at Qualitative360 Asia Pacific 2014 1-2 October 2014, Singapore This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://qual360.com/

1. Ramada Hotel Singapore October 1 & 2, 2014
#QUAL360
Organized by

2. #QUAL360
Ramada Hotel Singapore Oct 1 & 2, 2014
Platinum Sponsor Silver Sponsors
Association & Education Partners
Media Partners

5. ####RuptureRuptureRuptureRupture
Gen Z – Passionate,
PragmaticPragmatic
& In Control

6. Real & relevant interactionsReal & relevant interactionsReal & relevant interactionsReal & relevant interactions
####RenewRenewRenewRenew
Focused bursts of attentionFocused bursts of attentionFocused bursts of attentionFocused bursts of attentionFocused bursts of attentionFocused bursts of attentionFocused bursts of attentionFocused bursts of attention
VisualsVisualsVisualsVisuals ---- the new languagethe new languagethe new languagethe new language

8. ####RefreshRefreshRefreshRefresh
Interests us or what has themInterests us or what has themInterests us or what has themInterests us or what has them
interested?interested?interested?interested?
On their turf or ours?On their turf or ours?On their turf or ours?On their turf or ours?
Who controls who?Who controls who?Who controls who?Who controls who?

10. ####RethinkRethinkRethinkRethink
Tools : Yammer, FB,Tools : Yammer, FB,Tools : Yammer, FB,Tools : Yammer, FB, WhatsAppWhatsAppWhatsAppWhatsApp chatschatschatschats
Time : 15 days, 300+ hours of engagementTime : 15 days, 300+ hours of engagementTime : 15 days, 300+ hours of engagementTime : 15 days, 300+ hours of engagement
Sharing on autoSharing on autoSharing on autoSharing on auto----pilotpilotpilotpilot
35 young consumers, 1635 young consumers, 1635 young consumers, 1635 young consumers, 16 –––– 22 yrs22 yrs22 yrs22 yrs35 young consumers, 1635 young consumers, 1635 young consumers, 1635 young consumers, 16 –––– 22 yrs22 yrs22 yrs22 yrs
1 lead +2 (1 lead +2 (1 lead +2 (1 lead +2 (cocococo –––– participantparticipantparticipantparticipant ) moderators) moderators) moderators) moderators
1500+ conversations1500+ conversations1500+ conversations1500+ conversations
195+ consumer images195+ consumer images195+ consumer images195+ consumer images
100+ contextual references100+ contextual references100+ contextual references100+ contextual references

11. ####ConversationsConversationsConversationsConversations
“words“words“words“words are losing meaning”are losing meaning”are losing meaning”are losing meaning”
Connect & Engage
Learn to Decode Visuals

12. ####OnAnyTimeOnAnyTimeOnAnyTimeOnAnyTime
You don't need to know how it
ends... begin again today and
take one step. ☺
True engagement requires real
& relevant interest in them

13. ####StimulateStimulateStimulateStimulate
Divulge more to hear more

15. ####NewMeNewMeNewMeNewMe
“Compete“Compete“Compete“Compete withwithwithwith self.self.self.self. Always. HelpsAlways. HelpsAlways. HelpsAlways. Helps
pushing limitspushing limitspushing limitspushing limits of our own. Andof our own. Andof our own. Andof our own. And
“Compete“Compete“Compete“Compete withwithwithwith self.self.self.self. Always. HelpsAlways. HelpsAlways. HelpsAlways. Helps
pushing limitspushing limitspushing limitspushing limits of our own. Andof our own. Andof our own. Andof our own. And
really there are better chances ofreally there are better chances ofreally there are better chances ofreally there are better chances of
success, becausesuccess, becausesuccess, becausesuccess, because true success istrue success istrue success istrue success is
when we learn to grow from whatwhen we learn to grow from whatwhen we learn to grow from whatwhen we learn to grow from what
we were yesterday..’we were yesterday..’we were yesterday..’we were yesterday..’

16. ####Creativity4AllCreativity4AllCreativity4AllCreativity4All
Creativity = Self discovery,Creativity = Self discovery,Creativity = Self discovery,Creativity = Self discovery,
expression, being uniqueexpression, being uniqueexpression, being uniqueexpression, being unique
BeingBeingBeingBeing Unique is an aspirationUnique is an aspirationUnique is an aspirationUnique is an aspiration
whichwhichwhichwhich unitesunitesunitesunites

17. ####LifeBalanceLifeBalanceLifeBalanceLifeBalance
‘When you pursue what you love,‘When you pursue what you love,‘When you pursue what you love,‘When you pursue what you love,‘When you pursue what you love,‘When you pursue what you love,‘When you pursue what you love,‘When you pursue what you love,
........itsitsitsits all about getting up andall about getting up andall about getting up andall about getting up and
thinking what more can I do todaythinking what more can I do todaythinking what more can I do todaythinking what more can I do today,,,,
there is no fatigue or boredom,there is no fatigue or boredom,there is no fatigue or boredom,there is no fatigue or boredom, IIII
just immerse myself and live myjust immerse myself and live myjust immerse myself and live myjust immerse myself and live my
dreamdreamdreamdream..”..”..”..”

18. ####MeTimeMeTimeMeTimeMeTime
Selective
absences
‘I need my short get outs… just go‘I need my short get outs… just go‘I need my short get outs… just go‘I need my short get outs… just go
with mawith mawith mawith ma frenzfrenzfrenzfrenz for a bike trip…. Getfor a bike trip…. Getfor a bike trip…. Getfor a bike trip…. Get
away from hustle bustle,away from hustle bustle,away from hustle bustle,away from hustle bustle, no one tono one tono one tono one to
bother or ask … have a great timebother or ask … have a great timebother or ask … have a great timebother or ask … have a great time
and come back to lifeand come back to lifeand come back to lifeand come back to life…………

20. ####WhereWhereWhereWhere

21. ####WhyWhyWhyWhy
AccessibilityAccessibilityAccessibilityAccessibility
Natural, Anytime &Natural, Anytime &Natural, Anytime &Natural, Anytime &
AnywhereAnywhereAnywhereAnywhere
Richer InsightsRicher InsightsRicher InsightsRicher Insights
ConstantConstantConstantConstant EEEEnnnnggggaaaaggggeeeemmmmeeeennnntttt
AnalysisAnalysisAnalysisAnalysis RRRRiiiiggggoooorrrr
Richer InsightsRicher InsightsRicher InsightsRicher Insights
Contextual, Real TimeContextual, Real TimeContextual, Real TimeContextual, Real Time
EconomiesEconomiesEconomiesEconomies
Quick, Low OpsQuick, Low OpsQuick, Low OpsQuick, Low Ops
TimeTimeTimeTime IIIInnnntttteeeennnnssssiiiivvvveeee

22. #Re#Re#Re#Rethinkthinkthinkthink #Re#Re#Re#Refreshfreshfreshfresh #Re#Re#Re#Renewnewnewnew#Re#Re#Re#Rethinkthinkthinkthink #Re#Re#Re#Refreshfreshfreshfresh #Re#Re#Re#Renewnewnewnew

23. #QUAL360
Ramada Hotel Singapore Oct 1 & 2, 2014
Platinum Sponsor Silver Sponsors
Association & Education Partners
Media Partners

24. Ramada Hotel Singapore October 1 & 2, 2014
#QUAL360
Organized by