Punch! make the case for Account-Based Marketing. Find out why it's so important and why you should make it part of your marketing strategy.

1. The Case for
Account-Based Marketing (ABM)

2. ABM may seem like a new and
radical approach,

3. but it’s actually been
around for years..

4. It began when marketers flipped the
traditional marketing triangle on its
head.
Identify
target
companies
Engage them
with personalised
campaigns
Build lasting
relationships that lead
to new opportunities
ABMTraditional Marketing
Attract people to your site and
get them to fill out forms
Nurture them with
automated emails
Identify target
companies

5. Instead of
targeting an
entire industry
at once, they
targeted key
companies they
really wanted
to do business
with.

6. (Itsma)
Fast forward to now,
of marketers say ABM
provides higher ROI than
any other type of marketing,
87%

7. and companies that use ABM have
higher win rates.
(BrightFunnel)
10%

8. As a result, of
companies are planning to
increase what they spend
on ABM
(Itsma)
72%

9. and ABM funding increased by
an average of _
in 2017.
(Itsma)
23.5%

10. ABM also helps to align sales and
marketing, as both teams focus on
the company’s priority accounts.

11. Companies with aligned
sales and marketing teams
generated more
revenue from their
marketing
(LinkedIn)
208%

12. and are ____
better at closing deals.
(LinkedIn)
67%

13. A tightly aligned sales and
marketing team is good in the
long run.

14. After one year of ABM, .
of users reported a revenue
increase of at least _
(LinkedIn)
60%
10%

15. 19% reported revenue growth
of or more.30%

16. ABM builds stronger
relationships too…

17. of marketers said
ABM had a significant
impact on retaining and
expanding existing client
relationships
(HGData)
84%

18. and improving customer
retention rates by _
increases profits by
(LinkedIn)
5%
25-95%

19. So what are you waiting for?!

20. Get started with
ABM so you can:

21. Improve your marketing ROI

22. Build stronger, longer lasting
client relationships

23. Increase your win rate &
close more deals