Open-ended product design challenges are, well, challenging! A client may come to a design strategist with no clear direction beyond their intent to disrupt an industry. Trend research is one of the tools we use to come up with new ways to innovate.
In this talk during DesignPhiladelphia 2018, Lead Design Strategist, Ryan Chen, presented a conceptual case study from the personal care industry to show how Bresslergroup might use trend research to lead to insights that lead to novel product concepts.
Chen began his talk with an overview of ten socio-cultural megatrends he’s identified that are going to influence consumer value and behavior -- and impact product design -- into the next decade.
Read more at "Five Global Megatrends Reshaping Product Design": http://bit.ly/2QKe5jJ
With an M.B.A. from the University of Oxford and a B.A. (Industrial Design) from National University of Singapore, Ryan Chen possesses a unique combination of creativity and business acumen. Before joining Bresslergroup, Ryan was a Lead Designer at Tupperware and Senior Designer at Philips Design. His work has won prestigious international awards including the iF Design Award, Red Dot, and Good Design.
Nudges are subtle influences on behavior that steer people in a preferred direction without limiting options or significantly changing incentives. They work by designing choices to appeal to people's instincts and tendencies. Examples include putting healthy foods at eye level in a cafeteria or adding a fly graphic next to urinals in men's bathrooms to reduce spills. While nudges can encourage positive behaviors, they must be designed carefully and avoid becoming coercive or manipulative influences on choice.
Healthcare Product Innovation: How To Compete in a Shifting SpaceBresslergroup
This document discusses how healthcare companies can innovate to compete in a shifting industry landscape. It outlines a framework for strategic innovation centered around health and wellness, with five key attributes: health + wellness, empathic care, data-informed personalization, anytime/anywhere access, and seamless integration. For each attribute, the framework contrasts old versus new paradigms, provides strategic directions and opportunities/pitfalls. Examples like digital diabetes management tools illustrate applying the framework to develop proactive, customer-centric solutions. The presentation aims to help companies lead market disruption through anticipating shifts and developing innovative strategies aligned with customer needs.
Accenture identifies what motivates consumers & how these motivations lead to changing consumer expectations, preferences & shopping habits. Read more.
The wearable trend is here and its impact will be broad and significant. From fitness, to wellness and beyond, wearable technology will be a major part of the internet of things movement.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Life Sciences Commercial Services | Accentureaccenture
Accenture Life Sciences commercial services bring insights, design thinking and human ingenuity together to reimagine your customer experiences and commercial growth. Visit https://accntu.re/2me47gO to learn more.
Nudges are subtle influences on behavior that steer people in a preferred direction without limiting options or significantly changing incentives. They work by designing choices to appeal to people's instincts and tendencies. Examples include putting healthy foods at eye level in a cafeteria or adding a fly graphic next to urinals in men's bathrooms to reduce spills. While nudges can encourage positive behaviors, they must be designed carefully and avoid becoming coercive or manipulative influences on choice.
Healthcare Product Innovation: How To Compete in a Shifting SpaceBresslergroup
This document discusses how healthcare companies can innovate to compete in a shifting industry landscape. It outlines a framework for strategic innovation centered around health and wellness, with five key attributes: health + wellness, empathic care, data-informed personalization, anytime/anywhere access, and seamless integration. For each attribute, the framework contrasts old versus new paradigms, provides strategic directions and opportunities/pitfalls. Examples like digital diabetes management tools illustrate applying the framework to develop proactive, customer-centric solutions. The presentation aims to help companies lead market disruption through anticipating shifts and developing innovative strategies aligned with customer needs.
Accenture identifies what motivates consumers & how these motivations lead to changing consumer expectations, preferences & shopping habits. Read more.
The wearable trend is here and its impact will be broad and significant. From fitness, to wellness and beyond, wearable technology will be a major part of the internet of things movement.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Life Sciences Commercial Services | Accentureaccenture
Accenture Life Sciences commercial services bring insights, design thinking and human ingenuity together to reimagine your customer experiences and commercial growth. Visit https://accntu.re/2me47gO to learn more.
The document discusses Deloitte's sustainability services aimed at driving responsible growth for clients. It summarizes that sustainability is about creating strong and inclusive economic, social, and environmental growth. Deloitte's services help clients establish sustainability strategies and governance, manage energy/resources, assure sustainability reports, and address sustainability in supply chains. Deloitte experts have experience across many industries and collaborate externally to bring insights on important sustainability topics.
Digital transformation involves realigning technology and business models to better engage digital customers at every touchpoint of the customer experience lifecycle. While gaining momentum, digital transformation is still in its infancy as a formal process for many organizations. Disruptive technologies like social media, mobile, and real-time analytics are catalyzing businesses to undergo digital transformation and integrate customer touchpoints that were previously managed separately. Mapping customer journeys reveals how consumer habits and expectations now outpace traditional organizational structures, driving the need for transformation.
The survey found that CSR is taken seriously in Birmingham, with 83% of businesses having formal CSR policies. Social issues are the main focus of CSR programs, particularly employability, education, children and young people. While larger businesses tend to have more formalized CSR structures, smaller businesses dedicate similarly high proportions of resources. There is a strong focus on local issues and causes. CSR is seen as important for enhancing brands and recruiting/retaining employees. Most respondents see a moral imperative to CSR.
Responding to Digital Disruption in the Security Sector - March 2018 - NZInês Almeida
Digital technologies are disrupting businesses at an exponential rate, with the average company lifespan on the S&P500 declining to just 12-15 years. To survive this digital Darwinism, companies must optimize for both wisdom, by gathering customer data and insights, and agility, by continuously evolving products and experiences based on those insights. This requires starting with the customer vision, using data and technology to power insights, and creating hyper-convenient, personalized experiences. Companies must also experiment, take a portfolio view of initiatives, and organize cross-functionally to deliver outcomes faster. Those who invest in optimizing existing offerings while also nurturing emerging opportunities and exploring genuine innovations will be best equipped to thrive in this age of constant disruption
The document discusses how big data analytics is transforming various industries. It begins with an introduction that describes how data is doubling every two years and analytics are becoming more valuable. The rest of the document is organized into sections that provide examples and essays about how advanced analytics are changing business, emerging technology platforms enabling analytics, specific industry use cases, how analytics are changing research, and data-driven marketing strategies. One essay discusses how automotive data from connected cars is enabling predictive maintenance, customized services, and traffic/parking information. Another essay examines public sector uses of private data and the lack of ethical standards regarding data use. [END SUMMARY]
You are your content - Being here, now: State of content 2017Accenture Insurance
Our relationship to content has been transformed. So many aspects of our lives, big and small, are lived online. From education to recreation, one is hard-pressed to identify aspects of modern life not changed by digital content. This second annual study from Accenture Interactive surveyed over 1,000 executives from 14 countries and 18 industries to understand this shifting paradigm, and to help organizations respond.
