Segmentation processes of yesterday no longer serve the needs of consumers. In today’s service-oriented and busy world, reaching the right energy, water or gas customer with relevant messaging is a must to change behavior or trigger action. To help utilities gain program participation, forward-thinking and predictive data analytics and customer engagement platforms provide effective processes to reach ambitious state and federal energy and water saving goals. Experience the future of customer segmentation and learn best practices to efficiently gain program participation in this session. This presentation - Improve your Energy Efficiency, Water Conservation & Low-Income Program Participation Easily with a Smarter Customer Segmentation Approach - was originally presented at CS Week 2016.