These slides are the basis for "ReThinking Trade Show Giveaways: Stop Simply Giving Stuff Away," last presented on January 12, 2010, Mandalay Bay, Las Vegas, NV during the PPAI EXPO 2010. They walk you through some creative insights to methodology and implementation of a way of thinking with the goal of increased R.O.I on your trade show investment.
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Des Traynor speaking at WebSummit 2018. We spend a lot of time talking about how companies can get to the point where their product resonates in the market. But this is not the only thing that matters.
Marketing and funnel activity overview. Presentation for small business owners group about what to think about when looking at their marketing and acquiring new customers
SELLING WITH MAXIMUM VALUES: STRATEGIES THAT MAXIMIZE THE VALUE AND POWER OF ...HubSpot
What can you do to stand out in a crowd? That is the main challenge for sellers in today's fast-paced, hyper-competitive markets. Competitive pressures make it difficult to create and sustain meaningful product differentiation in the eyes of your prospects. In this session Andy will present powerful sales strategies that every seller can use at each step of their sales process to rise above the competition and move their prospects to make fast and favorable decisions.
Des Traynor speaking at WebSummit 2018. We spend a lot of time talking about how companies can get to the point where their product resonates in the market. But this is not the only thing that matters.
interactive trade show booth games for event marketers. Design custom lead capture and survey forms to integrate with trivia games, prize wheels, social media leaderboards and social media touchscreen voting.
This is a course for companies who have little or not experience in participating in trade shows and exhibitions.
The workshop will empower them with skills and knowledge to maximize their marketing dollars in exhibition management
The Comprehensive Guide to Trade Show MarketingCory Earl
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Cartoons and visual communications are a great way to make an event awesome - before, during and after the event. For more info contact events@gapingvoid.com.
Warren 10 Crucial Reasons For Warren Buffett’s Unstoppable SuccessReach Markets
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SalesMasters Meetup presentation deck (as presented on Oct 28th, 2015 at the CampusTLV): Startup Sales 101.
The presentation is about the best practices for Technology Startups looking to begin selling their innovative technology overseas
JOIN our LinkedIn group: http://www.linkedin.com/grp/home?gid=8404006
JOIN our Meetup group: http://www.meetup.com/Sales-Masters/
JOIN our Facebook group: https://www.facebook.com/groups/483102775201392/
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• What are the key elements of high-performing service pages?
• What features are common to blog templates but probably shouldn’t be?
• What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
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I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
interactive trade show booth games for event marketers. Design custom lead capture and survey forms to integrate with trivia games, prize wheels, social media leaderboards and social media touchscreen voting.
This is a course for companies who have little or not experience in participating in trade shows and exhibitions.
The workshop will empower them with skills and knowledge to maximize their marketing dollars in exhibition management
The Comprehensive Guide to Trade Show MarketingCory Earl
A handy guide specifically built for marketers, sales executives and business owners at all levels and across all industries to ensure a successful trade show experience now and in the future. If you'd like to explore how we can help your company with trade shows, please shoot us a note at graphicadesign.com/contact and we'll be sure to follow up.
Cartoons and visual communications are a great way to make an event awesome - before, during and after the event. For more info contact events@gapingvoid.com.
Warren 10 Crucial Reasons For Warren Buffett’s Unstoppable SuccessReach Markets
Warren Buffett is undeniably a genius and arguably the most successful investor on the planet! .
Take a look below to learn what we think are the 10 most crucial reasons for Warren Buffett’s extraordinary success that every investor needs to know.
Get inside your Buyers Head - Improve Funnel Conversion RatesDavid Skok
SaaStock 2018 Dublin.
Everyone wants more sales. In this presentation, David Skok unlocks the secrets to how he has been able to work with company after company and help them discover breakthroughs that drastically improve their conversion rates. The secret behind it all is become a master at understanding how your buyer thinks as they go through their purchasing journey, and as they experience your marketing and sales.
SalesMasters Meetup presentation deck (as presented on Oct 28th, 2015 at the CampusTLV): Startup Sales 101.
The presentation is about the best practices for Technology Startups looking to begin selling their innovative technology overseas
JOIN our LinkedIn group: http://www.linkedin.com/grp/home?gid=8404006
JOIN our Meetup group: http://www.meetup.com/Sales-Masters/
JOIN our Facebook group: https://www.facebook.com/groups/483102775201392/
90% More Conversions With a Killer Value PropositionInvesp
Have you identified your company’s value proposition? What methodology did you follow to come up with it? Does your value differentiate you enough amongst competitors?
Identifying your company’s value proposition is a struggle – and being able to translate it on the website through design and copy is what many companies find the most difficult. In this webinar we will be looking at how different companies achieved amazing results by first successfully identifying their value proposition and then taking it and applying it across their website in the form of elements and copy.
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Perspectives from a sales leader turned product manager. My presentation from the Product-Led Summit co-hosted by OpenView Ventures and the Product-Led Institute.
Tech-savvy end-users can't Google the effective ideas in your head. Learn the attributes of a Google-Proofer and how, as a Promotional Marketer, you can become more indispensable to your clients.