Content must be a vital expression of an organizations purpose, and true to its lifeblood. Content is how the organization expresses itself. In this hyper-connected age, You are Your Content, it is the voice of your organization. And so, it is no surprise that organizations are beginning to want to own that voice, building new in-house capabilities, innovating in distribution channels, focusing on quality, and establishing stewardship at the most senior levels of the organization in order to be everywhere for their audiences.
#MITXData 2014 - The Consumer-First World: 8 Digital Trends Changing the Way ...MITX
2014 MITX Data & Analytics Summit
The Consumer-First World: 8 Digital Trends Changing the Way Consumers Connect with Brands
Speaker: Nathalie Krup (@nathaliekrup), Global Consumer Insights Manager, Microsoft Advertising
Which digital and social media trends can we expect in coming years? What does the future of digital behavior and technology look like? Microsoft Advertising, IPG Mediabrands, and The Future Laboratory partnered to delve into emerging global digital trends that shed light on how consumers’ relationships with technology have evolved and reveal their expectations around data, privacy, creativity, and the ways technology can enhance their lives. We’ll take you through these eight fascinating trends, discuss what they mean for brands and how you as marketing and advertising professionals can benefit from this evolving digital landscape.
Impact of technology on fitness industry - IHRSA 2010Bryan K. O'Rourke
IHRSA 2010 presentation on the impact of technology on the fitness industry showing key trends in technology, business model evolution, innovation and predictions for the future
Disruptive innovation creates new market and reshapes existing one. To achieve growth in a fast-changing world, you want to be a disruptor, don't be disrupted!
Medicare-Aged Users Want a Digital Experience and Toolsaccenture
The trend of these consumers adopting digital health is no longer new. More “Digital Boomers” are entering Medicare eligibility every day with liquid expectations. Organizations that haven’t fit these consumers into their digital plans are lagging behind beneficiary needs.
Competing for the Future: Iteration vs. Innovation by Brian SolisBrian Solis
Competing for the future starts with a shift in perspective. Without that shift, you will be confined to cycles of iteration—rather than innovation. Leading digital analyst, author and keynote speaker Brian Solis partnered with Oracle for a new paper, "Enterprise as a Service."
Caregiving Innovation Frontiers: A universal need, a growing opportunity — le...Longevity Network
Can 40 million caregivers count on you?
Where can I find reliable help with meals and medications? What does this bill mean, and will my insurance cover it? And how can I help Mom and Dad stay safe and healthy? As people live longer lives, questions like these touch us all. According to the 2015 report “Caregiving in the U.S.,” an AARP and National Alliance for Caregiving study, nearly 40 million Americans in 2014 were providing unpaid care to people who are older, disabled, or otherwise in need of assistance. A quarter were millennials and half were under the age of 50. Some call it “informal” care, but there’s nothing informal about the emotional, financial and day-to-day stress such a role can involve or the growing gap between the number of caregivers and the number of care recipients. By 2020, 117 million Americans are expected to need assistance of some kind, yet the overall number of caregivers is only expected to reach 45 million.
A recent study revealed that digital leaders (the top 10 percent of
companies leading technology innovation) achieve 2–3x revenue
growth as compared to their competitors—a widening divide that Accenture calls the “Digital Achievement Gap.” upload by Shamayun Miah Management Consultant Accenture
The document summarizes a report from Infosys on seven game-changing trends, including digital consumers. Regarding digital consumers, it notes that the proliferation of technology has created more empowered digital consumers who expect personalized, on-demand solutions. Infosys believes businesses must place these digital consumers at the core by focusing on self-service, personalization, and co-creation to meet evolving consumer behaviors and expectations in the digital landscape. The other trends discussed are emerging economies, healthcare economy, new commerce, pervasive computing, smarter organizations, and sustainable tomorrow.
The document discusses the need to prepare human resources for Industry 4.0 by developing digital mastery. It proposes that digital mastery is determined by two dimensions: digital capability and digital leadership capability. Digital leadership capability is influenced by factors like digital culture, leadership skills, and digital attitude/readiness. The document emphasizes that digital transformation is multi-dimensional, with human capital being the core dimension to focus on. It provides models and frameworks for understanding digital mastery and discusses the implementation of competencies needed for businesses to succeed in the future.
The document discusses six analytics trends that are likely to influence business in coming years:
1. Analytics is expanding across enterprises as organizations move towards becoming insight-driven.
2. Cognitive technologies and machines are evolving to work alongside humans in complementing roles.
3. Cybersecurity is becoming more predictive and proactive to anticipate threats.
4. The Internet of Things is enabling new innovations through aggregating and analyzing sensor data.
5. Companies are taking creative steps to address the shortage of analytics talent.
6. Analytics success requires a mix of both new and familiar topics as analytics becomes embedded in decision making.
The New Creatives Report - Creative ProfessionalsAdobe
These are the findings from an Adobe-commissioned U.S. survey of more than 1,000 creative professionals and 500 students in creative disciplines. The study provides insights into the attitudes and beliefs of the creative vanguard – including graphic designers, illustrators, Web designers, photographers and video professionals – about the future of the creative industry.
See "The New Creatives Report June 2014 - Student Findings" for deeper details on what the students had to say about the future of the creative industry: http://slidesha.re/1nf3okd
2019 Accenture Global Financial Services Consumer Study: Persona Infographicaccenture
Are your financial consumers Pioneers, Pragmatists, Skeptics or Traditionalists? View our infographic for an illustration of each persona. Our latest research surveyed 47,000 customers to uncover the consumer trends affecting banks and insurers today. Want to know what banking and insurance customers value? What differentiates them and how they want to engage with their financial providers? Download our report to learn more: https://accntu.re/2F9sPFS
Disruptors are ushering in the future. From disruption comes the new.
Change can happen in the blink of an eye. But not always. The strength and nature of disruption is defined by the value it releases and it is often predictable. It can be anticipated, met, controlled, and even courted.
To learn more, visit https://www.accenture.com/us-en/insight-harness-power-of-disruption
This document provides an executive summary of a report on how consumer behavior is changing and the implications for businesses. Some key points:
- Consumers have become more cautious researchers who expect value, quality, and personalization. They are versatile in their use of channels.
- Online purchasing and research is increasing across most categories, though some like cars remain more in-store. Brand loyalty is up but varies.
- Digital consumers can be divided into informers, buyers, and "hypertaskers" who are best informed and versatile.
- Businesses must provide excellent, personalized experiences across channels through advanced analytics and innovation to succeed. Silos must be dismantled to allow new ideas to flourish.
Building Loyalty and Trust Through Continous EngagementYourCareUniverse
This document discusses how healthcare providers need to shift to a more consumer-centric business model to build loyalty and trust through continuous digital engagement. It outlines the challenges facing the traditional healthcare business model and how consumers are becoming more informed. Providers need to adopt strategies from consumer industries like retail by focusing on branding, content marketing, digital tools, and mobile solutions. Engagement leaders like Williams-Sonoma are used as examples of how continuous online content and communities have driven customer relationships. The document argues that an integrated approach to these areas can help providers succeed by developing loyal, engaged communities.
