The Account-Based Marketing (ABM) movement is in full force — and for good reason. Marketers are seeing the value in becoming more targeted, more personal and better aligned with sales. The momentum in the category is real, but many organizations are still just getting started with ABM.
To create a high performing Account-Based Marketing organization, marketers must first build a strong foundation. They must start with planning, investment choices and impact measurements — and they must understand how these categories change as their organization moves to ABM.
In this webinar, Engagio’s Jon Miller and Allocadia’s Sam Melnick will discuss why marketers must start with these core elements of an ABM strategy or otherwise risk failure. Some key questions that will be answered:
- How can I incorporate ABM into my strategic marketing plan?
- What changes do I need to make to my marketing mix when I invest in ABM?
- How do I prove the impact of ABM on Marketing Performance?
This webinar should be attended by marketers who are already utilizing, in the midst of planning for, or just starting to consider Account-Based Marketing.
Join us in the third webinar in our “Run Marketing” Series, designed to enable marketers to Run Marketing with confidence and drive business impact.
What a difference one year makes in the ABM journey. In this session, Megan Heuer will share results of the new 2016 State of Account-Based Marketing study, showcasing changes and trends in ABM adoption across B2B companies. Find out where the ABM revolution is today, and where it’s heading next.
Account-Based Marketing: Welcome to the New Reality in B2BDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Megan Heuer, VP & Group Director, SiriusDecisions
It’s the classic disconnect: While Sales talks accounts and opportunities, Marketing talks segments and solutions. Smart marketers know the secret to fixing this: Account-Based Marketing (ABM). Now a major trend in B2B, ABM aligns marketing efforts with sales goals and customer needs. In this session, we’ll share the types of ABM and how they fit into a best-in-class B2B marketing portfolio. We’ll also explain the toolkit that enables a scalable approach to ABM and improves alignment with Sales. Finally, we’ll share examples of success along with findings from our survey about the current state of ABM in B2B.
Outbound vs. Account Based Marketing - Friend or Foe? Perkuto
Watch the webinar: http://goo.gl/0ch9AO
Does your organization pursue large, complex deals? If so, you can't wait around for the right people from these large accounts to swim into your demand generation net. Instead, you need to reach out to these "big fish", opening doors and building relationships.
Unfortunately, this kind of outbound marketing often ends up being little more than unsolicited email and cold calling. That won't cut it with today's buyer. Fortunately, there is a better way: an account-based approach, powered by insight to be relevant and resonant, that increases pipeline even as it reduces volume.
Join us to learn the latest account based sales development tactics, including:
- Multi-channel "open the door" plays
- How to follow-up on Marketing Qualified Accounts (MQAs)
- When SDRs should reach into accounts -- and when they should stay away
Account Based Marketing + Account Based Sales Development = Account Based E...Engagio
Account Based Marketing (ABM) is not sufficient to reach target accounts. To really connect, you need humans at the tip of the spear. Instead of creating silos, embrace Account Based Everything -- A strategic GTM approach that orchestrates personalized marketing, sales, and success efforts to drive engagement and conversion at named accounts.
Account based marketing: from strategy and plans to execution and insightsEngagio
It’s time to go beyond the buzz of Account-Based Marketing and put the strategy to work. However, even some of the smartest and most sophisticated companies are struggling to align their organization and get started with ABM. It doesn’t have to be hard. In fact, it’s easier than you think. Join Engagio and Demandbase, to hear how the marketing leadership from each team has built a world-class ABM program from the ground up. You’ll discover who the key players are that you'll need for your ABM Tiger Team, critical factors for selecting the accounts most likely to close, and how to find the buyers and key influencers to cut sales cycles times in half. You'll also learn how to capitalize on anonymous buying behavior, and the biggest secrets to launching your ABM program.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
ITSMA and ABM Leadership Alliance Leadership Survey: Driving Growth with Thre...ITSMA
The recent rise of Account-Based Marketing (ABM) is nothing short of remarkable. From a special initiative that a handful of B2B pioneers developed to drive growth with top accounts in the early 2000s, ABM is now a mainstream strategy that companies are implementing with hundreds or even thousands of accounts with a wide range of programs and objectives.
The 2017 ABM Benchmark Study conducted by ITSMA and the ABM Leadership Alliance highlights the main reason for such dramatic growth: ABM works! In fact, as this research report shows, a full 87% of marketers implementing ABM say that it provides higher ROI than any other type of marketing. Similarly, strong majorities say that ABM drives improvement in the “Three R’s” of strategic marketing: Reputation, Relationships, and Revenue.
This report provides an essential review of the current state of play with ABM in 2017, with data and insight on such issues as budgets and staffing, account selection, collaboration with sales, tools and technology, campaign tactics, programmatic challenges, and business benefits.
In particular, the report explores the three distinct types of ABM that have emerged in recent years: One-to-One, One-to-Few, and One-to-Many. Most companies are currently engaged in just one of these types, but a growing number are experimenting with two of them, and many more plan to move to a blended strategy over the next few years. The research underscores the key challenges marketers are facing and the specific ways they are addressing each type of ABM.
About the Research
159 marketers and related titles from 134 B2B technology and business services companies completed an online survey during June 2017
Company size:
Less than $500 million annual revenue: 52%
$500 million-$4.9 billion: 20%
$5 billion or more: 28%
Job title or level:
VP and above: 22%
Director: 39%
Manager: 29%
Individual contributor: 10%
Location:
North America: 66%
Europe: 21%
Asia/Pacific: 10%
Latin America: 3%
Middle East: 1%
The study also included qualitative interviews with ABM program leaders from 12 companies:
Betterworks
Deluxe
Fujitsu*
HCL
Juniper Networks, Inc.*
KPMG LLP*
Localytics
NTT DATA Services*
O2
Oracle
SAP*
Global B2B Information Services Company
* Denotes member of the ITSMA Account-Based Marketing Council
Additional Data for ITSMA Member Participants
An extended report with additional data from the study, including detailed data and cross-tabs for the three types of ABM, is available to survey participants from ITSMA member companies. Contact Lisa Hafer at lhafer@itsma.com if you are interested in the extended report or a private online briefing.
Account Based Marketing 101: How to Get Started & Succeed with Heidi BullockEngagio
ABM is hot, but there's a lot of noise right now. How do you break through to really understand what ABM is all about, and get started?
