This document discusses search engine optimization (SEO) and covers several topics:
1. It provides an overview of the search engine landscape and how search engines work.
2. It discusses best practices for building accessible websites that search engines can crawl, including link architecture and XML sitemaps.
3. It covers conducting keyword research and targeting to identify relevant keywords for a website.
4. It describes different link building strategies that can help improve search engine rankings.
5. It discusses how social media and influencers on the web can help with SEO efforts.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This lengthy MOZ (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This document contains slides from a presentation on search engine optimization (SEO). The presentation covers the major topics of how search engines work, building accessible websites, conducting keyword research, link building strategies, and social media. It discusses key algorithmic factors for rankings like PageRank and link analysis tools. The goal is to help attendees understand the major engines and how to build successful websites through SEO best practices.
This document contains slides from a presentation on search engine optimization (SEO). The slides cover several topics related to SEO, including how search engines work, building accessible websites, conducting keyword research, link building strategies, and social media. The presentation was created by SEOMoz and is intended to educate people who are new to teaching SEO. It provides an overview of important SEO concepts and recommendations for best practices.
The document provides an overview of Patrick Stox's SEO presentation on creating valuable content for local accountants. Some of the key points covered include:
- Analyzing keyword data to identify topic opportunities and intents
- Mapping out topic coverage and content outlines to address what people search for
- Checking for cannibalization between existing and planned content
- Refining content over time through refreshing, translating to other languages, etc.
- Researching competitor links and top referring domains to identify link opportunities
- Creating topic cards to map content and train others on content creation
The presentation emphasizes analyzing keyword and competitor data to identify valuable content topics, mapping out content to address user intents, and refining content over
Humantics | Optimizing Your Content Strategy in an Entity-Driven WorldGrant Simmons
The document discusses strategies for creating content that both satisfies human readers and is well understood by search engines, referred to as "Humantics". It outlines the CARL framework for context, aim, relationships, and links and provides examples of tools that can be used to analyze content, find entities, connections, and questions to ensure the content will be salient for search engines. The goal is to build content that search engines can fully understand in order to rank well without relying solely on keywords.
Getting your SEO basics right is essential for getting results in Google and other search engines. Myths and misconceptions are debunked in this easy-to-understand presentation by Jens Peter Nielsen
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This lengthy MOZ (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This document contains slides from a presentation on search engine optimization (SEO). The presentation covers the major topics of how search engines work, building accessible websites, conducting keyword research, link building strategies, and social media. It discusses key algorithmic factors for rankings like PageRank and link analysis tools. The goal is to help attendees understand the major engines and how to build successful websites through SEO best practices.
This document contains slides from a presentation on search engine optimization (SEO). The slides cover several topics related to SEO, including how search engines work, building accessible websites, conducting keyword research, link building strategies, and social media. The presentation was created by SEOMoz and is intended to educate people who are new to teaching SEO. It provides an overview of important SEO concepts and recommendations for best practices.
The document provides an overview of Patrick Stox's SEO presentation on creating valuable content for local accountants. Some of the key points covered include:
- Analyzing keyword data to identify topic opportunities and intents
- Mapping out topic coverage and content outlines to address what people search for
- Checking for cannibalization between existing and planned content
- Refining content over time through refreshing, translating to other languages, etc.
- Researching competitor links and top referring domains to identify link opportunities
- Creating topic cards to map content and train others on content creation
The presentation emphasizes analyzing keyword and competitor data to identify valuable content topics, mapping out content to address user intents, and refining content over
Humantics | Optimizing Your Content Strategy in an Entity-Driven WorldGrant Simmons
The document discusses strategies for creating content that both satisfies human readers and is well understood by search engines, referred to as "Humantics". It outlines the CARL framework for context, aim, relationships, and links and provides examples of tools that can be used to analyze content, find entities, connections, and questions to ensure the content will be salient for search engines. The goal is to build content that search engines can fully understand in order to rank well without relying solely on keywords.
Getting your SEO basics right is essential for getting results in Google and other search engines. Myths and misconceptions are debunked in this easy-to-understand presentation by Jens Peter Nielsen
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
Learn what types of considerations you must make to drive your international/global SEO strategy. User behavior across countries/languages? Device types? Local keyword phrases? Content marketing? Get all the answers here.
