Presentation on Social Media Analytics for Social Media Marketing World 2014 in San Diego, CA.
With the massive amount of social data available, how can brands and agencies use insights to their advantage? Detail Social Analytics can uncover trends and best practices across major Social Networks like:
- Facebook
- Twitter
- Instagram
- Tumblr
- Vine
Social Media Measurement Made Easy w/ Simply Measured's Jeff GibbSherry Hayes-Peirce
If you weren't able to attend #SMMW14 here's one of the great presentations you missed. Learn how you can measure what works and what doesn't when it comes to your social media efforts!
The following study provides readers with insights on the most important Instagram stats during the first quarter of 2015. It analyzes 5,000 profiles, in different sized groups and presents the average performances of social media marketers. Further it gives social media marketers the possibility to benchmark their own profiles and learn from the most successful players in the market.
Social Media and Publishers: NewsWhip's 2016 ReviewNewsWhip
Delivered at DONA 2016 in Copenhagen on November 28 2016.
Blogposts referenced:
Facebook Video: http://po.st/egFQyb, http://po.st/wY4gqV
Instagram: http://po.st/dZ5zIq
newswhip.com
Google analytics magic tricks - annotated v2.0 - Measurefest 2017 Grant Kemp
Google Analytics Geek, Grant Kemp, shares his Google Analytics tips and tricks for performing website magic – from drastically speeding-up sites, to transforming CX, and making customers materialise from your existing channels.
Talk given at MeasureFest 2017
Social Media Measurement Made Easy w/ Simply Measured's Jeff GibbSherry Hayes-Peirce
If you weren't able to attend #SMMW14 here's one of the great presentations you missed. Learn how you can measure what works and what doesn't when it comes to your social media efforts!
The following study provides readers with insights on the most important Instagram stats during the first quarter of 2015. It analyzes 5,000 profiles, in different sized groups and presents the average performances of social media marketers. Further it gives social media marketers the possibility to benchmark their own profiles and learn from the most successful players in the market.
Social Media and Publishers: NewsWhip's 2016 ReviewNewsWhip
Delivered at DONA 2016 in Copenhagen on November 28 2016.
Blogposts referenced:
Facebook Video: http://po.st/egFQyb, http://po.st/wY4gqV
Instagram: http://po.st/dZ5zIq
newswhip.com
Google analytics magic tricks - annotated v2.0 - Measurefest 2017 Grant Kemp
Google Analytics Geek, Grant Kemp, shares his Google Analytics tips and tricks for performing website magic – from drastically speeding-up sites, to transforming CX, and making customers materialise from your existing channels.
Talk given at MeasureFest 2017
Three Years of Social Media Data - NewsWhip WebinarNewsWhip
NewsWhip break down findings from their 'three years of social data' report, looking at how social distribution has changed for publishers in that time. Data from NewsWhip Analytics. For more, see newswhip.com/newswhip-analytics
Analysis - To which extend do brands use and analyze social media networksquintly
This presentation was given by Alexander Peiniger, Co-Founder and CEO of quintly at AllFacebook Marketing Conference. It covers how brands are using social media and how users are interacting with them. On our blog: https://www.quintly.com/blog/2015/11/brands-are-diversifying-their-social-network-presences/
A quick look at online conversations around campaign spearheaded by The Everyday Sexism Project supported by 40+ women's group protesting Facebook's inability to remove abusive content propagating violence against women
In this study we analyzed 180,000 Facebook, Twitter and Instagram profiles during 2015. This allows us to find out how brands are using social media and how their community interacts with them.
