This document contains slides from a presentation on search engine optimization (SEO). The presentation covers the major topics of how search engines work, building accessible websites, conducting keyword research, link building strategies, and social media. It discusses key algorithmic factors for rankings like PageRank and link analysis tools. The goal is to help attendees understand the major engines and how to build successful websites through SEO best practices.
This lengthy MOZ (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Learn what types of considerations you must make to drive your international/global SEO strategy. User behavior across countries/languages? Device types? Local keyword phrases? Content marketing? Get all the answers here.
Presented by Mariel Martinez in May 2015.
This lengthy MOZ (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Learn what types of considerations you must make to drive your international/global SEO strategy. User behavior across countries/languages? Device types? Local keyword phrases? Content marketing? Get all the answers here.
Presented by Mariel Martinez in May 2015.
Keywords are an important part of Search Engine Optimization (SEO) internet marketing. This is a presentation that I gave at a local community college in Michigan.
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
Humantics | Optimizing Your Content Strategy in an Entity-Driven WorldGrant Simmons
The intersection of human action & search engine understanding. (With a Terminator theme!)
In 2013 I made the bold prediction that “keywords are dead”. I wasn’t wrong. But even in a dystopian future, I wouldn’t have thought that fundamentals of content strategy would change to artificial intelligence writers and algorithms going head-to-head.
My prediction was driven by Google’s official October 2011 announcement of <cough>making search more secure</cough>, the frustration of SEO tools that pitched ‘not provided’ reclamation, and a general dearth of actionable insights beyond data manipulation of landing page and 3rdparty metrics. Not fun.
Enter semantics, the study of meanings through context and understanding of the ‘why’ that drives search queries. Whether you’re targeting buyers or browsers, Google is the semantic seer that will – with every fiber of their neural network drive the right traffic to the right pages based on meaning, not keywords.
Call it BERT or RankBrain or Hummingbird, Google is trying to think and understand like a human, which is ironic, because I’m a human, and so are you.
Dive into the world of ‘Humantics’ where we’ll learn how to create a content strategy that satisfies Google, searchers, clients, and humans too.
Building an SEO Foundation - A Corporate Marketer's ChecklisteBoost Consulting
When’s the last time you did a complete diagnosis of your site’s SEO health?
Join us for our June Webinar and we’ll walk you through the checklist to determine what’s going right and what needs improvement. Learn how to implement an SEO audit to ensure execution resources will be directed to the areas that provide the biggest impact to the company’s bottom line.
You will learn:
• On-page positive ranking factors
• On-page negative ranking factors
• Off-site ranking factors
• Domain and server factors
• Top level metrics to benchmark against competitors
Speaker:
Nick Urbani is Managing Director at eBoost Consulting. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC.
Website Structure Analysis Report Sample - SEO TrafficSEO Traffic
We analyze your websites pages for crucial factors that deal with your website's structure and HTML-coding.
Areas we cover in this report:
HTTP status codes
Broken links
HTML code errors
Page size
HTML code size
Titles
Meta descriptions
Meta keywords
External links
Nofollow links
Total links
Cache date in Google, Yahoo and Bing
Popularity according to Google and Yahoo
PageRank
Link Value
Popularity in social media
We offer the same website structure analysis for FREE, so get in touch with us and let's help to make your website more SEO friendly so that you can achieve better search rankings in major search engines.
Site audit presentation powerpoint templateJeremy Rivera
When you're doing a site audit, chances are that you'll want to actually present your findings to your client or boss. While XLS, and Google drive are where most of your data are going to live you may want to choose a slide deck to cover the fundamentals of your audit. I created this as part of a blog post for http://beamusup.com for site audit resources, I hope you find it useful!