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
• What are the key elements of high-performing service pages?
• What features are common to blog templates but probably shouldn’t be?
• What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
Social Media and HVAC Contractors: 6 Ways to Get Started (Blogging)Joe Pulizzi
Presentation from SocialTract CEO Joe Pulizzi specifically for HVACR Contractors (Lennox Dealers) on the 6 ways to get started in social media, with an emphasis on blogging.
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
An outline of the key parts of the first two steps of Steve Blank's Four Steps to the Epiphany as well as how to do customer development interviews.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
If the market for your product or service is taking off, you’re likely experiencing an influx of new entrants. Customers, potential employees and investors—who in the early days didn’t understand your product or were skeptical it would succeed—now tell you that “everyone’s doing that” and want to know “what’s different about you?”
In this presentation, you'll learn how to refine your target market definition and improve your positioning, so you can help your company grow in a crowded market.
Connect2Innovation: Sales- are you selling comfortable?Glenn Thorogood
What makes a good sales proposition?
•Are there different selling styles
•What does a professional buyer expect from you?
•Larger organisations
•Lead Generation –is your process robust enough?
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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ReThinking Trade Show Giveaways: Stop Simply Giving Stuff Away
1. ReThinking Trade Show
Giveaways
Presented By:
Michael Crooks
Crooks Advertising Alliance &
PromoReThink.com
2. QUIZ
#1 question to ask client wanting trade show item?
a) What’s your budget?
b) When is the event?
c) What quantity do you need?
d) None of the above.
3. QUIZ
#1 question to ask client wanting trade show item?
a) What’s your budget?
b) When is the event?
c) What quantity do you need?
d) None of the above.
4. QUIZ
#1 question to ask yourself regarding trade show
product selection.
a) Does it fit my client’s budget?
b) Does it fit in an envelope?
c) How to utilize product w/o simply giving it away?
d) Is the imprint area big enough for the message?
5. QUIZ
#1 question to ask yourself regarding trade show product
selection.
a) Does it fit my client’s budget?
b) Does it fit in an envelope?
c) How to utilize product w/o simply giving it away?
d) Is the imprint area big enough for the message?
6. QUIZ
2-word Donald Trump phrase means your client no
longer needs your help finding cheap stuff to give away
at trade shows because they can go on line and find it
for themselves.
a) Let’s Deal!
b) You’re Fired!
c) Up Yours!
7. QUIZ
2-word Donald Trump phrase means your client no
longer needs your help finding cheap stuff to give away
at trade shows because they can go on line and find it
for themselves.
a) Let’s Deal!
b) You’re Fired!
c) Up Yours!
8. QUIZ
What it takes to go on-line and find something cheap to
simply give away.
a) An I.Q. above room temperature.
b) An internet connection
c) A pulse
d) All of the above
9. QUIZ
What it takes to go on-line and find something cheap to
simply give away.
a) An I.Q. above room temperature.
b) An internet connection
c) A pulse
d) All of the above
10. QUIZ
Ideas are more important than product because:
a) Price-focused end-users can’t Google your ideas.
b) “I” comes before “P” in the alphabet.
c) Ideas elevate your usefulness to your clients.
d) a&c
11. QUIZ
Ideas are more important than product because:
a) Price-focused end-users can’t Google your ideas.
b) “I” comes before “P” in the alphabet.
c) Ideas elevate your usefulness to your clients.
d) a&c
You were promised >
12. • Why Ideas Are More Important Than The Product
• The Difference Between A Giveaway & A Promotion
• Relevant and Effective Message Development
• Fallacies of Top-10 Lists
• Effective Trade Show Traffic-Arrest & Engagement Tactics
21. Difference Between a Giveaway
and a Promotion
A Promotion
Is a Two-Way Street
TradeShow Design
22. Tradeshow Design Protocol
• Get something from the prospect that
will allow follow up.
• Have an effective, relevant idea to
support your product selection decision.
• Ensure distribution is targeted.
23. Tradeshow Design Protocol
• Method of obtaining actionable data.
– Business Card
– Registration Form
– Sign In Sheet
– Needs Assessment
– Scan
– Buy A List / List Vendor
– Secure Trade Show List
Relevant >
24. Tradeshow Design Protocol
• Get something from the prospect that
will allow you to follow up.
• Have an effective, relevant idea to
support your product selection decision.
27. Tradeshow Design Protocol
Relevancy:
1) Relevant to the wants, needs and desires of your
prospects,
2) Relevant to your business, product or service,
3) Relevant to the wants, needs and desires of your
client’s prospects and to your client’s business.
Targeted Distribution >
28. Tradeshow Design Protocol
• Get something from the prospect that
will allow you to follow up.
• Have an effective, relevant idea to
support your decision.
• Ensure distribution will be targeted.
Different Shows >
29. Tradeshow Design Protocol
•Ensure distribution will be targeted.
Difference in Trade Shows
! General Trade Shows ie: Home Shows
! - More “Stuff Collectors” weed out Interest Profile/Needs Assessment
! Industry Specific Shows
! + More commonality among attendees
! 2 tiers of incentives
Summary >
30. Tradeshow Design Protocol
• Get something from the prospect that
will allow follow up.