Join Heidi Bullock, CMO of Engagio, in this webinar to understand:
–What works (and doesn't) in ABM
–The new metrics to use in an ABM strategy
–The first things you need to do to get started
You'll walk away with the information you need to support your game plan to launch your Account Based Marketing successfully.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
What a difference one year makes in the ABM journey. In this session, Megan Heuer will share results of the new 2016 State of Account-Based Marketing study, showcasing changes and trends in ABM adoption across B2B companies. Find out where the ABM revolution is today, and where it’s heading next.
Account-Based Marketing: Welcome to the New Reality in B2BDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Megan Heuer, VP & Group Director, SiriusDecisions
It’s the classic disconnect: While Sales talks accounts and opportunities, Marketing talks segments and solutions. Smart marketers know the secret to fixing this: Account-Based Marketing (ABM). Now a major trend in B2B, ABM aligns marketing efforts with sales goals and customer needs. In this session, we’ll share the types of ABM and how they fit into a best-in-class B2B marketing portfolio. We’ll also explain the toolkit that enables a scalable approach to ABM and improves alignment with Sales. Finally, we’ll share examples of success along with findings from our survey about the current state of ABM in B2B.
Outbound vs. Account Based Marketing - Friend or Foe? Perkuto
Watch the webinar: http://goo.gl/0ch9AO
Does your organization pursue large, complex deals? If so, you can't wait around for the right people from these large accounts to swim into your demand generation net. Instead, you need to reach out to these "big fish", opening doors and building relationships.
Unfortunately, this kind of outbound marketing often ends up being little more than unsolicited email and cold calling. That won't cut it with today's buyer. Fortunately, there is a better way: an account-based approach, powered by insight to be relevant and resonant, that increases pipeline even as it reduces volume.
Join us to learn the latest account based sales development tactics, including:
- Multi-channel "open the door" plays
- How to follow-up on Marketing Qualified Accounts (MQAs)
- When SDRs should reach into accounts -- and when they should stay away
Account Based Marketing + Account Based Sales Development = Account Based E...Engagio
Account Based Marketing (ABM) is not sufficient to reach target accounts. To really connect, you need humans at the tip of the spear. Instead of creating silos, embrace Account Based Everything -- A strategic GTM approach that orchestrates personalized marketing, sales, and success efforts to drive engagement and conversion at named accounts.
Account based marketing: from strategy and plans to execution and insightsEngagio
It’s time to go beyond the buzz of Account-Based Marketing and put the strategy to work. However, even some of the smartest and most sophisticated companies are struggling to align their organization and get started with ABM. It doesn’t have to be hard. In fact, it’s easier than you think. Join Engagio and Demandbase, to hear how the marketing leadership from each team has built a world-class ABM program from the ground up. You’ll discover who the key players are that you'll need for your ABM Tiger Team, critical factors for selecting the accounts most likely to close, and how to find the buyers and key influencers to cut sales cycles times in half. You'll also learn how to capitalize on anonymous buying behavior, and the biggest secrets to launching your ABM program.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
ITSMA and ABM Leadership Alliance Leadership Survey: Driving Growth with Thre...ITSMA
The recent rise of Account-Based Marketing (ABM) is nothing short of remarkable. From a special initiative that a handful of B2B pioneers developed to drive growth with top accounts in the early 2000s, ABM is now a mainstream strategy that companies are implementing with hundreds or even thousands of accounts with a wide range of programs and objectives.
The 2017 ABM Benchmark Study conducted by ITSMA and the ABM Leadership Alliance highlights the main reason for such dramatic growth: ABM works! In fact, as this research report shows, a full 87% of marketers implementing ABM say that it provides higher ROI than any other type of marketing. Similarly, strong majorities say that ABM drives improvement in the “Three R’s” of strategic marketing: Reputation, Relationships, and Revenue.
This report provides an essential review of the current state of play with ABM in 2017, with data and insight on such issues as budgets and staffing, account selection, collaboration with sales, tools and technology, campaign tactics, programmatic challenges, and business benefits.
In particular, the report explores the three distinct types of ABM that have emerged in recent years: One-to-One, One-to-Few, and One-to-Many. Most companies are currently engaged in just one of these types, but a growing number are experimenting with two of them, and many more plan to move to a blended strategy over the next few years. The research underscores the key challenges marketers are facing and the specific ways they are addressing each type of ABM.
About the Research
159 marketers and related titles from 134 B2B technology and business services companies completed an online survey during June 2017
Company size:
Less than $500 million annual revenue: 52%
$500 million-$4.9 billion: 20%
$5 billion or more: 28%
Job title or level:
VP and above: 22%
Director: 39%
Manager: 29%
Individual contributor: 10%
Location:
North America: 66%
Europe: 21%
Asia/Pacific: 10%
Latin America: 3%
Middle East: 1%
The study also included qualitative interviews with ABM program leaders from 12 companies:
Betterworks
Deluxe
Fujitsu*
HCL
Juniper Networks, Inc.*
KPMG LLP*
Localytics
NTT DATA Services*
O2
Oracle
SAP*
Global B2B Information Services Company
* Denotes member of the ITSMA Account-Based Marketing Council
Additional Data for ITSMA Member Participants
An extended report with additional data from the study, including detailed data and cross-tabs for the three types of ABM, is available to survey participants from ITSMA member companies. Contact Lisa Hafer at lhafer@itsma.com if you are interested in the extended report or a private online briefing.
Account Based Marketing 101: How to Get Started & Succeed with Heidi BullockEngagio
ABM is hot, but there's a lot of noise right now. How do you break through to really understand what ABM is all about, and get started?
Join Heidi Bullock, CMO of Engagio, in this webinar to understand:
–What works (and doesn't) in ABM
–The new metrics to use in an ABM strategy
–The first things you need to do to get started
You'll walk away with the information you need to support your game plan to launch your Account Based Marketing successfully.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Account based heralds the dawn of new breed marketers who take their marketing strategy very seriously.In lakeb2b we practice account based marketing for fruitful results.
website:https://www.lakeb2b.com/
contact us:https://www.lakeb2b.com/contact-us
email us:info@lakeb2b.com
call us:(800) 710-5516
You’ve heard a lot about Account-Based Marketing, but the reality is that Marketing alone isn’t sufficient. In order to turn your most valued accounts into revenue, you need to look beyond traditional marketing channels to incorporate sales, sales development, and customer success.