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
The inhibitive performance of seven synthesized
2-(2-benzimidazolyl)-4 (phenylazo) phenol (BPP_1–7)
derivatives was investigated experimentally on the corrosion
of copper in 2.0 MHNO3 acid using mass loss, thermometric
and DC potentiodynamic polarization techniques. Quantum
chemical calculations was investigated to correlate the
electronic structure parameters of the investigated benzimidazole
derivatives with their inhibition efficiencies (IE%)
values. Global reactivity parameters such as EHOMO, ELUMO,
the energy gap between ELUMO and EHOMO (DE), chemical
hardness, softness, electronegativity, proton affinity, electrophilicity
and nucleophilicity have been calculated and
discussed. Molecular dynamics simulation was applied on
the compounds, to optimize the equilibrium configurations
of the molecules on the copper surface
Keywords are an important part of Search Engine Optimization (SEO) internet marketing. This is a presentation that I gave at a local community college in Michigan.
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
Humantics | Optimizing Your Content Strategy in an Entity-Driven WorldGrant Simmons
The intersection of human action & search engine understanding. (With a Terminator theme!)
In 2013 I made the bold prediction that “keywords are dead”. I wasn’t wrong. But even in a dystopian future, I wouldn’t have thought that fundamentals of content strategy would change to artificial intelligence writers and algorithms going head-to-head.
My prediction was driven by Google’s official October 2011 announcement of <cough>making search more secure</cough>, the frustration of SEO tools that pitched ‘not provided’ reclamation, and a general dearth of actionable insights beyond data manipulation of landing page and 3rdparty metrics. Not fun.
Enter semantics, the study of meanings through context and understanding of the ‘why’ that drives search queries. Whether you’re targeting buyers or browsers, Google is the semantic seer that will – with every fiber of their neural network drive the right traffic to the right pages based on meaning, not keywords.
Call it BERT or RankBrain or Hummingbird, Google is trying to think and understand like a human, which is ironic, because I’m a human, and so are you.
Dive into the world of ‘Humantics’ where we’ll learn how to create a content strategy that satisfies Google, searchers, clients, and humans too.
Building an SEO Foundation - A Corporate Marketer's ChecklisteBoost Consulting
When’s the last time you did a complete diagnosis of your site’s SEO health?
Join us for our June Webinar and we’ll walk you through the checklist to determine what’s going right and what needs improvement. Learn how to implement an SEO audit to ensure execution resources will be directed to the areas that provide the biggest impact to the company’s bottom line.
You will learn:
• On-page positive ranking factors
• On-page negative ranking factors
• Off-site ranking factors
• Domain and server factors
• Top level metrics to benchmark against competitors
Speaker:
Nick Urbani is Managing Director at eBoost Consulting. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC.
Website Structure Analysis Report Sample - SEO TrafficSEO Traffic
We analyze your websites pages for crucial factors that deal with your website's structure and HTML-coding.
Areas we cover in this report:
HTTP status codes
Broken links
HTML code errors
Page size
HTML code size
Titles
Meta descriptions
Meta keywords
External links
Nofollow links
Total links
Cache date in Google, Yahoo and Bing
Popularity according to Google and Yahoo
PageRank
Link Value
Popularity in social media
We offer the same website structure analysis for FREE, so get in touch with us and let's help to make your website more SEO friendly so that you can achieve better search rankings in major search engines.
Site audit presentation powerpoint templateJeremy Rivera
When you're doing a site audit, chances are that you'll want to actually present your findings to your client or boss. While XLS, and Google drive are where most of your data are going to live you may want to choose a slide deck to cover the fundamentals of your audit. I created this as part of a blog post for http://beamusup.com for site audit resources, I hope you find it useful!
