6 Steps to Data Quality in Marketing AutomationRingLead
Data quality is not an accident. 74% of companies do not have a sophisticated approach to data quality, and 25% of the average B2B marketers' database contains critical data errors, which significantly impacts marketing automation. This infographic, in partnership with Marketo Champion, Inga Romanoff, explores these challenges and presents solutions to end bad data...for good.
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
Four rules that help brands and publishers think about their audience and how to reach them. Based on research from The Economist: http://www.missingthemark.ads.economist.com/ & http://tldisrupted.com/
HubSpot surveyed 167 professionals on where they spend their marketing dollars, unveiling that companies that spend more money and effort on inbound marketing experience a lower cost per lead.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
6 Steps to Data Quality in Marketing AutomationRingLead
Data quality is not an accident. 74% of companies do not have a sophisticated approach to data quality, and 25% of the average B2B marketers' database contains critical data errors, which significantly impacts marketing automation. This infographic, in partnership with Marketo Champion, Inga Romanoff, explores these challenges and presents solutions to end bad data...for good.
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
Four rules that help brands and publishers think about their audience and how to reach them. Based on research from The Economist: http://www.missingthemark.ads.economist.com/ & http://tldisrupted.com/
HubSpot surveyed 167 professionals on where they spend their marketing dollars, unveiling that companies that spend more money and effort on inbound marketing experience a lower cost per lead.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
How life-event data can improve & protect your marketing in a post-GDPR worldPaul Laughlin
Understanding the role of life-event data and life-event marketing in both improving marketing effectiveness and protecting consumer interest/reach following GDPR enforcement. Sponsored by Royal Mail Data Services and MyCustomer.com
OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK
Greetings Marketers,
Welcome to our second annual report on the content marketing practices of UK marketers. In this report, we provide comparisons of for-profit UK, North American, and Australian marketers. One of the key findings is that UK marketers (48%) consider themselves to be more effective at content marketing* when compared with their North American (41%) and Australian (33%) peers.
Among the other findings:
Only 42% of UK marketers say they have a documented content strategy; however, 10% of those answering this question were unsure. This is the highest rate of uncertainty we saw around this question when comparing responses across continents.
76% of UK marketers are producing more content than they did one year ago, compared with 72% of North American and 81% of Australian marketers.
UK marketers (89%) use Twitter more often than their North American (84%) and Australian (79%) peers do; however, like those peers, they rate LinkedIn highest in terms of effectiveness.
UK marketers allocate more of their total marketing budget (31%) to content marketing when compared with North American (29%) and Australian (27%) marketers.
UK marketers are fairly challenged in regard to producing enough content (46%) and producing engaging content (44%). However, they use more content marketing tactics on average than their peers across the globe, and they use those tactics more frequently.
That—in addition to their confidence in their effectiveness—leads us to conclude that content marketing is alive and well in the UK.
On with the content marketing revolution!
The results of ON24's B2B marketers survey underscore the need for marketers to tap into the data available to them for enhanced lead generation programs.
What will the state of Email marketing be in 2016? In this presentation to the Smart Insights Digital Marketing Priorities 2016 Summit Komal Helyer of Pure 360 recommends and to review and improve your email maturity. There are lots of practical examples of how brands are delivering more relevant emails.
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
The tone of corporate conversations about big data continues to shift from initial excitement to expecting long-term business impact.
Over the past four years, executives have not only become better educated about the technology behind big data, but have fully embraced the relevance of data to their corporate strategy and competitive success. What are the hallmarks of this current stage of evolution, and what does the path to "data adulthood" look like from here?
How email marketing helps to improve businessRamya K
An effective email marketing campaign can promote customer loyalty and trust, boost brand recognition and increase revenue...Get more tips and ideas for effective email marketing...
Healthcare & Lead Generation: How to Target Health Consumers OnlineEarthbound Media Group
8 out of 10 internet users have searched for health information online. Now is the most opportune time to develop your strategy to engage these health information consumers. EMG and Google partner up for the second part in a series of webinars to show you how to reach health consumers online using Google AdWords. We will also share best practices for optimizing your landing page for lead generation. RSVP today for a chance to receive a free landing page evaluation during the webinar!
From this webinar you will gain a better understanding of:
1. The types of health information for which internet users are searching online
2. The key benefits of using Google AdWords to target and engage health consumers
3. Lead generation best practices to optimize your website for high conversions
We all know that in almost all aspects of life quality trumps quantity. So why does this not ring true with marketers and their leads? B2B Marketing teamed up with The Telemarketing Company to explore the lead-related challenges facing senior marketers today, and consider how they might get back on track.
