issues such as online
harassment, misuse of personal data, and
the spread of fake news require ethical
guidelines and responsible practices. Striking
the right balance between innovation and
ethical conduct is crucial in addressing this
aspect of the digital dilemma.
ℹ︎

17. Technological Challenges,
Growing concern of cybersecurity threats in the digital age.
Cybersecurity 👻
• Phishing Attacks: Cybercriminals continue to use phishing emails to trick
individuals into revealing sensitive information or clicking on malicious links.
Skills in identifying phishing attempts and educating others on this topic are
valuable.
• Ransomware: Ransomware attacks have become increasingly sophisticated.
Experience in securing systems and data against ransomware is crucial.
• Zero-Day Vulnerabilities: As software vulnerabilities are discovered, hackers
often attempt to exploit them before patches are released. Skills in
vulnerability management and patching are in high demand.
• IoT Vulnerabilities: The proliferation of Internet of Things (IoT) devices has
created new attack vectors. Experience in securing IoT devices and networks
is valuable.
• AI and Machine Learning Threats: AI and machine learning can be used by
both cyber defenders and attackers. Skills in AI-based threat detection and
mitigation are important.
• Supply Chain Attacks: Cybercriminals may target the supply chain to
compromise software or hardware. Experience in supply chain security is
essential for mitigating such threats.
• Cloud Security: With the shift to cloud computing, ensuring the security of
cloud-based assets is crucial. Skills in cloud security are highly sought after.
• Data Privacy Regulations: Complying with data privacy regulations such as
GDPR and CCPA is vital. Skills in data privacy and compliance are important
for organizations.
• Social Engineering: Cyber attackers often use social engineering tactics to
manipulate individuals. Experience in awareness training and social
engineering defense is valuable.
• Mobile Security: As mobile devices become more integral to our daily lives,
they also become targets for cyber attacks. Skills in mobile security are
essential.
ℹ︎
- Explore the ethical considerations of
artificial intelligence and machine learning.
- Check the importance of transparent
algorithms and accountability.
- Look for real-world examples of
cyberattacks and their implications.
- Check this link about algorithms
https://www.youtube.com/watch?v=heQzqX35c9A

18. Technological Challenges,
Growing concern of threats in the digital age. Cybersecurity 👻
https://www.orangecyberdefense.com/

19. Technological Challenges,
4 priorities in cybersecurity 👻
If you had to do 3 things:
(1) create a security culture where employees
know why they should and shouldn't do certain
things, know where to report when things go
wrong, and dare to report.
(2) turn on multi factor authentication, so a
username and password (what you know) plus
something else (token you have, fingerprint
who you are).
(3) get a managed detection and response
service that monitors your network and system
and intervenes when necessary.
(4 )Take advantage of Matthijs his knowledge !
ℹ︎
Credits go to Matthijs van der Wel
instagram.com/matthijs035/
https://www.linkedin.com/in/matthijsvdwel/

20. Societal Impact Information Overload
Information overload
Impact of social media on
communication, relationships, and
behavior. Spread of misinformation
and echo chambers. Address the
digital divide and the challenges of
equitable access to technology.
Don’t ever believe what you read.
WYSINWYG
Information Overload
The abundance of information available online can be overwhelming.
With the rise of social media and instant access to data, it becomes
challenging to sift through the vast amount of information and determine
its veracity. As a result, we may face difficulties in making informed
decisions and distinguishing fact from fiction.
ℹ︎
They are remarkably active on social
media, the fans of Dutch singer Dotan.
They praise him to the skies, both as a
singer and as a person. But Dotan appears
to be using trolls, fake accounts with
fictitious names.
Remarkably poor in the end, until Dotan´s
career (and he is a tremendous good artist)
is over.
Dotan

21. Economic Transformations
Economic Transformations
- Automation and AI are changing industries and the job
market.
- The Gig (freelance) economy has challenges for
workers' rights.
- Ongoing need for continuous upskilling and reskilling.
A job is not a job anymore.
Status Sep 2023 (but please beware 2024 is going to
look much different)
Examples:
Amazon.com Barcelona
1st line and seller support: AI doesn’t have impact
Lynk&Co NL and Barcelona: 1st, 2nd, 3rd line:
AI doesn’t have impact
Other call centres I visited (Webhelp, Majorel, Randstad)
AI doesn’t have impact
HP in St. Cugat (visited yesterday 6 Sep)
AI doesn’t have impact, bots don’t take over jobs yet
Impact on Jobs and Skills
Automation and artificial intelligence (AI) are transforming
industries and replacing certain job roles. While technology brings
efficiency and new opportunities, it also threatens traditional jobs.
Navigating this digital dilemma involves preparing for the future
workforce by acquiring relevant skills and fostering adaptability.
Examples:
- Content management based on API with Google Analytics, content
Translation by AI
- 1st line customerservice by AI bots, taking messages and giving
simple replies or push to 2nd line
- Upskilling and reskilling. A job is not a job anymore
- Following some DM´s AI can lead to increase in jobs, while
others anticipate significant disruptions.
ℹ︎

22. Bad example
Recent: Data breaches and their consequences: Doxing
Kadaster Netherlands (Land Registry)
A security breach allowed anyone to access data in the protected
part of the Land Registry in a childishly simple manner. Thus,
residential addresses of millions of Dutch citizens could be
found out by anyone. According to experts, this is a dangerous
situation and the data are worth gold to criminals.
The restricted area should be accessible to bailiffs and
notaries, but also real estate agents and lawyers. They
need access to this information from time to time in order
to do their work and can create an account for this
purpose.
According to Dutch RTL News, however, the security turned
out to be "as leaky as a sieve": they were able to access
the protected, private part of the Land Registry and could
thus delve into the data of millions of Dutch citizens to their
heart's content.
Doxing (sometimes written as Doxxing) is the act of
revealing identifying information about someone online,
such as their real name, home address, workplace, phone,
financial, and other personal information. That
information is then circulated to the public — without the
victim's permission.

23. Write a book about #future and #nature for Young People
Children and Kids are not allowed as keywords !
Let’s create !
Made with
© nobody knows
Let’s look at a nice example !

24. Let’s SING !

25. One FREE extra for YOU today !
https://www.davidmeermanscott.com/

26. Mas? Do you want more?
we MAYBE have SOME time
for A SHORT discussion ?
⏰ MAX 5 questions
MAX 5 Preguntas

27. Today’s Digital Dilemma Take Out
The digital dilemma presents complex challenges and trade-offs that require
thoughtful analysis and proactive measures.
By addressing information overload, privacy concerns, the digital divide, job implications,
and ethical issues, we can navigate the digital era
while ensuring a more inclusive, secure, and a
responsible digital future for all
and last : simply copying other´s work isn’t effective
There is a lot to win when done well, and a lot to lose done bad.
And remember: you’re shaping it, and therefore you’re part of it!
And always remember: WYSI NOT WYG

28. thank you so much
muchas gracias
moltes gràcies