Construction Marketing Association website traffic and lead increases
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This document discusses how inbound marketing has become more cost effective than traditional outbound marketing for generating leads. It notes that the average cost to generate a lead through inbound marketing is $143, which is about half the average cost of $373 for outbound marketing. The document promotes Marketing Essentials, an inbound marketing agency, and provides their contact information.
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Construction Marketing Association website traffic and lead increases
- 15. Of course not.
- 50. When did you first start to see an increase in traffic? Hubspot.com
- 51. How much have leads from your website increased? Hubspot.com
- 52. What factors do you attribute to lead increase? Hubspot.com
- 54. THE AVERAGE COST TO GENERATE A LEAD THROUGH INBOUND MARKETING ($143) IS ABOUT HALF THE AVERAGE FOR OUTBOUND TRADITIONAL MARKETING ($373) $
- 57. Patty Cisco MBA, Principal Marketing Essentials 18 N. Washington Street New Bremen, OH 45869 Phone: 419.629.0080 mktgessentials.com
Editor's Notes
- The Contractors Blueprint to Acquiring New Leads
- Source: Slide 14- (We probably need to recreate the table if you can’t get a clean photo) http://www.ecmag.com/section/your-business/2015-construction-outlook-economic-recovery-finds-its-foot (Dodge Data & Analytics (DDA) [formerly McGraw-Hill Construction (MHC)
- Resource: Construction Marketing Association.org Pg 4 https://www.dropbox.com/s/x74cswzzo2ocmij/CMA_Lead-Generation-Construction-Marketing-Whitepaper.pdf?dl=0
- Resource: Construction Marketing Association.org Pg 5 https://www.dropbox.com/s/x74cswzzo2ocmij/CMA_Lead-Generation-Construction-Marketing-Whitepaper.pdf?dl=0
- Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings better, more qualified leads into your sales funnel
- Would you have started your company without a business plan? Of course not. Your business plan defines your goals and establishes a plan to achieve them. An Internet marketing strategy works in much the same way. After asking yourself what you want to accomplish by using Internet marketing and defining your target markets, you need to choose the Internet marketing options that best fit your needs and incorporate them into to a cohesive strategy.
- Your business website is the hub of your Internet marketing plan. If your site is well-designed, it can serve as one of your company's strongest marketing tools. Since visitors see your website as a direct reflection of your company and the services you offer, a dated website can give prospective clients the impression that your business is "behind the times.“
- Blogging Before potential customers can find you, you must first create valuable content that will attract them to your site. Often this is called “content marketing” because it uses content as a way to attract visitors and increase trac to your site. What kind of content? Think blog posts, white papers/eBooks, infographics, and even videos.
- Using advanced search marketing techniques and optimizing keywords targeted to your desired audience will ensure your content is found by web users who are actively searching for the information you are providing. Sharing your posts on social media and utilizing relevant hashtags is another eective tactic to drive trac to your content
- With inbound marketing, your oers and landing pages are tailored to people at all stages of the buying process – which means that you can spend your valuable sales time talking to people who are at the bottom of the funnel (i.e. ready to buy), and automate communication with people who are earlier in the sales cycle.
- Source: Hubspot.com
- Source: Hubspot.com
- Source: Hubspot.com