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STRATEGY IN A SEA OF WEB DATA
#GivingTuesday Prediction 2017
$202M
+20% growth
2016 vs 2017
In 2017, Whole Whale predicts
#GivingTuesday will eclipse the $200M
mark, growing $33.6M from the $168M
raised in 2016.
This will be the lowest year-over-year
growth percent for #GivingTuesday,
dropping to a projected 20% increase
(previously +40%).
3 Prediction Factors 2017
The following negative factors impacting
giving:
1. Leveling of initial search volume
2. Negative #Trump effect on giving
3. Record Hurricane disaster giving fatigue
$202M
+20% growth
2016 vs 2017
Trend of Giving
Growth Rates
+125% +76% +146%
+44% +20%
Whole
Whale’s
projection
for 2017
Google Search Volume
Sept, 2016: 12,100 | Sept, 2017: 12,100
We should see a bigger increase in build-up.
Google.com/Trends
There is still a slightly higher volume
lift in Trends data YoY
Trends: Hurricanes Trump Giving
Record breaking hurricanes may
exhaust donor attention
More Data
2016
Total donated: $168M vs $116.7M in 2015, growth of 44% YoY
Total US donations: $379.89 billion (according to Giving USA), which translates to 2.05% of US GDP.
2015
Total amount donated: $116.7M growth of 145% over 2014
Total US donations: $358.4 billion (according to Giving USA), which translates to 1.99% of US GDP.
2014
Total amount donated: $47.5M growth of 63% over 2013(Case Foundation report)
US giving: $358.38 (2.06% of GDP- 2014 giving stats from NP Trust)
2013
Total amount donated: $27M
US donated: $335.17B (1.99% of GDP)
2012
Total amount donated: $12M
More geeky stuff from WW
Follow: Twitter
@wholewhale
Listen: Using the Whole Whale
wholewhale.com/podcast
Watch: Whole Whale TV
wholewhale.com/TV
Read: Whole Whale Blog
wholewhale.com/blog

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Giving Tuesday 2017 Predictions

  • 1. STRATEGY IN A SEA OF WEB DATA
  • 2. #GivingTuesday Prediction 2017 $202M +20% growth 2016 vs 2017 In 2017, Whole Whale predicts #GivingTuesday will eclipse the $200M mark, growing $33.6M from the $168M raised in 2016. This will be the lowest year-over-year growth percent for #GivingTuesday, dropping to a projected 20% increase (previously +40%).
  • 3. 3 Prediction Factors 2017 The following negative factors impacting giving: 1. Leveling of initial search volume 2. Negative #Trump effect on giving 3. Record Hurricane disaster giving fatigue $202M +20% growth 2016 vs 2017
  • 4. Trend of Giving Growth Rates +125% +76% +146% +44% +20%
  • 6. Google Search Volume Sept, 2016: 12,100 | Sept, 2017: 12,100 We should see a bigger increase in build-up.
  • 7. Google.com/Trends There is still a slightly higher volume lift in Trends data YoY
  • 8. Trends: Hurricanes Trump Giving Record breaking hurricanes may exhaust donor attention
  • 9. More Data 2016 Total donated: $168M vs $116.7M in 2015, growth of 44% YoY Total US donations: $379.89 billion (according to Giving USA), which translates to 2.05% of US GDP. 2015 Total amount donated: $116.7M growth of 145% over 2014 Total US donations: $358.4 billion (according to Giving USA), which translates to 1.99% of US GDP. 2014 Total amount donated: $47.5M growth of 63% over 2013(Case Foundation report) US giving: $358.38 (2.06% of GDP- 2014 giving stats from NP Trust) 2013 Total amount donated: $27M US donated: $335.17B (1.99% of GDP) 2012 Total amount donated: $12M
  • 10. More geeky stuff from WW Follow: Twitter @wholewhale Listen: Using the Whole Whale wholewhale.com/podcast Watch: Whole Whale TV wholewhale.com/TV Read: Whole Whale Blog wholewhale.com/blog