• Have an effective, relevant idea to
support your product selection decision.
• Ensure distribution is targeted.
Message Development >
31. • Why Ideas Are More Important Than The Product.
• The Difference Between A Giveaway and A Promotion.
Relevant & Effective Message Development
Secret Tactic >
32. The Secret Tactic
AmeriMortgage
“Lending Specialists”
www.AmeriMortgage.com
Better>
33. The Secret Tactic
AmeriMortgage 3 Secrets Lenders Don’t
“Lending Specialists” Want You To Know.
www.AmeriMortgage.com www.AmeriMortgage.com
You Do It>
34. The Secret Tactic
Developing Relevant/Effective Messages
Three _______ Secrets Every __________ should know.
Ex: Three Plumbing Secrets Every Homeowner Should Know.
Ex: Three Legal Secrets Every H.R. Manager Should Know.
Ex: Three Hand Sanitizer Secrets Every Day Care Should Know.
Ex: Three Used Car Dealer Secrets Every Car Buyer Should Know.
List Secrets>
35. List The Secrets
Three _______ Secrets Every __________ should know.
Ex: Three Plumbing Secrets Every Homeowner Should Know.
1. ________________
2. ________________
3. ________________
Point>
36. Can’t List The Secrets?
You don’t know
your client’s business
good enough.
#1 Question >
37. #1 Question To Ask A
Trade Show Client
Client: “I need something to give away at the
trade show”
You:
Answer >
38. #1 Question To Ask A Trade
Show Client
Client: “I need something to giveaway at the trade
show”
You:
“What do you want to accomplish at
the trade show?”
Accomplishment Driven Messages >
39. Accomplishment Driven
Message Development
Local:
• Drive Traffic To Retail Location:
– Gift With Purchase,
– Enter Drawing,
– Private Sale.
Credit Union
National >
41. • Why Ideas Are More Important Than The Product.
• The Difference Between A Giveaway and A Promotion.
• Relevant & Effective Message Development.
Fallacies of Top-10 Lists
42. Top Lists
Problem #1
They are compiled based on sales volume
… not effectiveness.
44. Top 10 Lists
Problem #3
The list doesn’t tell you HOW to
effectively utilize the wonderfully
popular products.
45. Top 10 Lists
Problem #4
They are
PRODUCT FOCUSED!!!!.
#1 Q 4U >
46. The #1 Question You Must
Ask Yourself
“How do we effectively use that item to
positively affect my client’s prospecting
ROI — without simply giving it away?”
Stop You Know What >
52. Getting Your Mind Right
Divesting from Product Focus &
Giveaway Mentality:
• ReThink Focus On Product
• ReThink Calling Them Giveaways
• ReThink Calling Yourself a PPD
60. ReThink Calling Yourself a
PPD
Promotional Products Distributor
Promotional Marketer
Promotional Marketing Company
Promotional Marketing Agency
61. Getting Your Mind Right
• Divesting from Giveaway Mentality
• ReThink Product Focus: Focus on the
what. What do your clients want to accomplish?
• ReThink Calling Them Giveaways: Call
them Incentives, Enticements, Rewards.
• ReThink Calling Yourself a PPD: Call
yourself a Promotional Marketer, Promotional
Marketing Agency.
DIY >
62. Targets
Reality: The DIY’s Are On The Rise
PPD Getting
Hosed. I have a computer.
I can get all the cheap
giveaways I want
without you.
Targets >
64. Targets
• Those who can’t do it for themselves.
• Those who won’t do it for themselves.
65. Targets
• Those who can’t do it for themselves.
• Those who won’t do it for themselves.
• Those who want it done better than
they can do it themselves.
#1 Question >
66. #1 Question To Ask
“What Do You Want To Accomplish?
Screeching Halt/Scary Guy >
67. Um… I just want to get
my name out there.
You Say >
68. “Do you realize that for the
same money you’ll spend
getting your name out there,
you can …”
69. • “Drive trade show traffic to your retail store.”
• “Drive trade show traffic to your website”
• “Collect actionable data from those who are
interested in your product or service.”
• “Generate qualified traffic to your trade show
booth with a pre show mailing.”
• “Nail down appointments.”
Traffic Arrest >
70. • Why Ideas Are More Important Than The Product
• The Difference Between A Giveaway & A Promotion
• Relevant and Effective Message Development
• Fallacies of Top-10 Lists
Effective Trade Show
Traffic-Arrest & Engagement Tactics
74. Final Thoughts
• Internet = Fewer people need you to get them
the products they can get for themselves.
• Internet = Pricing pressure for product-focused
distributors.
The winners of tomorrow understand that
effective promotion isn’t about the products—
76. Recommended Reading
• A Whack On The Side of The Head, Roger von Oech
• A Kick In The Seat o The Pants, Roger von Oech
• Then We Set His Hair On Fire, Phil Dusenberry
• Positively Outrageous Service, T. Scott Gross
• Outrageous! Unforgettable Service,T. Scott Gross
For a copy of this presentation visit
PromoReThink.com. Click PPAI EXPO.