The document discusses Deloitte's sustainability services aimed at driving responsible growth for clients. It summarizes that sustainability is about creating strong and inclusive economic, social, and environmental growth. Deloitte's services help clients establish sustainability strategies and governance, manage energy/resources, assure sustainability reports, and address sustainability in supply chains. Deloitte experts have experience across many industries and collaborate externally to bring insights on important sustainability topics.
Digital transformation involves realigning technology and business models to better engage digital customers at every touchpoint of the customer experience lifecycle. While gaining momentum, digital transformation is still in its infancy as a formal process for many organizations. Disruptive technologies like social media, mobile, and real-time analytics are catalyzing businesses to undergo digital transformation and integrate customer touchpoints that were previously managed separately. Mapping customer journeys reveals how consumer habits and expectations now outpace traditional organizational structures, driving the need for transformation.
The survey found that CSR is taken seriously in Birmingham, with 83% of businesses having formal CSR policies. Social issues are the main focus of CSR programs, particularly employability, education, children and young people. While larger businesses tend to have more formalized CSR structures, smaller businesses dedicate similarly high proportions of resources. There is a strong focus on local issues and causes. CSR is seen as important for enhancing brands and recruiting/retaining employees. Most respondents see a moral imperative to CSR.
Responding to Digital Disruption in the Security Sector - March 2018 - NZInês Almeida
Digital technologies are disrupting businesses at an exponential rate, with the average company lifespan on the S&P500 declining to just 12-15 years. To survive this digital Darwinism, companies must optimize for both wisdom, by gathering customer data and insights, and agility, by continuously evolving products and experiences based on those insights. This requires starting with the customer vision, using data and technology to power insights, and creating hyper-convenient, personalized experiences. Companies must also experiment, take a portfolio view of initiatives, and organize cross-functionally to deliver outcomes faster. Those who invest in optimizing existing offerings while also nurturing emerging opportunities and exploring genuine innovations will be best equipped to thrive in this age of constant disruption
The document discusses how big data analytics is transforming various industries. It begins with an introduction that describes how data is doubling every two years and analytics are becoming more valuable. The rest of the document is organized into sections that provide examples and essays about how advanced analytics are changing business, emerging technology platforms enabling analytics, specific industry use cases, how analytics are changing research, and data-driven marketing strategies. One essay discusses how automotive data from connected cars is enabling predictive maintenance, customized services, and traffic/parking information. Another essay examines public sector uses of private data and the lack of ethical standards regarding data use. [END SUMMARY]
You are your content - Being here, now: State of content 2017Accenture Insurance
Our relationship to content has been transformed. So many aspects of our lives, big and small, are lived online. From education to recreation, one is hard-pressed to identify aspects of modern life not changed by digital content. This second annual study from Accenture Interactive surveyed over 1,000 executives from 14 countries and 18 industries to understand this shifting paradigm, and to help organizations respond.
Content must be a vital expression of an organizations purpose, and true to its lifeblood. Content is how the organization expresses itself. In this hyper-connected age, You are Your Content, it is the voice of your organization. And so, it is no surprise that organizations are beginning to want to own that voice, building new in-house capabilities, innovating in distribution channels, focusing on quality, and establishing stewardship at the most senior levels of the organization in order to be everywhere for their audiences.
#MITXData 2014 - The Consumer-First World: 8 Digital Trends Changing the Way ...MITX
2014 MITX Data & Analytics Summit
The Consumer-First World: 8 Digital Trends Changing the Way Consumers Connect with Brands
Speaker: Nathalie Krup (@nathaliekrup), Global Consumer Insights Manager, Microsoft Advertising
Which digital and social media trends can we expect in coming years? What does the future of digital behavior and technology look like? Microsoft Advertising, IPG Mediabrands, and The Future Laboratory partnered to delve into emerging global digital trends that shed light on how consumers’ relationships with technology have evolved and reveal their expectations around data, privacy, creativity, and the ways technology can enhance their lives. We’ll take you through these eight fascinating trends, discuss what they mean for brands and how you as marketing and advertising professionals can benefit from this evolving digital landscape.
Impact of technology on fitness industry - IHRSA 2010Bryan K. O'Rourke
IHRSA 2010 presentation on the impact of technology on the fitness industry showing key trends in technology, business model evolution, innovation and predictions for the future
Disruptive innovation creates new market and reshapes existing one. To achieve growth in a fast-changing world, you want to be a disruptor, don't be disrupted!
Medicare-Aged Users Want a Digital Experience and Toolsaccenture
The trend of these consumers adopting digital health is no longer new. More “Digital Boomers” are entering Medicare eligibility every day with liquid expectations. Organizations that haven’t fit these consumers into their digital plans are lagging behind beneficiary needs.
Competing for the Future: Iteration vs. Innovation by Brian SolisBrian Solis
Competing for the future starts with a shift in perspective. Without that shift, you will be confined to cycles of iteration—rather than innovation. Leading digital analyst, author and keynote speaker Brian Solis partnered with Oracle for a new paper, "Enterprise as a Service."
Caregiving Innovation Frontiers: A universal need, a growing opportunity — le...Longevity Network
Can 40 million caregivers count on you?
Where can I find reliable help with meals and medications? What does this bill mean, and will my insurance cover it? And how can I help Mom and Dad stay safe and healthy? As people live longer lives, questions like these touch us all. According to the 2015 report “Caregiving in the U.S.,” an AARP and National Alliance for Caregiving study, nearly 40 million Americans in 2014 were providing unpaid care to people who are older, disabled, or otherwise in need of assistance. A quarter were millennials and half were under the age of 50. Some call it “informal” care, but there’s nothing informal about the emotional, financial and day-to-day stress such a role can involve or the growing gap between the number of caregivers and the number of care recipients. By 2020, 117 million Americans are expected to need assistance of some kind, yet the overall number of caregivers is only expected to reach 45 million.
A recent study revealed that digital leaders (the top 10 percent of
companies leading technology innovation) achieve 2–3x revenue
growth as compared to their competitors—a widening divide that Accenture calls the “Digital Achievement Gap.” upload by Shamayun Miah Management Consultant Accenture
The document summarizes a report from Infosys on seven game-changing trends, including digital consumers. Regarding digital consumers, it notes that the proliferation of technology has created more empowered digital consumers who expect personalized, on-demand solutions. Infosys believes businesses must place these digital consumers at the core by focusing on self-service, personalization, and co-creation to meet evolving consumer behaviors and expectations in the digital landscape. The other trends discussed are emerging economies, healthcare economy, new commerce, pervasive computing, smarter organizations, and sustainable tomorrow.
The document discusses the need to prepare human resources for Industry 4.0 by developing digital mastery. It proposes that digital mastery is determined by two dimensions: digital capability and digital leadership capability. Digital leadership capability is influenced by factors like digital culture, leadership skills, and digital attitude/readiness. The document emphasizes that digital transformation is multi-dimensional, with human capital being the core dimension to focus on. It provides models and frameworks for understanding digital mastery and discusses the implementation of competencies needed for businesses to succeed in the future.