Roles have broadened in the past five years, leaving marketers with a wide spectrum of responsibilities. Learn more in this year's CMO Survey: http://cmo.deloitte.com/xc/en/pages/solutions/cmosurvey.html?id=us:2sm:3ss:cmosurvey:eng:cons:082516
How SMBs in the Middle East are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving the Middle East back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
Return On Inspiration - New World Content Marketing. Yahoo Thought Leadership...Patrick Hourihan
Yahoo’s latest thought leadership research, Return on Inspiration, focuses on what are the key influencers that drive impact through Content Marketing – and consequently, how should we look to both create great content and measure it. This was the biggest study of its kind in EMEA and incorporated:
Marketing Society expert interviews on Content Marketing to frame the challenge
Focus groups and online blogs with consumers to explore in some detail what optimal content marketing looks like
Semiotics analysis, to understand how visual clues can lead to inspiration
and finally a 4 market advanced statistical analysis to found out what content marketing brand attributes drive ROI
Making Customer Engagement Immediate, Relevant, and Automated with Customer S...Totango
Beta is over and the raves are in! Customers that are using Totango's Customer Success Campaigns have fallen in love with its functionality.
This presentation is from our webinar, "Making Customer Engagement Immediate, Relevant, and Automated" featuring customer TrackMaven, and Totango. Webinar: https://youtu.be/H287tg8pvwc?t=58s
Learn why there is a need for Customer Success Campaigns in every customer success organization and see a few demo slides to see how easy it is to use.
Totango's customer, TrackMaven, also presented. Jamey Jeff, SVP of Customer Success and Operations, shared how and why they are using Customer Success Campaigns, such as helping with new customer onboarding and driving product adoption.
In case you aren't familiar with this unrivaled innovation, Customer Success Campaigns, in a nutshell, is the new, automated way for Customer Success Managers to effectively communicate with ALL their customers (including every user) with authentic, relevant messages triggered by real-time customer behavior.
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
Want to Increase Your Revenue this Year?? - Live And SocialLive And Social
Are you a business owner who's looking to implement growth strategies into their business this year?
We know one of the best ways to invest in growth this year. Marketing automation. With marketing automation your company can see an increase in revenue of just 10% in the first 6 months.
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...WSI Digital Marketing
Eduardo e Jared falaram sobre um dos assuntos mais comentados no universo do marketing digital na atualidade: inbound marketing e automação de marketing. O processo de atrair e nutrir leads para fecharmos negócios e conquistarmos fãs da marca. Tendo o conteúdo como centro da estratégia para solucionar as dúvidas e problemas das nossas buyer personas, e assim fazer com que elas cheguem até nós. Para que esse processo ocorra de maneira inteligente e personalizada, a importância de uma ferramenta de automação de marketing e os benefícios e funcionalidades da SharpSpring, uma das melhores plataformas do segmento.
How life-event data can improve & protect your marketing in a post-GDPR worldPaul Laughlin
Understanding the role of life-event data and life-event marketing in both improving marketing effectiveness and protecting consumer interest/reach following GDPR enforcement. Sponsored by Royal Mail Data Services and MyCustomer.com
OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK
Greetings Marketers,
Welcome to our second annual report on the content marketing practices of UK marketers. In this report, we provide comparisons of for-profit UK, North American, and Australian marketers. One of the key findings is that UK marketers (48%) consider themselves to be more effective at content marketing* when compared with their North American (41%) and Australian (33%) peers.
Among the other findings:
Only 42% of UK marketers say they have a documented content strategy; however, 10% of those answering this question were unsure. This is the highest rate of uncertainty we saw around this question when comparing responses across continents.
76% of UK marketers are producing more content than they did one year ago, compared with 72% of North American and 81% of Australian marketers.
UK marketers (89%) use Twitter more often than their North American (84%) and Australian (79%) peers do; however, like those peers, they rate LinkedIn highest in terms of effectiveness.
UK marketers allocate more of their total marketing budget (31%) to content marketing when compared with North American (29%) and Australian (27%) marketers.
UK marketers are fairly challenged in regard to producing enough content (46%) and producing engaging content (44%). However, they use more content marketing tactics on average than their peers across the globe, and they use those tactics more frequently.
