Content marketing a remains strong component of a successful marketing program, helping marketers effectively navigate the changing environment of brand communication with achieving message consistency and driving engagement. This ebook examines how to of original content created by marketers is used to increase engagements across many media channels.

1. Everythingfrombudgets
tometricstoeffectiveness.
Plus
25BrandstoFollowfor
VisualContentMarketing
Inspiration
Pitchpointpresentations.com

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PHOTOS
SLIDESHOWS
INFOGRAPHICS
“Content marketing is
the marketing and business
process for creating and
distributing relevant and valuable
content to attract, acquire, and
engage a clearly defined and
understood target audience – with
the objective of driving profitable
customer action.”
— Content Marketing Institute
What is Content Marketing?

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PHOTOS
SLIDESHOWS
eBook Table of Contents
Content Marketing
Effectiveness in Social Media
Types of Visual Content
used by Marketers
25 Brands to Follow for
Visual Content Marketing Inspiration

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The State of
Content
Marketing

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It is
graphics
and images
that you
see, read
and interact
with as you
consume
media,
including:
PHOTOS
SLIDESHOWS
PHOTOS
SLIDESHOWS INFOGRAPHICS
Presentations Infographics Videos
Interactive
Graphics
eBooksMotion
Graphics
Photos
Types of Visual Content

7. 7
As Bob Dylan famously said,
And Social media
seems to be doing it
more frequently than
other marketing
channels.

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Pinterest Users
100,000,000 30%
Consider the success of the social network sites
that focus on Visual Content
Percentage of all US
social media users
that use Pinterest
♂
♀ 35.5
million
Number of female
Pinterest users in the U.S.
Number of male
Pinterest users in the U.S.
67%
Percentage of Pinterest’s
users that are millennials
6.6
million

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Pinterest Users in the US
106.2 Million 20%
Consider the success of the social network sites
that focus on Visual Content
Percentage of Internet
Users that use
Instagram
♂
♀ 49% Percentage of Instagram
users that are female
90%
Percentage of Instagram
users that are
younger than 35
51% Percentage of Instagram
users that are male

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Total number of Facebook
daily active users
1.13 Billion 50.3%
Consider the success of the social network sites
that focus on Visual Content
Percentage of Americans
that will use Facebook
monthly in 2016
♂
♀ 166 Average number of
Facebook friends for females
91%
Percentage of millennials
(15-34 year olds) that use
Facebook
145 Average number of
Facebook friends for males

11. BrandstoFollowfor
VisualContentMarketingInspiration

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PHOTOS
INFOGRAPHICS
Starbucks has a presence on multiple social
media platforms, each one successfully
expressing what the brand is all about.
Their use of visual marketing is bursting with
personality and originality, and although
Starbucks often uses posts to advertise
products, it's done in a creative and subtle
way.
This is a lesson many companies have yet to
learn: Sometimes less is more... especially
when it comes to visual content.
Starbucks

13. 13
Volkswagen claims that all people and all things have
a story to tell, and you see this evidenced in each of
their Facebook posts.
Across their Page are visual stories about VW
automobiles and their customers. Whether you want to
learn about VW history, understand the heritage of the
Beetle or find your next car, Facebook is the place to
do it.
Each image is designed to further the culture and
experience around the Volkswagen brand. Watch (and
learn) as they highlight important milestones within the
company by weaving a powerful story into each post.
Volkswagen

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Bud Light has an active and vibrant Facebook Page
ripe with visual marketing.
From colorful graphics to native video, Bud Light has
created an interactive Facebook community through
visual media.
And they’re not afraid to let their fans join in on the fun.
They consistently invite followers to submit personal
photos.
Whether a day at the beach or an event Bud Light is
promoting, audience participation gives the Page a
unique “small town” feel.
Bud Light

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This brand’s visual marketing is so upbeat, colorful
and delicious looking that users can’t tear their eyes
off it.
Dunkin Donuts posts are 100% in line with their style:
They are bright, imaginative, and cheerful. Humor
makes the posts popular and shareable.
The brand never does direct advertising, instead
choosing to show off their product in an unusual way.
Dunkin Donuts