The document discusses six analytics trends that are likely to influence business in coming years:
1. Analytics is expanding across enterprises as organizations move towards becoming insight-driven.
2. Cognitive technologies and machines are evolving to work alongside humans in complementing roles.
3. Cybersecurity is becoming more predictive and proactive to anticipate threats.
4. The Internet of Things is enabling new innovations through aggregating and analyzing sensor data.
5. Companies are taking creative steps to address the shortage of analytics talent.
6. Analytics success requires a mix of both new and familiar topics as analytics becomes embedded in decision making.
The New Creatives Report - Creative ProfessionalsAdobe
These are the findings from an Adobe-commissioned U.S. survey of more than 1,000 creative professionals and 500 students in creative disciplines. The study provides insights into the attitudes and beliefs of the creative vanguard – including graphic designers, illustrators, Web designers, photographers and video professionals – about the future of the creative industry.
See "The New Creatives Report June 2014 - Student Findings" for deeper details on what the students had to say about the future of the creative industry: http://slidesha.re/1nf3okd
2019 Accenture Global Financial Services Consumer Study: Persona Infographicaccenture
Are your financial consumers Pioneers, Pragmatists, Skeptics or Traditionalists? View our infographic for an illustration of each persona. Our latest research surveyed 47,000 customers to uncover the consumer trends affecting banks and insurers today. Want to know what banking and insurance customers value? What differentiates them and how they want to engage with their financial providers? Download our report to learn more: https://accntu.re/2F9sPFS
Disruptors are ushering in the future. From disruption comes the new.
Change can happen in the blink of an eye. But not always. The strength and nature of disruption is defined by the value it releases and it is often predictable. It can be anticipated, met, controlled, and even courted.
To learn more, visit https://www.accenture.com/us-en/insight-harness-power-of-disruption
This document provides an executive summary of a report on how consumer behavior is changing and the implications for businesses. Some key points:
- Consumers have become more cautious researchers who expect value, quality, and personalization. They are versatile in their use of channels.
- Online purchasing and research is increasing across most categories, though some like cars remain more in-store. Brand loyalty is up but varies.
- Digital consumers can be divided into informers, buyers, and "hypertaskers" who are best informed and versatile.
- Businesses must provide excellent, personalized experiences across channels through advanced analytics and innovation to succeed. Silos must be dismantled to allow new ideas to flourish.
Building Loyalty and Trust Through Continous EngagementYourCareUniverse
This document discusses how healthcare providers need to shift to a more consumer-centric business model to build loyalty and trust through continuous digital engagement. It outlines the challenges facing the traditional healthcare business model and how consumers are becoming more informed. Providers need to adopt strategies from consumer industries like retail by focusing on branding, content marketing, digital tools, and mobile solutions. Engagement leaders like Williams-Sonoma are used as examples of how continuous online content and communities have driven customer relationships. The document argues that an integrated approach to these areas can help providers succeed by developing loyal, engaged communities.
A STUDY OF CONSUMER PURCHASE DECISION ON HOUSEHOLD ELECTRIC APPLIANCES IN KOL...Cedric Toppo
The document discusses the consumer electronics industry in India and factors influencing consumer behavior. It notes that the industry has seen remarkable growth in recent years but needs to improve competitiveness. Consumer behavior is shaped by both internal psychological factors and external environmental influences. Understanding consumer purchase decisions, preferences, and satisfaction with products is important for industry success. New technologies are also changing how consumers interact with companies and make purchasing choices.
New lessons on building the consumer products brand experience. For CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional.
IBM Executive Report - New lessons on building the consumer products brand ex...Susanna Harper
Are consumer products (CP) companies about to have their Hollywood moment? Studios traditionally have been dream factories for consumers in a linear supply chain consisting of theaters and retail. But the combination of digital technology and Millennials has radically altered the entertainment industry. To reach increasingly empowered consumers, Hollywood is now a content creator at the center of a digital ecosystem, with business models that range from retail to direct-to-consumer. Similarly, for CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional. To take advantage, they must use digital technologies and secure the broadest possible ecosystem of business partners to create compelling brand experiences, drive purchase behavior and create unbreakable bonds with consumers.
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
Webinar: Human Centered Design with frog EPIPNational
The document summarizes a presentation on human-centered design given by Lilian Tse of Frog Design. It begins with an introduction to Frog Design and its focus on human-centered design methodologies. It then discusses a case study where Frog used human-centered design to help GSMA understand why a mobile agriculture program in Sri Lanka was unsuccessful. Through user research, Frog found the initial assumptions about farmers' needs were incorrect. They identified farmers' true needs which led to a new service concept. The results showed high adoption rates and repeat usage, helping the program succeed.
Consumers now expect frictionless experiences across all platforms and devices. They are adopting mobile technologies to simplify daily tasks like finding nearby stores and restaurants, making reservations and purchases. Marketers are creating mobile-first experiences through responsive design and apps to streamline common consumer activities and meet expectations of immediacy and convenience on the go. Going forward, reducing friction will be critical for brands to compete as consumers increasingly rely on mobile devices throughout the shopping and purchase process.
1) MENA consumers, especially in the UAE, are among the most connected globally, spending significant time daily on social media and using multiple devices.
2) Researching products online and purchasing offline is common, and showrooming has become a widespread practice.
3) Consumers heavily rely on peer reviews and opinions when making purchase decisions, more so than expert opinions.
4) To better serve digitally savvy customers, businesses need to create seamless omni-channel experiences, equip salespeople with digital tools, and customize experiences based on consumer profiles and behaviors.
WEBINAR: Customer centric marketing in unprecedented timesMoEngage Inc.
The COVID-19 global pandemic has affected businesses verticals across SEA with:
Travel & Hospitality sector recording 28.65% dip in downloads & 9.55% decline in DAUs
Online shopping segment reporting 24.% decline in app downloads
BFSI records 25.% decrease in downloads and 20% reduction in DAUs
With active users dropping across verticals, engagement rates have taken a significant hit. While a few verticals are showing signs of a bounce-back, the majority is struggling to cope.
We have dug deep, pulled data from several verticals across South East Asia and analyzed it thoroughly. In association with Adjust, we bring you these insights into our virtual session: Customer-Centric Marketing in Unprecedented Times.
Speakers' Bio:
Michael Paxman, Global Product Communications Manager, Adjust
Michael heads Adjust’s product communications and brings accurate and cutting-edge mobile marketing insights to the table.
Kshitij Hastu, Senior Director - Growth (SEA and ANZ), MoEngage
Kshitij heads growth for South East Asia’s leading Omni-Channel Marketing Automation platform.
LumenLab is MetLife's innovation center in Asia focused on disruptive innovation and creating new business models. It uses a stage-gate approach to incubate ideas from concept to scalable businesses. Current projects span health, aging, and fintech. LumenLab also aims to establish a growth mindset at MetLife through workshops and programs that have significantly improved organizational health indices. Early results show LumenLab projects already generating value for the business.
Political, economic, social, and technological changes are creating an uncertain landscape for brands. To succeed, brands must (1) provide trusted tools and services that empower customers, (2) engage customers through social networks and mobile platforms, and (3) demonstrate that they care about environmental and social issues.
