There are many challenges to measuring social media. Platforms and tools make it easy to measure information that is not relevant rather than measuring what matters. Irrespective of this, no two platforms provide the same data anyway. To get maximum benefit, a PR pro must stick to the basics, focussing on goals, objectives, strategies and tactics. Armed with this they can identify what success looks like and shape the metrics accordingly.
CouchDB has several features that help it stand out from the other databases in this rapidly growing field. Incremental map/reduce, peer to peer replication, mobile device synchronization, a realtime update feed, and the ability to host an application in the database itself (also known as a Couchapp) are just a few. See how companies such as the BBC, Radical Dynamic, Signal, and Incandescent Software are using CouchDB to solve their real world challenges.
Richard Bagnall's presentation to the #commsacad LGComms conference in conjunction with GCS, the Government Communications Service and the PRCA. Richard talks about the urgent need for PR and comms to level up its measurement and evaluation techniques in the current economic climate. PR must show that it generates value to the organisation and that it is not just a cost centre. Using free educational resources, it is now possible to tell a meaningful and relevant measurmeent story at any organisation irrespective of budget. Measure what matters, don't just count what's easy to count.
CouchDB has several features that help it stand out from the other databases in this rapidly growing field. Incremental map/reduce, peer to peer replication, mobile device synchronization, a realtime update feed, and the ability to host an application in the database itself (also known as a Couchapp) are just a few. See how companies such as the BBC, Radical Dynamic, Signal, and Incandescent Software are using CouchDB to solve their real world challenges.
Richard Bagnall's presentation to the #commsacad LGComms conference in conjunction with GCS, the Government Communications Service and the PRCA. Richard talks about the urgent need for PR and comms to level up its measurement and evaluation techniques in the current economic climate. PR must show that it generates value to the organisation and that it is not just a cost centre. Using free educational resources, it is now possible to tell a meaningful and relevant measurmeent story at any organisation irrespective of budget. Measure what matters, don't just count what's easy to count.
Richard Bagnall's Special Address to #PRAXIS 2014 conference in Agra, India.
PR has for many years counted on metrics that are no longer meaningful in today's world. The industry is now focussed on measuring the wrong things. We need to focus on measuring what matters and embrace new approaches and new tools. And we need new skills too.
These are the slides from Richard Bagnall's presentation to The PR Show 2013. #PRShow13 was a CIPR event held in London on November 26th. Richard is the Chair of AMEC's social media measurement group, as well as a member of the CIPR social media panel and was one of three reviewers working on the UK Government's digital capabilities review. In this presentation I set out the reasons that many PRs struggle to demonstrate the value of their work, explain how this problem has been exacerbated by social media and then show the best approach to solve these challenges. If you would like to discuss any of the issues raised then please feel free to reach out to me - I can be contacted on Twitter @richardbagnall
The changes to the media which has led to the fragmentation of audiences has caused fundamental changes and challenges to the role of PR. In this presentation I explain why many of the PR metrics that the industry has relied on for so many years are no longer valid and set out an approach to measuring digital and social media that will ensure all organisations get credible and meaningful insights.
The CIPR runs a series of events helping PR practitioners tackle a variety of challenges. Tonight it was the turn of PR measurement and evaluation & I was asked to present. My slides are available for download on Slideshare and listed below are the tweets from the evening.
These are the slides form the talk I recently gave at the CIPR as part of their social summer series. The CIPR asked me to talk through the content of the chapter 'Measuring social media' in the forthcoming book "The CIPR Guise to Social Media".
Richard Bagnall's workshop on social media monitoring and social media measurement delivered at the Social Media Results - PR & Comms Conference. London, November 30th 2011.
These are the slides I delivered to PRMoment.com's latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Group
Richard Bagnall of Metrica and the Gorkana Group sets out the opportunity and the challenges that the PR and the PR measurement community face as we look to professionalise and set standards around best practice for social media measurement. Slide deck presented at AMEC's 3rd European Summit on PR Measurement in Lisbon 8th June 2011.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Richard Bagnall's Special Address to #PRAXIS 2014 conference in Agra, India.
PR has for many years counted on metrics that are no longer meaningful in today's world. The industry is now focussed on measuring the wrong things. We need to focus on measuring what matters and embrace new approaches and new tools. And we need new skills too.
These are the slides from Richard Bagnall's presentation to The PR Show 2013. #PRShow13 was a CIPR event held in London on November 26th. Richard is the Chair of AMEC's social media measurement group, as well as a member of the CIPR social media panel and was one of three reviewers working on the UK Government's digital capabilities review. In this presentation I set out the reasons that many PRs struggle to demonstrate the value of their work, explain how this problem has been exacerbated by social media and then show the best approach to solve these challenges. If you would like to discuss any of the issues raised then please feel free to reach out to me - I can be contacted on Twitter @richardbagnall
The changes to the media which has led to the fragmentation of audiences has caused fundamental changes and challenges to the role of PR. In this presentation I explain why many of the PR metrics that the industry has relied on for so many years are no longer valid and set out an approach to measuring digital and social media that will ensure all organisations get credible and meaningful insights.