Join CEO and Founder of Engagio, Jon Miller, and CMO of Demandbase, Peter Isaacson for an in-depth look at how you can expand your account-based focus beyond just Marketing. You’ll learn how to surround your target accounts with relevant and timely messaging through coordinated campaigns extending across sales and marketing.
Account-Based Marketing has become an important part of the marketing efforts of many Fortune 500 companies as well as mid-size to small firms. This ABM slideshow takes you through what ABM is, why it is important, as well as how to do it effectively. It also provides some examples of successful ABM projects that any company in the B2B space could leverage in their business. For further information or to get consulting in this area, please contact me. See my contact information on the last slide.
To watch video presentation of this slide show go to https://youtu.be/19JKRU9fAsw
Fishing With Spears: All About Account-Based MarketingEngagio
Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In fact, the ITSMA says that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.”
If you support sales teams selling six- and seven-figure deals, then this is the presentation for you!
Download this presentation to see why ABM is generating so much buzz, and to get practical tips for launching or scaling your ABM programs.
1. How ABM is different from traditional demand generation (fishing with nets)
2. Best practices for understanding target accounts, orchestrating integrated account plans, and measuring the impact of your ABM efforts
3. The right ways to market to current customers for cross-sell and retention
Key takeaways include:
Account-based marketing coordinates personalized marketing and sales efforts to land and expand specific accounts
ABM = focus = zero waste, better results
ABM delivers the highest ROI of any B2B marketing strategy or tactic
Great ABM requires great account knowledge
Create content that the right people in your target companies actually like to read and share
There is no magic campaign; success comes from a mix of integrated tactics
The “law of large numbers” breaks down in account-based marketing; measure ABM success via engagement and lift
An Inside Sales Team webinar with Jon Miller and Craig Rosenberg.
Jon, Founder and CEO of Engagio, and Craig, Chief Analyst and Co-Founder of Topo, discussed how to successfully plan and implement an Account-Based Marketing program. During this webinar Miller and Rosenberg covered the following topics:
* What is Account-Based Marketing (ABM)
* 3 Step Model of ABM
* Metrics for ABM
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
Presented at Dreamforce '17 by Terminus Co-Founder & CMO, Sangram Vajre, author of "Account-Based Marketing for Dummies" and founder of the #FlipMyFunnel movement transforming B2B marketing and sales. Learn the basics of ABM and seven practical strategies for demand generation, sales pipeline velocity, and customer marketing.
FlipMyFunnel - The Big 5 Metrics for Account Based MarketingEngagio
One of the greatest questions on the mind of account-based marketers is “How do I measure the results of my ABM campaigns?” This presentation shows why traditional marketing metrics aren’t sufficient for ABM, and gives step-by-step instructions for how to track and report on the metrics that will make Sales take notice.
If you are running Account Based Marketing campaigns today, then this is the presentation for you!
With over 3,700 marketing technologies to choose from and increasing pressure to prove ROI. B2B marketers have more opportunity, but less time, than ever before. In this session, Delphine Cherewick will share how implementing an agile marketing model empowers B2B marketers to leverage the right technology, innovate on strategy and optimize new digital programs.
The State of Artificial Intelligence in B2B MarketingDemandbase
Demand Metric recently partnered with Demandbase and Salesforce Pardot to better understand the use of Artificial Intelligence (AI) in B2B marketing and the survey results are in!
85% of marketers using Artificial Intelligence believe it will drive double-digit revenue growth within two years.
Join us as we share the results of our ground-breaking research study and get practical advice about how to leverage AI from Peter Isaacson, CMO at Demandbase, and Nate Skinner, VP of Marketing at Salesforce Pardot.
Insight to Action: How Predictive Analytics Accelerates B2B Marketing SuccessDemandbase
B2B Marketers are collecting more data than ever before, but many are not yet successfully using it to drive growth. In this session, Darian Shirazi will share how to use data science and predictive analytics to acquire new accounts and leverage data insights across the funnel, increasing pipeline opportunities and ultimately, revenue.
The Future of Account Based Marketing | Engagio & ImprivataEngagio
In this presentation at SiriusDecisions Summit 2018, Jon Miller, CEO of Engagio, and Mark Erwich, VP of Marketing at Imprivata, talk about where we are in the ABM hype cycle, how to avoid the trough of disillusionment, and what you can do right now to fuel your ABM initiatives.
How to use Account Based Marketing to Exceed Your Revenue Goals in 2018Engagio
You’ve heard the hype — Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM, as well as what works and what doesn’t. In this session, Heidi Bullock, CMO of Engagio, reveals actual examples of how they use proven ABM techniques to exceed revenue goals.
Join us to learn how the experts orchestrate their programs across departments and channels for personalized, relevant touches that get results.
–3 simple steps to get up and running with ABM in under 30 days
–How to tier your target accounts to execute personalization at scale
–5 metrics to show impact and prove the impact of your ABM program
–How to orchestrate ABM plays that leverage multi-channel engagement through account-based advertising, social, direct mail, email, phone and video
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
#FlipMyFunnel Boston 2016 - Matt Senatore and Bob Basiliere - Marketing And S...#FlipMyFunnel
Marketing And Sales Alignment: The Key to ABM Success with Matt Senatore, Senior Director, Account Based Marketing Practice at SiriusDecisions and Bob Basiliere, Global Accounts Marketing at EMC Corporation
Join Jon Miller, CEO of Engagio, and Beki Scarbrough, ForgeRock VP of Marketing, for some ABM insights as we discuss what is in store to make the 1:1 future a reality.
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Webinar featuring Jon Miller, CEO of Engagio, and Andy Wright, CMO of Skytap on planning for Account Based success.
Learn more about Engagio at www.Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Download Engagio's Clear and Complete Guide to Account Based Marketing and Account Based Sales Development at Engagio.com/guides
ABM is making it easier to understand which companies to target while MA platforms are bringing a level of automation to the nurturing process. However, what must still happen in between targeting and nurture is positive demand generation. This session shares best practices from the world’s best demand marketers.
