2010 Deutscher Fundraising Kongress Supporter Insight SessionBryan Miller
Session on Supporter Insight I gave at the 2010 Deutscher Fundraising Kongress in Fulda. 'From Research to Action - Using supporter insight to improve your fundraising'
2009 Ad Agency Business Growth Strategy SurveyClive Maclean
National online survey of small to midsize advertissing and marketing agencies. Questionaire was emailed to CEO's, CFO's and other senior agency staff. Survey was also made available online from 5/15/09 through 7/29/09.
Social media can be used to support any marketing goal–from awareness, acquisition, engagement, conversion and retention. The key is having a strategy that connects everything together.
Still don't know where to begin? All the answers are in this helpful guide to developing a social media marketing strategy.
LSA16: What does the Data Say about Churn?Localogy
At LSA16, Google presented its latest research on small business advertiser churn, followed by a discussion of this still-pressing challenge. For more on the session, visit: http://bit.ly/21jOCMe
Reinvigorate Your Sales Team With Customer-led SellingInfluitive
Are you a Customer Marketer who's tired of seeing the same canned demos, collateral and ROI models fall flat with prospects? Gainsight’s CCO Allison Pickens and Head of Customer Marketing Will Robins as they talk about the Customer-led Selling methodology that’s shining the spotlight on Customer Marketers and changing the way salespeople interact with prospects.
2010 Deutscher Fundraising Kongress Supporter Insight SessionBryan Miller
Session on Supporter Insight I gave at the 2010 Deutscher Fundraising Kongress in Fulda. 'From Research to Action - Using supporter insight to improve your fundraising'
2009 Ad Agency Business Growth Strategy SurveyClive Maclean
National online survey of small to midsize advertissing and marketing agencies. Questionaire was emailed to CEO's, CFO's and other senior agency staff. Survey was also made available online from 5/15/09 through 7/29/09.
Social media can be used to support any marketing goal–from awareness, acquisition, engagement, conversion and retention. The key is having a strategy that connects everything together.
Still don't know where to begin? All the answers are in this helpful guide to developing a social media marketing strategy.
LSA16: What does the Data Say about Churn?Localogy
At LSA16, Google presented its latest research on small business advertiser churn, followed by a discussion of this still-pressing challenge. For more on the session, visit: http://bit.ly/21jOCMe
Reinvigorate Your Sales Team With Customer-led SellingInfluitive
Are you a Customer Marketer who's tired of seeing the same canned demos, collateral and ROI models fall flat with prospects? Gainsight’s CCO Allison Pickens and Head of Customer Marketing Will Robins as they talk about the Customer-led Selling methodology that’s shining the spotlight on Customer Marketers and changing the way salespeople interact with prospects.
Resources from this Presentation
- MakeMyPersona tool - makemypersona.com
- A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht
-The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht
- 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx
Measurement makes marketing a science, rather than guess work. But what metrics should you be using? What does success look like for a modern practice?
Our team will be guiding you through key metrics that your firm needs to be tracking. As well as sharing advice on what good looks like and what to do when you aren’t quite getting the results you want.
Digital Marketing Strategy: A Plan of action to achieve our defined marketing goals for business. Every company must follow a digital marketing strategy to promote their business.
Digital Marketing Strategy Framework
To create a good digital strategy we must understand the client business and goals of business.
Prepare plan for at least for 3 months to 1 year, so digital marketing team can have a proper framework to implement various digital strategies.
A comprehensive plan is required for following strategies
> SEO
> Google Ads
> Social Media Marketing
> Email Marketing
> Inbound Marketing
Call us on 9052425444 for learning digital marketing course.
What decisions do you need to make when planning an ad campaign? How do you do it on social media? What objectives and audience targeting options are there? All the answers are in this helpful guide to planning for paid advertising on social media.
How to Create a Successful Digital Marketing Strategy in 2020. When you enter the digital world, focus on building strategy for your business.
Read more at: https://intellistall.com/create-a-successful-digital-marketing-strategy-for-your-business
How to Craft a Campaign-Driven Marketing Strategy for Your FirmGood2bSocial
A marketing campaign can be defined simply as a collection of activities (email, social media, blog posts, videos, webinars or events, etc.) that are aimed at a specific target audience and center around a specific message. Effective marketing campaigns target certain audiences by creating premium content that are relevant to that audience. When a law firm’s marketing activities don’t have a direction, the messages become less focused and less effective. By utilizing a campaign approach whereby you select specific industry niches, target specific personas, or focus on specific topics or practice areas, you can focus your attention more narrowly and track your results more precisely.