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The success of Kate Spade New York lies in their
use of color, which alone is key to effective visual
marketing.
Since the brand specializes in bold and stylish wear,
they use their posts to continue showcasing their
style and their work.
Kate Spade New York’s use of graphic prints, crisp
color and playful sophistication makes them a
powerful presence on Facebook
(and one of the most followed brands on Pinterest).
Kate Spade NY

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Target uses several boards on Pinterest to market
their store and products. Although each board
exemplifies a different marketing strategy, all of them
use engaging and informative graphics.
Target doesn’t just post photos of their products, like
many other brands do. They combine images with
text to create fun and shareable images.
Target

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Nike understands marketing
on Instagram as well as the mentality
of their target audience, and they use
this knowledge to effectively
showcase their brand.
The brand loves to post inspirational
hashtags and photos showing
everyday moments related to sports.
The focus is on speaking to everyone
who has a dream and encouraging
them to ”Just do it!”
Nike

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Any creative soul will love the Sharpie
Pinterest page.
Marketing a simple product with a limited
variety and few uses can be quite difficult, but
Sharpie has succeeded in turning its Pinterest
page into something more!
Sharpie provides handy tips and creative
ideas -- all of them interesting enough to be
shared.
Sharpie

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tHe Horse Brand sells watches, but
does it in a simple yet interesting way.
Their strategy can be described in one
word: “Consistency.” Every day, they
publish visual posts on Facebook, all
of them featuring different types of
people wearing their watches.
The people and the places are
different, but the watches are always
the same. This consistency tells
people what to expect and keeps
them coming back each day to see
who will wear the watch today.
The Horse Footwear

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Grammarly is an online proofreading and correction
service with an excellent visual marketing strategy.
Their Pinterest page is filled with funny and engaging
content that people enjoy and frequently share.
The humor and wit are coupled with attractive
pictures the Grammarly Cards audience cannot
ignore.
Grammarly Cards

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Oreo knows how to keep an audience happy
and actively engaged.
The visuals the brand posts have it all --
including wit, culture and parodies. They
take any popular event or entertainment
update and work their cookie right into it.
This makes Oreo posts fun and shareable.
The time it takes Oreo to react to an
unforeseen event is phenomenal.
The brand’s fast response to the
Superbowl ("You can still dunk in the dark")
won widespread recognition.
Oreo

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Lisa Curry, an Olympic athlete, personal trainer and
writer, is a queen of visuals.
She combines great quotes with eye-catching
images to create visually appealing graphics that get
shared like hotcakes on her Pinterest and Facebook
pages.
Lisa often chooses inspirational quotes to spread her
message of health and wellness.
Lisa Curry

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IHOP’s Instagram page is filled with colorful
and mouth-watering images that have their
audience out the door and heading towards
the nearest IHOP in mere minutes.
Not only do their posts show colorful and
delicious-looking pictures, but they also have
an upbeat sense of humor.
IHOP caters to their (generally young) crowd
by posting memes, customer-submitted
images and fantastic food photos.
IHOP

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Home Depot knows their audience, and the
brand effectively markets to them.
Their posts are made for homeowners and
those who love creating something practical
and good looking.
Their Instagram page is full practical, original
and creative ideas.
Home Depot

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The Dr. Pepper brand knows how to make their
content appealing.
They have a talent for turning their product into great
visuals that are both attractive and humorous.
The content they post on their Facebook page is
proof that design is just as important a factor as
written copy.
Dr. Pepper

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The graphics posted by Cook Smarts are a fantastic
example of how visual marketing should be used.
Their Twitter page is full of shareables: simple
images with witty and creative text.
They also have numerous infographics which provide
their audience with handy tips and other info.
Cook Smarts

