The document discusses using audience segmentation to develop a user-centered content strategy. It explains that segmentation helps determine what content to prioritize, how to craft messaging and calls to action, and how frequently to publish content for different audience segments. Examples are provided for how to tailor content for "decorators" and "gifters" audience segments of a flower retailer. The document also notes that a content strategy requires defining additional elements like responsible parties, available resources, and plans for measuring success.