The following study provides readers with insights on the most important Instagram stats during the second quarter of 2015. It analyzes 6,000 profiles, in different sized groups and presents the average performances of social media marketers. Further it gives social media marketers the possibility to benchmark their own profiles and learn from the most successful players in the market.
quintly Data Analysis: Which Facebook Post Type Rules The News Feedquintly
Please check: http://quint.ly/1iUtOrs
Is visual content really the holy grail to appear in the news feed. We conducted a data analysis to find out which Facebook post type seems to work best. Due to the permanent adaptation and optimization of the Facebook news feed and the implementation of over thousand different weights for users, it has become a major challenge for Facebook pages to reach their existing audience. Meanwhile, many pages are reaching only a small fraction of their fans, but of course, the reach of those posts can easily be increased by boosting them as sponsored stories. Basically, the more interactions a post receives, the more fans will see it in their news feed. This raises the question whether one can find out which post types are generating the most interactions. In other words: Is visual content really the holy grail to appear in the news feed of fans?
We created a sample data set of 72,194 Facebook pages. These pages produced a total amount of around 49 million posts between the 1st January 2013 and 31st January 2014. The analyzed posts are divided into the following types: Photo, Link, Status, Video, Cover Photo, Offer, Note, Question, Music, SWF and Event.
In our Instagram study Q1 2016 we were able to detect a significant drop in interactions since Q1 2015. As well as that we found a moderate increase in own posts. The share of videos increased by over 10% points since 2015.
In this Twitter study for the first half of 2016 we analyzed 30,000 profiles. We were able to reveal that biggest profiles endure a steep drop in interactions. Smaller Twitter profiles seem to benefit form the micro-blogging service.
Michael Pranikoff - PRSA Northeast Conference 9/11/08Michael Pranikoff
PR In A Web 2.0 World - Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at the PRSA Northeast Conference on 9/11/08 in Buffalo, NY
Instagram Study 2015 - This study analyzes 10,000 profiles during the year of 2015. Through this marketers are able to identify important developments in the past and predictions for the future.
Social media came to the fore with the rise in the popularity of social networks. Borne out of the idea to allow users to not only talk to each other but also to relate to each other, they have gained growing influence on purchase decisions. Once misinterpreted as a modern day “chat room” that has no implications on your business, brands are now harvesting social media to gauge perception and actual campaign performance. In today’s world of the growing customer voice, you need to understand, engage and connect to customers on their turf – and their turf means places like social networks.
Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social media. During this presentation he’ll delve into the types, categories, and characteristics of social media, giving a wealth of examples. Who’s using this next generation online get-together? Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.
In this session, we will explore some of the latest data & trends in both search and social media. Users (i.e. attendees) will be confronted with both the exciting and cold, hard realities of the digital space.
From Google to Facebook Connect, we’ll look at how users are actually using the web, and what they’re doing with it. Takeaway will include (1) insight into some of the biggest opportunities online, and (2) a whole bunch of numbers that users can steal for their own client pitches.
The Data-Driven Approach to Social Media - Mocial ConferenceJeff Gibb
Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
Three Years of Social Media Data - NewsWhip WebinarNewsWhip
NewsWhip break down findings from their 'three years of social data' report, looking at how social distribution has changed for publishers in that time. Data from NewsWhip Analytics. For more, see newswhip.com/newswhip-analytics
Analysis - To which extend do brands use and analyze social media networksquintly
This presentation was given by Alexander Peiniger, Co-Founder and CEO of quintly at AllFacebook Marketing Conference. It covers how brands are using social media and how users are interacting with them. On our blog: https://www.quintly.com/blog/2015/11/brands-are-diversifying-their-social-network-presences/
A quick look at online conversations around campaign spearheaded by The Everyday Sexism Project supported by 40+ women's group protesting Facebook's inability to remove abusive content propagating violence against women
In this study we analyzed 180,000 Facebook, Twitter and Instagram profiles during 2015. This allows us to find out how brands are using social media and how their community interacts with them.
The following study provides readers with insights on the most important Instagram stats during the second quarter of 2015. It analyzes 6,000 profiles, in different sized groups and presents the average performances of social media marketers. Further it gives social media marketers the possibility to benchmark their own profiles and learn from the most successful players in the market.
quintly Data Analysis: Which Facebook Post Type Rules The News Feedquintly
Please check: http://quint.ly/1iUtOrs
Is visual content really the holy grail to appear in the news feed. We conducted a data analysis to find out which Facebook post type seems to work best. Due to the permanent adaptation and optimization of the Facebook news feed and the implementation of over thousand different weights for users, it has become a major challenge for Facebook pages to reach their existing audience. Meanwhile, many pages are reaching only a small fraction of their fans, but of course, the reach of those posts can easily be increased by boosting them as sponsored stories. Basically, the more interactions a post receives, the more fans will see it in their news feed. This raises the question whether one can find out which post types are generating the most interactions. In other words: Is visual content really the holy grail to appear in the news feed of fans?
