SlideShare a Scribd company logo
KlausEnzenhofer
SeniorProductManager,Dynatrace
Get real time visibilityinto business
outcomes and drive more efficientIT and
business collaboration
Confidential 2
Digital transformationpillars
BizDevOps Collaboration End-User/Customer focus Real time insights & automation
Confidential 3
Feb/2020 Mar/2020 Apr/2020 May/2020 Jun/2020 Jul/2020
Digital Transformationgot accelerated – toCOVID-19transformation
Confidential 4
Exampleusagegrowthduring COVID-19
Decreased traffic per site
Confidential 5
BrilliantExperience
on eachDigital Touchpoint
Confidential 6
Every Journey matters
Confidential 7
Network &CDN
Performance
Page and XHRPerformance, HTTP and JS
Errors
Third PartyQuality
Render Behavior
Web Services
Performance
Host and Infrastructure
Quality
Process and Code Contribution
Session data
Customer experience
Business analytics
Meta data(browser/device)
Google/Adobe &
Dynatrace
Dynatrace - Getting you to the “WHY”
Confidential 8
Confidential 9
BizDevOps- Break silos & foster collaboration
Confidential 10
Confidential 11
Conversiontoday+ 3 comparisontimeframes
Where is this peak coming from?
Confidential 12
Confidential 13
Dynatrace& UserComplaintResolution
14Confidential
Confidential 15
Number of
conversions did not
increase
Conversion rate
dropped
significantly
Confidential 16
Confidential 17
Plug and Play Integration for Adobe and
Google (and more..)
Out-of-the-box Adobe properties Real-time business analytics
Confidential 18
Confidential 19
Confidential 23
Confidential 24
Confidential 25
Confidential 26
Marketing campaign–Closed loop remediation
Problem
ConversionRateDropped Automation & Evaluation Layer
IT infrastructure
scaling
Campaign toggle
Confidential 27
Customerexample: togglefeature flags(planned for this year)
AbigailWilson
Site Reliability
Architect
Automation & Evaluation Layer
28Confidential
Proactive Servicing
Wait for opening hours…
Sit on hold… Call Centre Engagement
Near Real Time Push
Notification/Text Fix/Online Help
29Confidential
Digital transformationpillars
BizDevOps Collaboration End-User/Customer focus Real time insights &
automation
30Confidential
Thanks!
Klaus Enzenhofer
Senior Product Manager,
Dynatrace

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Editor's Notes

  1. Shift from kiosks to mobile-first. More impt than ever to understand the experience of the consumer. To put that in context for Spirit Airlines, their March operating revenue was down 45% YoY, and their April operating revenue was down 95% YoY.
  2. Performance Budget – where does it end up?