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Michelle Killebrew
Knowledge is being created and shared at unprecedented rates. People are now sharing original content, forming and joining virtual communities, organizing activities, tapping into the advice of others and sharing experiences at scale and without boundaries. This collective knowledge is enabling people to rapidly learn, act with greater confidence and influence others in entirely new ways. In fact, social is now the #1 use of the internet, with 94% using it to learn, 78% to share knowledge and 49% to engage experts. With 2 billion social connections and more than 3 billion expressions per day, it’s fueling the emergence of a knowledge economy and empowered individuals.
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. With individuals expecting to engage when and how they want, organizations are tasked with encouraging and supporting collaboration for employees, customers, partners and citizens while keeping an unrelenting focus on user experience. How can they do this, while safeguarding the integrity of both the business and the brand?
In this session, we’ll discuss:
• Building a community across various channels
• How to sustain and grow your audience and advocates
• Case studies of brands doing it right
Surfing the Big Data waves - Don't forget your brandingbpost
The document discusses new trends in marketing driven by big data sources like social media, mobile sensors, and digital data. It emphasizes that companies must adapt their marketing strategies to make use of diverse data sources and provide personalized, omni-channel experiences to customers. Several challenges are also discussed, such as how to gain customer trust in banking, engage patients in healthcare, and differentiate in retail through mobile and online experiences.
What’s Now, Next and New! John D. Ross Jr. from Pepsico presents Digital Stra...SFIMA
What’s Now, Next and New! John Ross will discuss the evolving digital landscape that depends less on specific types of technology and more on a return to cultural connections through your consumers’ chosen touch points. He’ll share how the Pepsi portfolio of beverage brands employs digital to build brands nationally and at the local level.
The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
challenges and opportunites we will all face in the next few years.
Social Media for Retail: Translating “Posts” into ProfitsG3 Communications
According to Gartner, by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business uses. Tracking social presence via the number of followers and fans, traffic to web site, social mentions across platforms, share of social conversations and social influence are great ways to measure brand effectiveness – but what comes next? What are leading retailers doing today to mine this platform for actionable insight and truth? And how are they using that insight to meeting their growing business initiatives? Attend this session and learn: 1) Why joining the social media revolution is one of the top 5 ways to avoid losing customers this year; 2) The key data mining techniques and best practices for gaining actionable insight into your customers; and 3) How the right technology platforms can integrate your social media strategy with your overall business goals.
Marketing ecosystem: 7 challenges facing marketers todayTony Davis
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- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
4. Bresslergroup Is an Insight-Driven
Innovation Lab.
We deliver unique, often surprising solutions to complex product development challenges.
5. Six disciplines under one roof
enable rapid innovation and execution.
EE
ELECTRICAL
ENGINEERING
UR
USER
RESEARCH
IxD
INTERACTION
DESIGN
ID
INDUSTRIAL
DESIGN
ME
MECHANICAL
ENGINEERING
DS
DESIGN
STRATEGY
6. OVERVIEW
6
Ryan is a design and innovation consultant with a unique
combination of creativity and business acumen. He holds an
M.B.A. from the University of Oxford and a B.A. (Industrial
Design) from National University of Singapore.
Ryan Chen
Lead Design Strategist, Bresslergroup
An expert in design strategy, design thinking, and user research, Ryan has
conducted research in China, India, Indonesia, France, Kenya, Mexico,
Singapore, and Thailand, across multiple disciplines including consumer
electronics, food and beverage, healthcare, and household products.
Formerly Lead Designer at Tupperware and Senior Designer at Philips
Design, his designs have won prestigious international awards including
the iF Design Award, Red Dot, and Good Design.
One thread runs through his 13 years of varied experience. No matter
where (Asia, Europe, the U.S.) or who (Samsung, Sony, Rocket Internet,
the Singapore Government), he always succeeds in helping clients find
their innovation edge.
7. How Trends Drive Innovation
in Product Design
#bresslergroup
#designphiladelphia
10/11/2018
DesignPhiladelphia 2018
11. 5-10 years is a long time
• Consumer value changes
• Competitive landscape changes
• Understanding of our consumer no
longer valid
12. 12
Design Strategy connects business goals
and customer needs.
It’s a discipline that helps firms determine what to make and do, why to do it, and how to innovate
contextually.
13. OVERVIEW
13
Strategic approach provides clear direction
and achieves long-term impact
IMPACT
3 YEARS 5 YEARS 10 YEARSNOW
The process of
forecasting and
backcasting builds
an actionable plan to
achieve the product
vision.
14. OVERVIEW
14 •
Forecasting the future requires both user research and trend analysis.
USER RESEARCH
NEAR TERM (1 YEAR) LONG TERM (10 YEARS)
TREND ANALYSIS
Business + People + Technology
16. Megatrends
• Fundamental shift in the consumer value and behavior
• Driven by shifting economic power, demographic changes, technology advancement,
and changing values.
• Gradual shift where existing trends evolve, and new trends emerge over a number of
years
17. MEGATRENDS
17 •
Our Megatrends are synthesized from economic, cultural, and social
insights from various sources
Focus on consumer
value and behavior
Potential for impact
BRESSLERGROUP
MEGATRENDS
20. 20
ACCESS TO MORE USER DATA
AI AND MACHINE LEARNING
TRANSLATE DATA IN REAL TIME
FROM MASS CUSTOMIZATION TO
BESPOKE
RADICAL PERSONALIZATION
• Smartphone penetration, cloud data,
advancement in sensor technology,
and change in consumer value
means brands have more consumer
data than ever.
• Many consumers are willing to
relinquish some control or privacy for
better and easier services and
selections.
• Increasingly sophisticated algorithms
can aggregate consumer data and
behavior patterns to make tailored
recommendations.
• AI assistant helps create new beauty
products
• Digital experience can be customized
in real time with practically zero
incremental cost.
• Additive manufacturing drives the
production cost and time of physical
products.
Technology advancement drives faster, cheaper, and deeper personalization
21. 21
ACTIVE INVOLVEMENT ANTICIPATORY PERSONALIZATION BE CAREFUL ABOUT PRIVACY
RADICAL PERSONALIZATION
• Ikea modular furniture comes with
'authorized hacks'
• In the future, brands can deliver
personalized products before the
consumer knows what they want and
need.
• Expect the trend to migrate beyond
content curation (health and
wellness).
• Personalization depends on the
access to personal data
• Ineffective and intrusive
personalization is more detrimental
to the brand value than no
personalization.
• Technology automatically blocks
facial recognition
Meaningful personalization depends on building relationship with
consumer
24. 24
SPENDING ON SERVICES ACCELERATES FASTER
THAN PRODUCTS
EXPERIENCE DRIVES MORE HAPPINESS
EXPERIENCE MORE
• During the recession period, service expenditure
continued to grow while expenditures on durable
goods decreased.
• Happiness: Shared experiences with friends and
family have a deeper psychological link to long-
term intrinsic happiness than buying products does.
• Quest for likes and FOMO: With more consumers
opting for experience, people feel the urge to keep
up.