Presented by Mariel Martinez in May 2015.
This document discusses vertical search and how it will impact search engine optimization. It defines vertical search as specialized search engines focused on a particular topic, like image search, video search, local search, etc. It provides tips for optimizing content for different types of vertical search engines, such as including descriptive text for image searches or updating blogs frequently for blog searches. It also discusses how search engines are now blending vertical and traditional search results, which provides new opportunities for content to appear in search engine results pages.
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
This document outlines SEO content guidelines for websites. It discusses performing a content audit to review existing pages and their relevance to targeted keywords. Proper site structure and on-page optimization, like using keywords 4+ times per page in the title, headings, and content, are also covered. The guidelines recommend a minimum of 500 words for pages and emphasize unique, informative content to establish authority in search results.
This document discusses search engine optimization (SEO) and search engine marketing (SEM). It defines them as SEO involving modifying a website to increase organic search rankings through techniques like keywords, links and titles, while SEM involves paying for paid search listings on a cost-per-click basis. The document provides details on important SEO elements and techniques like keywords, titles, descriptions and submitting to search engines. It also discusses paid listing types for SEM like paid inclusions and paid placements on search engines like Google. The conclusion recommends undertaking both SEO and SEM if budget allows or focusing on SEO if budget is limited.
Dan Cohen, Hands On Seo from Internet World 2009Dan Cohen
This document provides an overview of search engine optimization (SEO) best practices. It discusses how SEO can help websites receive more traffic from search engines. It then details several on-page optimization techniques including using consistent and descriptive URLs, optimizing image alt text, avoiding flash content, properly structuring the HTML head section, and ensuring all pages are crawlable. The document also presents a case study on optimizing MSN's video content for search engines through techniques like real URLs for each video, links to video pages, making pages crawlable, and building topic relevance.
International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.
This slide presentation covers search engine optimization (SEO) and how to build successful websites. It discusses the major search engines and their algorithms, how to make websites search engine friendly, conducting keyword research, link building strategies, and how social media influences the web. The presentation focuses on how search engines work, building accessible websites, conducting keyword research, and link building strategies. It provides information on crawling, indexing, PageRank, and other algorithmic factors that impact search engine rankings.
This document outlines a presentation on search engine optimization. It discusses the search landscape and how search engines work. Specifically, it covers how search engines crawl and index websites, calculate metrics like PageRank, and rank pages algorithmically. It also provides guidance on building accessible websites, conducting keyword research, and developing link building strategies. The goal is to help attendees understand how to optimize their sites and content for organic search visibility.
This document outlines strategies for link building in 2010. It discusses the goals of link building like boosting rankings, improving domain authority, and driving traffic. It then covers the 8 main kinds of link building strategies like manual outreach, linkbait campaigns, and partnerships. Tools for competitive analysis and link evaluation are presented. Best practices for scalable link acquisition processes like checklists, training link builders, and building a link funnel are recommended. Shortcuts to take, like leveraging communities, and those to avoid, like manipulative strategies, are identified. The webinar aims to help match the right link building approaches with specific organizational goals.
Matching Keywords to Pages - Information ArchitectureDominic Woodman
This presentation splits information architecture into two important questions. It then focuses on the question "How do you map intents to templates and pages" and provides a framework and Google Sheet for converting your keywords, into pages.
This is the associated Google sheet. http://bit.ly/page-to-keyword
Semantically Driven Site Architecture (Nik Ranger and Jason Barnard)Jason Barnard
Semantically driven site architecture is fun when you want to track and learn the search intent journeys of your consumers and use it to redefine your marketing funnel.
In this brilliant podcast, Nik explains the broad considerations in the consumer’s buying journey, how we identify the relevant ontologies, and how to qualify them into intent categories for a profitable site architecture.
She uses a delightful and informative presentation with amusing memes from the sitcom “The Simpsons” which definitely contributes to better understanding this topic. She cites the platforms she uses for certain parts of the site architecture process including Semrush and Wordlift. Importantly watch to the end before jumping in and restructuring your site architecture – Nik provides a caveat and a BIG, BIG warning !