Take a closer look at Account Based Marketing | TOPOEngagio
In this presentation by Craig Rosenberg, Chief Analyst at TOPO:
1. TOPO introduction and findings
2. Account based strategy overview
3. Key activities for successful execution
4. Takeaways
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion Demandbase
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
Account based heralds the dawn of new breed marketers who take their marketing strategy very seriously.In lakeb2b we practice account based marketing for fruitful results.
website:https://www.lakeb2b.com/
contact us:https://www.lakeb2b.com/contact-us
email us:info@lakeb2b.com
call us:(800) 710-5516
You’ve heard a lot about Account-Based Marketing, but the reality is that Marketing alone isn’t sufficient. In order to turn your most valued accounts into revenue, you need to look beyond traditional marketing channels to incorporate sales, sales development, and customer success.
Join CEO and Founder of Engagio, Jon Miller, and CMO of Demandbase, Peter Isaacson for an in-depth look at how you can expand your account-based focus beyond just Marketing. You’ll learn how to surround your target accounts with relevant and timely messaging through coordinated campaigns extending across sales and marketing.
Account-Based Marketing has become an important part of the marketing efforts of many Fortune 500 companies as well as mid-size to small firms. This ABM slideshow takes you through what ABM is, why it is important, as well as how to do it effectively. It also provides some examples of successful ABM projects that any company in the B2B space could leverage in their business. For further information or to get consulting in this area, please contact me. See my contact information on the last slide.
To watch video presentation of this slide show go to https://youtu.be/19JKRU9fAsw
Fishing With Spears: All About Account-Based MarketingEngagio
Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In fact, the ITSMA says that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.”
If you support sales teams selling six- and seven-figure deals, then this is the presentation for you!
Download this presentation to see why ABM is generating so much buzz, and to get practical tips for launching or scaling your ABM programs.
1. How ABM is different from traditional demand generation (fishing with nets)
2. Best practices for understanding target accounts, orchestrating integrated account plans, and measuring the impact of your ABM efforts
3. The right ways to market to current customers for cross-sell and retention
Key takeaways include:
Account-based marketing coordinates personalized marketing and sales efforts to land and expand specific accounts
ABM = focus = zero waste, better results
ABM delivers the highest ROI of any B2B marketing strategy or tactic
Great ABM requires great account knowledge
Create content that the right people in your target companies actually like to read and share
There is no magic campaign; success comes from a mix of integrated tactics
The “law of large numbers” breaks down in account-based marketing; measure ABM success via engagement and lift
An Inside Sales Team webinar with Jon Miller and Craig Rosenberg.
Jon, Founder and CEO of Engagio, and Craig, Chief Analyst and Co-Founder of Topo, discussed how to successfully plan and implement an Account-Based Marketing program. During this webinar Miller and Rosenberg covered the following topics:
* What is Account-Based Marketing (ABM)
* 3 Step Model of ABM
* Metrics for ABM
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
Presented at Dreamforce '17 by Terminus Co-Founder & CMO, Sangram Vajre, author of "Account-Based Marketing for Dummies" and founder of the #FlipMyFunnel movement transforming B2B marketing and sales. Learn the basics of ABM and seven practical strategies for demand generation, sales pipeline velocity, and customer marketing.
FlipMyFunnel - The Big 5 Metrics for Account Based MarketingEngagio
One of the greatest questions on the mind of account-based marketers is “How do I measure the results of my ABM campaigns?” This presentation shows why traditional marketing metrics aren’t sufficient for ABM, and gives step-by-step instructions for how to track and report on the metrics that will make Sales take notice.
If you are running Account Based Marketing campaigns today, then this is the presentation for you!
With over 3,700 marketing technologies to choose from and increasing pressure to prove ROI. B2B marketers have more opportunity, but less time, than ever before. In this session, Delphine Cherewick will share how implementing an agile marketing model empowers B2B marketers to leverage the right technology, innovate on strategy and optimize new digital programs.
The State of Artificial Intelligence in B2B MarketingDemandbase
Demand Metric recently partnered with Demandbase and Salesforce Pardot to better understand the use of Artificial Intelligence (AI) in B2B marketing and the survey results are in!
85% of marketers using Artificial Intelligence believe it will drive double-digit revenue growth within two years.
Join us as we share the results of our ground-breaking research study and get practical advice about how to leverage AI from Peter Isaacson, CMO at Demandbase, and Nate Skinner, VP of Marketing at Salesforce Pardot.
Insight to Action: How Predictive Analytics Accelerates B2B Marketing SuccessDemandbase
B2B Marketers are collecting more data than ever before, but many are not yet successfully using it to drive growth. In this session, Darian Shirazi will share how to use data science and predictive analytics to acquire new accounts and leverage data insights across the funnel, increasing pipeline opportunities and ultimately, revenue.
The Future of Account Based Marketing | Engagio & ImprivataEngagio
In this presentation at SiriusDecisions Summit 2018, Jon Miller, CEO of Engagio, and Mark Erwich, VP of Marketing at Imprivata, talk about where we are in the ABM hype cycle, how to avoid the trough of disillusionment, and what you can do right now to fuel your ABM initiatives.
How to use Account Based Marketing to Exceed Your Revenue Goals in 2018Engagio
You’ve heard the hype — Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM, as well as what works and what doesn’t. In this session, Heidi Bullock, CMO of Engagio, reveals actual examples of how they use proven ABM techniques to exceed revenue goals.
Join us to learn how the experts orchestrate their programs across departments and channels for personalized, relevant touches that get results.
–3 simple steps to get up and running with ABM in under 30 days
–How to tier your target accounts to execute personalization at scale
–5 metrics to show impact and prove the impact of your ABM program
–How to orchestrate ABM plays that leverage multi-channel engagement through account-based advertising, social, direct mail, email, phone and video
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
#FlipMyFunnel Boston 2016 - Matt Senatore and Bob Basiliere - Marketing And S...#FlipMyFunnel
Marketing And Sales Alignment: The Key to ABM Success with Matt Senatore, Senior Director, Account Based Marketing Practice at SiriusDecisions and Bob Basiliere, Global Accounts Marketing at EMC Corporation
Join Jon Miller, CEO of Engagio, and Beki Scarbrough, ForgeRock VP of Marketing, for some ABM insights as we discuss what is in store to make the 1:1 future a reality.
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Webinar featuring Jon Miller, CEO of Engagio, and Andy Wright, CMO of Skytap on planning for Account Based success.
