The film poster uses red and black colors which symbolize blood, death, and darkness to convey the horror or thriller genre of the film. The main image shows a shocking picture of a little girl curled up on the floor in a weak position, with red coloring seeming to come from her, giving the feeling she is both dangerous and in danger. Additional text and the release date are less prominent than the image and title to ensure the striking visual elements are what sell the film.

1. The colour scheme in this film poster concentrates mainly
on the colours red and black. The colour red has the
symbolism of many different things but when related to a
horror or thriller it symbolises blood and death, whereas
black can symbolise emptiness and darkness even evil
therefore giving the perfect symbolism for the film and
telling the audience what sort of film it is going to be.
The tagline at the top of
the page and the title are
both using capital letters
showing the emotion in
the phrases. The tag line
is two phrases and is only
2 words in each and is
very short and
meaningful it doesn’t
take long to read and
gets straight to the point
and therefore avoids
boring the audience.
The main image is a
shocking image of a little
girl in white curled up on
the floor. The red colour
seems to be coming from
her giving the sense of
her being the dangerous
one. Although this is
contrasted by the way
she is positioned because
she is laid in a weak
position giving the
audience a feeling that
she is in danger.
Another interpretation of
the position of the image,
where it could be seen as
she is in a womb and she
is the baby from the way
she is laid. The date of
release has not been
made to stand out as
much as the image or the
other text therefore the
marketer believed that
the image was strong
enough to sell the film.
The text is a slightly
brighter red and
therefore stands out
more so the audience
remember the name.
The text is a slightly brighter red
and therefore stands out more so
the audience remember the name.
Film Poster Analysis