In this one hour webinar, we'll describe what you need in order to build a successful campaign-driven marketing strategy for your firm. This process will give you the ability to generate a better ROI from your marketing and business development efforts and will provide you with a deeper insight into your target audience.
Presenters:
Susan Chan
Digital Marketing Strategist and Campaign Leader, Deloitte
Susan Chan is a creative digital marketing strategist and campaign leader at Deloitte. She has a strong track record of developing and executing marketing campaign strategies to achieve audience reach and engagement while enhancing brand awareness, improving digital presence, and optimizing the user experience.
Guy Alvarez
Founder, Good2bSocial
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
Training on strategic social media marketing for the executive MBA students at the Daniels School of Business at the University of Denver. Topics covered included how to tie goals, KPI's and ROI to social media, what to look for in an agency, social media basics and advanced social media strategy. Speakers notes can be requested by email at Brett.Greene [at] HipChameleon.com.
If you’re looking for a simple single slide that summarises the benefits of ABM for an internal audience, this could be the slide you need.
Read more at www.momentumabm.com
LSA16: How ReachLocal Boosted Retention by 50% in 12 MonthsLocalogy
At LSA16, ReachLocal’s Director of Strategic Client Services talked about how the company has transformed their customer approach and how these changes are impacting the company's bottom line. For more on this session visit: http://bit.ly/1YtsD5F
Reference Selling with Customer AdvocacyInfluitive
Katie Vosbeek & Amanda Gibson, of Code 42 and Relationship One
A strong customer advocate is arguably the best resource for any sales or marketing team to leverage. Whether the need is for a sales reference, case study, webinar co-host or event speaker, the right customer reference has the ability to convince an audience of the value of your product in ways that even the best sales representatives could not do alone. Learn how Code42 has leveraged the strength of their advocate program in order to launch a formal reference program, bringing scalable efficiencies to marketing and drive sales revenue.
Presentation digital marketing - MITSINFOTECH.COMMITS INFOTECH
MITS INFOTECH is a diversified firm located in Vadodara, India. This IT development enterprise has been offering wide range of IT solutions since 2006. Our company works towards offering innovative services that guarantees profitability.
The work we produce helps our clients interact and transact with their customers in new and exciting ways. The Company quickly grew to where it is today, with a busy team.
Over the last 8 years, working with clients of all sizes and sectors, MITS Infotech has become renowned for creating beautiful, engaging user experiences.
Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.We work with a number of trusted lead supply Tool which collect the data are in good quality leads for lead generation.
Resources from this Presentation
- MakeMyPersona tool - makemypersona.com
- A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht
-The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht
- 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx
Measurement makes marketing a science, rather than guess work. But what metrics should you be using? What does success look like for a modern practice?
Our team will be guiding you through key metrics that your firm needs to be tracking. As well as sharing advice on what good looks like and what to do when you aren’t quite getting the results you want.
Digital Marketing Strategy: A Plan of action to achieve our defined marketing goals for business. Every company must follow a digital marketing strategy to promote their business.
Digital Marketing Strategy Framework
To create a good digital strategy we must understand the client business and goals of business.
Prepare plan for at least for 3 months to 1 year, so digital marketing team can have a proper framework to implement various digital strategies.
A comprehensive plan is required for following strategies
> SEO
> Google Ads
> Social Media Marketing
> Email Marketing
> Inbound Marketing
Call us on 9052425444 for learning digital marketing course.
What decisions do you need to make when planning an ad campaign? How do you do it on social media? What objectives and audience targeting options are there? All the answers are in this helpful guide to planning for paid advertising on social media.
How to Create a Successful Digital Marketing Strategy in 2020. When you enter the digital world, focus on building strategy for your business.
Read more at: https://intellistall.com/create-a-successful-digital-marketing-strategy-for-your-business
How to Craft a Campaign-Driven Marketing Strategy for Your FirmGood2bSocial
A marketing campaign can be defined simply as a collection of activities (email, social media, blog posts, videos, webinars or events, etc.) that are aimed at a specific target audience and center around a specific message. Effective marketing campaigns target certain audiences by creating premium content that are relevant to that audience. When a law firm’s marketing activities don’t have a direction, the messages become less focused and less effective. By utilizing a campaign approach whereby you select specific industry niches, target specific personas, or focus on specific topics or practice areas, you can focus your attention more narrowly and track your results more precisely.