Learn more about Engagio at www.Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Download Engagio's Clear and Complete Guide to Account Based Marketing and Account Based Sales Development at Engagio.com/guides
ABM is making it easier to understand which companies to target while MA platforms are bringing a level of automation to the nurturing process. However, what must still happen in between targeting and nurture is positive demand generation. This session shares best practices from the world’s best demand marketers.
Take a closer look at Account Based Marketing | TOPOEngagio
In this presentation by Craig Rosenberg, Chief Analyst at TOPO:
1. TOPO introduction and findings
2. Account based strategy overview
3. Key activities for successful execution
4. Takeaways
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion Demandbase
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
Fishing with Spears: All about Account-Based Marketing - Jon Miller, Godfrey ...Godfrey
Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In this presentation, you'll see why ABM is generating buzz, and get practical tips for launching and scaling your programs. You'll learn how ABM is different from traditional demand generation (fishing with nets), how to market to current customers for account expansion, and how to measure and prove the impact of your account-based marketing tactics.
Jon is a marketing entrepreneur, thought leader, and CEO and co-founder of Engagio, a platform for account-based marketing. Previously, he co-founded and was the Marketing Vice President at Marketo. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
[Webinar] 2019 Trends in Account Based MarketingEngagio
Wondering why Account Based Marketing continues to be rapidly adopted? Join Engagio in this webinar with MarketingProfs featuring Jon Miller, CEO and co-founder of Engagio, for a glimpse into the current account-based attitudes and maturity of over 500 organizations across North America.
We'll dive into recent market research on the current state of Account-Based Marketing and highlight what's working and what's not.
You'll learn:
- How you stack up against hundreds of your industry peers
- Habits of organizations who are seeing a positive ROI from ABM
- How to create your own path to ABM success
ABM Analytics Breakdown Session #1: AMB Measurement: The New Metrics for Acco...Engagio
Measurement and metrics are critical in any facet of marketing, and Account Based Marketing is no different. However, traditional demand generation metrics aren’t enough. The rise of Account Based Marketing demands new ways of measuring and analyzing your marketing programs. While leads-based are important metrics, they are not sufficient to measure account-based strategies.
In this webinar with Heidi Bullock, CMO of Engagio, we’re breaking down the new metrics. You’ll discover:
–3 new metrics for Account Based Marketing
–The steps to measuring the engagement of your high-value accounts
–How to analyze data and deliver actionable account insights to your sales team
Download Engagio's new Clear and Complete Guide to ABM Analytics at engagio.com/analytics-guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Despite the hype around ABM, some executives are still unsure that Account Based Marketing is their best bet. In this webinar presentation, Heidi Bullock, CMO of Engagio, covers how ABM (when done right) will grow revenue, improve your brand, align your entire organization, and ultimately deliver a better customer experience.
In this presentation you'll learn:
- Why marketing executives should bet on ABM
- How to manage change when making the transition
- How ABM can help meet company-wide goals
- Ways to showcase success
Engagio - How Content Marketing Fuels Account Based EverythingEngagio
Sometimes, you can't wait around for the right people from the right accounts to swim into your demand generation net – you need to reach out to these "big fish" directly. When you need more than Inbound, learn the new secret sauce for combining account based marketing and sales development to build pipeline at target accounts, expand existing relationships, and connect with more decision makers.
Account Based Marketing for CMOs: The Need for ChangeEngagio
Despite the huge excitement around ABM, many enterprise executives are still unsure that account based marketing is their best bet. In this presentation from the B2B Champions Club during Dreamforce 2018, you’ll learn how ABM (when it’s done right) will grow revenue, improve your brand, align your entire organization, and ultimately deliver a better customer experience.
6 ABM Myths and How to Conquer Them | Engagio & AdRollEngagio
We dove through third-party webinars, online articles, and even our own data to find out which ABM strategies work—and which are total myths. The result is a webinar that helps marketers break through the bull and create campaigns that drive actual results.
Watch this webinar with Engagio’s Director of Marketing, Charlie Liang, and AdRoll’s Digital Marketing Team Lead, Jonathan Koo, to learn how to:
-Pivot to ABM with existing framework and strategies
-Serve the most cost-effective impressions to target accounts
-Choose the right KPIs to understand how your campaigns are performing
-And more!
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
[Best Practices Webinar] The NEW Clear and Complete Guide to Account Based Ma...Engagio
Have your ABM strategies evolved since you first put them into action?
In this presentation with Engagio & Demand Gen Report, Jon Miller, CEO and Co-Founder of Engagio, shares the evolution of ABM and recommends new best practices to ensure success.
In this presentation you'll discover how to:
- Get awesome tips for every ABM stage to help Sales act on account insights
- Use account data to analyze Sales and Marketing effectiveness by region
- Allocate the proper budget, time and resources to ABM with account entitlements
- Access new vetted criteria and recommendations for selecting an ABM Platform
Download the NEW Clear and Complete Guide to Account Based Marketing (Second Edition) here: https://info.engagio.com/clear-and-complete-guide-to-account-based-marketing.html
Ever wonder how predictive fits into Account Based Marketing? In this presentation, we dive into the topic with our Director of Marketing, Charlie Liang, and the Sr. Director of Marketing at Infer, Sean Zinsmeister.
If you want to find out more about how Engagio can help you execute your ABM programs, check out Engagio.com
4 Steps to ABM Success Engagio and Infer - Nov 2016 - SlideshareEngagio
Two of the most-talked about topics in marketing & sales are Predictive Analytics and Account Based Everything. Attend this webinar and you'll learn how using the two combined creates a multiplier effect that returns dramatically higher results.
From Prospect to Customer: Maximize Lifetime Value with Account Based MarketingEngagio
These days, everyone is talking about Account Based Marketing. However, there are a few big myths that could be holding you back from seeing success and leveraging ABM to its fullest. First, ABM doesn’t have to be a massive undertaking. In fact, you can get up and running pretty quickly. Second, ABM is for all stages of the Customer Journey, including post sale. Join this session with Heidi Bullock, CMO of Engagio, to see real-world examples and proven ABM secrets they use to land and expand target accounts at scale.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Fishing With All Spears: Account-Based Marketing & Advocacy
with Jon Miller, Co-Founder & CEO of Engagio
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
In this presentation from Engagio and ServiceMax, you'll learn how ServiceMax:
- Evolved their target account strategy
- Effectively works with sales
- Implemented a successful field marketing model
Work Smarter, Not Harder in 2020 Webinar SlidesEngagio
ABM is currently the hottest marketing trend, but how does it work with demand generation? Do you have to pick just one? And what happens if you do both? With 85% of organizations now using both ABM and demand gen to turbocharge their marketing, many are still struggling to integrate the two approaches. In this webinar, we’ll show you how to strike the perfect balance to ensure that your company is getting the best out of both worlds.
