Time for a new way to measure user experience
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Today 2 seconds response time is no longer the metric to look at to figure out whether the user is having a good or bad user experience. This slide deck is about how SEO Manager, Performance Engineers and Operators can become happier if they work together and on top are getting happier customers
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Time for a new way to measure user experience
- 1. 1 @kenzenhofer Klaus Enzenhofer - @kenzenhofer Time for a new way to measure user experience!
- 3. 3 @kenzenhofer How to measure User Experience?
- 4. 4 @kenzenhofer The Performance Impact Navigation Timings This is 2012 style!
- 5. 5 @kenzenhofer The Performance Impact http://apdex.org/ 0 2.0s 8.0s (4 x 2.0s) Satisfied Tolerating Frustrated Navigation Timings
- 6. 6 @kenzenhofer Single Page Load Apps W3C Timings Blindspots! http://blogs.telerik.com/telerikmarketing/posts/14-05-21/everything-you-wanted-to-know-about-native-hybrid-and-web-apps-but-were-afraid-to-ask Omni Channel Market Navigation Timings Navigation Timings User Action Response Time
- 7. 7 @kenzenhofer Errors – Have the biggest „social“ impact!
- 8. 8 @kenzenhofer User Experience Index User Action Response Time Errors
- 9. 9 @kenzenhofer Learn from a Users Journey
- 10. 10 @kenzenhofer User Experience Index User Behavior User Action Response Time Errors
- 11. 11 @kenzenhofer Is this STILL Enough? Bandwidth
- 12. 12 @kenzenhofer User Behavior User Environment User Experience Index User Action Response Time Errors
- 14. User Action Users Mind Result Customer ABC 2010-2015 Customer files 2010-2015 Customer files 2010-2015 Customer files 2010-2015 Customer files 2010-2015 Customer files 2010-2015 Customer files 2010-2015 30 sec Response Time… Generate Report 10 000 Customer files Orders from 2010-2015 All customers order overview from 2010-2015 2010 2011 2012 2013 2014 Click on: …and still smiling
- 15. ResultUser’s mindUser Action 2 sec Response Time… Typing in: shoSearch: Pick product list: …and already frustrated! Productname Shoe Shoe paste Shoe shine Socks … … … shoSearch: Shoe Shoe paste Shoe shine
- 18. Why we should not use the word “Response Time”?
- 19. Your boss looks at…
- 21. You look at…
- 22. SOME MORE RESPONSE TIMES… DOM-Interactive Database Response Time IO-Time Network Time Time to first Byte Document Loaded Web Request Response Time Web Service Response Time Wait Time CPU Time Third Party Response Time User Action Response Time
- 23. My Favorites DOM-Interactive Database Response Time IO-Time Network Time Document Loaded Web Request Response Time Web Service Response Time Wait Time CPU Time
- 24. Third Party Response Time
- 25. Page with Third Party Content Page without Third Party Content
- 26. Third Party Content Our Content
- 28. Adult Industry XXX.com 142 TPC Domains
- 29. Time to First Byte (TFB)
- 30. …or the best reason to look at Performance at all
- 35. 2015 http://googlewebmastercentral.blogspot.co.at/2015/02/finding-more-mobile-friendly-search.html
- 36. http://searchengineland.com/google-testing-red-slow-label-search-results-slower-sites-215483 Future
- 37. Future
- 40. We want both to be our friends!
- 41. www.bva-auctions.com Lots to offer About BVA Auctions 4141 We are the largest full-service auction house in Europe. Started out in 2003 as the first online auction house in the Netherlands. Our clients were requesting more transparency and a process that would fit the compliance rules and regulations. Started the Auctio Group in 2015 with brands in 5 countries.
- 42. www.bva-auctions.com Lots to offer 42 How bots came into my life Google Bots request > 1 million pages per day: what?
- 43. www.bva-auctions.com Lots to offer 43 Results Real User 33% Bot 67% Bot Traffic Start
- 44. Page with Third Party Content Page without Third Party Content Your NEW friends will help you with the trimming!
- 45. What did we learn today?
- 46. Klaus favorite Metrics are… User Experience Index User Action Response Time Third Party Response Time Time to First-Byte
- 47. …and… 2 sec is NOT the expected Response Time! We NO longer use the word “Response Time” without a Pre-/Post Fix! Marketing folks can become your best friends!
- 48. Do we have some time left?
- 49. Klaus Enzenhofer Dynatrace Technology Lead @kenzenhofer http://blog.dynatrace.com http://bit.ly/DynatraceFree
Editor's Notes
- Further Reading https://www.smashingmagazine.com/2015/09/why-performance-matters-the-perception-of-time/
- http://apmblog.dynatrace.com/2011/11/08/you-only-control-one-thrid-of-your-page-load-performance/
- http://apmblog.dynatrace.com/2011/11/08/you-only-control-one-thrid-of-your-page-load-performance/