In this one hour webinar, we'll describe what you need in order to build a successful campaign-driven marketing strategy for your firm. This process will give you the ability to generate a better ROI from your marketing and business development efforts and will provide you with a deeper insight into your target audience.
Presenters:
Susan Chan
Digital Marketing Strategist and Campaign Leader, Deloitte
Susan Chan is a creative digital marketing strategist and campaign leader at Deloitte. She has a strong track record of developing and executing marketing campaign strategies to achieve audience reach and engagement while enhancing brand awareness, improving digital presence, and optimizing the user experience.
Guy Alvarez
Founder, Good2bSocial
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
Training on strategic social media marketing for the executive MBA students at the Daniels School of Business at the University of Denver. Topics covered included how to tie goals, KPI's and ROI to social media, what to look for in an agency, social media basics and advanced social media strategy. Speakers notes can be requested by email at Brett.Greene [at] HipChameleon.com.
If you’re looking for a simple single slide that summarises the benefits of ABM for an internal audience, this could be the slide you need.
Read more at www.momentumabm.com
LSA16: How ReachLocal Boosted Retention by 50% in 12 MonthsLocalogy
At LSA16, ReachLocal’s Director of Strategic Client Services talked about how the company has transformed their customer approach and how these changes are impacting the company's bottom line. For more on this session visit: http://bit.ly/1YtsD5F
Reference Selling with Customer AdvocacyInfluitive
Katie Vosbeek & Amanda Gibson, of Code 42 and Relationship One
A strong customer advocate is arguably the best resource for any sales or marketing team to leverage. Whether the need is for a sales reference, case study, webinar co-host or event speaker, the right customer reference has the ability to convince an audience of the value of your product in ways that even the best sales representatives could not do alone. Learn how Code42 has leveraged the strength of their advocate program in order to launch a formal reference program, bringing scalable efficiencies to marketing and drive sales revenue.
Presentation digital marketing - MITSINFOTECH.COMMITS INFOTECH
MITS INFOTECH is a diversified firm located in Vadodara, India. This IT development enterprise has been offering wide range of IT solutions since 2006. Our company works towards offering innovative services that guarantees profitability.
The work we produce helps our clients interact and transact with their customers in new and exciting ways. The Company quickly grew to where it is today, with a busy team.
Over the last 8 years, working with clients of all sizes and sectors, MITS Infotech has become renowned for creating beautiful, engaging user experiences.
Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.We work with a number of trusted lead supply Tool which collect the data are in good quality leads for lead generation.
Tài liệu hướng dẫn các thẩm định liên quan đến QC, Tài liệu GLP ban hành bởi WHO và được chia sẻ bởi GMPc Việt Nam - Nhà tư vấn Sáng tạo, Chuyên nghiệp, Toàn diện Dự án Nhà máy GMP (EU, PIC/S, WHO, ASEAN), ISO 13485:2012, ISO/IEC 17025:2005, ISO 15189:2012, ISO 15378:2011, ISO 9001:2008
Lead generation is a crucial aspect of business development, marketing,
and sales. It involves identifying and attracting potential customers (leads)
who have shown interest in a product or service. The benefits of lead
generation are significant and can contribute to the overall success of a
business.
A study about growth marketing reasons growth marketing could help you win -...EzioSolutions
Digital solutions Powering Your commercial enterprise boom in Digital Marketing Company India
we strive to create complete virtual advertising techniques.now Ezio Digital Marketing Company coimbatore
With a surprisingly significant group of professional advertising and marketing experts and execution, Ezio stands out handing over extraordinary effects.
Navigate the crossroads of the digital sphere with Ezio’s increase marketing employer india.ezio is a growth marketing company india
Being the enterprise exceptional boom advertising and growth marketing company, our unconventional crew-great makes use of subliminal marketing practices to make your emblem attain the minutest of your audience. whether or not to boost up business growth or to stand out from your competition, we are here for you every step of the manner!
How to make money online with Affiliate Marketingdnkem8108
Affiliate marketing is a dynamic and performance-based online marketing strategy. It involves individuals or businesses (affiliates) partnering with companies (merchants) to promote their products or services. Affiliates earn commissions for driving traffic, leads, or sales through their marketing efforts. It's a win-win model, where affiliates benefit from monetizing their online presence, and merchants expand their reach through a network of marketers. Affiliate marketing thrives on trust, value-driven content, and the power of recommendation to drive sales and income.