Experience economy is expected to drive spending heading into 2030
•
Source: Euromonitor Source: McKinsey
Real Growth in Global Consumer Expenditure on Durable Goods and Services, 1990-2030
25. 25
FROM PRODUCT TO SERVICE MAKING TOGETHER LEARNING AS EXPERIENCE CONNECTION WITH OTHERS
EXPERIENCE MORE
• Jeweler Tiffany and Co. opens
luxury café
• Muji launched hotels in China
• Magnum ice cream allows
shoppers to create ice cream
bar according to their own
preferences
• U.S.-based Gardenuity guides
gardeners in selecting plants
and growing them
• App allows real-time interaction
with the community during
fashion show
Brands creating unique experiences to enhance their products
26. 26
EASY ACCESS
FRAGMENTED, ACCESSIBLE
EXPERIENCE
CREATING NEW EXPERIENCE WITH
AR/VR
EXPERIENCE MORE
• Rental platform Open Gallery lets
users showcase local art in their own
home
• Digital lifestyle and lower cost of
goods drives shorter attention spans
• YSL opens pop-up hotel in New York
• Explosion of AR/VR shopping
experience.
• Amsterdam-based musician
Necessary Explosion releases a free
mobile app that lets consumers “see”
music
Fundamental shift in how experience is delivered
28. QUEST FOR CONVENIENCE
Scarcity of time is driving convenient solutions
that allow consumers to focus on what’s
meaningful
29. 29
GROWING TREND TOWARD SIMPLIFYING LIFE
BUYING TIME, NOT MATERIAL GOODS, PROMOTES
HAPPINESS
QUEST FOR CONVENIENCE
• Globally consumers are becoming more willing to
spend money and find ways to simplify their lives.
• Research conducted by Harvard Business School
shows that individuals who spend money on time-
saving services report greater life satisfaction.
• Evidence shows that working adults report greater
happiness after spending money on a timesaving
purchase than on a material purchase.
In an age of time scarcity, buying our way out of the negative moments in
the day is an important key to happiness
Source: Euromointor
Global Consumer Values: Status and Consumerism (2011, 2015, 2016)
30. 30
ALL CHORES WILL BE OUTSOURCED
DAILY ACTIVITIES AT A CLICK OF
BUTTON, OR NOT
TRADING WITH OTHER CURRENCY
QUEST FOR CONVENIENCE
• From robotic cleaners, to laundry and
dog walking services, consumers will
be able to outsource every aspect of
their chores.
• Amazon Dash has reduced grocery
shopping to one click
• Smart kitchen drives the automatic
replenishment of household
essentials
• Possibility of the future where
consumers pay for access, not
products
• Amazon/Walmart deliveries made
inside customers' homes
Convenient solutions are everywhere in our lives
31. 31
ULTIMATE IN CONVENIENCE INSTANT DELIVERY
CONSUMPTION IS BECOMING
EFFORTLESS
QUEST FOR CONVENIENCE
• Emirates Airlines offers home check-
in and baggage collection service
• Mobile app Ask An Expert by
Samsung and Babylon offers medical
consultations on-demand
• Instacart delivers grocery within an
hour
• As the cost of products decreases,
consumers are increasingly relying
on brands to help them decide what
to consume.
Consumer expectation of convenience will constantly evolve
32. 32
SHOPPING REINVENTED INDUSTRY DISRUPTED SUPER APPS
QUEST FOR CONVENIENCE
• As AI continues to develop its
capabilities, the future of the
middlemen (interior designer,
insurance agents) grows bleaker.
• By 2030, most meals cooked at
home will instead be ordered online
and delivered from either restaurants
or central kitchens, controlling up to
10 percent of the total food services
market, a subset that would translate
to more than $350 billion.
• Super apps such as WeChat can be
used to connect with friends and
family, hail a taxi, order food delivery,
buy film tickets, pay utility bills and
even book a doctor’s appointment, all
in a single, integrated app.
• Alexa is becoming the Super Apps of
the West.
The Quest for Convenience megatrend is disruptive
33. QUEST FOR CONVENIENCE
1. Provide solutions that help consumers save time in every aspect of life
2. Prepare for disruptive future
40. 40
BRANDS PLEDGE TO BE AUTHENTIC
“AUTHENTICITY” DRIVEN BY SOCIAL
MEDIA
CONTENT CREATED BY CONSUMER IS
PERCEIVED AS MOST AUTHENTIC
SEARCH FOR AUTHENTICITY
• Unilever’s Self-Esteem Project aims
to build body confidence and self-
esteem in 40 million young people
globally by 2020.
• CVS will require that all retouched
images be labeled as such by 2020
• Push back on paid-influencer and
celebrity endorsement
• 57% of respondents indicated
that less than half of brand-created
content resonates as authentic.
• Our survey found that 60% of
consumers (and 70% of millennials)
said social content from friends and
family impact their purchasing
decisions - while only 23% said
celebrity influencer content was
impactful.
In the world of fake news and exaggerated communication, consumers are
seeking brands that they can TRUST
41. 41
“UNBRANDED” PRODUCTS TRANSPARENCY WITH TECHNOLOGY
A FUTURE WITH SYMMETRY OF
INFORMATION
SEARCH FOR AUTHENTICITY
• Unbranded Online grocery sells
'unbranded' goods at USD 3 or less
• Blockchain technology allows
consumer to track the source of the
ingredients
• World's first blockchain beer
is fully traceable from source to retail.
• Consumers are increasingly aware of
the truth behind the brand
communication.
• From the cost of production for
iPhone, to retail price comparison,
brands can no longer gain advantage
of information asymmetry
Consumers are increasingly looking for transparency
44. 44
BLURRING OF MARKET SEGMENT
WEAKENED CORRELATION TO ECONOMIC
INDICATORS
PURSUIT OF EXCLUSIVITY
• Greater access to product options
• Consumers are mixing and matching their
purchases
• Besides economic outlook, changes in consumer
values and behavior contribute to the decline in
sales of luxury products.
Despite economic growth, luxury market growth has slowed
Global luxury market annual growth
Source: EY Source: YouGov Affluent Perspective Global Study
Global luxury market annual growth
PREMIUM
MASS
VALUE
LUXURY
VALUE
PREMIUM MASS
AFFORDABLE LUXURY
ULTRA LUXURY
PREMIUM
Distinct segments Distinct segments
45. 45
EVERYDAY WELLNESS ETHICAL LIVING EXPERIENCE MORE IT’S NOT ABOUT PRICE
PURSUIT OF EXCLUSIVITY
• Stress-reducing luxury homes
priced at USD 4 million
• LUCKYNELLY vegan handbag
line is made from apples
• Airbnb Plus offers properties
that meet the hotel-level
standard with an average of
USD 200.
