The document describes a 5-step customer segmentation process: 1. Understand customer needs 2. Group customers by need groups 3. Identify the most attractive segments 4. Develop unique value propositions for each segment 5. Develop unique go-to-market strategies for each segment

1. Customer Segmentation Process
Develop unique Go- Understand
To-Market strategies Customer needs
by segment 5 1
Develop unique 4 Group customers
2
value propositions by need groups
by segment
3
Identify most
attractive segments
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2. Customer Segmentation Process
Understand Your Text Here
Customer needs
• Your Text Goes here
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3. Customer Segmentation Process
Your Text Here
• Your Text Goes here
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Group customers • Your Text Goes here
by need groups • Download this
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4. Customer Segmentation Process
Your Text Here
• Your Text Goes here
5 1
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awesome diagram
• Bring your
presentation to life
• Capture your
audience’s attention
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2
editable in powerpoint
• Your Text Goes here
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3 awesome diagram
Identify most
attractive segments
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5. Customer Segmentation Process
Develop
unique value
propositions Your Text Here
by segment • Your Text Goes here
5 1
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awesome diagram
• Bring your
presentation to life
• Capture your
audience’s attention
4 • All images are 100%
2
editable in powerpoint
• Your Text Goes here
• Download this
3 awesome diagram
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6. Customer Segmentation Process
Develop unique Go-
To-Market strategies
by segment
Your Text Here
• Your Text Goes here
5 1
• Download this
awesome diagram
• Bring your
presentation to life
• Capture your
audience’s attention
4 • All images are 100%
2
editable in powerpoint
• Your Text Goes here
• Download this
3 awesome diagram
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“Change color, size and orientation of any icon to your liking”
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8. Ungrouping the object
2
1
3
1. Right click the object.
2. Choose Group and then Ungroup.
3. Click beside the object and drag the arrow over it.
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9. Edit Color
2 3
1
1. Select the shape to change the color and Right click the object( click any object which you
want to change color)
2. Choose Format Shape in the dialog box.
3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the
appearance of the object. Change colour as shown in the picture.
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