The New Normal - Account-Based Selling Meets Account-Based MarketingDemandbase
Presented on Nov 19, 2015 John Dering, Director of Marketing Programs at Demandbase discusses Account-Based Marketing and how it delivers growth for B2B companies through a targeted focus that aligns the sales and marketing departments.
Attached is a slideshow that outlines the innovation and marketing strategy consulting services offered by Braden Kelley of Business Strategy Innovation.
Data-Driven Marketing sounds great, but where do you start from?Yasen Lilov
Presentation aimed to help startups understand what are the foundations for making data-driven decisions and what are the best-in-class tools for the job.
How Digital Marketing Professionals Can Increase Sales and Profits.docxSavv Digital
With the expertise of a skilled Digital Marketing professional, your business can tap into previously untapped market segments. Through in-depth market research and data analysis, Savv Digital can identify potential customers who may have been overlooked. By tailoring marketing strategies to target these specific audiences, your brand can expand its reach and attract a broader customer base. To know more, visit our website today.
B2B Marketing: Proven Ways to Generate LeadsJomer Gregorio
Don't miss out and click now to dive into the world of lead generation and propel your business forward. Discover the Winning Strategies for B2B Lead Generation! Uncover the tried-and-true techniques that will skyrocket your business growth and fill your pipeline with qualified leads.
Full blog here - https://digitalmarketingphilippines.com/b2b-marketing-proven-ways-to-generate-leads-infographic/
8 Types Of Digital Marketing That Help Your Business To Grow | Future Educati...Future Education Magazine
Here are 8 types of digital marketing that help your business to grow: 1. Search Engine Optimization (SEO) 2. Content Marketing 3. Social Media Marketing 4. Pay-Per-Click Advertising (PPC) 5. Email Marketing
Digital Wizards at Your Service: When it comes to digital marketing, we're the wizards in the industry. From email marketing enchantments to SEO sorcery, we'll work our magic to ensure your brand stands out in the online realm.
Adapting, Execution and Efficient Fund Usage is the Key to Running a Successf...bookeventz29
If you want to know the secrets to be a successful entrepreneur, then this is the guide you must be looking for. It will help you in managing your funds and resources efficiently.
Steps to Success: Improving the Overall Effectiveness of Your Employee Traini...BizLibrary
An effective employee training program doesn’t just happen, it requires leadership buy-in, communication, metrics and more.
In this webinar, you’ll learn how to start improving the overall effectiveness of your employee training program with a few simple strategies. If you’re looking to improve your current training program, or implement a brand new one, this webinar is for you!
What You’ll Learn:
A proven model to determine the success of your program
Key components that can be impacted
Strategies that will improve Program Management, Business Goals & Metrics, Leadership Buy-In and Marketing & Communication execution
Measuring Success Key Metrics for Evaluating Your Content Marketing Efforts.pdfSEOHabibi
This guide explores the essential metrics and performance indicators you need to track in order to assess the effectiveness of your content marketing endeavors. From engagement rates to conversion metrics, discover how to gauge the impact of your content and make data-driven decisions for improved results.
Put your brand research on a digital high protein dietJoel Rubinson
Your brand research is bloated...slow, unproductive, and way to costly. Here is how to cut long -form survey tracker costs in half and get so much more by integrating digital and social data into a contemporary brand guidance system
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
Taking The Guesswork Out of Your Lead Generation CampaignMartal Group
Despite the growing popularity of digital marketing and the use of data-driven approaches in lead generation, many businesses still rely on assumptions when formulating their digital marketing strategies.
The world of marketing is undergoing a major shift. Explore six groundbreaking ROI-driven performance marketing strategies to excel as a business today.
Similar to Qlik view selfservicebi_2013-08-01_marketing (20)
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2. Are data-hungry
Are focused on
relationships, not
just transactions
Need intimate
understanding
of customers
Have to justify
your investments
You
Marketing Challenges in a Sea of Change
3. Information from this presentation inspired by:
The Foundation of Self-Service BI
by Shawn Achor by RajatPaharia by Eric von Hippel by Bardoliwalla,
Broady, &Buscemi
The
Happiness
Advantage
Loyalty 3.0 The Sources
of Innovation
Driven to
Perform
4. Self-Service BI
Self-Service BI Makes You
Happier and More Productive
Happiness
Is based
on positive
psychology
Loyalty
Uses big data
and inherent
motivators
Innovation
Enables users
to innovate
Strategy
Drives
performance
5. LoyaltyHappiness Innovation Strategy
If you Self-Service BI enables you to
The Tale of the Happy Marketer
Marketing is goal-driven. With Self-Service BI, you evaluate and improve
campaign effectiveness.
