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NÖROPAZARLAMA ARAŞTIRMALARI / Kılınç Orhan Erdemir / BrandMap
BrandMap dergisinin düzenlediği ve Kılınç Orhan Erdemir tarafından hazırlanan içerik, nöropazarlama araştırmaları hakkında temel bilgi içermektedir.
Social Training Project for Merchandisers
The document discusses a social training project in the Philippines that aims to provide job opportunities and training to unemployed youth. The project partners the government, NGOs, and merchandising agencies. It provides a 2-day training program on merchandising skills to help trainees find employment in the merchandising sector. Feedback from past trainees showed they learned valuable skills that can be applied to their work and life. The training director can be contacted for more information about the program.
Consumer Product Branding & Marketing
NextPhase Strategy is a branding and marketing company focused on generating bottom line results for its consumer product clients. Your brand is your most important asset. Effective brand management supported by a clever marketing campaign can build a critical mass so you ‘own’ certain perceptions in the mind of your target audience. Our goal is to build and support your consumer product brand so that brand recognition, market dominance and enhanced brand value are the end result. And your bottom line will look good too.
Tüketicinin Kalbine Giden Yol Beyninden Geçer; Nöropazarlama - Seda Genç (Neu...
Özellikle son 5 senedir gündeme gelen bir kavram olan "nöro-pazarlama", bizi, giderek karmaşık bir hal almaya başlayan tüketici davranışları dünyasını daha iyi tanımaya ve anlamaya yönlendiriyor. Geleneksel pazarlama yöntemlerini tamamlayıcı nitelikte olmakla birlikte, marka sadakati yaratma, tüketici motivasyonunu artırma gibi pazarlama iletişimi aktivitelerini iyileştirmedeki etkisi yadsınamaz.
Ulusal ve uluslarası bir çok firmada nöropazarlama üzerine deneyim kazanan ve 2015 yılından Neuro-Mar firmasını yürüten Seda Genç değişen tüketiciyi anlamayı ve nöropsikolojiyi anlatıyor.
Seiko visual merchandising training
This document outlines the importance of visual merchandising for watch brands. It discusses how visual displays can influence up to 80% of purchasing decisions and accelerate buying by attracting attention and interest. The document provides guidelines for implementing effective visual merchandising techniques through planning product placements, using decorative props, and balancing watch presentations. It emphasizes highlighting top watch models and creating organized, segmented displays. Specific visual merchandising strategies are recommended for different watch categories and store classes in the Middle East market to better represent the SEIKO brand at every point of sale.
Recommended
NÖROPAZARLAMA ARAŞTIRMALARI / Kılınç Orhan Erdemir / BrandMap
BrandMap dergisinin düzenlediği ve Kılınç Orhan Erdemir tarafından hazırlanan içerik, nöropazarlama araştırmaları hakkında temel bilgi içermektedir.
Social Training Project for Merchandisers
The document discusses a social training project in the Philippines that aims to provide job opportunities and training to unemployed youth. The project partners the government, NGOs, and merchandising agencies. It provides a 2-day training program on merchandising skills to help trainees find employment in the merchandising sector. Feedback from past trainees showed they learned valuable skills that can be applied to their work and life. The training director can be contacted for more information about the program.
Consumer Product Branding & Marketing
NextPhase Strategy is a branding and marketing company focused on generating bottom line results for its consumer product clients. Your brand is your most important asset. Effective brand management supported by a clever marketing campaign can build a critical mass so you ‘own’ certain perceptions in the mind of your target audience. Our goal is to build and support your consumer product brand so that brand recognition, market dominance and enhanced brand value are the end result. And your bottom line will look good too.
Tüketicinin Kalbine Giden Yol Beyninden Geçer; Nöropazarlama - Seda Genç (Neu...