In this webinar, you’ll learn:
-How to turn insights into action and enable sales to double target account engagement;
-The secrets to automating ABM programs and scaling your marketing efforts; and
-3 steps to moving from a lead-centric funnel to an account-based funnel and measuring success.
There’s no better person to help you navigate the journey than Jon Miller. He was at the forefront of demand gen when he built Marketo, and now he’s at the forefront of ABM building Engagio.
Webinar: Make Benchmarks an Actionable Part of Your Marketing PlanAllocadia Software
On-Demand Webinar Link: https://content.allocadia.com/webinars/make-benchmarks-an-actionable-part-of-your-marketing-plan
Join Allocadia for a live webinar on July 26th at 11am PT / 2pm ET when Kathleen Schaub, Program Vice President of the CMO Advisory & Customer Experience at IDC, will share how using benchmarks in planning can help maximize the efficiency of marketing budgets.
Marketing teams often have several sources of benchmark data to use for planning – but struggle with how to make this data actionable, diminishing the impact that benchmarking can have. Data from previous years' budgets and performance, along with external data from peers, all have their uses. The secret is in applying the right benchmarks for the right purpose at the right time.
In this webinar we will discuss:
- Which benchmarks are appropriate to use for planning purposes
- How you should use benchmarks at different stages of the planning process
- Key areas to benchmark
- How data quality affects results
Don't miss this opportunity to discover the path to actionable planning data!
Webinar: Uncovering the Most Useful Metrics for Planning SeasonAllocadia Software
Watch the webinar here: https://content.allocadia.com/webinars/uncovering-the-most-useful-metrics-for-planning-season
It seems like every year, once the chaos of your marketing planning process is over, you look back and think to yourself, "next year, I'll be more prepared for this!" Yet when the next year rolls around, planning season sneaks up and becomes just as troublesome once again.
With FY19 planning season knocking on your door, now is your chance to break this vicious cycle. But where should you start?
By examining the metrics that will guide marketing as to where to invest their resources in the coming year.
Ken Evans, Senior Director, Marketing Operations at Fuze shares how he wrangles the right metrics to make sure planning season is a success.
We’ll answer these questions:
- What metrics should I use during planning season and why?
- Who within marketing (and beyond) cares about these metrics?
- What technologies does Ken use to collect these metrics?
Webinar: How Box Doubled Marketing ROI Without Increasing BudgetAllocadia Software
Live recording: https://content.allocadia.com/webinars/how-box-doubled-marketing-roi-without-increasing-budget
Hear Tim West, Sr Manager, Marketing Operations at Box share how his marketing organization used Allocadia, Salesforce and Tableau to:
- Create an account based attribution model
- Directly associate spend to pipeline via Allocadia
- Use ROI analysis and identify the most efficient and effective tactics
It’s time to put aside arguments about ‘credit’ and focus on doubling down on what actually works!
Webinar: How Marketing Ops Can Maximize Event ROI (w/ Integrate)Allocadia Software
Events are a massive part of a marketing plan - they take considerable time, money and people to execute and successfully drive pipeline and revenue. But have you asked yourself, what can I do differently in the lead up to an event that will directly impact results? Or what are my MOps peers doing pre and post event that drives better results than I?
In this 30-minute peer exchange, we shared:
- How to build an event revenue program in conjunction with Sales
- The three critical things MOps pros do pre-event that directly impact pipeline revenue (trust us, these are not obvious!)
- The tools and processes that can boost your efficiency and ensure better post-event results
View recording here: https://content.allocadia.com/webinars/how-marketing-ops-can-maximize-event-roi
[Presentation] How GE Built a Tech Stack to Run Marketing Like a BusinessAllocadia Software
Kerri Wienbeck shares how GE Digital a $1B startup, rebuilt their marketing tech stack in order to become stewards of marketing investments and results. With the help of Allocadia they were able to build a stronger relationship with Finance, create real visibility into budgets, and ultimately know where to spend their next dollar for maximum impact.
Microsoft & Red Hat: Two Very Different Journeys to Marketing ROIAllocadia Software
Microsoft and Red Hat are two tech powerhouses that faced the same challenge: connecting their marketing plans, spend, and results to get a clear picture of marketing ROI.
In this webinar, we cover:
- The business pains around planning, budgeting, and measuring marketing performance that spurred them into action
- The very different paths Microsoft and Red Hat took to solve those pains, and the technologies they used
-Recommendations from Harris at Microsoft & Ryan at Red Hat for how to create positive change in global marketing organizations
Webinar: Why & How to Break Down the Wall Between Marketing and FinanceAllocadia Software
In this session, we’ll feature the winning efforts of Hortonworks’ Marketing department. A year ago, this team was challenged with unreliable spreadsheet budgeting, no visibility into actual spend, an inability to compare spend against plan, and little insight into marketing ROI.
Carey Rutigliano, Hortonworks’ Director of FP&A, will share how they gained control of their marketing investments, built trust between Finance and Marketing, and made changes that directly improved their marketing performance.
In this session, you’ll learn:
How Marketing, Finance and Sales at Hortonworks overcame interdepartmental tensions, learned to speak the same language and developed collaborative strategies for growth
5 essential questions every Marketer should ask Finance during planning season
How Hortonworks leveraged Marketing Performance Management technology to win Finance as a trusted advisor, increase visibility into marketing spend and run marketing more effectively.
Watch the webinar recording here: https://content.allocadia.com/webinars/why-how-to-break-down-the-wall-between-marketing-and-finance
At Allocadia, we aim to help marketers be the leaders they need to be. To help us do this, we need to be thoughtful about the team we build and how we all work together. This includes how we work with our customers, partners, and any Allocadia stakeholder. To rally behind this mission, we are guided by these core values at the heart of Allocadia Culture: #RunTogether, #RunToWin, #RunSmart, #RunCreatively, and #RunHealthy. It's all here in our Culture Code!