• Goodwill opens a curated
boutique in NYC selling trend-
forward pieces
Creating status symbol with megatrends
46. PURSUIT OF EXCLUSIVITY
1. Premiumize or commoditize
2. Utilize other Megatrends to create meaningful exclusivity
48. 48
STRATEGY DEVELOPMENT USER RESEARCH DEFINITION PRODUCT BRAINSTORMING
• Conduct SWOT analysis to
understand the trend’s implication to
the brand
• Create hypothesis about consumers • Utilize the trends as a tool kit to
provide inspiration and catalysts for
ideation
Application of trends across project phases
49. 1. Megatrends work together and with each other.
2. Consumer expectations of your product are shaped not
only by your competitors, but also by trends that affect
every aspect of their life.
49
51. New Product Ideation
for Personal Care
How might we use Megatrends to
discover opportunities for personal
hygiene and beauty products?
52. OUR SERVICES
52 •
ANALYSIS
Consolidate prior knowledge and align
on business strategy
Conduct lead user/expert interviews
Analyze Megatrends impact on the
industry
(RE)FRAMING
Synthesize knowledge into new
perspectives and areas of opportunity
Translate opportunities into actionable
hypotheses
STRATEGY
Translate insights into design strategy
Create tactical plans and product
roadmaps
Concept creation and testing
VALIDATION
Test hypotheses with quantitative
research and business validation
Deepen consumer understanding with
qualitative research
We solve innovation challenges with an insight-driven, iterative process.
CHALLENGE IMPLEMENTATION
55. RE(FRAMING)
RE(FRAMING)
Create Themes and
Hypotheses
55
THEME 3 – Connection / Disconnection
Our consumer cares deeply about creation,
curation, and connection when they make their
product decision.
THEME 1 – Consumers Remapped
Our consumer desires products that celebrate
their individualism beyond gender, race, and
age.
THEME 2 – Quest for Convenience
Our consumer desires technology that
empowers them with curated information and
assisted choice.
56. HYPOTHESIS – Sense of identity
Our consumers desire products
that celebrate their individualism
beyond gender, race, and age.
@4theloveoftoys
58. Amplifying belief
Beauty for sportsSunscreen for construction workers
Brand swaps logo to save
endangered species
Burberry partner with
streetwear
59. Redefining beauty with
new aesthetic
@esantoinette
@palecanvas
color changing hair dye
@beasweetbeauty
CONFIDENTIAL
60. HYPOTHESIS 1 – SENSE OF IDENTITY
How might we
create products that
celebrate a
consumer’s
individualism?
60 Redefining Beauty With New Aesthetic
Embracing Individualism,
Breaking Stereotypes Amplifying Belief
MEGATREND DRIVERS
CONSUMERS
REMAPPED
RADICAL
PERSONALIZATION
61. HYPOTHESIS – Smart technology
Our consumers desire convenient
solutions that empower them with
curated information and assisted
decision.
63. Bespoke Beauty and Grooming Service Powered by AI
Organic tampons delivered via AI
Customized suppliment based
on DNA
Enabling greater
choices and
customization
64. Live mood data used to personalize
ads
Enabling easier
shopping experiences
65. Accessories to house contactless
payment chip
Tory Burch X Fitbit
Making technology
desirable
66. Making technology desirable
HYPOTHESIS 2 – SMART TECHNOLOGY
How might we
empower customers
with new technology,
and curated
information?
66
Discovering oneself with new information Enabling greater choices and customization
Enabling easier shopping experience
MEGATREND DRIVERS
QUEST FOR
CONVENIENCE
RADICAL
PERSONALIZATION
EVERYDAY
WELLNESS
67. HYPOTHESIS – Social
Our consumers care deeply about
creation, curation, and connection
when they make their product
decisions.
69. Luxury hotel bar crowdsources
cocktail menu inspiration
Modular furniture comes with
authorized hacks
Beauty brand unveils personalizable DIY at-home kits
Luxury hotel bar crowdsources
cocktail menu inspiration
Create your own scents
Transitioning from
curation to creation
70. Furniture e-tailer crowdsources new
designs
Craft beer designed to be opened in
pairs
App lets viewers weigh in on runway looks in real-time
Subscription-based network
caters to working mothers
Mobile app lets people to listen to
music together
Bracelets lights up when friends are
around
Enabling connection
with community
71. HYPOTHESIS 3 – SOCIAL
How might we
fulfill the desire for
creation, curation, and
connection?
71 Enabling connection with community
Enabling Instagram-readiness Transiting from curation to creation
MEGATREND DRIVERS
QUEST FOR
CONVENIENCE
CONNECTION /
DISCONNECTION
72. VALIDATION
VALIDATION
Validate the Themes and
Hypothesis
72
THEME 3 – Connection / Disconnection
Our consumer cares deeply about creation,
curation, and connection when they make their
product decision.
THEME 1 – Consumers Remapped
Our consumer desires products that celebrate
their individualism beyond gender, race, and
age.
THEME 2 – Quest for Convenience
Our consumer desires technology that
empowers them with curated information and
assisted choices.
75. MEGATREND DRIVERS
IDEAS
Beautiful Smile with Minimal
Hassle
• 3 month all-inclusive program with brush
and toothpaste included
• No additional effort, brush as usual
• Progress updates keep user motivated
75
QUEST FOR
CONVENIENCE
RADICAL
PERSONALIZATION
EVERYDAY
WELLNESS
76. IDEAS
Freshly Made Face Mask and
Wipes in The Comfort of
Your Home
• The device extracts contents from the pod
and create face masks and wipes.
• Pods come in variety of functions to create
beauty and personal care products. Even
wipes for baby.
76
MEGATREND DRIVERS
QUEST FOR
CONVENIENCE
EVERYDAY
WELLNESS
78. IDEAS
Personalized Personal Care
Recommendations Based On
Environmental And Skin
Tracking
• Environmental sensor tracking pollution,
UV light, and air moisture
• Personal sensor tracks activities and skin
condition
• AI recommends the right combination of
cosmetic and personal care products
78
MEGATREND DRIVERS
QUEST FOR
CONVENIENCE
RADICAL
PERSONALIZATION
EVERYDAY
WELLNESS
79. IDEAS
Pamper Your Face Anywhere
With Customized Vapor
• Apply cream and essence without touching
your face
• Ultra-portable, fits in your pocket
• Customizable vapor (revitalizing,
protection, moisturizing and more) with
removable pods
79
MEGATREND DRIVERS
QUEST FOR
CONVENIENCE
80. IDEAS
Ageing Gracefully Cosmetic
Line
• Because aging is not all about reducing
wrinkles
• Customized for different needs of the silver
population
80
MEGATREND DRIVERS
CONSUMERS
REMAPPED
RADICAL
PERSONALIZATION
81. 81
NEW POSITIONING NEW PRODUCT INNOVATION
HIGH CONSUMER IMPACT
LOW CONSUMER IMPACT
• User research will help us better position the concepts
• Other factors to consider include brand fit, technical
feasibility, and competitive landscape
88. MEGATRENDS
1. Megatrends describe how
consumer value and behavior will
evolve in the future.
2. It’s an iterative and structured
process.
3. Trend Analysis works with User
Research, Industrial Design, and
other disciplines to discover
opportunities for the future.