Listen to the podcast here: https://withjasonbarnard.com/2021/kalicube-tuesdays-july/semantically-driven-site-architecture/
Or watch the show here: https://kalicubetuesdays.com/2021/july-2021/kalicube-tuesdays-with-nik-ranger/
Sam Partland - http://www.digisearch.com.au
While a migration of a small site is pretty simple, as soon as you move into migrating larger sites there are lot more things to consider. Whether it’s the more advanced redirect requirements, or poor implementation that slipped the checks, there are a number things we can do to ensure it’s still a successful one.
I will run through my tips on how to correctly perform a website migration, and cover;
• How to map out your migration
• Issues that you may face
• Post-migration analysis
We will be working through analysis of data you should already have, like pre-migration rankings & website scrapes, but I will also cover how to analyse a migration where you didn't have the correct data to begin with. This would be particularly useful if you have a client that has recently stuffed one up, and needs your help, or if you’re trying to work out whether a competitor’s migration was successful.
Information Architecture for SEOs - Matching intent to pages & internal linki...Dominic Woodman
Links are part of the puzzle, but if your site makes no sense and doesn’t do a good job of matching up intents to templates and pages, all the links in the world aren’t going to help. I want to take people through the process of matching intents to templates first.
Don't worry we'll still get to links, but we'll start with the more under-used part.
The process is roughly: building your keyword area, gathering all the SERP data, grouping those keywords into intents, analysing those the SERP groupings for those keywords, turning the output into page and keyword targeting and then evaluating how the process went, because crucially this is a process. You probably won’t nail it first time.
For the links part we'll evaluate 5 main principles for building an information architecture.
- Aim for a shallow pyramid
- Don't have dead end pages
- Use anchor text
- Link topics together
- Don't link to non-indexable URLs
Advanced Guide to Seo (Third Sector - Leeds Digital Festival 2016)Dan Taylor
Advanced SEO technique slide deck for Leeds Digital Festival 2016 - tailored to audience and handouts. For more thorough and better guides please see Moz or Neil Patel.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
The document discusses search engine optimization (SEO) best practices. It covers four main topics: 1) the current state of search and major ranking factors, 2) the future of search including featured snippets and progressive web apps, 3) ways to increase ROI by targeting opportunity gaps, and 4) tools for discovering online opportunities like keyword research. The document emphasizes optimizing for user intent, researching SERP features, comparing pages to competitors, and refurbishing top content.
July 26 @ 6:00 pm - 8:00 pm
Britney MullerOur July Marquee speaker is Britney Muller, SEO & Content Architect at Moz. She is a Minnesota native who relocated to Colorado after graduating from the University of Minnesota and has been working in digital marketing since 2007. Britney now resides in Denver, CO where she began teaching herself code in 2010 and founded Pryde Marketing in 2012. Pryde optimizes businesses online and offline conversion rates through in-depth geo-local target market and customer acquisition research. She also joined Moz in July 2016 and is responsible for managing all on-site SEO, discovering digital opportunities and assisting with overall product strategy. In her spare time, Britney enjoys snowboarding, golf, cross-country skiing, reading, knitting and spending time with friends and family in her spare time. But if we’re being honest, she truly loves playing around with APIs, scraping data, reverse engineering websites, and getting better at python, javascript and Ruby in her spare time as well.
Motto: If you aren’t living on the edge, you’re taking up too much space.
Session Details:
Whether you solely rely on Google or not, the future of search engines will play a huge part of your marketing plans. As Google and Bing look to continuously improve their customer experience, you too must continue to stay current on updates, research your competitors and test your strategies. Do that and you’ll make it through. Attendees will walk away with specific insights they can take back and immediately apply to their everyday work.
In this session Britney will uncover:
Where Search is today
Where Search is going
How to prepare for the future (complete with executable takeaways).
And much more
Recommended for: Businesses, marketing professionals and agencies with an intermediate to advanced level of SEO and digital marketing knowledge.
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
Learn what types of considerations you must make to drive your international/global SEO strategy. User behavior across countries/languages? Device types? Local keyword phrases? Content marketing? Get all the answers here.
Presented by Mariel Martinez in May 2015.