That—in addition to their confidence in their effectiveness—leads us to conclude that content marketing is alive and well in the UK.
On with the content marketing revolution!
The results of ON24's B2B marketers survey underscore the need for marketers to tap into the data available to them for enhanced lead generation programs.
What will the state of Email marketing be in 2016? In this presentation to the Smart Insights Digital Marketing Priorities 2016 Summit Komal Helyer of Pure 360 recommends and to review and improve your email maturity. There are lots of practical examples of how brands are delivering more relevant emails.
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
The tone of corporate conversations about big data continues to shift from initial excitement to expecting long-term business impact.
Over the past four years, executives have not only become better educated about the technology behind big data, but have fully embraced the relevance of data to their corporate strategy and competitive success. What are the hallmarks of this current stage of evolution, and what does the path to "data adulthood" look like from here?
How email marketing helps to improve businessRamya K
An effective email marketing campaign can promote customer loyalty and trust, boost brand recognition and increase revenue...Get more tips and ideas for effective email marketing...
Healthcare & Lead Generation: How to Target Health Consumers OnlineEarthbound Media Group
8 out of 10 internet users have searched for health information online. Now is the most opportune time to develop your strategy to engage these health information consumers. EMG and Google partner up for the second part in a series of webinars to show you how to reach health consumers online using Google AdWords. We will also share best practices for optimizing your landing page for lead generation. RSVP today for a chance to receive a free landing page evaluation during the webinar!
From this webinar you will gain a better understanding of:
1. The types of health information for which internet users are searching online
2. The key benefits of using Google AdWords to target and engage health consumers
3. Lead generation best practices to optimize your website for high conversions
We all know that in almost all aspects of life quality trumps quantity. So why does this not ring true with marketers and their leads? B2B Marketing teamed up with The Telemarketing Company to explore the lead-related challenges facing senior marketers today, and consider how they might get back on track.
Roles have broadened in the past five years, leaving marketers with a wide spectrum of responsibilities. Learn more in this year's CMO Survey: http://cmo.deloitte.com/xc/en/pages/solutions/cmosurvey.html?id=us:2sm:3ss:cmosurvey:eng:cons:082516
How SMBs in the Middle East are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving the Middle East back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
Return On Inspiration - New World Content Marketing. Yahoo Thought Leadership...Patrick Hourihan
Yahoo’s latest thought leadership research, Return on Inspiration, focuses on what are the key influencers that drive impact through Content Marketing – and consequently, how should we look to both create great content and measure it. This was the biggest study of its kind in EMEA and incorporated:
Marketing Society expert interviews on Content Marketing to frame the challenge
Focus groups and online blogs with consumers to explore in some detail what optimal content marketing looks like
Semiotics analysis, to understand how visual clues can lead to inspiration
and finally a 4 market advanced statistical analysis to found out what content marketing brand attributes drive ROI
Making Customer Engagement Immediate, Relevant, and Automated with Customer S...Totango
Beta is over and the raves are in! Customers that are using Totango's Customer Success Campaigns have fallen in love with its functionality.
This presentation is from our webinar, "Making Customer Engagement Immediate, Relevant, and Automated" featuring customer TrackMaven, and Totango. Webinar: https://youtu.be/H287tg8pvwc?t=58s
Learn why there is a need for Customer Success Campaigns in every customer success organization and see a few demo slides to see how easy it is to use.
Totango's customer, TrackMaven, also presented. Jamey Jeff, SVP of Customer Success and Operations, shared how and why they are using Customer Success Campaigns, such as helping with new customer onboarding and driving product adoption.
In case you aren't familiar with this unrivaled innovation, Customer Success Campaigns, in a nutshell, is the new, automated way for Customer Success Managers to effectively communicate with ALL their customers (including every user) with authentic, relevant messages triggered by real-time customer behavior.
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
Want to Increase Your Revenue this Year?? - Live And SocialLive And Social
Are you a business owner who's looking to implement growth strategies into their business this year?
We know one of the best ways to invest in growth this year. Marketing automation. With marketing automation your company can see an increase in revenue of just 10% in the first 6 months.
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...WSI Digital Marketing
Eduardo e Jared falaram sobre um dos assuntos mais comentados no universo do marketing digital na atualidade: inbound marketing e automação de marketing. O processo de atrair e nutrir leads para fecharmos negócios e conquistarmos fãs da marca. Tendo o conteúdo como centro da estratégia para solucionar as dúvidas e problemas das nossas buyer personas, e assim fazer com que elas cheguem até nós. Para que esse processo ocorra de maneira inteligente e personalizada, a importância de uma ferramenta de automação de marketing e os benefícios e funcionalidades da SharpSpring, uma das melhores plataformas do segmento.
