This document provides marketing action plans and recommendations for small businesses during an economic downturn like the current coronavirus situation. It recommends (1) creating action plans to prioritize resources, (2) analyzing analytics to understand customer value, (3) balancing campaign and always-on activities, (4) reviewing gaps in ongoing marketing, (5) refining customer personas, and (6) understanding changing customer preferences. The overall goal is to develop flexible marketing strategies and plans that optimize limited budgets and engage customers through digital channels during difficult economic times.

1. Action Plans for Small
Businesses for the
Corona downturn
Through
Digital Marketing
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2. Introduction of PPT
This PPT explains lifetime help for the businesses through digital marketing &
support marketers to gain the Brand Value.
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3. What needs to go into a
marketing communications
action plan to respond to a
recession?
As we all know that global brands like Apple, Nike, Starbucks and many more
have shut down their stores around the world but they are engaging with their
customers through coronavirus related postings on their social media
accounts & website.
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4. The huge pressure on
marketing budgets,
campaigns, and marketers
A recent survey in March revealed that the majority believe that Coronavirus
had already heavily impacted marketing activities for the first half of 2020.
Among marketers working at brands with a revenue of more than £50 million
per year, 55% of those in the UK and 57% of those in North America say that
product or service launches are delayed or under review.
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5. Your Marketing Action
Plans
Let's get into the RACE which means
● Reach,
● Act,
● Convert &
● Engage
RACE is designed to be relevant to most businesses for whom digital
multichannel communications are important, including businesses that sell
online and those who use digital channels to create awareness and brand
preference which encourages people to work offline.Brainmine Web Solutions
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6. Customer Lifecycle
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7. Your marketing action plan
However, all industries can benefit from considering low cost and no cost
inbound marketing techniques.
We know from our research that many businesses and particularly smaller
businesses don’t tend to plan.
It’s arguably less necessary, but now short focused plans are more important
than ever. If this is your situation, it’s really a change of mindset.
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8. Defining your marketing strategy
and action plans
1. Create action plans to prioritize your resources
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9. #1 Plan - defining your marketing
strategy and action plans
In any recession, a plan becomes even more important since you will have to
revise your forecasts and really prioritize the most effective techniques.
Larger businesses may develop business continuity plans, but for smaller
businesses, having more flexible actionable plans are important.
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10. #2 Sort your analytics
You can’t start your analysis and data-driven marketing without this.
This means customize your analytics so you can tell whether interactions
with your website are really generating value for the business and you.
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11. For example, Google's Demo account data shows how Page Value provides a
good way of comparing different page types to see how they support
conversion - here they vary quite widely. You can work on pages that are less
effective.
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12. #3 Get the balance between
campaign and always-on activities
right
In smaller businesses, there is a natural tendency to focus on campaign
activities to generate awareness and demand.
Thinking longer-term and moving from campaign to always-on marketing
activities that support the long-term growth of the brand makes sense in the
face of declining budgets.
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13. #4 Review the gaps in your always-
on marketing
The visual above shows that you potentially deployed the campaign to attract
the customers but very often, there are gaps in what could be used. Which
you can improve your email welcomes
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14. #5 Refine your personas
Effective marketing should always start with the customer and understanding
customer preferences and perceptions - and how they change through time.
Personas are a great way to share your understanding of customers.
So put more time into creating effective persona.
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15. #6 Understand changed customer
preferences
Personas should be based on research,
but they may not reflect changing concerns of the time, so look to use
published research or conduct your own research to see how consumer
spending power has changed.
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16. Check the facts due to Corona
effect on online shopping
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17. Digital Business Guide For All Business Owners
IF YOU NEED COMPLETE
DIGITAL MARKETING SOLUTIONS,
REACH OUT TO US
www.brainminetech.com
sales@brainminetech.com
+91 8446477774 / +91 9359978574