Özellikle son 5 senedir gündeme gelen bir kavram olan "nöro-pazarlama", bizi, giderek karmaşık bir hal almaya başlayan tüketici davranışları dünyasını daha iyi tanımaya ve anlamaya yönlendiriyor. Geleneksel pazarlama yöntemlerini tamamlayıcı nitelikte olmakla birlikte, marka sadakati yaratma, tüketici motivasyonunu artırma gibi pazarlama iletişimi aktivitelerini iyileştirmedeki etkisi yadsınamaz.
Ulusal ve uluslarası bir çok firmada nöropazarlama üzerine deneyim kazanan ve 2015 yılından Neuro-Mar firmasını yürüten Seda Genç değişen tüketiciyi anlamayı ve nöropsikolojiyi anlatıyor.
Seiko visual merchandising training
This document outlines the importance of visual merchandising for watch brands. It discusses how visual displays can influence up to 80% of purchasing decisions and accelerate buying by attracting attention and interest. The document provides guidelines for implementing effective visual merchandising techniques through planning product placements, using decorative props, and balancing watch presentations. It emphasizes highlighting top watch models and creating organized, segmented displays. Specific visual merchandising strategies are recommended for different watch categories and store classes in the Middle East market to better represent the SEIKO brand at every point of sale.
Visual merchandising training forms
This document outlines the importance of visual merchandising training forms for companies. It discusses what visual training forms are, why they are important, how different positions are connected through them, and the steps and evaluations involved. Visual training forms ensure visual standards are correctly applied and contribute to sales rates. They are done weekly/monthly and at the start of seasons. Basic, accomplishment, and progress trainings are outlined, covering topics like color, standards, floor sets, and competitions to motivate employees and support career growth. Results like increased sales, teamwork, and role playing are achieved through feedback, exams, and monitoring customer response and sales rates.
Görsel Mağazacılık WorkShop
Eğitimin Amacı; Görsel Mağazacılık eğitim içerikleri, şirketlerin görsel düzenleme ekiplerinin bilgi ve donanımlarını arttırmanın yanısıra, görsel düzenleme departmanı olmayan şirketlere bu departmanın gerekliliğini anlatmak üzere hazırlanmıştır.
Eğitim sonunda bir marka kurgulanır ve bu kurgu doğrultusunda eğitmen eşliğinde doğaçlama vitrin tasarımı ve / veya reyon düzenlemesi yapılır.
Visual merchandising presentation (Görsel Mağazacılık Sunumu)
all things about visual merchandising....
Görsel mağazacılık hakkında herşey...
Merchandising
Merchandising, pazarlamacıların çok sık kullandığı bir terimdir. Ama teorik anlamı ile iş hayatında tezahürü standart değildir. Farklı farklı uygulamalara Merchandising denmektedir.
Merchandising’in kelime anlamı “satış geliştirme yöntemi’dir. Ama Türkiye’de, nedense perakende noktalarında yapılan aktivitelerin bir kısmı olarak sınırlandırılmıştır. Bense, tanımın çok geniş bir alanı kapsadığını düşünüyorum.
Satış alanları içinde ürünlerin sergilenmesi; “doğru ürün seçimi, doğru yerlerde, doğru satış trendine göre raf payı” markaların ve perakendecinin sihirli kuralı haline gelmiştir. Perakendeciler aracılığıyla tüketiciye ulaşan markaların, son yıllarda üstünde durduğu en önemli konulardan birisi, alan yönetimidir. Pazarlamacılar buna Merchandising demektedir.
Multivo™ – The all-in-one revolution in shelf management
Multivo™ is our new shelf merchandising system making the daily work of refills, front facing and planogram changes easier and faster than ever.