We created a sample data set of 72,194 Facebook pages. These pages produced a total amount of around 49 million posts between the 1st January 2013 and 31st January 2014. The analyzed posts are divided into the following types: Photo, Link, Status, Video, Cover Photo, Offer, Note, Question, Music, SWF and Event.
In our Instagram study Q1 2016 we were able to detect a significant drop in interactions since Q1 2015. As well as that we found a moderate increase in own posts. The share of videos increased by over 10% points since 2015.
In this Twitter study for the first half of 2016 we analyzed 30,000 profiles. We were able to reveal that biggest profiles endure a steep drop in interactions. Smaller Twitter profiles seem to benefit form the micro-blogging service.
Michael Pranikoff - PRSA Northeast Conference 9/11/08Michael Pranikoff
PR In A Web 2.0 World - Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at the PRSA Northeast Conference on 9/11/08 in Buffalo, NY
Instagram Study 2015 - This study analyzes 10,000 profiles during the year of 2015. Through this marketers are able to identify important developments in the past and predictions for the future.
Social media came to the fore with the rise in the popularity of social networks. Borne out of the idea to allow users to not only talk to each other but also to relate to each other, they have gained growing influence on purchase decisions. Once misinterpreted as a modern day “chat room” that has no implications on your business, brands are now harvesting social media to gauge perception and actual campaign performance. In today’s world of the growing customer voice, you need to understand, engage and connect to customers on their turf – and their turf means places like social networks.
Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social media. During this presentation he’ll delve into the types, categories, and characteristics of social media, giving a wealth of examples. Who’s using this next generation online get-together? Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.
In this session, we will explore some of the latest data & trends in both search and social media. Users (i.e. attendees) will be confronted with both the exciting and cold, hard realities of the digital space.
From Google to Facebook Connect, we’ll look at how users are actually using the web, and what they’re doing with it. Takeaway will include (1) insight into some of the biggest opportunities online, and (2) a whole bunch of numbers that users can steal for their own client pitches.
The Data-Driven Approach to Social Media - Mocial ConferenceJeff Gibb
Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Presentation for the American Marketing Association and Aquent in Summer 2011 about how content from social networks is surging into search engines like Google and deeply influencing how search performs. In turn, search engines are pulling people deeper into social networks by posting very engaging posts in search engine result pages. Please contact me with any questions or comments at rohnjay <at>< native-instinct <dot> com.
Analytics: How to Employ Them to Continuous Improvement - Yan RozovskyMichael Waxman-Lenz
This presentation talks about how to gain a competitive edge through social media analytics, and how to take advantage of social in education marketing.
This presentation talks about how to gain a competitive edge through social media analytics, and how to take advantage of social in education marketing. It is presented by Yan Rozovsky from Social Bakers.
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...Simplilearn
This presentation about social media marketing will help you learn what social media marketing is, why do we need social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Social media marketing involves increasing website traffic, engagement, brand awareness, and other marketing goals by creating various forms of content for different social media platforms. After watching this video, it will become easier for you to get started with social media marketing.
Also, below are the topics covered in this presentation:
1. What is social media marketing?
2. Why do social media marketing?
3. What are the channels used for SMM and how can you use them?
4. What are the tools for social media marketing?
5. Tips to be a good social media marketer
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Similar to The Data Geek's Guide to Social Media Management - #SMMW14 (20)
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
50. Instagram Boasts Highest Engagement Rate
Mercedes-Benz has over 400% Engagement as a % of Audience
Brands are Lucky to Grab 15-20% on Facebook or Twitter
51. Instagram Emerges as the Fastest Growing Audience
Instagram Consistently has the Highest Growth Rate
for Top Brands
52. Top Performing Post – Mercedes-Benz
83% of Instagram Posts by Top 100 Brands includes at least 1 hashtag
65. Have a Question About Anything?
Let us know!