This document discusses vertical search and how it will impact search engine optimization. It defines vertical search as specialized search engines focused on a particular topic, like image search, video search, local search, etc. It provides tips for optimizing content for different types of vertical search engines, such as including descriptive text for image searches or updating blogs frequently for blog searches. It also discusses how search engines are now blending vertical and traditional search results, which provides new opportunities for content to appear in search engine results pages.
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
This document outlines SEO content guidelines for websites. It discusses performing a content audit to review existing pages and their relevance to targeted keywords. Proper site structure and on-page optimization, like using keywords 4+ times per page in the title, headings, and content, are also covered. The guidelines recommend a minimum of 500 words for pages and emphasize unique, informative content to establish authority in search results.
This document discusses search engine optimization (SEO) and search engine marketing (SEM). It defines them as SEO involving modifying a website to increase organic search rankings through techniques like keywords, links and titles, while SEM involves paying for paid search listings on a cost-per-click basis. The document provides details on important SEO elements and techniques like keywords, titles, descriptions and submitting to search engines. It also discusses paid listing types for SEM like paid inclusions and paid placements on search engines like Google. The conclusion recommends undertaking both SEO and SEM if budget allows or focusing on SEO if budget is limited.
Dan Cohen, Hands On Seo from Internet World 2009Dan Cohen
This document provides an overview of search engine optimization (SEO) best practices. It discusses how SEO can help websites receive more traffic from search engines. It then details several on-page optimization techniques including using consistent and descriptive URLs, optimizing image alt text, avoiding flash content, properly structuring the HTML head section, and ensuring all pages are crawlable. The document also presents a case study on optimizing MSN's video content for search engines through techniques like real URLs for each video, links to video pages, making pages crawlable, and building topic relevance.
International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.
This slide presentation covers search engine optimization (SEO) and how to build successful websites. It discusses the major search engines and their algorithms, how to make websites search engine friendly, conducting keyword research, link building strategies, and how social media influences the web. The presentation focuses on how search engines work, building accessible websites, conducting keyword research, and link building strategies. It provides information on crawling, indexing, PageRank, and other algorithmic factors that impact search engine rankings.
This document outlines a presentation on search engine optimization. It discusses the search landscape and how search engines work. Specifically, it covers how search engines crawl and index websites, calculate metrics like PageRank, and rank pages algorithmically. It also provides guidance on building accessible websites, conducting keyword research, and developing link building strategies. The goal is to help attendees understand how to optimize their sites and content for organic search visibility.
This document outlines strategies for link building in 2010. It discusses the goals of link building like boosting rankings, improving domain authority, and driving traffic. It then covers the 8 main kinds of link building strategies like manual outreach, linkbait campaigns, and partnerships. Tools for competitive analysis and link evaluation are presented. Best practices for scalable link acquisition processes like checklists, training link builders, and building a link funnel are recommended. Shortcuts to take, like leveraging communities, and those to avoid, like manipulative strategies, are identified. The webinar aims to help match the right link building approaches with specific organizational goals.
Matching Keywords to Pages - Information ArchitectureDominic Woodman
This presentation splits information architecture into two important questions. It then focuses on the question "How do you map intents to templates and pages" and provides a framework and Google Sheet for converting your keywords, into pages.
This is the associated Google sheet. http://bit.ly/page-to-keyword
Semantically Driven Site Architecture (Nik Ranger and Jason Barnard)Jason Barnard
Semantically driven site architecture is fun when you want to track and learn the search intent journeys of your consumers and use it to redefine your marketing funnel.
In this brilliant podcast, Nik explains the broad considerations in the consumer’s buying journey, how we identify the relevant ontologies, and how to qualify them into intent categories for a profitable site architecture.
She uses a delightful and informative presentation with amusing memes from the sitcom “The Simpsons” which definitely contributes to better understanding this topic. She cites the platforms she uses for certain parts of the site architecture process including Semrush and Wordlift. Importantly watch to the end before jumping in and restructuring your site architecture – Nik provides a caveat and a BIG, BIG warning !