Merchandising
Principles of Merchandising and Introduction to Planogram and Facing
how we can increase sales volume by merchandising in Retail stores , Grossary
increase Eye Level , increase Buy Level
Kroger vs. Walmart - Planogram Analysis
The document presents a planogram analysis of the snack food aisles at Kroger and Walmart stores. It finds that the Walmart aisle has 1500 more feet of shelf space and more product facings than the Kroger aisle. It also finds that Walmart carries 28 more snack brands and that the highest average product prices at both stores were on the middle shelves. The document provides recommendations for Kroger to improve its snack aisle, including relocating it near complementary products, reorganizing it by category instead of brand, utilizing more end displays, expanding its natural/organic offerings, and aligning product placement with customers' eye levels.
Visual Merchandising guidelines and playbooks, get ahead in retail
The presentation discusses the importance of creating visual merchandising (VM) guidelines for retail stores to ensure consistency across locations. It recommends communicating VM standards through merchandising playbooks containing photorealistic renders that inspire store associates. Guidelines standardize the customer experience, boost sales by highlighting strategic products, and make seasonal initiatives easy to implement uniformly. The presentation provides tips on developing guidelines, using renders to visualize concepts, and working with stakeholders.
2016 pazarlama-trendleri
2016 PAZARLAMA
DÜNYASINDA BİZE
NELER GETİRECEK?
Mart 2011’de yayın hayatına başlayan Pazarlamasyon,
pazarlama, iş dünyası ve dijitalin nabzını tutarak,
okuyucularına bilgi kaynağı sağlıyor.
The Decision Making Process - Neuromarketing Overview
Neuromarketing: The Future of Better Communications The Decision Making Process
By Diana Lucaci, Founder & CEO
www.trueimpact.ca| True Impact | @dianalucaci
Canadian Chair, Neuromarketing Science and Business Association
The 3 Brains of Decision-Making
Subconscious to Conscious Thought
Understanding Customer Emotions Benefits the Entire Organization
Neuromarketing Applied to All Media
Top 3 Neuromarketing Applications
Optimize any communication to elicit positive emotions, and increase propensity to buy.
Take the risk and guesswork out of Marketing.
Ultimately understand what your customers want, before they express it.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
True Impact – Neuromarketing Process
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Technologies: fMRI, EEG, eye-tracking
Learn more at www.trueimpact.ca
Intuitive brand development copy
This presentation explores subliminal messaging and neuro-marketing. It gives insight into marketing to the subconscious brain
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
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Visual merchandising training forms
This document outlines the importance of visual merchandising training forms for companies. It discusses what visual training forms are, why they are important, how different positions are connected through them, and the steps and evaluations involved. Visual training forms ensure visual standards are correctly applied and contribute to sales rates. They are done weekly/monthly and at the start of seasons. Basic, accomplishment, and progress trainings are outlined, covering topics like color, standards, floor sets, and competitions to motivate employees and support career growth. Results like increased sales, teamwork, and role playing are achieved through feedback, exams, and monitoring customer response and sales rates.
Görsel Mağazacılık WorkShop
Eğitimin Amacı; Görsel Mağazacılık eğitim içerikleri, şirketlerin görsel düzenleme ekiplerinin bilgi ve donanımlarını arttırmanın yanısıra, görsel düzenleme departmanı olmayan şirketlere bu departmanın gerekliliğini anlatmak üzere hazırlanmıştır.
Eğitim sonunda bir marka kurgulanır ve bu kurgu doğrultusunda eğitmen eşliğinde doğaçlama vitrin tasarımı ve / veya reyon düzenlemesi yapılır.
Visual merchandising presentation (Görsel Mağazacılık Sunumu)
all things about visual merchandising....
Görsel mağazacılık hakkında herşey...
Merchandising
Merchandising, pazarlamacıların çok sık kullandığı bir terimdir. Ama teorik anlamı ile iş hayatında tezahürü standart değildir. Farklı farklı uygulamalara Merchandising denmektedir.
Merchandising’in kelime anlamı “satış geliştirme yöntemi’dir. Ama Türkiye’de, nedense perakende noktalarında yapılan aktivitelerin bir kısmı olarak sınırlandırılmıştır. Bense, tanımın çok geniş bir alanı kapsadığını düşünüyorum.