B2B Enterprise Demand Generation Study - 2015Pajama Program
B2B Enterprise Demand Generation Marketers are a unique group.The second annual study by ANNUITAS identifies specific challenges, goals and establishes benchmarks for this elite group of marketers. Get a glimpse into the world of the B2B Enterprise Marketer and see how you stack up.
Best Practices in Business Development Success Magic Logix
It’s no secret that in today’s world, to achieve success, companies need to apply a variety of business development strategies. That’s because it is essential for enterprises to stay current, as their competitors may already utilize many of these strategies to increase their revenue and market share.
But these strategies are numerous, and not all of them may be effective.
Inbound marketing metrics are a major struggle for marketers. Since every organization is like a snowflake, what metrics are right for you. The following SlideShare contains three universal B2B inbound marketing metrics to use as a starting point.
This new Spotlight Report explores the goals and challenges associated with marketing analytics. It shows how marketing success is measured, evaluated, reported and optimized. The report data and charts are based on a comprehensive survey of marketing professionals in our Technology Marketing Community on LinkedIn.
Key findings include:
- Marketers expect four key benefits from marketing analytics: (1) better understanding which marketing platforms deliver the most ROI, (2) better prioritization of marketing tactics, (3) better marketing message and positioning, and (4) better demonstration of the value marketing contributes to sales.
- Gaining actionable insights from marketing analytics is by far the most important business objective. Being able to combine data to achieve those insights is the top operational objective.
- Lack of resources, data quality, and lack of system integration are the most mentioned challenges.
- Marketing analytics budgets are expected to grow for about half of respondents.
- The most popular applications for marketing analytics are Google Analytics and Microsoft Excel.
We hope you will enjoy the report - you can download it here: http://www.marketingbuddy.com/download-the-marketing-analytics-report/
Today's technology gives us the ability to know exactly where are marketing dollars are being spent, the problem is that we don't have the data. It's not that we dont't have enough data, it's that we're drowning in the data that we have. It's sorting through that data and making sense of it that's the problem. The data needs to be presented in a sensible format to use it effectively. This is precisely why we asked 274 marketing professionals from a broad cross-section of industries and roles about their experience with data in their companies. The results were insightful!
The days of casting marketing dollars into the abyss and hoping for the best are ancient history. Marketing analytics has transformed from a nice-to-have into an absolute necessity for businesses. As we step into the marketing landscape of 2024, this report is your key to unlocking the secrets, strategies, and trends that will shape the… Continue reading The Future of Marketing Analytics 2024 Predictions Unveiled
3Funnel surveyed 111 marketing executives on the software tools they use on a regular basis. The respondents were whittled down into 83 digital marketing professionals.
The respondents were mostly based in London and Dublin with a few from the US.The survey was conducted via online questionnaire between Dec 10th and 27th 2013.
The world of B2B marketing has changed dramatically with the advent of internet and the increased connectivity in today's world. Traditional marketing methods are getting increasingly ineffective as buyers become more informed and highly aware of the products or solutions they need.
6 keys to aligning smarketing for revenue growth participant 2015Marketing Essentials
If your leadership and sales teams are constantly at each other’s throats over census or occupancy development, it might be time to consider a solution to help automate lead qualification, take the tedium out of lead nurturing and improve reporting. This session is designed to help you align your smarketing (sales & marketing) process by using internet marketing effectively to reach your census goals.
The days of casting marketing dollars into the abyss and hoping for the best are ancient history. Marketing analytics has transformed from a nice-to-have into an absolute necessity for businesses. As we step into the marketing landscape of 2024, this report is your key to unlocking the secrets, strategies, and trends that will shape the… Continue reading The Future of Marketing Analytics 2024 Predictions Unveiled
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
Turning lists into leads, and then into closed deals does not happen overnight – and it does not happen with a “team of one.” It takes professional persistence by a seasoned sales and marketing engine with a team of players that have expertise in all aspects of lead generation.
The State of B2B Marketing: New Marketing Automation Stats for 2017Act-On Software
Many of the available marketing automation stats we regularly
use – to make strategic decisions, craft presentations, prepare
for sales calls – are getting a bit long in the tooth. So we set
off to uncover the most recent marketing stats by surveying
more than 350 marketing professionals in North America and
Europe to get their take on how investing in marketing
automation impacts business performance. The most
noteworthy results are included below.