Listen to the podcast here: https://withjasonbarnard.com/2021/kalicube-tuesdays-july/semantically-driven-site-architecture/
Or watch the show here: https://kalicubetuesdays.com/2021/july-2021/kalicube-tuesdays-with-nik-ranger/
Sam Partland - http://www.digisearch.com.au
While a migration of a small site is pretty simple, as soon as you move into migrating larger sites there are lot more things to consider. Whether it’s the more advanced redirect requirements, or poor implementation that slipped the checks, there are a number things we can do to ensure it’s still a successful one.
I will run through my tips on how to correctly perform a website migration, and cover;
• How to map out your migration
• Issues that you may face
• Post-migration analysis
We will be working through analysis of data you should already have, like pre-migration rankings & website scrapes, but I will also cover how to analyse a migration where you didn't have the correct data to begin with. This would be particularly useful if you have a client that has recently stuffed one up, and needs your help, or if you’re trying to work out whether a competitor’s migration was successful.
Information Architecture for SEOs - Matching intent to pages & internal linki...Dominic Woodman
Links are part of the puzzle, but if your site makes no sense and doesn’t do a good job of matching up intents to templates and pages, all the links in the world aren’t going to help. I want to take people through the process of matching intents to templates first.
Don't worry we'll still get to links, but we'll start with the more under-used part.
The process is roughly: building your keyword area, gathering all the SERP data, grouping those keywords into intents, analysing those the SERP groupings for those keywords, turning the output into page and keyword targeting and then evaluating how the process went, because crucially this is a process. You probably won’t nail it first time.
For the links part we'll evaluate 5 main principles for building an information architecture.
- Aim for a shallow pyramid
- Don't have dead end pages
- Use anchor text
- Link topics together
- Don't link to non-indexable URLs
Advanced Guide to Seo (Third Sector - Leeds Digital Festival 2016)Dan Taylor
Advanced SEO technique slide deck for Leeds Digital Festival 2016 - tailored to audience and handouts. For more thorough and better guides please see Moz or Neil Patel.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
The document discusses search engine optimization (SEO) best practices. It covers four main topics: 1) the current state of search and major ranking factors, 2) the future of search including featured snippets and progressive web apps, 3) ways to increase ROI by targeting opportunity gaps, and 4) tools for discovering online opportunities like keyword research. The document emphasizes optimizing for user intent, researching SERP features, comparing pages to competitors, and refurbishing top content.
July 26 @ 6:00 pm - 8:00 pm
Britney MullerOur July Marquee speaker is Britney Muller, SEO & Content Architect at Moz. She is a Minnesota native who relocated to Colorado after graduating from the University of Minnesota and has been working in digital marketing since 2007. Britney now resides in Denver, CO where she began teaching herself code in 2010 and founded Pryde Marketing in 2012. Pryde optimizes businesses online and offline conversion rates through in-depth geo-local target market and customer acquisition research. She also joined Moz in July 2016 and is responsible for managing all on-site SEO, discovering digital opportunities and assisting with overall product strategy. In her spare time, Britney enjoys snowboarding, golf, cross-country skiing, reading, knitting and spending time with friends and family in her spare time. But if we’re being honest, she truly loves playing around with APIs, scraping data, reverse engineering websites, and getting better at python, javascript and Ruby in her spare time as well.
Motto: If you aren’t living on the edge, you’re taking up too much space.
Session Details:
Whether you solely rely on Google or not, the future of search engines will play a huge part of your marketing plans. As Google and Bing look to continuously improve their customer experience, you too must continue to stay current on updates, research your competitors and test your strategies. Do that and you’ll make it through. Attendees will walk away with specific insights they can take back and immediately apply to their everyday work.
In this session Britney will uncover:
Where Search is today
Where Search is going
How to prepare for the future (complete with executable takeaways).
And much more
Recommended for: Businesses, marketing professionals and agencies with an intermediate to advanced level of SEO and digital marketing knowledge.
Presentation given at Showcase Ireland by Stephen Marron on online marketing and SEO. The presentation also gives a basic introduction to using a content management system (CMS) such as Wordpress to manage your site.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
Google conducts 800,000 experiments and improvements to search annually to optimize search results for users. In 2021 alone, Google made 5,000 improvements to search. As of August 2022, 92% of all search queries are handled by Google. The document then provides an in-depth overview of how to conduct a comprehensive search engine optimization (SEO) analysis, including competitor analysis, entity analysis, sentiment analysis, search intent analysis, language use analysis, and rank analysis. It recommends leveraging tools like Google APIs, Data for SEO, and GPT-3 to automate the analysis and provide classifications. The analysis is intended to guide content and keyword strategy execution rather than replace it.