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
The inhibitive performance of seven synthesized
2-(2-benzimidazolyl)-4 (phenylazo) phenol (BPP_1–7)
derivatives was investigated experimentally on the corrosion
of copper in 2.0 MHNO3 acid using mass loss, thermometric
and DC potentiodynamic polarization techniques. Quantum
chemical calculations was investigated to correlate the
electronic structure parameters of the investigated benzimidazole
derivatives with their inhibition efficiencies (IE%)
values. Global reactivity parameters such as EHOMO, ELUMO,
the energy gap between ELUMO and EHOMO (DE), chemical
hardness, softness, electronegativity, proton affinity, electrophilicity
and nucleophilicity have been calculated and
discussed. Molecular dynamics simulation was applied on
the compounds, to optimize the equilibrium configurations
of the molecules on the copper surface
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
Matching Keywords to Pages - Information ArchitectureDominic Woodman
This presentation splits information architecture into two important questions. It then focuses on the question "How do you map intents to templates and pages" and provides a framework and Google Sheet for converting your keywords, into pages.
This is the associated Google sheet. http://bit.ly/page-to-keyword
You’ve got your site, done your research, got feeds coming in but you still aren’t making enough to retire to the south of France. In fact, you don’t seem to be pulling the traffic and... nope, you just aren’t ranking. But your site is HUGE and should be ranking – why isn’t it?
This session will look beyond SEO 101 to the specific issues affiliates face with large sites, product feeds, architecture and optimization. By examining beyond the basics, this session will build on existing knowledge about SEO to help those with larger, more complex sites requiring more bespoke solutions to rank well and beat the ‘affiliate penalty’.
With topics covered ranging from uniqueness, madlib, linking, and monitoring to site architecture, vertical selection, roadblocks and more, this session is going to be crammed full of interesting tips, tricks and insight.
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
A look at everything you need to know about Search Engine Optimization (SEO). A presentation given by Naoise Osborne at Journée Infopresse in Montreal on Oct. 15th 2009.
A look at everything you need to know about Search Engine Optimization (SEO). A presentation given by Naoise Osborne at Journée Infopresse in Montreal on Oct. 15th 2009.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
The best of SEO toturial
1. SLIDE MASTER – COVERPAGESearch Engine Optimization:
Understanding the Engines & Building Successful Sites
Rand Fishkin – August 2010www.azhost.vn
2. SLIDE MASTER – COVERPAGE
Content in this Presentation
• The Search Landscape
• How Search Engines Work
• Building Accessible Sites
• Conducting Keyword Research
• Link Building Strategies
• Social Media & the Web’s Influencers
www.azhost.vn
3. SLIDE MASTER – COVERPAGE
The Search Marketing Landscape
www.azhost.vn
11. SLIDE MASTER – COVERPAGE
Local Results
Probably doesn’t get traffic
like most “#1” results
Completely different ranking
algorithm than standard
search results
www.azhost.vn
27. SLIDE MASTER – COVERPAGE
The Flow of PageRank
www.azhost.vn
28. SLIDE MASTER – COVERPAGE
PageRank is Split Evenly Between the
Links on a Page
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29. SLIDE MASTER – COVERPAGE
PageRank is an Iterative Algorithm
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30. SLIDE MASTER – COVERPAGE
Technically, Every External Link
“Leaks” PageRank
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31. SLIDE MASTER – COVERPAGE
Nofollowing or Removing Links Can
Alter the Flow of PageRank
www.azhost.vn
32. SLIDE MASTER – COVERPAGE
Or, at least it used to...