Why Content Marketers Should Be Making Unicorn Babies Act-On Software
In this episode of the Rethink Podcast, we interview Larry Kim, CEO of Mobile Monkey, and founder of Wordstream. Larry is recognized as among the Top 50 Most Influential People in Digital Marketing. In this conversation, he talks about the differences between unicorn and donkey content, and how marketers can create unicorn babies.
Trust is a crucial part of attracting, converting, and retaining customers, and email newsletters are a great way to build that trust. A successful newsletter that is regular, reliable, and consistently delivers useful, interesting information can help you effectively nurture existing and future customers.
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a whopping 28% average overall return.
Our quick start guide will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
Marketing Automation Hacks: The Act-On EditionAct-On Software
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
Act-On's Director of Digital Marketing, Linda West shares various #MAHacks to help you get ahead!
Rethinking the Role of Marketing, reveals that top performing marketing teams are taking full control of the customer lifecycle – everything from customer acquisition, to the more lucrative customer retention and expansion.
Looking to make a lasting impression on potential buyers? Check out this presentation for the tips & tricks you need to really dazzle with your content!
Having a tough time selling your C-suite on the benefits of marketing automation? Give this presentation a gander for the tips, tricks, and best practices necessary to build the strongest possible business case for marketing automation!
Learn to separate the signals from the noise when it comes to search engine marketing in this exciting presentation on SEO basics, brought to you by Website Magazine!
What Sales Leaders Should REALLY Expect from Marketing AutomationAct-On Software
Having trouble selling your sales leadership on the benefits of marketing automation? Don't miss this exciting presentation from Ian Michiels of Gleanster Research on the returns you and your business can expect from automated programs!
Ever wondered what makes for exceptional marketing content, or struggled to strike a proper balance between selling and serving? Lucky for you, Act-On's top demand gen personnel have tips and tricks to share that are sure to help your online offers really resonate! Get to know the ins and outs of crafting killer content in this exciting presentation.
Looking to move beyond a batch-and-blast approach when it comes to emails you send? Find out how to create more targeted offers with our crash course on lead nurturing basics!
Preparing for Compliance: Canada's Anti-Spam Law (CASL)Act-On Software
Get to know the ins & outs of Canada's latest anti-spam legislation in this exciting webinar led by David Fowler, Act-On's Chief Deliverability Officer!
Who Is The Modern Customer? How Do They Want You to Talk to Them?Act-On Software
Ever wondered what makes the modern customer tick? See what some of today's top brands have done to engage buyers (and what buyers themselves have to say about brands) in this exciting presentation on leveraging social for brand awareness!
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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2. MARKETING AUTOMATION
Businesses that use marketing automation to
nurture prospects experience a 451% increase in
qualified leads. In turn, nurtured leads make 47%
larger purchases than non-nurtured leads.
(The Annuitas Group, Nov 2012)
3. Companies that adopt marketing
automation see 53% higher conversion
rates (from initial touch to MQL) and 3.1%
higher annual revenue rates than do non-
adopters.
(Aberdeen Group, Jul 2012)
4. 79% of top-performing companies have been using
marketing automation for more than two years, with
79% of CMOs indicating “increasing revenue” as the
most compelling reason for adoption, followed by
“higher quality leads” at 76%. (Gleanster, Aug 2013)
76%“higher quality leads”
5. 78% of successful
marketers cite marketing
automation as being
most
responsible for improving
revenue contribution.
(The Lenskold and Pedowitz Groups, Nov 2013)
7. According to Bain &
Company, a 5% increase
in customer retention can
generate a 75% increase
in profitability. Additionally,
it costs 6 times more to
get a new customer than
to keep an existing one.
(Forrester Research, Oct 2013)
8. Companies that
invest in marketing
automation
solutions see 70%
faster sales cycle
times and 54%
improvement in
quota achievement.
(Bulldog Solutions, Mar 2012)
9. 63% of companies that are surpassing
their competitors use integrated
marketing automation.
(The Lenskold and Pedowitz Groups, Nov 2013)
10. 80% of companies
that implemented a
marketing
automation solution
realized ROI in less
than 1 year – 44% of
them saw ROI in less
than 6 months.
