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Klaus Enzenhofer
Director Technology Strategy
The digital customer:
The center of your universe
klaus-enzenhofer
@kenzenhofer
What is the DIGITAL customer
expecting today?
More people live with in the
circle than outside!
confidential
Biggest Sales Event...
Single Day 2016
Marriott Mobile App
Book Travel Check-In Service
12-01-2011IAR - Version 0.91
7
8
http://blogs.perficient.com/healthcare/blog/2015/10/15/healthcare-cio-series-embracing-digital-transformation/
https://www.forrester.com/webinar/Digital+Predator+Or+Digital+Prey+Which+Will+Your+Business+Be+By+2020/-/E-WEB19743
Leaders take the
customer seat!
Let me introduce you to Max...
Digital Touchpoints:
Mobile App
Desktop Web
Kiosk App
PoS-System
Voice Interfaces (Alexa,...)
Rich Client App
Locations:
Vienna, Austria
Store Salzburg
Checkin Terminal A FRA
Constructionside ABC, India
Device:
Mobile
Mobile Broswer
Kiosk
ATM
Car Entertainment System
Biggest challenge for Digital Customer Experience
IDG Research: April 2017 - http://www.computerwoche.de/a/digitale-kundenbeziehung-keine-halben-sachen,3330524,2
Data silos (department specific databases, missing
integration of data sources,...)
Poor data quality
Missing coordinated process between departments
Redundant data
Didn’t we just break the silos with DevOps
Dev Perf/Test Ops
Faster Innovation with Quality Gates
Faster Acting on Feedback
Unit Perf
Cont. Perf
New DeployCI CD
Triage/Optimize
Update Tests
Innovate/Design
…what does that mean to our DevOps approach
Mobile App
Web App
Kiosk App
Marketing Analysts
Executives
Search Engine Optimization
Security team
Business AnalyticsFraud Detection
UX-Designer
App Owner
CxO Customer Success Team
Silo #4
Silo #3
Silo #2
Silo #1
Are we making MONEY with Max?
Which digital touchpoints is MAX using?
System Availability Errors PerformanceBusiness Result
Digital Touchpoints:
Mobile App
Desktop Web
Kiosk App
PoS-System
Voice Interfaces (Alexa,...)
Rich Client App
System Availability Errors PerformanceBusiness Result
System Availability Errors PerformanceBusiness Result
System Availability Errors PerformanceBusiness Result
BizOps for better Digital Customer Experience
Biz Operations
Availability
PerformanceErrors
Confidential, Dynatrace, LLC
A better way…
Self-service for all
User experience is everything
More time innovating
Klaus Enzenhofer
Director Technology Strategy
The digital customer:
The center of your universe
klaus-enzenhofer
@kenzenhofer
Free Trial: https://www.dynatrace.com/trial/
Questions?

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