- Ask now
- Come see us at the Simply Measured booth
Our team will follow up
We will do our best to get you an answer about a brand, an industry or a trend you’ve
noticed.
The team will do some research and follow up with you (and likely write a blog post
about it).
66. Let’s Stay In Touch
@jeffgibb
@simplymeasured
simplymeasured.com/blog
Editor's Notes
1. Financial Performance
2. Influence on Customer Choice
3. Strength against competition
As of Q4
94% are active. Few stranglers in Financial Services or other regulated industries.
FB, Twitter, YT, Linked – very high
IG, G+, Pin, Tumblr – Next wave. Already have strong adoption and growing fast
Still relatively early days of this stuff.
Forrester says there’s about 3B on social spend in 2013, growing to 5B in 2016. Along with mobile, the fastest growing category of digital marketing.
Breadth of data coverage
As there are more channels…. More ways to use those channels … and becoming more important.
2 years ago nobody asked about your Pinterest strategy and Snapchat definitely didn’t exist.
As there are more channels…. More ways to use those channels … and becoming more important.
So as a marketer… this is getting tougher to navigate.
I want to surface a few trends across these networks that we’ve found in the data.
No surprise… becoming media companies.
Well documented that visual content rules in social media…
A lot of this is because it’s what consumers are doing and seeing… so as a brand you “Fit in” better… like at a cocktail party want to be dressed to fit in and speaking the right language.
PEW;
Growing very fast the % of internet users who post photos and videos.
15.5% growth.
So not surprisingly we’ve found it performs way better.
It doesn’t me thou shall ONLY post photos, but it sure does mean that the best brands have a visual component to their content and often it’s the centerpiece.
Video 25% more engagement per post than Status
Photos almost 5x better performing
You can measure this stuff for your brand or category…. Might be some differences….
On Tumblr it’s just all photos….
This gets down to a later point as well about knowing the network, but it’s just another data point… in a network that supports all kinds of content creation, Photos just dominate.
Each network has it’s own dynamics. Twitter isn’t quite as much this way.
So you have brands building programs to address this. With dedicated CS handles. 2/3 of those are sending 10+ tweets daily.
Dedicating resources and really committing.
Source: Simply Measured
One of our studies is on customer service on Twitter…
30% of those brands have a dedicated program.
How much “demand” is there… people tweeting questions and problems directly at the brand. Doesn’t include the general conversation.
3x more during daylight, but still large volume.
Any golfers? Ben Hogan! Very consistent golf swing. Much
Bleak time of year for golf in the northwest.
Not about have some 1x year campaign and then disappearing…
Steady content strategy, engagement.
With all these networks it’s obviously easiest to post the same content across all channels.
Re-use assets – FOR SURE!
But repacking the way content is shared. Timing, etc.
SBUX. Has this morning post last week about Pike Roast. Beautiful photo with the market in the background.
Twitter – shorter. Punchy. Hashtags.
Facebook – More elebaorate, different tone. No hashtags.
As it gets more complex, this gets harder and arguably more important
9 months ago, Facebook released Hashtags – Brands jumped on board
Lululemon … Instagram video…
Same story… we saw leaders flock to IG Video and Vine. Now of course measuring this over-time is key to see if it drives results, but that’s the point of experimental… being nimble each to jump on the trends and then decide how to bring into that consistency.
There are a lot of different things you can test even if not new.
We found some correlation between brands who enable use wall posts and engagement levels.
NEW Starbucks program….. Tweet a Coffee.
Can buy your friend a cup of coffee via Twitter once you register.
Deeply integrating social media with their business. Making it easier to buy their product via social.
Same story.
As an Amex cardholder you get benefits from engaging in Social. Redeem offers via Tweeting hashtags.
Drivers more usage of the card and ideally more people wanting to be Amex members.