The document discusses the state of search marketing in 2010. It covers key factors for websites such as domain names, inbound links, URLs, and content. It also discusses search engine optimization techniques including conducting an SEO audit, focusing on long-tail keywords, making sites search engine friendly, building links, increasing pages indexed, and using pay-per-click advertising. Social media optimization is also an important factor, including participation in social networks like Twitter. Tracking metrics is essential to measure success.
The On-page of SEO for Ecommerce - Adam Audette - SearchFest 2013Adam Audette
This document summarizes Adam Audette's presentation at SearchFest 2013 on on-page SEO for ecommerce sites. Some of the key topics discussed include cleaning up unwanted backlinks, implementing dynamic SEO practices like site search and related linking, handling duplicate content and pagination, using faceted navigation and canonical URLs correctly, managing product inventory changes and variations, and getting organizational buy-in for SEO. The presentation provided many tips and strategies for optimizing ecommerce sites from an on-page SEO perspective.
Using Compass to Diagnose Performance Problems MongoDB
Speaker: Brian Blevins, Technical Services Engineer, MongoDB
Level: 200 (Intermediate)
Track: Performance
Since the performance of your application drives engagement and revenue, it can make or break the success of your organization. You can use the Compass graphical client from MongoDB to visualize your database schema, collect information on optimization opportunities and make database changes to improve performance. In this talk, we will briefly introduce Compass and then delve into the features supporting database performance optimization. The talk will combine instruction on the use of Compass with recommendations for performance best practices. We will also review the detection and resolution of slow queries and excessive network utilization. After attending the talk, audience members will have a better understanding of the capabilities of Compass, including how those capabilities can be used to find and correct performance bottlenecks in MongoDB databases. This session is designed for those with limited MongoDB experience. Attendees should have a basic understanding of MongoDB’s schema design, the server/database/collection layout, and how their application accesses and uses the MongoDB database.
What You Will Learn:
- Identify excessive network utilization, adjust queries appropriately and use Compass to confirm results.
- Understand how the Compass graphical client can help you improve performance in your MongoDB deployment.
- Use Compass real time statistics to identify slow queries and recognize when a query is a good candidate for adding an index.
Using Compass to Diagnose Performance Problems in Your ClusterMongoDB
Using Compass to Diagnose Performance Problems in Your Cluster
Speaker: Brian Blevins, Technical Services Engineer, MongoDB
Date/Time: June 20, 1:50 PM
Track: Performance
Since the performance of your application drives engagement and revenue, it can make or break the success of your organization. You can use the Compass graphical client from MongoDB to visualize your database schema, collect information on optimization opportunities and make database changes to improve performance. In this talk, we will briefly introduce Compass and then delve into the features supporting database performance optimization. The talk will combine instruction on the use of Compass with recommendations for performance best practices. We will also review the detection and resolution of slow queries and excessive network utilization. After attending the talk, audience members will have a better understanding of the capabilities of Compass, including how those capabilities can be used to find and correct performance bottlenecks in MongoDB databases. This session is designed for those with limited MongoDB experience. Attendees should have a basic understanding of MongoDB’s schema design, the server/database/collection layout, and how their application accesses and uses the MongoDB database.
What You Will Learn:
- Identify excessive network utilization, adjust queries appropriately and use Compass to confirm results.
- Understand how the Compass graphical client can help you improve performance in your MongoDB deployment.
- Use Compass real time statistics to identify slow queries and recognize when a query is a good candidate for adding an index.
Pardot Webinar - Unlocking the Mysteries of SEO - A B2B Marketer's GuidePardot
This document provides an introduction to search engine optimization (SEO) for B2B marketers. It discusses key SEO strategies and tactics including page structure, keywords, meta tags, links, and content quality. The goal of SEO is to improve a website's visibility in organic search results. The document provides guidance on techniques like optimizing page titles, URLs, and keyword density to help sites rank higher in search engines. It cautions against "black hat" SEO tactics that could hurt a site's ranking.