www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow
www.azhost.vn
33. SLIDE MASTER – COVERPAGE
Google Says they use PageRank to Crawl
www.azhost.vn
45. SLIDE MASTER – COVERPAGE
Duplicate Titles & Meta Descriptions
46. SLIDE MASTER – COVERPAGE
Search Friendly URLs
www.nationalgeographic.com/animals/african-elephants
Single domain
Shallow folder structure
with relevant words
Keywords in page name,
separated by hyphen
47. SLIDE MASTER – COVERPAGE
Search UN-Friendly URLs
Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8
Unnecessary
Subdomain Dynamic URLs don’t perform as well
as static and engines recommend
against more than two parameters
No keywords in the URL string
120. SLIDE MASTER – COVERPAGE
Using Tools & Processes to Ease the
Challenges of Link Building
121. SLIDE MASTER – COVERPAGE
Tools for Competitive Link Research
• Yahoo! Site Explorer & Link Commands
• Open Site Explorer
• Top Pages
• Google Blog Search
122. SLIDE MASTER – COVERPAGE
Yahoo! Site Explorer
Directionally indicative
within ~50%
Not necessarily followed & in
a somewhat random order
123. SLIDE MASTER – COVERPAGE
Yahoo! Link Commands
Less “accurate” than
Site Explorer
Lots of cool, useful modifiers
available
124. SLIDE MASTER – COVERPAGE
Yahoo! Link Commands
Full list available in PRO Guide to Advanced Search Operators:
www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators
126. SLIDE MASTER – COVERPAGE
Open Site Explorer
Highly Correlation w/ Rankings
Data updates monthly from the
Linkscape web index (approx. 60% the
size of Yahoo!/Google/Bing)
127. SLIDE MASTER – COVERPAGE
Open Site Explorer
Poor Anchor Text Spells Opportunity
128. SLIDE MASTER – COVERPAGE
Link Intersect
Link Intersect uses the same principle – sites
w/ links in common that don’t point to you.
129. SLIDE MASTER – COVERPAGE
Top Pages
Find which pages are
earning links (your
own & competitors)
404s? Reclaim them!
130. SLIDE MASTER – COVERPAGE
Metrics for Evaluating a Link’s Value
• Numeric (Objective) Metrics
• Subjective Metrics
• Attainability and Effort
131. SLIDE MASTER – COVERPAGE
Numeric Metrics for Link Valuation
• # of Linking Root Domains to URL
• # of Linking Root Domains to Domain
• Homepage PageRank vs. Domain mozRank
• URL PageRank vs. URL mozRank
• # of Links to the Page (Yahoo!, GG Blogsearch, Linkscape)
• Twitter mentions (Backtweets.com)
132. SLIDE MASTER – COVERPAGE
Numeric Metrics (Backtweets)
Results count
(in a weird location)
133. SLIDE MASTER – COVERPAGE
Subjective Metrics for Link Valuation
• Brand name reach/recognition
• Quality of other links on page/site (Bing - Linkfromdomain)
• Attainability and Effort
Jumping through Hoops (via WKA on Flickr)
134. SLIDE MASTER – COVERPAGE
Scalable Link Acquisition Processes
• Written Process + Checklist
• Tools + Metrics for Quick Analysis
• Training & Incenting Link Builders
• Building & Refining a Link Acquisition Funnel
135. SLIDE MASTER – COVERPAGE
Written Process/Checklist
Checklist (via adesigna on Flickr)
• Run through the link building process yourself
• Document every step thoroughly
• Pass it on to others (w/ some training time)
136. SLIDE MASTER – COVERPAGE
Tools for Quick Analysis
Get usable metrics
quickly as you surf
138. SLIDE MASTER – COVERPAGE
Training & Incenting Link Builders
Training Camp (via Gil Searcy on Flickr)
• Do link building together
• Create consistent metrics
• Reward like a sales team
• Record reasons why links
didn’t happen (like objections
to sales) and work on these
(things like design
quality, affiliations, language,
etc. will come up)
139. SLIDE MASTER – COVERPAGE
Building a Link Acquisition Funnel
Visit Link-Targeted Content
Grab Link Code
Link to the Site
140. SLIDE MASTER – COVERPAGE
Social Media & the Web’s Influencers
149. SLIDE MASTER – COVERPAGE
Algorithmic Ranking Factors
You have to do these
right, before you can
do these right
150. SLIDE MASTER – COVERPAGE
For more information, visit us at www.seomoz.org
All Content and Intellectual Property is under Copyright Protection, SEOmoz 1996-2008
Learn More w/ the Free Beginner’s Guide:
http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
Feel free to distribute this presentation for educational use. We love to help SEOs learn!
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