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Coca-Cola’s content marketing strategy is built on
visual marketing. They provide their audience with
fun, colorful and quirky visuals that are easy to like
and share.
The company concentrates its efforts on interactive
content to keep their audience engaged.
Coca Cola also has uniquely designed animated gifs
and plenty of brand memorabilia that reminds the
audience whose page they’re on.
Coke

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Aeropostale knows its fashion-savvy
audience and effectively caters to their
tastes.
The brand posts simple, yet lovely, images
featuring an ensemble of clothes and
accessories that go together to create one
distinct look.
Through this strategy, Aeropostale
advertises its own clothes (which are at the
center of the composition) gives its audience
ideas about what goes well with what, and
creates a definite brand look.
Aeropostale

30. 30
Besides offering their customers healthy,
organic foods, Whole Foods also provides
followers with exceptional and informative
visual graphics.
This is a brand that knows how to tell a story
visually and make it appealing to all.
Although they have some product
advertisements, most of their posts include
great images combined with valuable
advice.
Whole Foods

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Taco bell knows how to grab their audience’s
attention and keep it.
The vibrant colors and artistic look of their
graphics get their posts noticed.
Although some of the graphics they post on
Instagram are advertising their products,
most simply show off the product in an
artistic and attractive way.
Taco Bell

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AMC utilizes a very effective visual marketing
strategy on Pinterest. They transport their audience
to a world of films through attractive movie-lover
memorabilia.
AMC’s Pinterest posts never promote AMC directly,
but entertain and inform their audience.
They also post numerous fan photos, and giveaways
which keep their followers loyal and engaged.
AMC Theatres

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The very nature of the GoPro makes it the
perfect brand for visual content marketing.
After all, no words are necessary to market
their GoPro cameras – their photos say it all.
The quality of the photos and their extreme
setting help these graphics get shared like
wildfire.
GoPro

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If you combine Jetsetter, Pinterest and visual
marketing the result is incredible success.
The brand successfully utilizes several visual
marketing strategies to make their popularity soar.
First, they post stunning photography (guaranteeing
them hundreds of reposts).
Then, they combine those photos with travel or
inspirational quotes -- making them even more
shareable among the brand’s public.
Last but not least, Jetsetter successfully engages
their fans with contests -- a huge drawing card for
them.
Jetsetter

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This cereal company has long figured out
the secret of visual content marketing
through social media.
All of their posts on Facebook are visual,
and humor is their best weapon. Honey
Bunches of Oats creates funny and
memorable visuals that are easy to share.
Most of their graphics have the brand’s logo
attached to it, so it continues to remind the
users who is behind the great photos and
the witty humor (even if the graphic is taken
out of context).
Honey Bunches of Oats

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This iced coffee brand knows how to use
visual marketing to gain popularity. They
utilize several approaches.
First, they post colorful and mouthwatering
photos that get numerous shares --
especially on a hot summer day.
Next, they add helpful hints or ideas to their
graphics to keep their audience interested
and engaged.
Last, but not least, they take visual
marketing to the next level by posting cool
iced-coffee-related photos sent in by their
followers.
This increases engagement while making
their followers feel like they are a part of the
brand.
International Delight

37. While your competition might be using visual content,
most companies are still falling short.
You have an opportunity to create a consistent strategy and make your visual
mark.
Understand each visual social network, how it works and what your audience
is looking for.
You can’t take a one-size-fits all approach.
Learn the language of that network and then create custom visuals that tell
you message and unique story.
Your business can succeed at visual marketing.
The key is to create differentiation and stand out
among the noise.
Pitchpoint is a Santa Monica-based visual communications agency
whose end-to-end service includes ideation and content in tandem
with the creation of visual campaigns, infographics, motion graphics,
interactive designs, and multimedia experiences that seek out new
frontiers of visual narrative. Since it was founded in 2009, Pitchpoint
has spearheaded the use of visual communication on an international
scale and across platforms towards a common goal to delight,
inspire, and connect with any audience in the most visually
stimulating and engaging ways possible.
email info@pitchpointpresentations.com today
or call us at 888.560.3335
see our work at pitchpointpresentations.com
Final Thoughts