Star Wars, SEO Mistakes, And Why Nothing Is Ever Your Fault

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Remember when the death star got took down by one little design flaw? Tiny little mistakes can take down your website as well. This talk looks at how you can take precautions and keep an eye on all the things that can absolutely tank a website and the revenue it generates.

Marketing

Lots Of New Faces
https://unsplash.com/photos/-GHRKkCygfQ

Rule 1 Of Presenting: Nobody Gives A Shit About
You
https://unsplash.com/photos/g8ygv6SgrPM

Name: Ian Lockwood
Workplace:Google
YearsActive In SEO: 47

Specialisms:Trout Fishing
Hobbies: Being A Bit Of Dick

Specialisms:Trout Fishing
Hobbies: Being A Bit Of Dick
Born:1954

Misteaks And Axeidents
https://unsplash.com/photos/5jqSxgQ6TD4

Misteaks (MainlyMisteaks)
https://unsplash.com/photos/5jqSxgQ6TD4

Stars Wars, SEO Mistakes, AndWhy Nothing Is Ever
Your Fault

Rule2 In Presenting: Never Leave Your Title SlideUntil
Slide Number 19

Rule3 In Presenting: Never Tenuously LinkPop Culture
References Into EverythingYou Do

Stupid
Plaindumbshit.Stickinga bananain
your ear.

Simple
Avoidablebut by the decisionsyou madebecame inevitable.So
thismightbe somethinglikethe electricitygoingoff at a part
cos you didn't put 50p in the meter

Involved
Are understood but you would need to put effort into to prevent.
So this could be choosing to eat shitty food for your lunch
everyday - oryour business going bust because you couldn't be
arsed to learn some basic accounting.

Complex
These are ones that have complicated cause and are difficult to
avoid. No matter what you do. This is where you have to make
tough decisions they mayhave some bad results.

You Can Work On These When It Is You That Makes
The Mistakes

And That’s What I Really Want
To Talk About

Everybody Apart FromUs Is Shit At Their Jobs,
Right?

Its Not A Test If You BreakSomeone Else’s Shit

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Every Site Can Be Have Its SEO Ruined By Little
Mistakes

But You Can Be On The SceneQuickly When They
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Happy Website, Happy Google, Happy People

Star Wars, SEO Mistakes, And Why Nothing Is Ever Your Fault

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Star Wars, SEO Mistakes, And Why Nothing Is Ever Your Fault

3. HELLO!

4. Lots Of New Faces https://unsplash.com/photos/-GHRKkCygfQ

5. Rule 1 Of Presenting: Nobody Gives A Shit About You https://unsplash.com/photos/g8ygv6SgrPM

6. So. FuckThe Rules

7. Name: Ian Lockwood

8. Name: Ian Lockwood Workplace:Google

9. Name: Ian Lockwood Workplace:Google YearsActive In SEO: 47

10. Specialisms:Trout Fishing

11. Specialisms:Trout Fishing Hobbies: Being A Bit Of Dick

12. Specialisms:Trout Fishing Hobbies: Being A Bit Of Dick Born:1954

13. Misteaks And Axeidents https://unsplash.com/photos/5jqSxgQ6TD4

14. Misteaks (MainlyMisteaks) https://unsplash.com/photos/5jqSxgQ6TD4

15. Oops

16. 1977

17. 1977

18. Stars Wars, SEO Mistakes, AndWhy Nothing Is Ever Your Fault

19. Rule2 In Presenting: Never Leave Your Title SlideUntil Slide Number 19

20. Rule3 In Presenting: Never Tenuously LinkPop Culture References Into EverythingYou Do

21. Right. Misteaks.Mistakes

22. 4 Kinds

23. Stupid

24. Stupid Plaindumbshit.Stickinga bananain your ear.

25. Simple

26. Simple Avoidablebut by the decisionsyou madebecame inevitable.So thismightbe somethinglikethe electricitygoingoff at a part cos you didn't put 50p in the meter

27. Involved

28. Involved Are understood but you would need to put effort into to prevent. So this could be choosing to eat shitty food for your lunch everyday - oryour business going bust because you couldn't be arsed to learn some basic accounting.

29. Complex

30. Complex These are ones that have complicated cause and are difficult to avoid. No matter what you do. This is where you have to make tough decisions they mayhave some bad results.

31. In SEO?

32. Stupid?

33. Simple?

34. Involved?

35. Complex?

36. You Can Work On These When It Is You That Makes The Mistakes

37. There Is One MoreMistake

38. And That’s What I Really Want To Talk About

39. THE MISTAKE THAT SOMEONEELSE MAKES

40. Everybody Apart FromUs Is Shit At Their Jobs, Right?

41. Keep An Eye On AllThe Things

42. Alerts

43. Sistrix

44. Sistrix

45. SEMrush

46. SEMrush

47. Google Analytics

48. Alerts Are So Old Hat

49. Monitoring

54. SEOradar

55. Its Not A Test If You BreakSomeone Else’s Shit

56. Its Not A Test If You BreakSomeone Else’s Shit

57. Its Not A Test If You BreakSomeone Else’s Shit

58. Its Not A Test If You BreakSomeone Else’s Shit

59. SEOradar

60. SEOradar

61. SEOradar

62. TechnicallyDennis Is The Canonical VersionOf Me

63. TechnicallyDennis Is The Canonical VersionOf Me

64. TechnicallyDennis Is The Canonical VersionOf Me

65. ContentKing

66. ContentKing

67. ContentKing

68. Botify

69. Botify

70. Botify

71. Botify

72. Alerts andMonitoring Are Different

73. Use Both, But Alerts Sparingly

74. Every Site Can Be Have Its SEO Ruined By Little Mistakes

75.

76. You Can’t MakePeople Not Fuck Up

77. But You Can Be On The SceneQuickly When They Do

78. Fix It. Avoid Disaster

79. Move On

80. Don’t Blame

81. Happy Website, Happy Google, Happy People

82. Thanks! Raoowrr (ThankYou)

Editor's Notes

his is what it says. It can be anything. Just plain dumb shit
These are avoidable but by the decisions you made became inevitable.
Mistakes that are understood but you would need to put effort into to prevent.
These are ones that have complicated cause and are difficult to avoid. No matter what you do. This is where you have to make tough decisions they may have some bad results.
We've all seen this time and time again. And they don't have to work on SEO to break your SEO If they go anywhere near the website that can kill your SEO.

Star Wars, SEO Mistakes, And Why Nothing Is Ever Your Fault

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Editor's Notes