The CIPR runs a series of events helping PR practitioners tackle a variety of challenges. Tonight it was the turn of PR measurement and evaluation & I was asked to present. My slides are available for download on Slideshare and listed below are the tweets from the evening.
These are the slides form the talk I recently gave at the CIPR as part of their social summer series. The CIPR asked me to talk through the content of the chapter 'Measuring social media' in the forthcoming book "The CIPR Guise to Social Media".
Richard Bagnall's workshop on social media monitoring and social media measurement delivered at the Social Media Results - PR & Comms Conference. London, November 30th 2011.
These are the slides I delivered to PRMoment.com's latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Group
Richard Bagnall of Metrica and the Gorkana Group sets out the opportunity and the challenges that the PR and the PR measurement community face as we look to professionalise and set standards around best practice for social media measurement. Slide deck presented at AMEC's 3rd European Summit on PR Measurement in Lisbon 8th June 2011.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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22. Volume - Forget absolute numbers Beware scoring systems Who matters? Influence v relevance. Treat automated metrics with caution Private conversations Query string is crucial Measure appropriately Summary of the challenges
A lot to get though Let’s start with a quick show of hands. HANDS UP IF! You’re currently using Twitter, MySpace, Facebook etc For Business purposes ? Who is measuring what they’re doing? Who is happy with it? And who has set clearly defined goals and objectives? OK, interesting, so lets take a look in more detail
Social media as we know it really began only a few years ago By 2007 – A map of internet social networks
By 2010 it has changed Empires come (Twitter, Foursquare) and Empires fall (MySpace, AOL) There is so much content , it’s unstructured and is uncontrollable For brand managers this is a major challenge Next: no wonder our marketing departments are worried
And it gets more difficult for them still – not only are audiences fragmenting as content proliferates… But there are other challenges too Next; some conversations are private
The fact that they always have been doesn’t deter some from wanting to listen in. Next - Worse, when the audience isn’t talking in private, it talks back
It can be loud, two way, and permanent. Suddenly the audience is mobilised, well grouped and in control. It can talk about the brand, in public - in the media - whether the brand is involved or not After years of limited say, now they want their voice to be heard. Next Bob Garfield
Who has heard of Bob Garfield? He’s actually an incredibly smart guy – US journalist / broadcaster – Advertising Age, USA Today, ABC News etc Also an author
The Chaos Scenario Highly recommended Next; As Bob describes it: The herd will be heard
Bob likes to summarise the challenge as “ the herd will be heard” Next: to summarise
It’s a fundamental shift for communicators , but also for the measurement profession It takes us from measuring out puts – to measuring – the out take – and in some cases doing – the outcome . Effectively it has become like market research It’s a discipline that PR should rightfully own It’s about communication Target audiences Reputation And now we can see and hear what our audience actually think Next: so how to start
So great, lets jump in! But first, where to start Next: Clear obstacles
Clear the business obstacles : buy in of: Legal IT Your bosses Write guidelines and policies Establish the structure of the team you are going to use Then listen
Probably most common advice anyone hears. Listen to understand what’s been said Like being at a party you listen before speaking. - free tools & platforms great for listening While you’re listening take the time to plan – Think about: - how you’re going to speak - to whom and to say what? - who are you trying to influence? - what success would look like? Best way: GHOST
Then plan Advice all over the net, including Gorkana last week
David Phillips on Gorkana just this week
So now it’s time to monitor and measure Beware of platforms and free tools To illustrate this for you I wanted to share the results of a recent trial we have undertaken of the three leading platforms Our findings were startling. Two week trial, one detailed search string
Total numbers differ by almost 100% On average 40% of coverage is irrelevant Overlap between any two aggregators is only around 20%
Aggregator volumes differ across channels No aggregator is comprehensive Next: speed / timeliness
Only one company was finding most content in acceptable time frame. Two were taking about 24 hours to find some content – on average! Two of the companies suffered outages during our trial! Next tone
Automated sentiment analysis was not very good One company performed worse than random base line! The others didn’t perform much better than 50:50. Recent project work : One years worth of data Aggregator supplied 94,910 After removing irrelevant pubs & dupes = 70,000 After our own Boolean searches = 40,000 After human analysis of all clips = 33,662 Next: summary of challenges
There’s masses of content, growing all the time - Forget Absolute numbers – they don’t exist in social media Beware scoring systems – they’re always flawed Who matters? Influence v relevance . – Your target audience is what matters! Automated sentiment analysis is not there …yet Closed conversations - Some content is private – deal with it Query string is crucial – get help with it Focus on the language of your business, ask yourself at the outset what success looks like and measure v your objectives . Measure what Matters – not just what’s easy
Don’t let us be bombed back to the dark ages
Just as we’re on the cusp of a new era in measurable communications