Are happier, your performance improves
Envision goals, you can accomplish them
See the impact, you can change tactics
Collaborate, you solve problems faster
Prove marketing ROI and brand impact
Evaluate campaign effectiveness
Visualize and optimize marketing mix
Share insights across multiple media
6. LoyaltyHappiness Innovation Strategy
Use intrinsic human motivations to increase loyalty.
Autonomy
Precision
Mastery
Impact
Collaboration
Evaluate and compare campaigns
Create targeted segmentation mixes
Get rewards for best practices
Integrate new datasets
Share insight with sales
Loyal Marketers
Human motivations drive loyalty: Self-Service BI enables you to
7. LoyaltyHappiness Innovation Strategy
People with the right tools innovate. No one knows what you need better than you.
Marketing Magic: User-Driven Innovation
Get answers to your questions
Analyze to innovate
Make data-driven
decisions
With user-driven
innovation, you can:
Self-service BI
gives you insight
that leads to:
More effective
lead scoring
Faster
planning and
execution of
programs
Better
optimization
of content
across
channels
Improved market
segmentation
8. LoyaltyHappiness Innovation Strategy
Self-Service BI strategic initiatives include:
Strategic Marketing
Widespread A/B testing, from campaigns to segmentation models
Using big data to create a high resolution model of customers and channels
Integrating new data sources and ways to gather data
Optimizing marketing spend
And much more…
9. LoyaltyHappiness Innovation Strategy
Empowered to be happy
Happiness drives success
(not the other way around)
Self Service BI Empowers Marketing
Empowered to be loyal
Effective teams collaborate
using big data
Empowered to innovate
Create innovative and
effective campaigns
Empowered strategically
Gain understanding of
customer ROI
The principles of positive psychology, inherent motivators, user-driven
innovation, and strategic vision transform marketing from a hive of tactical
activity to a predictable revenue generator
AM: I like this, but I’m not sure each discipline needs a different color. We could stick blueTitle needs to change for each disciplineFour books, four principlesChange color – each discipline is different
AM: I feel like this is the “BEFORE” slide and the Empower slide is the “AFTER”.
AM: I like what you did incorporating the titles and authors. I feel like the books now play a role in this. But I recommend we go 1 step farther and visually align each books to the principle it represents on the scale. Note: Loyalty 3.0 outline should be red.Empowered is the conclusion not the principle so let’s play with thatExplictly define the connection of books to principlesThere are too many lines on this slide
AM: I don’t like the 4 circles with the scale at the bottom. It feels like a bunch of circles and lines. I think we need to find a better way to associate the 4 ways Self-Service BI makes you happier and more productive w/ the 4 principles. Perhaps this is where we introduce the symbols/
AM: I’m not loving the colored outlined boxes. They aren’t doing it for me. How can we spice these up?Option 2I like this too but somehow you read top to bottom and not left to rightDon’t stack these. 1-1 relationship (responded to happy star icon)
AM: I’m not loving the colored outlined boxes. They aren’t doing it for me. How can we spice these up?Option 2Put in arrow going from left to rightOverkill with icon on body-tone it back a bitNo shield (icon ok)This 1-1 as well
AM: I’m not loving the colored outlined objects. They aren’t doing it for me. How can we spice these up?Hard to see how the left is connected to right but really like each one on its ownTake out all body icons or tone downRefer to notes for relationship on information
AM: The 4 boxes don’t do much for me. What if we made it a check list? I added “And much more…”Easy to understand but unblandifyThis worksReduceContent changes
AM: I made the “Empower…” bold.
AM: I like this, but I’m not sure each discipline needs a different color. We could stick blueTitle needs to change for each disciplineFour books, four principlesChange color – each discipline is different
AM: I like this, but I’m not sure each discipline needs a different color. We could stick blueTitle needs to change for each disciplineFour books, four principlesChange color – each discipline is different
AM: I like this, but I’m not sure each discipline needs a different color. We could stick blueTitle needs to change for each disciplineFour books, four principlesChange color – each discipline is different
