Designing theDesigning the
CustomerCustomer
INTERFACEINTERFACE
Fanfiction.net
First, some unrelated
things to ponder…
VersusVersus Delias.comDelias.com
For Discussion
HowHow technologytechnology
changes the way marketerschanges the way marketers
engage customersengage custo...
TheThe 7Cs7Cs to Buildingto Building
WORLD-CLASSWORLD-CLASS
WebsitesWebsites
IS Your WebsiteIS Your Website
Worth Visiting?Worth Visiting?
• The interface (website) is the visual and virtual
representation to communicate the firm’s value
proposition.
• Provides...
• CONTEXTCONTEXT: Captures the aesthetics and
functional “look and feel” of the website.
• CONTENTCONTENT: All the subject...
• COMMUNICATIONCOMMUNICATION: the dialog that unfolds
between the site and visitors takes 3 forms:
– Firm to user (ex. ema...
CONNECTION
Context
• The “look and feel” of the ‘screen-to-face’
engagement.
• Aesthetic and functional criteria are
reflected/captured to pr...
• Factors for maximum layout efficacy:
– Section breakdownSection breakdown: how your organization
your website into sub-c...
Examples…
Content
• Offering MixOffering Mix: the content includes products,
information, and services.
• Appeal MixAppeal Mix: Has to do wi...
Examples…
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
Interactive Marketing Week 5 part 1 Ethan Chazin
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Interactive Marketing Week 5 part 1 Ethan Chazin

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Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. to plan launch and grow a wildly successful business.

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Interactive Marketing Week 5 part 1 Ethan Chazin

  1. 1. Designing theDesigning the CustomerCustomer INTERFACEINTERFACE
  2. 2. Fanfiction.net
  3. 3. First, some unrelated things to ponder…
  4. 4. VersusVersus Delias.comDelias.com
  5. 5. For Discussion HowHow technologytechnology changes the way marketerschanges the way marketers engage customersengage customers
  6. 6. TheThe 7Cs7Cs to Buildingto Building WORLD-CLASSWORLD-CLASS WebsitesWebsites
  7. 7. IS Your WebsiteIS Your Website Worth Visiting?Worth Visiting?
  8. 8. • The interface (website) is the visual and virtual representation to communicate the firm’s value proposition. • Provides significant information to existing and prospective clients. • Successful design is critical to answer questions, engage visitors, and create compelling online experiences. • Should attract target segment customers AND deter non-targeted visitors. TheThe 7Cs7Cs
  9. 9. • CONTEXTCONTEXT: Captures the aesthetics and functional “look and feel” of the website. • CONTENTCONTENT: All the subject matter contained on the site. • COMMUNITYCOMMUNITY: A set of interwoven relationships built upon shared interests. Can create content or services that attract consumers to the website. • CUSTOMIZATIONCUSTOMIZATION: a site’s ability to modify itself to– or be modified by– each user. TheThe 7Cs7Cs
  10. 10. • COMMUNICATIONCOMMUNICATION: the dialog that unfolds between the site and visitors takes 3 forms: – Firm to user (ex. email messages) – User to firm (ex. customer service request) – User-to-user (ex. instant messaging) • CONNECTIONCONNECTION: All of the links between the website and other sites. • COMMERCECOMMERCE: the transactional capacity of the site. The selling of products, shipping, payment options, check out and order confirmation. TheThe 7Cs7Cs
  11. 11. CONNECTION
  12. 12. Context
  13. 13. • The “look and feel” of the ‘screen-to-face’ engagement. • Aesthetic and functional criteria are reflected/captured to provide the maximum customer engagement. • Content must be presented in a coherent, logical way. • Visitors must be able to move easily around the site. Context
  14. 14. • Factors for maximum layout efficacy: – Section breakdownSection breakdown: how your organization your website into sub-categories. Sections on a page – Linking structureLinking structure: How sections of the site are linked together, so visitors can move back and forth effortlessly – Navigation toolsNavigation tools: Ways for users to move throughout the website (can be by types of search, linking, site maps, e-commerce engine) Context
  15. 15. Examples…
  16. 16. Content
  17. 17. • Offering MixOffering Mix: the content includes products, information, and services. • Appeal MixAppeal Mix: Has to do with the promotions and communications messaging projected by the organization. • Multimedia MixMultimedia Mix: involves the variety of media, from text to video, audio, images, and graphics all incorporated into the website. • Content TypeContent Type: The information has a degree of time-sensitivity...unless its “reference content” which has a longer shelf life. ContentContent
  18. 18. Examples…

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