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Best webinar practices
Meghan@BigMarker.com
Community Hero
Meghan
Agenda
Before webinar
• Choosing a topic, title,
description
• Set a price
• Choosing your
technology (and learn it)
• Appoint a moderator
• Promote!
• Plan your agenda
During webinar
• Interactive experience
After webinar
• Follow up
• Share recording
• Plan next webinar!
Before your webinar
• Choosing a topic, title, description
• Set a price
• Choosing your technology (and learn it)
• Appoint a moderator
• Promote!
• Plan your agenda
Topic, title and description
• Choose a topic that your are an expert in
(find someone who is)
• First impressions count!
• Clear, concise, detailed
• “How to” or “learn to”
• Strong description
6
7
Price
8
• While most webinars are
free, option to set a price
• Private webinars, private
tickets
• Chip-in
9
Technology platform
• Many to choose, limited features
• Interactivity
• Capacity
• Price
Learn the technology
(BEFORE)
11
• Be prepared for technical issues
• Learn your platform before the webinar occurs
• Be able to help attendees with any problems
• Remind attendees to test before also
12
13
14
15
• Moderate, keep things running smoothly
• Manage timing and agenda
• Answer attendees’ questions in chat
• Transition between speakers, topics, Q&A
Moderator
Promoting your webinar
• 2 weeks prior, 2-3 days
before, 2 hours before
• Email invitations
• Social media
• Rotate sites
Plan
• Reasonable length (45-75 min including Q&A)
• Organized
• Interactive
• Allocate time for multiple speakers (if applicable)
During your webinar
• Interactive
• Keep on schedule
Interactive
• Engage and include
your audience
• Poll the attendees,
ask them questions,
listen to their
comments (co-
presenter/moderator
)
Stay on schedule
• Start on time
• End on time
• Keep each topic to your designated time
• Switch between speakers efficiently
• Remember to allow time for Q&A
Proper etiquette
• Good posture
• Be respectful to questions
• Be patient with the technology
• Act professional
After your webinar
• Follow up with guests
• Share recording/promote
• Plan your next webinar
Follow up
• Build relationships and
network
• Continue conversation
in community
• Further engagement
• Thank you!
Share recording/promote
• In the follow up, encourage
attendees to share the
recording
• Post recording on social media
• Promoting after event, furthers
the conversation
Plan your next webinar
• Improve and learn
• Get feedback from attendees
• Host more to grow your community
Encourage feedback
Recap
Before webinar
• Topic, title, description
• Price
• Technology
• Appoint a moderator
• Promote!
• Plan your agenda
During webinar
• Interactive
After webinar
• Follow up
• Promote
• Plan next webinar!
The Future of
BigMarker
• We have some exciting news
• A new webinar and web
conferencing room is coming!
• And it is gunna be awesome
• Built for FireFox and Chrome
Well, that’s awesome. How do I get in
on it?
• Go to:
http://blog.bigmarker.com/webrtc-and-
the-future-of-bigmarker/
• Add your email.
• We will let you know when you can start
trying it out.
Follow BigMarker
• Help.bigmarker.com
• Blog.bigmarker.com
• YouTube.com/bigmarkervideos
• Facebook.com/bigmarker
• Twitter.com/bigmarker
Q&A
Meghan
Meghan@BigMarker.com
Community Hero

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The best practices for hosting a webinar

  • 3. Agenda Before webinar • Choosing a topic, title, description • Set a price • Choosing your technology (and learn it) • Appoint a moderator • Promote! • Plan your agenda During webinar • Interactive experience After webinar • Follow up • Share recording • Plan next webinar!
  • 4. Before your webinar • Choosing a topic, title, description • Set a price • Choosing your technology (and learn it) • Appoint a moderator • Promote! • Plan your agenda
  • 5. Topic, title and description • Choose a topic that your are an expert in (find someone who is) • First impressions count! • Clear, concise, detailed • “How to” or “learn to” • Strong description
  • 6. 6
  • 7. 7
  • 8. Price 8 • While most webinars are free, option to set a price • Private webinars, private tickets • Chip-in
  • 9. 9
  • 10. Technology platform • Many to choose, limited features • Interactivity • Capacity • Price
  • 11. Learn the technology (BEFORE) 11 • Be prepared for technical issues • Learn your platform before the webinar occurs • Be able to help attendees with any problems • Remind attendees to test before also
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. • Moderate, keep things running smoothly • Manage timing and agenda • Answer attendees’ questions in chat • Transition between speakers, topics, Q&A Moderator
  • 17. Promoting your webinar • 2 weeks prior, 2-3 days before, 2 hours before • Email invitations • Social media • Rotate sites
  • 18.
  • 19. Plan • Reasonable length (45-75 min including Q&A) • Organized • Interactive • Allocate time for multiple speakers (if applicable)
  • 20. During your webinar • Interactive • Keep on schedule
  • 21. Interactive • Engage and include your audience • Poll the attendees, ask them questions, listen to their comments (co- presenter/moderator )
  • 22. Stay on schedule • Start on time • End on time • Keep each topic to your designated time • Switch between speakers efficiently • Remember to allow time for Q&A
  • 23. Proper etiquette • Good posture • Be respectful to questions • Be patient with the technology • Act professional
  • 24. After your webinar • Follow up with guests • Share recording/promote • Plan your next webinar
  • 25. Follow up • Build relationships and network • Continue conversation in community • Further engagement • Thank you!
  • 26. Share recording/promote • In the follow up, encourage attendees to share the recording • Post recording on social media • Promoting after event, furthers the conversation
  • 27. Plan your next webinar • Improve and learn • Get feedback from attendees • Host more to grow your community
  • 29. Recap Before webinar • Topic, title, description • Price • Technology • Appoint a moderator • Promote! • Plan your agenda During webinar • Interactive After webinar • Follow up • Promote • Plan next webinar!
  • 30.
  • 31. The Future of BigMarker • We have some exciting news • A new webinar and web conferencing room is coming! • And it is gunna be awesome • Built for FireFox and Chrome
  • 32.
  • 33. Well, that’s awesome. How do I get in on it? • Go to: http://blog.bigmarker.com/webrtc-and- the-future-of-bigmarker/ • Add your email. • We will let you know when you can start trying it out.
  • 34. Follow BigMarker • Help.bigmarker.com • Blog.bigmarker.com • YouTube.com/bigmarkervideos • Facebook.com/bigmarker • Twitter.com/bigmarker