Similar to Seo training-2010-100818134052-phpapp02 (20)
Pardot Webinar - Unlocking the Mysteries of SEO - A B2B Marketer's Guide
Seo training-2010-100818134052-phpapp02
1. Search Engine Optimization:
SLIDE MASTER – COVERPAGE
Understanding the Engines & Building Successful Sites
Rand Fishkin – August 2010
2. Content in this Presentation
• The Search Landscape
• How Search Engines Work
SLIDE MASTER – COVERPAGE
• Building Accessible Sites
• Conducting Keyword Research
• Link Building Strategies
• Social Media & the Web’s Influencers
11. Local Results
Completely different ranking
algorithm than standard
search results
SLIDE MASTER – COVERPAGE
Probably doesn’t get traffic
like most “#1” results
32. Or, at least it used to...
SLIDE MASTER – COVERPAGE
www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow
120. Using Tools & Processes to Ease the
SLIDE MASTER – COVERPAGE
Challenges of Link Building
121. Tools for Competitive Link Research
• Yahoo! Site Explorer & Link Commands
• Open Site Explorer
SLIDE MASTER – COVERPAGE
• Top Pages
• Google Blog Search
122. Yahoo! Site Explorer
SLIDE MASTER – COVERPAGE
Directionally indicative
within ~50%
Not necessarily followed & in
a somewhat random order
123. Yahoo! Link Commands
SLIDE MASTER – COVERPAGE
Less “accurate” than
Site Explorer
Lots of cool, useful modifiers
available
124. Yahoo! Link Commands
SLIDE MASTER – COVERPAGE
Full list available in PRO Guide to Advanced Search Operators:
www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators
126. Open Site Explorer
SLIDE MASTER – COVERPAGE
Highly Correlation w/ Rankings
Data updates monthly from the
Linkscape web index (approx. 60% the
size of Yahoo!/Google/Bing)
128. Link Intersect
SLIDE MASTER – COVERPAGE
Link Intersect uses the same principle – sites
w/ links in common that don’t point to you.
129. Top Pages
Find which pages are
earning links (your
own & competitors)
SLIDE MASTER – COVERPAGE
404s? Reclaim them!
130. Metrics for Evaluating a Link’s Value
• Numeric (Objective) Metrics
• Subjective Metrics
SLIDE MASTER – COVERPAGE
• Attainability and Effort
131. Numeric Metrics for Link Valuation
• # of Linking Root Domains to URL
• # of Linking Root Domains to Domain
• Homepage PageRank vs. Domain mozRank
SLIDE MASTER – COVERPAGE
• URL PageRank vs. URL mozRank
• # of Links to the Page (Yahoo!, GG Blogsearch, Linkscape)
• Twitter mentions (Backtweets.com)
133. Subjective Metrics for Link Valuation
• Brand name reach/recognition
• Quality of other links on page/site (Bing - Linkfromdomain)
• Attainability and Effort
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Jumping through Hoops (via WKA on Flickr)
134. Scalable Link Acquisition Processes
• Written Process + Checklist
• Tools + Metrics for Quick Analysis
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• Training & Incenting Link Builders
• Building & Refining a Link Acquisition Funnel
135. Written Process/Checklist
• Run through the link building process yourself
• Document every step thoroughly
• Pass it on to others (w/ some training time)
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Checklist (via adesigna on Flickr)
136. Tools for Quick Analysis
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Get usable metrics
quickly as you surf
138. Training & Incenting Link Builders
• Do link building together
• Create consistent metrics
• Reward like a sales team
• Record reasons why links
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didn’t happen (like objections
to sales) and work on these
(things like design
quality, affiliations, language,
etc. will come up)
Training Camp (via Gil Searcy on Flickr)
139. Building a Link Acquisition Funnel
SLIDE MASTER – COVERPAGE Visit Link-Targeted Content
Grab Link Code
Link to the Site
140. Social Media & the Web’s Influencers
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147. Cannibalization of the Link Graph
MMM… LINK
GRAPHS ARE
DELICIOUS!
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148. The Rise of the Social Graph
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149. You have to do these
right, before you can
Algorithmic Ranking Factors
do these right
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150. Learn More w/ the Free Beginner’s Guide:
http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
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