Allocadia Webinar - How Pitney Bowes Got to Marketing ROI by Starting with th...Allocadia Software
Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard.
This webinar covered how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their marketing investments and gain the confidence of their finance department. They then successfully married investments and returns to create three layers of ROI insights across their entire marketing organization.
Allison Smith Terrey, Vice President of Marketing Operations & Analytics, and Anna Alexander, Manager of Marketing Budget Systems, walk you through the story of how savvy choices around technology and data and gaining executive buy-in helped transform corporate marketing operations into a trusted advisor across the company.
Allocadia Webinar - 2017 Benchmark Research Webinar w/ PedowitzAllocadia Software
In this webinar, we analyzed the results of a comprehensive survey fielded from over 200 organizations, to understand how leading CMOs are aligning their plans to corporate strategy, handling global budgets, buying and using marketing technology, and making smarter decisions by managing their marketing performance.
Allocadia Webinar - 4 Marketing Planning Strategies From The Best Global Orga...Allocadia Software
What’s the #1 thing that determines your success as a marketing organization, quarter after quarter, year after year? It’s the strength of your marketing plans and how well you execute them.
Indeed, effective marketing planning is a must-have for all high-performing teams.
However, too many orgs struggle to rally around a single planning process. For them, planning is disjointed and chaotic. As a result, their marketing execution can seem constantly behind the eight-ball: reactive, rather than proactive.
We spoke to a group of high-performance marketing leaders and analysts to uncover four of the most effective and practical ways they’ve evolved planning at their organizations.
We’ll dive into each one:
- Aligning marketing plans with company-wide strategy;
- Making practical use of analyst frameworks;
- Combining top-down with bottoms-up planning; and
- Achieving harmony with the finance department.
If you’re a marketing leader looking to build sound planning practices that give rise to functional, measurable plans that can truly drive revenue, this webinar is for you.
Also check out our webinar here: https://content.allocadia.com/webinars/4-marketing-planning-strategies-from-the-best-global-organizations
Marketing Technology for the Rest of Us: Run Marketing So You Can Do More Mar...Allocadia Software
B2B buyer demands have changed the game for B2B marketers. Because of their personal
experiences as consumers and thanks to digital technologies, B2B buyers expect a consistent and personalized experience in every stage of the purchasing journey. Thanks to a fast-growing martech landscape, CMOs today have an unimaginable amount of tech at their disposal to meet increasing customer expectations. Many of these technologies are campaign-focused – helping marketers do marketing. But, to truly implement this vision of personalized one-to-one customer conversations, marketing teams also need to understand and integrate budgeting, planning and analytics – and learn how to run marketing efficiently. When marketing organizations link front-end and back-end technologies, they benefit from more operational efficiency and can devote more time, energy and budget to their most important customer-facing work.
At the end of this session you will be able to:
- Make your marketing dollars work harder
- Prove what's working and what's not - and what to do about it
- Link the customer experience with marketing performance
How to Accelerate Marketing Performance Through More Effective Budgeting and ...Allocadia Software
Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line.
Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst saving marketing time and money.
Join Oracle’s David Johnson and Allocadia’s Jeff Epstein on October 5th for a panel discussion with Symantec and Change Healthcare about the struggles they faced improving their marketing performance and how they have now upped their marketing game by:
- Saving critical time and improving internal efficiency during business planning season
- Building marketing plans and budgets that are aligned and measurable against corporate objectives
- Creating internal synchronization to streamline
- Making smart marketing decisions based on intelligent insights
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
8. 88
Today’s Marketers Have Two Jobs
Customer
Create Engaging Customer Experiences by
Overseeing the Customer Lifecycle
Do Marketing
CMO
Manage and Optimize the
Business Of Marketing
Run Marketing
Must Coexist
9. 99
Do Marketing – Front Office of Marketing
Actions:
• Drive Demand
• Grow Market Share
• Execute Campaigns Across the Organization
Technologies:
• Marketing Automation
• Ad-Tech
• Content Marketing
Customer
Create Engaging Customer Experiences by
Overseeing the Customer Lifecycle
Do Marketing
10. 1010
Run Marketing – Back Office of Marketing
Actions:
• Strategic Planning
• Investment Planning & Budget Management
• Performance Measurements & Optimization
Technologies:
• Marketing Performance Management
Software
• Excel
• PowerPoint
CMO
Manage and Optimize the
Business Of Marketing
Run Marketing
11. 1111
Marketers Must Merge Both Jobs To Successfully Manage the New
Customer Lifecycle
Plan
Convert
Run Marketing
(MPM)
Do Marketing
(Execution)
14. 14
Marketing Planning
• Includes: “what are we going to do”
and “what is our excepted output”
• Iterative process – adjustments
should be expected
• Must align with corporate objectives
Marketing
Investments
Marketing
Planning
Measurements
& Insights
20. Level 1: Reps Self-Select
Level 2: Basic Data
Level 3: Advanced
Level 4: Predictive Analytics
Sophisticated predictive
scoring and modeling.
Adding purchased data and
more advanced scoring or
modeling
Adding in manually collected
data and simple scoring
Based on intuition and experience.
21. 21
Marketing Investments
• Without the “I” there is no ROI
• Think about investments in multiple
dimensions
• You are what you invest in!
Marketing
Investments
Marketing
Planning
Measurements
& Insights
24. 24
Measurements & Insights
• Measurements must tie back to targets
• Different audiences will needed different
measurements & insights
• Insights are the end goal – You want to
make better decisions!
Marketing
Investments
Marketing
Planning
Measurements
& Insights
41. 41
3 Take-Aways on Building the Foundation of ABM
• Demand generation is fishing with nets; account based
marketing is fishing with spears
• The key to ABM success is planning – picking the right
accounts, in alignment with Sales
• Leads are insufficient to measure account-based
marketing; measure via coverage, awareness,
engagement, reach & impact
James:
-Introduction to topic.
Excited to partner with Jon on such a hot topic.
Why Plan Invest measure? Marketers want to jump right in and execute.
However not the right approach – must take the time to set the foundation of whatever they are doing, whether it be ABM, content, predictive.
So excited to really dive into this on the ABM side and give everyone some key take aways as you go down this ABM journey and reiterate the importance of the operational aspects of marketing!
James:
Introduce Jon & Sam.