Satış alanları içinde ürünlerin sergilenmesi; “doğru ürün seçimi, doğru yerlerde, doğru satış trendine göre raf payı” markaların ve perakendecinin sihirli kuralı haline gelmiştir. Perakendeciler aracılığıyla tüketiciye ulaşan markaların, son yıllarda üstünde durduğu en önemli konulardan birisi, alan yönetimidir. Pazarlamacılar buna Merchandising demektedir.
Multivo™ – The all-in-one revolution in shelf management
Multivo™ is our new shelf merchandising system making the daily work of refills, front facing and planogram changes easier and faster than ever.
Merchandising
Principles of Merchandising and Introduction to Planogram and Facing
how we can increase sales volume by merchandising in Retail stores , Grossary
increase Eye Level , increase Buy Level
Kroger vs. Walmart - Planogram Analysis
The document presents a planogram analysis of the snack food aisles at Kroger and Walmart stores. It finds that the Walmart aisle has 1500 more feet of shelf space and more product facings than the Kroger aisle. It also finds that Walmart carries 28 more snack brands and that the highest average product prices at both stores were on the middle shelves. The document provides recommendations for Kroger to improve its snack aisle, including relocating it near complementary products, reorganizing it by category instead of brand, utilizing more end displays, expanding its natural/organic offerings, and aligning product placement with customers' eye levels.
Visual Merchandising guidelines and playbooks, get ahead in retail
The presentation discusses the importance of creating visual merchandising (VM) guidelines for retail stores to ensure consistency across locations. It recommends communicating VM standards through merchandising playbooks containing photorealistic renders that inspire store associates. Guidelines standardize the customer experience, boost sales by highlighting strategic products, and make seasonal initiatives easy to implement uniformly. The presentation provides tips on developing guidelines, using renders to visualize concepts, and working with stakeholders.
2016 pazarlama-trendleri
2016 PAZARLAMA
DÜNYASINDA BİZE
NELER GETİRECEK?
Mart 2011’de yayın hayatına başlayan Pazarlamasyon,
pazarlama, iş dünyası ve dijitalin nabzını tutarak,
okuyucularına bilgi kaynağı sağlıyor.
The Decision Making Process - Neuromarketing Overview
Neuromarketing: The Future of Better Communications The Decision Making Process
By Diana Lucaci, Founder & CEO
www.trueimpact.ca| True Impact | @dianalucaci
Canadian Chair, Neuromarketing Science and Business Association
The 3 Brains of Decision-Making
Subconscious to Conscious Thought
Understanding Customer Emotions Benefits the Entire Organization
Neuromarketing Applied to All Media
Top 3 Neuromarketing Applications
Optimize any communication to elicit positive emotions, and increase propensity to buy.
Take the risk and guesswork out of Marketing.
Ultimately understand what your customers want, before they express it.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
True Impact – Neuromarketing Process
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Technologies: fMRI, EEG, eye-tracking
Learn more at www.trueimpact.ca
Intuitive brand development copy
This presentation explores subliminal messaging and neuro-marketing. It gives insight into marketing to the subconscious brain
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
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Visual merchandising presentation (Görsel Mağazacılık Sunumu)
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Algılama Nedir ? Tüketici Davranışları ve Algılama
Algılama Nedir ? Tüketici Davranışları ve Algılama
Multivo™ – The all-in-one revolution in shelf management
Multivo™ – The all-in-one revolution in shelf management
Visual Merchandising guidelines and playbooks, get ahead in retail
Visual Merchandising guidelines and playbooks, get ahead in retail
The Decision Making Process - Neuromarketing Overview
The Decision Making Process - Neuromarketing Overview
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...
Duyusal Pazarlama
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- 8. KOKU Tat Kaybı %80 + Ruh Hali %40 Disney World
- 9. SONUÇ