at Qualitative360 North America 2014 1-3 April 2014, Toronto, Canada This event is proudly organised by Merlien Live Check out our upcoming events by visiting http://qual360.com/

1. APRIL 1-3, 2014 TORONTO

2. APRIL 1-3, 2014 TORONTO
Organized by Workshop Sponsors
Association & Media Partners

4. Massive change
@TOMDERUYCK

5. Structural Collaboration
with consumers
@TOMDERUYCK

6. ‘For impact, speed is at least
as important as the weight you
can put behind it’
Stan Knoops – Unilever R&D
@TOMDERUYCK

7. @TOMDERUYCK

8. notFaking it
@TOMDERUYCK

9. notDoing everything
consumers ask
@TOMDERUYCK

10. notHaving no strategy
@TOMDERUYCK

11. We need to make Consumers an
integral part of everything we do!
Mariken Kimmels – H.J. Heinz
@TOMDERUYCK

12. @TOMDERUYCK

13. #2
Activation of
internal stakehol-
ders to take rele-
vant action
#1
Consumer
collaboration
initiatives
#3
Inspiring and
empowering
employees at
all levels
#4
Leverage of
results & culture
externally
#5
Impact
measurement
Lead and
coordinated
by the Chief
Consumer
Officer
@TOMDERUYCK

14. Consumer
collaboration
initiatives
#1
@TOMDERUYCK

15. Know where to start
#1
@TOMDERUYCK

16. Reactive & proactive
#1
@TOMDERUYCK

17. Discovering new
opportunities
#1
@TOMDERUYCK

18. Bringing down the silos
#1
@TOMDERUYCK

19. Even the CFO will be happy!
#1
@TOMDERUYCK

20. Keeping
onGOing
GOing
#1
@TOMDERUYCK

21. #1
@TOMDERUYCK

22. Avoid a Collaboration Hangover! #1
@TOMDERUYCK

23. Ambassador Team
#1
@TOMDERUYCK

24. #2
Activation of
internal stakeholders
to take relevant
action
@TOMDERUYCK

25. Marketing our findings
#2
@TOMDERUYCK

26. Online, offline… NO LINE!
#2
@TOMDERUYCK

27. #2
@TOMDERUYCK

28. #2
@TOMDERUYCK

29. #2
@TOMDERUYCK

30. Inspiring and
empowering
employees at
all levels
#3
@TOMDERUYCK

31. What if…?
#3
@TOMDERUYCK

32. HighLow
Direct Indirect
Levelintheorganization
Relationship with consumers
#3
@TOMDERUYCK
Executives Management
Frontline Staff

33. Activate the Movers & Shakers
#3
@TOMDERUYCK

34. #3
@TOMDERUYCK

35. Leverage of
results & culture
externally
#4
@TOMDERUYCK

36. #4
@TOMDERUYCK

37. #4
Surfing the wave of enthusiasm
@TOMDERUYCK

38. Impact
measurement
#5
@TOMDERUYCK

39. Culture
#5
@TOMDERUYCK
Performance
Communication

40. @TOMDERUYCK
CHIEF
CONSUMER
OFFICER

41. Consumer Coach
People Engager
Ecosystem Builder
Action Hero
@TOMDERUYCK

42. Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
Tom De Ruyck Managing Partner
& Head of Consumer Consulting Boards

43. APRIL 1-3, 2014 TORONTO
Organized by Workshop Sponsors
Association & Media Partners

44. APRIL 1-3, 2014 TORONTO