88
89. STILL CURIOUS?
Learn more at www.bresslergroup.com
Follow us at @bresslergroup
#bresslergroup
#designphiladelphia
Editor's Notes
At Bresslegroup we track these trends and we help clients understand what they mean for their business now, 5 years from now, and ten years from now
With an M.B.A. from the University of Oxford and a B.A. (Industrial Design) from National University of Singapore, Ryan Chen possesses a unique combination of creativity and business acumen. Before joining Bresslergroup, Ryan was a Lead Designer at Tupperware and Senior Designer at Philips Design. His work has won prestigious international awards including the iF Design Award, Red Dot, and Good Design.
In 2010, Uber launched it’s ride-sharing service
Today most of us are using Uber or Lyft at least once a day. A lot can change in 8 years!
Another example. In 2012, Nokia won the CES “best of phone” categories
Do you know anyone who uses a Nokia phone today – six years later?
This is how quickly you can disappear if you don’t keep up with trends
In five to ten years a brand can become ubiquitous or it can disappear. Over that time, consumer values change, the competitive landscape changes, and our understanding of the consumer becomes invalid.
At Bresslegroup part of our work is to track these trends to help clients understand what they mean for products now, 5 years from now, and ten years from now. ….
Users can tell us what they like and dislike now, but they are not able to tell us what they will like in 10 year’s time.
Trend analysis predicts consumers’ future behaviour
1: The Blue Box Café is located within Tiffany’s newly-renovated store at 727 Fifth Avenue in New York. The fourth floor eatery serves up meals, snacks and drinks in a bright, airy space, decorated in the jewelry brand’s signature turquoise color. Opened in November 2017, the café has its own custom-created tea blend, and features dishes made with locally- and regionally-sourced ingredients.
2: Magnum opens pleasure store that allows consumer to customized their ice cream bar with rose petals and Himalayan salts
3 : US-based Gardenuity launched in Q1 2018 to help people find the right plants to grow in their location. After customers type their zip code into Gardenuity's site, the company analyzes their local climate and sends them plants that can grow there. They then receive a DIY kit in which everything (soil, custom compost based on the customer’s climate) is measured out and tailored. After their purchase, customers receive weather updates, guidance on how to take care of their plant at its current growth stage, and advice on how to handle specific situations – such as when the temperature drops. Prices start at USD 32 for herb kits.
Yves Saint Laurent opened a pop-up hotel in New York during September 2018. The French fashion brand’s hotel offered five floors of activities, including a pool room, a terrace café with city views, and a Black Opium fragrance workshop. Coinciding with New York Fashion Week, the one-hour slots to visit the space booked out immediately.
August 2018 saw Amsterdam-based musician Necessary Explosion release a free mobile app using VR to visualize the music of his debut album SOS. Each of the 11 tracks on the album triggers a different AR sculpture using audio fingerprinting technology. Powered by AR music platform LAVA, the app is designed to be used with the SOS vinyl LP, with the virtual moving sculptures appearing to spin on the turntable.
In June 2018, Dove introduced a Europe-wide branding mark to indicate that its advertising is free of digital manipulation. Appearing on deodorant campaigns from July 2018, the mark will feature across all Dove’s static imagery including print, digital and social media. No Digital Distortion is part of the Unilever subsidiary’s Self-Esteem Project, which aims to build body confidence and self-esteem in 40 million young people globally by 2020.
https://www.socialmediatoday.com/news/survey-finds-consumers-crave-authenticity-and-user-generated-content-deli/511360/
https://www.dove.com/uk/stories/about-dove/introducing-the-no-digital-distortion-mark---dove.html
January 2018 saw US pharmacy chain CVS announce plans to set standards for alterations to beauty imagery used in all campaigns, with the aim of increasing transparency in the beauty industry. CVS will require that all retouched images will be labeled as such by 2020. The retail chain will also introduce the ‘CVS Beauty Mark’, to indicate images that have not been altered.
https://www.momtastic.com/pregnancy/596781-c-section-scar-photos-looks-like-youve-cesarean-section-delivery/
https://www.forbes.com/sites/bryanpearson/2017/07/25/transparent-pricing-shedding-light-on-the-real-value-of-a-shirt-and-brand/#410e45e56acc
May 2018 saw the launch of Style Match: a Google Lens feature for cellphones. The feature allows users to point their device’s camera at an outfit, before suggestions of similar items to purchase online are generated. The visual search facility also functions for accessories, homewares, and furniture items.
1: Amrit Ocean Resort and Residences in Florida began sales for luxury apartments claiming to reduce stress in Q2 2018, set to open in 2019. Priced from USD 700,000 to over USD 4 million, the ‘wellness residences’ feature circadian lighting systems, vitamin C-infused showers and heated reflexology floors. The company will also match every homeowner with a personal wellness consultant to advise them on everyday health such as mindfulness, sleep and nutrition.
2: Berlin-based vegan accessories brand LUCKYNELLY is set to debut a line of ‘apple leather’ handbags in Q1 2018. 80% of apple leather is comprised of apple waste from apple juice production. All of the brand’s vegan leather accessories are PETA-approved, and EUR 5 from each product sold is donated to the animal rights organization.
3: Airbnb launched Airbnb Plus, a service featuring properties that meet hotel-level standards, in February 2018. This accommodation is inspected by Airbnb representatives to ensure quality, and must meet 100 specified requirements, plus achieve a 4.8 out of five-star rating. Airbnb Plus hosts can apply to join the program, which allows their property greater visibility, and pay a USD 150 application fee. The average nightly rate for these properties is USD 200
4: July 2018 saw US-based nonprofit thrift store chain Goodwill open a curated boutique in Manhattan. Curated by Goodwill NYNJ stocks a selection of vintage garments, with the trend-led pieces costing from USD 10. The initiative was created by students at a Goodwill-sponsored innovation contest held in partnership with the Fashion Institute of Technology.
5: May 2018 saw Lego release a Bugatti Chiron kit. The kit, which is part of Lego’s Technic range, includes 3,599 pieces, LED lights and and the automaker’s signature horseshoe logo. The 1:8 scale model also features moving piston engines and a transmission that can be moved via paddles in the driver’s footwell. The Chiron Lego kit costs USD 349.99 and is available online and in selected stores.
Products that help consumers amplify their beliefs will enjoy greater brand loyalty.
We see countless examples of how beauty influencers break through notions of traditional beauty with new aesthetics. We foresee these new aesthetics gaining momentum and we can help to drive that change.
What is our way of embracing individualism? Do we have any ideology or belief that we feel strongly about? These will be a great starting point.
Smart technology is everywhere, and is moving into beauty industry.
There is no lack of diagnostic products, analyzing your body, skin and everything about you. There are many innovative products in the connected beauty industry
We see more value and opportunity in how we may use the information.
How can we create smart beauty products that are meaningful and desirable?
How might we fulfill the desire for creation, curation and connection. This is an key question and the answer will help us to differentiate our brand.
Read ‘Five Global Megatrends Shaping Product Design” by Ryan Chen: https://www.bresslergroup.com/blog/five-global-megatrends-reshaping-product-design/