Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Online strategy-for-medical

459 views

Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

Online strategy-for-medical

  1. 1. Intelligent Online Marketing • Local Digital Advertising for Medical Organizations Presented by: <Your Name or Company Name> 1
  2. 2. Problem• Practices are not using online effectively – Often a Stale Online Message – Digital User Interaction is Low – Poor Local Search Visibility – Sporadic Lead Generation – Expensive Cadillac Marketing Programs – Improper Scaling for Practice Model – Old Methods Lost in the Noise The root cause for these problems rests with the tools chosen for the task at hand. 2
  3. 3. Solution: The Seven Rules of Use OnlineEffectively: 1) Build a Local Customer Following Online 2) Create “Pre-Visit Digital Personal Relationships” 3) Be Found when Local “Buyers” Search • Before the need • During the need 4) Leverage Positive Reviews 5) Unify the Marketing Message Across Platforms 6) Steer Campaigns “By the Numbers” 7) Deploy Results-Only Strategy 3
  4. 4. Patients: The Right Message for the RightPatient – Unique to Practice / Model • Use existing patient roster as a profiling tool – Age / Occupation / Interests – Record Key Indicators – Discover Like-Audiences Online – Commonalities • Patients want – A medical professional who cares – To trust you are doing for “them,” and not “you.” – Triggers • Immediate Need • Preparation • Responsibility 4
  5. 5. Intelligent Website: every practice shouldhave a useful site – About & Philosophy – Services / Specialty – Map & Directions – Contact Form • Appointment Request Form – Patient Testimonials – Mobile Version – Blog or Original Articles 5
  6. 6. Features Benefits• Built-in FAQ • No need to build web site from scratch• Staff Features • All site requirements vetted & included• Contact Form • Common Platform – Install Theme , Populate & GO• Built in SEO Plugin • Intelligent home page layout• Clear Services Listing • Turn-key offer to medical offices.• Patient Forms Engine • Solves medical industry-specific web• Auto Slideshow Posts site aesthetic & functional shortfalls• Shortcode Navigation • Appointment engine builds database.• News & Events Calendar • Reduces staff telephone time• Appointment CSV output • Increases patient feedback• Full Color Customization • Uncovers hidden needs• Full Image Customization • Uniquely Scalable• Google Maps Integration• Social Media Connections 6
  7. 7. Relationships Through Content: SomeSegments to Target – Patients gravitate towards trust & experience • Be unique and active in discussions • Compete through local trigger keywords – Those seeking services upon receiving benefits • Stay top of mind and have presence in similar markets – Dissatisfied patients seeking replacement • Compete for Trigger Keywords – Referrals • Enable easy referrals and testimony review 7
  8. 8. Recommended Vehicles: Social Media – Facebook Offers the Relationship Opportunity • Near Real Time Interaction • Significant Local Reach Ability – Requires the Most Attention • Weekly / Daily Updates • Relatable and Meaningful Offers • Some questions require expert advice • Promotional Support – Content Suggestions • Checkup Reminders • Health Facts • Featured Staff 8
  9. 9. Recommended Vehicles: Google Places – Offers the Greatest Local Search Opportunity • Site visitors locate your business profile, which is matched based on their search text and location • Significant for Local Reach: local buyers actively seeking services – Requires • Write Up & Base Content • Three Video Testimonials • Feedback from Customers 9
  10. 10. Recommended Vehicles• Paid Search Engine Optimization – Target the keywords used by local consumers; • Searching for a new practice • Looking for pain relief or cosmetics • Regular care reminders – Campaign Goals • Run for one to three months+ • Local position page 1, upper page placement • Support Facebook and website • Place visitors into funnel to receive consultation or related info/products. 10
  11. 11. Working together: Strategy Summary – Personal Branding & Relationships – Marketing Vehicles & Requirements – Factors for Differentiating Your Business You can personally deploy this strategy in less than 4 weeks… however; • Can deploy in as little as 14 days • Online marketing focus in your industry • Proven methods & tactics (Your Company) only needs one quick meeting or phone call to get started. 11
  12. 12. Turn Key CORE PRODUCTS • A. Medical Website $1,650Solutions – Full Configuration – 2 week deploymentMedical Net MediaSolution will deploy • B. Facebook Fan Page $399and steward your – Page Setupmarketing campaign – 6 Week Content Guidewith tangible results asthe primary goal. • C. Google Places $249 – Account Setup – Profile OptimizationOur competitive ratesare sure to please the • D. Search Engine Optimization (3 Keywords)bottom line. $CALL – Priced per Keyword per Month AddlBase hourly rate is – Page One Position for multi-weeks$125 per hour. • E. Triple Play Bundle $997 – Receive all core products B,C,D Monthly Management (Optional) Paid Advertisement Management 20% Ad Budget Website Support $147 Phone/Email Tech Support $249 Copywriting $Project Review Stewardship $197 12
  13. 13. CONTACT: A Premier Marketing Partner – Medical Net Media Solution – (204) 298-3970 – support@medicalnetmediasolution.com – www.medicalnetmediasolution.com <Your Logo or Picture> 13

×