(Focus Research, Mar 2011)
21. 80% of B2B buyers conduct
their own research online
before ever engaging with a
seller. (SiriusDecisions, June 2012)
22. On average, prospects receive 10
marketing touches from the time
they enter the top of the funnel
until they’re a closed/won
customer. (Aberdeen Group, Jul 2012)
23. An IDC study found
that over 50% of leads
in the average B2B
contact database are
obsolete, which
underscores a
subsequent
MarketingSherpa
report that lead data
goes bad at a rate of
2.1% per month, and a
DemandGen report
that lead data decays
at a rate of 25% - 30%
per year.
(IDC, Aug 2012 | MarketingSherpa,
Sep 2012 |DemandGen, May 2013)
24. 58% of top-performing companies use lead management
automation, compared to 41% of average and low-
performing companies.
(Forrester Research, Dec 2013)
58%58%58%
top companies
use lead
management
automation
25. MarketingSherpa found
that 79% of B2B marketers
have not established lead
scoring, and 65% have
not established lead
nurturing, an unfortunate
scenario in light of a
Forrester study that found
companies actively using
lead nurturing and lead
scoring generate 50%
more sales-ready leads at
33% lower cost per lead.
(MarketingSherpa, Sep 2012 |
Forrester Research, Aug 2012) ..companies actively using
lead nurturing and lead
scoring generate 50% more
sales-ready leads at 33%
lower cost per lead.
26. Companies that automate lead
management see a 10% or greater
increase in revenue in 6-9 months.
(Gartner Research, Mar 2011)
28. Leads gained
through SEO
have a 14.6%
rate of close,
while outbound
marketing leads
have a close rate
of only 1.7%.
(Top Rank Marketing,
Jan 2013)
Leads gained through
SEO have a 14.6% rate
of close.
30. Increasing revenue by 30%
using lead scoring and real-
time data to accurately
measure campaign
performance.
49%
20%
Seeing a 49% increase
in monthly lead flow
and a 68%decrease in
cost-per-lead, all
without having to add
staff.
Increasing quantity and quality of sales-
ready leads – marketers are passing an
average of 20% more leads
to sales.
30%
32. Among top-performing marketers who
reported exceeding their annual revenue
goals, email marketing was cited as
the #1 most effective tactic for B2B lead
nurturing. (Forrester, Nov 2013)
33. Email Institute
found that
triggered email
messages
average 152%
higher click
through rates than
“business as usual”
(BAU) marketing
messages, and an
Epsilon study
found triggered
open rates were
70.5% higher and
click rates were
101.8% higher
than BAU
messages.
(Email Institute, Jul 2013 |
Epsilon, Feb 2013)
152% higher
click through
rates than
“business as
usual”
34. of marketers cite email
as the most effective
lead-generation tactic.
(B2B Technology
Marketing Community,
Sept 2013)
35. and the inclusion of
custom database fields in
email copy drive 360%
higher conversion
According to
Gleanster,
segmentation,
personalization,
recommendations,
and the inclusion of
custom database
fields in email copy
drive 360% higher
conversion than a
generic email
message with a
personalized
salutation.
(Gleanster, Nov 2012)
36. of Act-On Customers use
email automation,
compared with 75% of
other companies.
(Forrester Research, Jan 2013)
37. of leading companies
identify “improving the brand
image through social media”
as their most important
strategic initiative.
(Aberdeen Group, Aug 2013)
42. AS SIMPLE AS YOU WANT.
AS ROBUST AS YOU NEED.
ACT-ON WILL MAKE YOU A
BETTER MARKETER.
43. DID YOU KNOW?
22% of commercial
emails do not make it
to the inbox.
(ReturnPath, Jun 2013)
44. DID YOU KNOW?
Act-On Delivery
Insight services can
help get your
messages through.
45. +1 (877) 530 1555
www.act-on.com
About Act-On Software
Act-On is a leading provider of integrated marketing
automation software, helping companies to tie inbound,
outbound and nurturing programs together – across
email, web, mobile, and social.
Our customers achieve superior Return on Marketing
Investment by using sophisticated behavioral data to
increase engagement throughout the customer
lifecycle, reduce the cost of customer
acquisition, and strengthen customer loyalty. Act-On's
fresh approach to marketing automation gives its users
full functionality without the complexity other systems
impose, and makes campaign
creation and program execution easier and faster. Act-
On offers a best-in-class professional services team,
around the clock customer support, and the APEX
ecosystem of partners to provide clients with the tools
they need to achieve marketing success.