Introduce format
– Jon will walk through ABM @ a high level,
- then sam will introduce the Plan/invest/measure framework and how we look at it at Allocadia, specifically around MPM
- Go through each stage Plan/invest/measure for ABM
Hand over to Jon.
ABM is an investment in time and resources so you MUST focus on accounts with highest ROI
Why now? What about mobile, social, cloud, etc. makes this inevitable?
Harder than ever to reach decision makers with traditional tactics
New ways to reach buyers (individually-addressable touch-points, real-time ad buying)
Shift from campaign-marketing to “always on” mindset requires integration
Big data / predictive analytics allow marketers to understand the complexity of relationships and buyer context, and match personalized content accordingly
Buyers delaying engagement with sales ; harder to reach CXOs {happened in velocity, needs to happen in XYZ}
Decomposition of the nice/clean customer funnel… no longer just awareness, familiarity, consideration, etc. Useful model, but. Really a set of nodes, interactions (through a connected device)
New ways to reach buyers
Proliferation of “connected customers” and customer data -- smart phones, smart devices (50B connected devices)
behind every device is a customer → data proliferation
From campaigns to “always on”
Big data / predictive (understand the complexity of the relationships, context)
Needs new ways to measure
Ok thanks Jon, so that was a great overview on ABM, certainly a topic that a lot of people are focused on today and we are all learning more about in large part your leadership in the space.
But before we really dive into planning, investing and measuring for ABM, I want to take a step back and talk about the importance of these areas, plan – invest - measure. Really as marketers our tendency is to jump right in and “do” or execute. I do it for sure, my natural instinct is to just produce…but, often this is not the best approach ---marketers must take the time to set the stage for their success through planning investing and measuring...
I’m going to quickly walk through how we view these two parts of marketing’s job
And what is so important to understand is – marketers won’t be successful unless both the do --- and run parts of marketing coexist.
They cannot sit in silos and can not be performed separately. This is all encompassing for marketing and certainly true to for ABM.
Just to dive in a bit deeper on each of these
First the do part of marketing this is all externally facing activities ---- demand gen, growing market share, and pretty much any outward facing campaigns.
For technologies you would expect to see automation, ad technologies, the majority of content.
And really lots of attention is spent here and the majority of the MarTech VC dollars go into this area.
The Run part is what you would consider more of the strategic arm of marketing.
This is what we’ll be diving into with Jon in a few moments around ABM.
But it’s the strategic planning and investments. And performance measurements and insights that help optimize marketing.
Unlike the Do side, the run marketing area doesn’t always get quite as much attention from the market ---though that is changing ---
When you look at the tech stack marketing performance management software is a growing market, but the reality is most marketers are using excel and powerpoint or even borrowing technologies from finance or IT --- that’s not ideal.
And really to bring it back all together ---- marketers have to merge the run and do the do parts of their jobs to be successful.
This image is how we look at the merging of these functions at allocadia – often marketing organizations start with the planning moving into investments, then the execution phases, bringing it back to the measurement analyzing and optimizing, which really are the money phases --- this is where the marketing organization is adjusting and making sure the best actions are being taken moving forward.
As you look at this image we excution on the right and then marketing performance management on the right.
And just to take a deeper look into MPM – it really revolves around these three phases.
Planning – investments – and measurements. This what we focus on at Allocadia across the entire marketing organization.
That’s what we will focus today with Jon around ABM.
But most importantly, these are the 3 areas that are constantly occurring for ---EVERY --- marketer. And to be successful there must be a respect and time put into Marketing Performance management.
Understanding where you plan to spend.
Measuring what you actually spent and on what.
Tracking how spend and results align with corporate objectives.
And ultimately, using that information to drive better marketing decisions.
What are you going to do next
So now let’s focus on these 3 phase with Jon…
How this will work is we’ll go through plan invest and measure individually, I will give high level guidance on each and then Jon will dive in on specifics on BM
So first let’s look at planning.
This is includes both what are you going to do and what is expected – this is important as plans must go beyond just the actions you will take, but what your going to get out of them.
Expect plans to change. There is no “set it and forget it” with marketing planning – this must be fluid and you need to be agile.
Finally, plans should align horizontally across the organization and vertically with corporate objectives and goals. This connection must be made otherwise plans will fall short.
Wrong: what we want to say, how we want to say it target the right people
RIGHT: who we want to target what and how to say it
Account-based on Sales and Success; not marketing
open to influence as a metric
Everyone wants to talk about ROI, but often we see almost too much attention on the R, but without controlling and understanding your investments, you will never get to ROI…you need to remeber to start with the I and then move to the R...
Think about marketing investment beyond just a single view ---how much are you spending in different regions? How about across different stages of the buyer’s journey? What about awareness vs demand? Investments are just one dimensional, as a marketing your need to look at your marketing spend similariy to your own personal investments, take different views to answer different questions.
Finally, I’m a foodie – so the phrase ”you are what you eat” rings true. Similary as a marketing organization “you are what you invest in” --- if you invest primarily in ABM tactics you are an account based marketing organization. If you even mostly in events, you are an event based organization...ultimatley the data will not lie and your marketing investment dollars will tell you what type of marketing organization you are.
Funding – how will you know it’s working?
You need to get proper funding for a program that won’t deliver clear revenue immediately – possibly for a long time.
If you hide this fact when you make your business case, you’re putting a time bomb inside your ABM program. Instead, make sure executives all understand the timescales and the metrics you’ll be using to ensure you’re making progress towards revenue.
The companies who stay with their ABM strategies and track the right metrics invariably show significant return on their investment. But success is not measured in weeks (or even months in many cases).
So finally, measurements and insights - --- Key point here, you have to have a target or something you are aiming for when it comes to measurements, this goes back to planning, setting targets are so so important, you can’t do measurements in a vacuum otherwise you don’t know what success is.
Depending on who your audience is ---they will need different types of measurements or insights. Your CMO will want different information than the North American Field Manager. So understanding which questions each key stakeholder wants answered will be integral to determining the needed measurements.
Finally, insights insights insights. The goal of measurement is not just put them into a dashboard and look at them. You want to arm yourself and your organization to make better decisions. We always want to be improving our marketing!
The “law of large numbers” breaks down in narrow funnel -- can’t use vanity metrics, can’t count on volumes
Only need one deal to make a program ROI look good – noisy data