The film poster uses red and black colors which symbolize blood, death, and darkness to convey the horror or thriller genre of the film. The main image shows a shocking picture of a little girl curled up on the floor in a weak position, with red coloring seeming to come from her, giving the feeling she is both dangerous and in danger. Additional text and the release date are less prominent than the image and title to ensure the striking visual elements are what sell the film.